Académique Documents
Professionnel Documents
Culture Documents
Prepared by_
Submitted_
Table of Contents
1 Overview ............................................................................................... 1
1.1 Scope ................................................................................................................................................ 1 1.2 Organization ..................................................................................................................................... 1 1.3 Defining Social Media ....................................................................................................................... 1
3/29/10
ii
Table of Figures
Figure 1: Social Media Tools Used .......................................................................................................... 2 Figure 2: Number of Social Media Tools Used ....................................................................................... 3 Figure 3: Number of Hits in Top 50 Google Results Attributable To User ............................................. 3
Table of Tables
Table 1: Document Organization............................................................................................................ 1 Table 2: Audiences for HRSA Content .................................................................................................... 4 Table 3: Goal 1Increase Awareness, Interest & Participation ............................................................ 5 Table 4: Goal 2Manage Reputation & Brand ...................................................................................... 6 Table 5: Goal 3Enhance Customer Service ......................................................................................... 6 Table 6: Goal 4Promote Existing Content ........................................................................................... 7 Table 7: Goal 5Develop New Content................................................................................................. 7 Table 8: Messages .................................................................................................................................. 9 Table 9: Tools and Types of Social Media Engagement ......................................................................... 9 Table 10: Mapping Tools to Levels of Effort, Audiences Served, and Goals Advanced ....................... 12 Table 11: Recommended Social Media Efforts .................................................................................... 16 Table 12: User 1 .................................................................................................................................... 19 Table 13: User 2 .................................................................................................................................... 20 Table 14: User 3 .................................................................................................................................... 20 Table 15: User 4 .................................................................................................................................... 21 Table 16: User 5 .................................................................................................................................... 21 Table 17: User 6 .................................................................................................................................... 21 Table 18: User 7 .................................................................................................................................... 22 Table 19: User 8 .................................................................................................................................... 22 Table 20: User 9 .................................................................................................................................... 23
3/29/10
iii
3/29/10
iv
1 Overview
Aquilent was contracted by the Health Resources and Services Administration (HRSA) to transform its web content strategies. As part of Option Year One of that contract, Aquilent is crafting a social media plan. This plan will guide strategy development for a HRSA social media presence that: Ensures citizen-focused delivery of information Enhances communication of HRSA mission and activities through use of multiple channels Better targets specific audiences and delivers timely messages and information to them Aquilent recommends HRSA become more involved in social media, to help create, disseminate, and shape an ongoing dialog with citizens about HRSA as it provides national leadership, program resources and services needed to improve access to culturally competent, quality health care.
1.1 Scope
This document is intended to establish a framework to guide HRSAs Office of Web Communications further adoption of social media as a communication tool to guide bureau- and program-specific social media plans.
1.2 Organization
This document is divided into 7 sections, as outlined in Table 1, below:
Table 1: Document Organization
Section Number
1 25 67 Appendix A Introduction
Section Title
Foundation for Social Media Planning Selecting and Implementing Social Media Tools User Research Results
2 Defining Users
The first step to developing a social media plan is to discover who your users are, and how they use social media. Questions HRSA must ask about its users include: Do they use social media tools? Which social media tools do they use? If they do use them, how do they use them? What users are not using social media tools, and why?
3/29/10
Facebook is used by the majority of the research subjects. MySpace, LinkedIn, and Twitter each have the same number of users in our subject group; slightly less than half of the subjects use one or more of those tools. Link sharing toolssuch as StumbleUpon and Diggwere only used by one subject, who used more than one link sharing tool. Three of the subjects were found to use other social media tools, such as blogs and professional online communities of interest. Subjects used the social media tools for a mix of professional and personal communication. Some frequent uses include:
Seeking employment or employment advice Sharing information about HRSA programs and procedures Debating health policy issues Identifying relationship with or interest in HRSA
Most of the subjects used multiple social media tools, as shown in Figure 2, below. Several users posted similar or identical content to multiple sitese.g. both Facebook and Twitter. This is not surprising, as it stands to reason that subjects social networks overlap from site to site, as do the networks interests.
