Data Analysis On Customer Satisfaction of SOUTH SCOPE

Data Analysis on Customer Satisfaction for SOUTH SCOPE Magazine
Objectives: To identify the customers of South Scope Magazine.
To know the Satisfaction level in the Customers for South Scope Magazine.
To identify areas where the Company is lacking in satisfying the Customers.
To rectify the Problems facing by the Customers of the Magazine. To collect the Remarks and Suggestion from the customers of the Magazine.
To increase the acceptability and sales of the magazine by satisfying the customers.
Data Analysis: Data analysis on Customers AGE:
Age
<= 20 21 - 23 24 - 26 27 - 29 30 - 33 34 - 36 37 - 39 40 - 42 43+
Respond 2 36 21 11 9 10 4 3 4
Graphical Representation:
Comment:
From the above data it clearly shows that the age group between 21to 23 are purchasing SS when compared to others.
Out of the 100 customers interviewed - 36% are from the age group 21 to 23years.
Data analysis on Customers INCOME LEVEL: b/w 10k-20k more than 20k non-earners 13 41 46
Comment:
From the data available - 46% of the customers are non-earners and 41% are from the Rs.20, 000 and above income level.
The customers in the income level between Rs.10, 000 to Rs.20, 000 are very low.
Data analysis on Customers AGE and INCOME LEVEL:
AGE and INCOME
AGE
20 21 22 23 24 25 26 27 28 29 31 32 33 34 35 36 38 40 42 44 45 Total
INCOME Non Earners 2 4 15 15 6 2 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 46 10k to 20k 0 0 0 0 4 1 1 1 1 2 1 1 0 0 0 0 0 1 0 0 0 13 More than 20k 0 0 0 2 3 2 1 3 1 2 1 6 2 2 6 2 2 2 2 1 1 41 Total 2 4 15 17 13 5 3 4 2 5 2 7 2 2 6 2 2 3 2 1 1 100
Comment:
From the above data it shows that the customers who are Non-earners are aged between 21to 23. More number of customers in the age group of 24 years are earning between Rs.10, 000 to Rs.20, 000. More number of customers in the age group between 33 to 35 years are earning Rs.20, 000 and above.
Data analysis on Customers GENDER:
Male 80
Female 20
Comment:
From the data available it shows that 80% of the customers are Male.
Females constitute only 20%
Data analysis on Customers Academic Qualifications:
Graduate
58
Post Graduate
42
Comment:
The above data shows that Graduates purchase SOUTH SCOPE more than the Post Graduate. On a scale of 100 the Graduate Customers are 58 and Post Graduate are 42.
Data analysis on PURCHASE OF FILM MAGAZINE: Attribute Galatta Cinema Film Fare South Scope Cine Blitz Others Graphical Representation: Respond 11 74 100 11 15
Comment:
The data shows that among 100 customers who are purchasing the SCOPE Magazine, 74% buy Film fare regularly or occasionally.
11% buy Galatta Cinema regularly or occasionally. 11% buy Cineblitz regularly or occasionally.
15% buy Stardust and other cinema magazines.
Data analysis on AWARENESS OF SOUTH SCOPE Magazine: Awareness News Paper/Magazine Television Hoardings Others Respond 35 15 20 30
Comment:
The data shows 35% of the customers are aware of Southscope through News Paper/Magazine.
30% through Friends and relatives. 15% through Television
20% through Hoardings.
Data analysis on SATISFACTION LEVEL WITH SOUTH SCOPE: High Satisfied Satisfied Fairly Satisfied Not Satisfied Undecided
17 70 5 2 6
Comment:
The above data shows that 70% customers are satisfied with SOUTH SCOPE Magazine. 17% are highly satisfied. 5% are fairly satisfied
2% not satisfied 6% are undecided.
Data analysis on purchase of SOUTH SCOPE: Regularly

