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QUESTIONNAIRE

Gender: Age: Male 21-30 Female 31-40 41-50 10,001-20,000 Above 50,000 10+2 level Graduation PhD/ Post doctorate Business/Self employed Retired Above 50 20,001-30,000

16-20

Monthly Family Income: Below 10,000 30,001-40,000 Education Qualification: 40,001-50,000 10th level Post graduation Status: Student Housewife Service

Which media gets your attention? Print Television Radio

How does an advertisement affect you? Recall Positive effect Interest Desire to purchase/Explore

Which form of ad creates a greater impact on you? Just the printed words Words with sound Words with a visual a moving action oriented ad Picture depicting a scene/story

Does an advertisement urge you to try a new brand? Yes No How often do you buy the same a soap as you see in the ad? Almost Sometimes Many a times

Never

Which aspect of Advertisement is important to you? Models Punch line Background Caption Theme Photography

Does the picture of a famous personality in the ad make you think that? The product is of high quality The company must be big The brand is facing intense competition It must be expensive It does not affect you

Does advertisement create an urge in you to try the brand? Strong Influencer Keep the name at the back of the mind Does not matter Do you refer to your friends and family before trying a new brand? Yes No Do you share and do your friends/family share shopping experiences? Always Sometimes Occasionally Never

What is shared? Product Price Competence/courtesy of the shop personnel

Place/location Buying experience

Do you usually change regarding which brand of soaps to buy? A) Yes B)No Have you changed soap brand during the last six months? (1) No, I have not (2) Yes, I have Which brand(s) of soap have you purchased during the last 6 purchases 1 2 3 4 5

Which factors plays most important role in switching to other brands of soap? A) Advertising B) Sales Promotion C) Peer Influence D) Price difference

For which of the following product category will you tend to switch brand frequently? A) Soap B) Electronic gadgets C) buying a Car Which brand of soap are you currently using?

Please select the level of your agreement for each following statement. 1=strongly disagree, 7=strongly agree 1) The reason for changing soaps and detergents brand are usually because of your dissatisfaction with the previous brand. 2) I am usually stimulated by promotion 3) I am usually attracted by advertisements 4) I am usually encouraged by good word- of-mouth from other consumers who have already tried the new brand product 5) I usually change to another brand because of its reasonable price and good value for money 6) I usually change to another brand because it is a high level of product with relatively higher price. Customers attitudes towards advertising contents The following content/information of advertising can make me buy another advertised soap that I do not usually buy? Rank 1 to 5 with top most criteria being ranked 1and the least preferred option ranked 5 I switched over to another brand because of the good money value of the brand I switched over to another brand because of the good product quality I switched over to another brand because of the good image of the brand I switched over to another brand because of the celebrity in advertising I switched over to another brand because of the interesting and likable packaging and promises

What role the advertisement plays in your brand switching intention the most? Rank1 to 4 with top most criteria being ranked 1 and the least preferred option ranked 4

Advertising usually makes me Aware the soap product brand Advertising usually makes me try the soap product brand Advertising usually makes me buy the soap product brand