3/29/10
6 5 5 4 3 3 2 2 1 1 0 User 1 User 2 User 3 User 4 User 5 User 6 User 7 User 8 User 9 User 10 Figure 2: Number of Social Media Tools Used User 11 2 2 2 2 2 2 3
To ensure we captured a full picture of the subjects social media usage, we searched Google for them, using only publically-available identifiable information, and evaluated how many of the top 50 Google search results were reasonably attributable to each subject. More than half of the subjects accounted for 8% of the results for their searches; three subjects had over 75% attributable search, as seen in Figure 3 below.
50 45 40 35 30 25 20 15 10 5 0 User 1 User 2 User 3 User 4 User 5 User 6 User 7 User 8 User 9 User 10 User 11 4 4 4 4 4 0 2 4 43 39 38
3/29/10
HRSA in some way are not accounted for. Missing from the sample group are: People without college education Patients at health centers People over 60 years old Minors This does not mean that these people are not using social media, or are not interested in HRSA. American citizens are online, in ever-increasing numbers, across all user demographics. As they use the internet more, they are engaging in social media more, and using these tools to evaluate and change their communities. Eighty percent of American adults use the internet, according to the 2009 Digital Future Report.1 Eighty percent of those users have broadband access, double the level in 2004. One of the fastest-growing segments of internet users is people over the age of 66. This demographic has increased 33 percent since 2000. Fully 40% of these Americans are using the internet. Users report increasing time as members of online communities online communities have become stickier, encouraging people to stay and participate longer than they had previously. According to a recent Pew Internet and American Life Project study, 19% of adult internet users nearly one-fifth of the usersare now using Twitter (up from 11% in April). Indeed, TNS and the Conference Boards Consumer Internet Barometer shows more than one third of male internet users and nearly one half of female internet users report visiting social networks in the second quarter of 2009. In each age range reported, there was 10-20% growth in social network usage. Any future user research should include questions about social media usage, especially for those segments of the population not represented in the recent research sample.
Audience Types
Healthcare professionals Healthcare administrators Healthcare students Policy advocates & government officials Media General public, including underserved populations
These types are mapped to social media tools and goals in Table 10, below.
2009 Digital Future Report, Center for the Digital Future at USCs Annenberg School for Communication.
3/29/10
3 Define Goals
Aquilent recommends a user-centered approach to defining social media goals. While HRSA is in the process of articulating organization-wide communication goals as part of an on-going branding effort, we can still advance the social media plan, and assume that social media efforts will support the eventual overall communication goals. Suggested goals for HRSAs social media plan include: Increase citizen awareness of, interest in, and participation with HRSA Better manage HRSAs reputation and brand Enhanced customer service, with faster, more personalized response to user concerns Drive users to existing content Develop new content to meet user interests
Generate awareness of the organization; and provide complete, accurate, and timely information, so users have tools for making informed decisions. Reinforce the relationship between HRSA and its bureaus. Promote social media efforts in other social media spaces. Subscribe to, friend, or follow related government agencies and programs.
3/29/10
@HBDirk #UWAC #Autism Civil Rights Movement 1-91children 1-58boys CDC HRSA HHS Vaccine Injury Human Rights Movement 1929 1986 1989 2002 2006 2009 @clt2atl @SchwinnSwan Since you still seem to be unlcear on the 1986 law PROTECTING vacc mfgrs: http://www.hrsa.gov/Vaccinecompensation/ @lucidicus HRSA is giving grants to train new doctors, but only to "minority" or "disadvantaged" students. http://tinyurl.com/ylarl5f Without an active HRSA presence on Twitter, these comments go unanswered for the most part. Active participation in Twitter, in this case, could ensure that factual information is as accessible to Twitter users as is less accurate information. HRSAs absence in the space allows detractors to frame the discussion on their own. HRSA should construct and project a consistent organizational identity that carries over through all social media and other online spaces. Some elements of identity construction to consider include: Vocabulary. Writing style. Interaction style. Opinions. In short, every piece of information HRSA puts out into the social space shapes HRSAs identity, and tells the HRSA story. Others can evaluate future information against that identity to decide whether to trust the information, and how to react to it. HRSA will benefit from a consistent, truthful presentation of corporate personality because that consistency helps a user feel like the organization has a unified sense of self.