33
Occasionally
67
Comment:
The above data shows 67% are occasional buyers.
33% are regular buyers.
Data analysis on Attributes towards buying SOUTH SCOPE Magazine: Attribute Respond Content 48 Quality 32 Availability 14 Price 6 Graphical Representation:
Comment: From the above data it shows that 38% of customers are respond to Content. 32% to quality. 14% to Availability. 6% to Price.
Data analysis on attributes for SOUTH SCOPE: About Content and Quality: Attribut e Content Quality
Respond 100 92
Comment: From the above data it shows that 100% customers are satisfied with content. 92% to quality.
About Availability: Attribute Newsstand Malls Railways Airport Respond 53 41 4 2
Comment: From the above data it shows that 53% customers are respond to Newsstand. 41% to Malls. 4% to Railways. 2% to Airport.
About Price: Attribute High Reasonable Respond 13 85
Low Graphical Representation:
Comment: From the above data it shows that 85% customers are respond to Reasonable. 13% to High. 2% to Low.
Expectation from SSM by Customers:
Content Quiz Contest Reviews on Hollywood movies DVD reviews Film industry rumors Actors and their family life Coverage on technicians
Response 7 3 14 11 15 32 18
Graphical Presentation:
Comment: From the above data it shows that 32% customers are respond to Actors and their Family Life. 18% to Coverage on Technicians. 15% to Film Industry Rumors. 14% to Reviews on Hollywood Movies. 11% to DVD Reviews. 7% to Quiz. 3% to Contest. Awareness on SOUTH SCOPE STYL AWARDS: Attribute Yes No Respond 80 20
Comments: From the data available it shows that they are 80% of customer is aware on SOUTH SCOPE STYLE Awards.
Customer Satisfaction Levels on following Aspects: Photographs: Aspect Excellent Very Good Good Average Poor Very Poor Respond 59 29 9 3 0 0
Comment: From the data it shows that, 59% customers respond to Excellent. 29% to very good. 9% to Good. 3% to Average.
Designing: Aspects Excellent Respond 22
Very Good Good Average Poor Very Poor Graphical Presentation:
53 18 7 0 0
Comment: From the above data it shows that 53% of customers are respond to Very Good. 22% to Excellent. 18% to Good. 7% to average.
Fonts: Aspects Excellent Respond 18
44 27 11 0 0
Comment: From the above data it shows that 44% customer respond to Very Good. 27% to Good. 18% to Excellent. 11% to average.
Appearance: Aspect Respond
Excellent Very Good Good Average Poor Very Poor Graphical Presentation:
38 43 17 2 0 0
Comment: From the above data it shows that 43% of customer responds to Very Good. 38% to Excellent. 17% to Good. 2% to Average.
Content: Aspect Excellent Respond 26
38 27 9 0 0
Comment: From the above data it shows that 38% customers are respond to Very Good. 27% to Good. 26% to Excellent. 9% to Average.
Presentation: Aspect Excellent Respond 39
37 18 6 0 0
Comment: From the above data it shows that 39% of customers respond to Excellent. 37% to Very Good. 18% to Good. 6% to Average.
Outcome: Considering Gender and Income level:
INCOME * GENDER
GENDER F INCOME Non Earners 10k to 20k More than 20k Total 12 4 4 20 M 34 9 37 80 Total 46 13 41 100
Comments: From the above graph it shows that Females are same for both the income levels at 10k to 20k. Males are high in more than 20k compare with 10k to 20k.
Considering Income Levels with their Awareness on SSM:
Income levels * News/Magazine News/Magazine No Yes 10 3 26 15 27 19 63 37
Total 13 41 46 100
Income levels
10k to 20k More Than 20k Non earned
Total
Income levels * Television Television No Yes 10 3 32 9 39 7 81 19
Total 13 41 46 100
Income levels
Total
Income levels * Hoardings Hoardings No Yes 11 2 32 9 37 9 80 20
Total 13 41 46 100
Income levels
Total
Income levels * Others Others No Income levels 10k to 20k More Than 20k Non earned 8 30 29 67 Yes 5 11 17 33 Total 13 41 46 100
Total
Considering Income Levels with their Attributes:
Income levels * Content Content No Income levels 10k to 20k More Than 20k Non earned 4 9 22 35 Yes 9 32 24 65 Total 13 41 46 100
Total
Income levels * Quality Quality No Income levels 10k to 20k More Than 20k Non earned 5 17 19 41 Yes 8 24 27 59 Total 13 41 46 100
Total
Income levels * Availability Availability No Yes 12 1 36 5 37 9 85 15
Total 13 41 46 100
Income levels
Total
Income levels * Price Price No Income levels 10k to 20k More Than 20k Non earned 13 37 44 94 Yes 0 4 2 6 Total 13 41 46 100
Total
Satisfaction level on Content:
income income Total Total
income * desi_excellent income * Photo_excelent desi_excellent Photo_excelent No Yes No 11 Yes 10k to 20k 10k toThan 20k 20k 4 More 28 More Than 20k 15 Non-Earned 39 Non-Earned 22 78 41
Total 2 9 13 26 6 24 21 59 Total 13 13 41 41 45 46 99 100
income * photo_vgood photo_vgood No Yes 12 1 28 13 31 15 71 29
Total 13 41 46 100
income
10k to 20k More Than 20k Non-Earned
Total
income * photo_good photo_good No Yes 10 40 41 91
Total 3 1 5 9 13 41 46 100
income
Total
income * photo.avg photo.avg No Yes 13 40 44 97
Total 0 1 2 3 13 41 46 100
income
Total
income * desi_vgood desi_vgood no yes 6 7 19 22 21 24 46 53
Total 13 41 45 99
income
Total
income * desi_good desi_good no yes 10 3 36 5 36 9 82 17
Total 13 41 45 99
income
Total
income * desi_avg desi_avg no income 10k to 20k More Than 20k Non-Earned 12 40 40 92 yes 1 1 5 7 Total 13 41 45 99
Total
income * fonts_excellent fonts_excellent no yes 12 1 33 8 37 9 82 18
Total 13 41 46 100
income
Total
income * fonts_vgood fonts_vgood no yes 6 7 22 19 28 18 56 44
Total 13 41 46 100
income
Total
income * fonts_good fonts_good no yes 10 3 29 12 34 12 73 27
Total 13 41 46 100
income
Total
income * fonts_avg fonts_avg yes 11 2 39 2 39 7 89 11
no income 10k to 20k More Than 20k Non-Earned
Total 13 41 46 100
Total
income * appe_excellent appe_excellent no yes 10k to 20k 8 5 More Than 20k 24 17 Non-Earned 30 16 income * app_vgood 62 38
Total 13 41 46 100
income
Total
app_vgood no income 10k to 20k More Than 20k Non-Earned Total 7 21 29 57 yes 6 20 17 43 Total 13 41 46 100
income * app_good app_good yes 11 2 37 4 35 11 83 17
no income 10k to 20k More Than 20k Non-Earned
Total 13 41 46 100
Total
income * app_avg app_avg no income 10k to 20k More Than 20k Non-Earned 13 41 44 98 yes 0 0 2 2 Total 13 41 46 100
Total