Discover and counter misinformation about HRSA programs and activities. Regularly audit HRSA-generated social media content for brand-adherence.
3/29/10
Monitor user comments in HRSAs social media, and respond to questions within one business day. Regularly monitor user comments and references to HRSA in major social media, and respond to discovered questions in a timely manner. Promote social media efforts on http://answers.hrsa.gov.
Provide summaries of and links to new and existing content. Highlight HRSA-sponsored or -attended meetings and events. Inform users of application opening and closing dates for all time-sensitive applications.
Provide method for user feedback on http://www.hrsa.gov. Monitor user feedback, and alter or create contente.g. widgets, articles, applicationsin response to user needs.
4 Measuring Results
Defining goals can direct HRSAs social media efforts, and measuring goals will keep those efforts on track. Though each social media tool will have its own hallmarks of success, some general metrics are provided below. There is some overlap between metrics for the goals, as the goals are often served by the same technologies and methods. To keep track of performance metrics, HRSA can use a simple spreadsheet, which will enable some basic statistical analysis without prohibitive expense.
3/29/10
Number of followers Number followed by HRSA Number of posts made by HRSA Number of comments received Number of responses posted by HRSA Number of follow-up comments received Comment topics, by subject/bureau
Number of comments received Time until response Number of responses posted by HRSA Number of follow-up comments received
Number of sites monitored Number of comments received Number of responses posted by HRSA Number of follow-up comments received Track click-throughs to source URLs, by campaign or effort
Number of summaries or links posted Number of time-sensitive postings (meetings, events, application deadlines) Track click-throughs to source URLS, by post
Number of positive ratings received Number of negative ratings received Number of comments received on website content Number of responses made to comments on website content New widgets deployed Usage statistics for widgets Track locations widgets reused
3/29/10
5 Consistent Messages
HRSAs social media plan should have strong themes as its foundation. The plan should support, reinforce and reflect the communication and social media goals established by the organization, and should support the overall mission. This can be done through using consistent messages, across all platforms and channels.
Table 8: Messages
Messages
HRSA responds to the need for underserved Americans health, through its bureaus and programs. HRSA provides training for compassionate health professionals, through its bureaus and programs. HRSA operates transparently, and welcomes dialogue with the public. HRSA is responsive to citizen and stakeholder concerns.