Data Analysis On Customer Satisfaction of SOUTH SCOPE

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Data Analysis On Customer Satisfaction of SOUTH SCOPE

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Data Analysis on Customer Satisfaction for SOUTH SCOPE Magazine

Objectives: To identify the customers of South Scope Magazine.

To identify areas where the Company is lacking in satisfying the Customers.

Data Analysis: Data analysis on Customers AGE:

Data analysis on Customers AGE and INCOME LEVEL:

AGE and INCOME

Data analysis on Customers GENDER:

Females constitute only 20%

Data analysis on Customers Academic Qualifications:

15% buy Stardust and other cinema magazines.

30% through Friends and relatives. 15% through Television

20% through Hoardings.

2% not satisfied 6% are undecided.

Data analysis on purchase of SOUTH SCOPE: Regularly

The above data shows 67% are occasional buyers.

33% are regular buyers.

About Availability: Attribute Newsstand Malls Railways Airport Respond 53 41 4 2

About Price: Attribute High Reasonable Respond 13 85

Low Graphical Representation:

Expectation from SSM by Customers:

Designing: Aspects Excellent Respond 22

Very Good Good Average Poor Very Poor Graphical Presentation:

Fonts: Aspects Excellent Respond 18

Very Good Good Average Poor Very Poor Graphical Presentation:

Appearance: Aspect Respond

Content: Aspect Excellent Respond 26

Very Good Good Average Poor Very Poor Graphical Presentation:

Presentation: Aspect Excellent Respond 39

Very Good Good Average Poor Very Poor Graphical Presentation:

Outcome: Considering Gender and Income level:

Considering Income Levels with their Awareness on SSM:

Income levels * News/Magazine News/Magazine No Yes 10 3 26 15 27 19 63 37

10k to 20k More Than 20k Non earned

Income levels * Television Television No Yes 10 3 32 9 39 7 81 19

10k to 20k More Than 20k Non earned

Income levels * Hoardings Hoardings No Yes 11 2 32 9 37 9 80 20

10k to 20k More Than 20k Non earned

Considering Income Levels with their Attributes:

Income levels * Availability Availability No Yes 12 1 36 5 37 9 85 15

10k to 20k More Than 20k Non earned

Satisfaction level on Content:

income income Total Total

Total 2 9 13 26 6 24 21 59 Total 13 13 41 41 45 46 99 100

income * photo_vgood photo_vgood No Yes 12 1 28 13 31 15 71 29

10k to 20k More Than 20k Non-Earned

income * photo_good photo_good No Yes 10 40 41 91

10k to 20k More Than 20k Non-Earned

income * photo.avg photo.avg No Yes 13 40 44 97

10k to 20k More Than 20k Non-Earned

income * desi_vgood desi_vgood no yes 6 7 19 22 21 24 46 53

10k to 20k More Than 20k Non-Earned

income * desi_good desi_good no yes 10 3 36 5 36 9 82 17

10k to 20k More Than 20k Non-Earned

income * fonts_excellent fonts_excellent no yes 12 1 33 8 37 9 82 18

10k to 20k More Than 20k Non-Earned

income * fonts_vgood fonts_vgood no yes 6 7 22 19 28 18 56 44

10k to 20k More Than 20k Non-Earned

income * fonts_good fonts_good no yes 10 3 29 12 34 12 73 27

10k to 20k More Than 20k Non-Earned

income * fonts_avg fonts_avg yes 11 2 39 2 39 7 89 11

no income 10k to 20k More Than 20k Non-Earned

income * app_good app_good yes 11 2 37 4 35 11 83 17