Tool Type
Blog
Representative Technology
Types of Engagement
Organization crafts content Users read content, and comment publicly Organization responds to comments publicly User tags content they are interested in Other bookmark users discover content Organization may assist bookmarking by placing bookmark tools on content pages
Bookmarks
3/29/10
Tool Type
Brand monitoring Discussion boards
Representative Technology
News clipping Custom RSS aggregator BBS Usenet
Types of Engagement
Organization engages in ongoing research to discover what is being said about the organization, and where Users and organization create content Users and organization respond to content, and to others responses publicly Organization posts relevant images to a public site Users can comment on images, post to other social media sites, add tags, etc. Organization creates short blips of content Users respond to content, publicly or privately Organization responds, publicly or privately Organizations produce content Users download content and listen to or watch on their computers, mobile devices, etc. Organizations content is automatically repurposed for syndication feeds Users, including other organizations, follow and repurpose syndicated content Users and organization create content Users and organization respond to content, and to others responses publicly Users respond to content Organization analyzes ratings, and adapts content to enhance future ratings Organization posts relevant videos to a public site Users can comment on videos, post to other social media sites, add tags, etc. Organization creates virtual space and avatars to interact with users Users, immersed in the virtual world, interact with organization representatives, educational content, etc. Organization creates and shares code to distribute windows into organization
Image sharing
Flickr Picasa
Microblog
Podcasts
iTunes
RSS
Social networks
User ratings
Video sharing
YouTube
Virtual worlds
Second Life
Widgets
Custom
3/29/10
10
Tool Type
Representative Technology
Types of Engagement
resources Users post widgets to their social media spaces, giving their own users access to organization resources Organization and users collaboratively create and edit content
Wikis
NotePub
3/29/10
11
Tool Type
Level of Effort
Goals Advanced
Comments
Blogs are most valuable when they encourage user comments and discussion. Percussions Community Manager provides blogging capabilities. Though user research didnt show high numbers of link sharing usage, we can predict higher usage in the future as Share This has been rolled out on the site. Monitoring any one medium is relatively easy; each additional medium adds to level of effort Possible to use automated search tools to monitor multiple media Include government and advocacy websites Sponsoring a discussion board or forum requires a high level of effort in content creation, comment monitoring, and community building
Blog
Bookmarks
Brand monitoring
Discussion boards
Increase awareness Manage reputation Enhance customer service Promote content Develop content
3/29/10
12
Tool Type
Level of Effort
Goals Advanced
Comments
Images put a face on an organization, humanizing it and enhancing trust Content easily repurposed into other social media technologies Reach users on many platforms computer, phone, etc.through one interface Enables rapid information dissemination in crisis or mutable situations Helps users with auditory learning styles Users can digest long-form content while away from their computers Procuring quality recording equipment may be prohibitive Built in to Percussions Community Manager Users access content through their personal choice of interface Creating content for multiple social networks is timeintensive, but content can be repurposed for other social networks and media
Image sharing
Policy & government Media General public Healthcare students Healthcare administrators Policy & government Media General public
Microblog
Podcasts
RSS
Set Up: Low Ongoing: Low Set Up: Low Ongoing: Medium High
Healthcare students Policy & government Media General public Healthcare professionals Healthcare administrators
Increase awareness Manage reputation Promote content Increase awareness Manage reputation Enhance customer service
Social networks
3/29/10
13
Tool Type
Level of Effort
Goals Advanced
Promote content
Comments
Tailor content to audiencese.g. post all job opportunities to professional networks like LinkedIn, but perhaps not to disease support forums Built in to Percussions Community Manager Feedback can be displayed on the website, or just relayed to content owners Images put a face on an organization, humanizing it and enhancing trust. Helps users with auditory and visual learning styles High level of effort to establish and maintain presence; do not recommend unless further research shows large pool of HRSA-interested users wanting virtual world interaction with HRSA Set up level of effort varies for each widget depending on the widgets functionality. Ongoing level of effort for any one widget is low; LoE increases with each subsequent widget
User ratings
Video sharing
Virtual worlds
Policy & government Media General public Healthcare professionals Healthcare administrators Healthcare students General public
Widgets
3/29/10
14
Tool Type
Level of Effort
Goals Advanced
Increase awareness Manage reputation Enhance customer service Develop content
Comments
Wikis
3/29/10
15
6.3 Recommendations
Aquilent recommends HRSA focus on building its current social media presences, and adding to or enhancing the following social media tools:
Table 11: Recommended Social Media Efforts
Tool Type
Recommended Technology
Recommendation
AddThis bookmarking and link sharing tools have been added to some site content pages; future brand monitoring will likely discover other bookmarking and link sharing sites that should be added to the AddThis options. HRSA has a wealth of suitable content developed already, but it is not in any central repository. Sharing these images on Flickr which has robust tagging capabilitieswould help HRSA staff locate appropriate images for online and traditional communications, as well as enhancing the visual offerings for the public. HRSA investment in Community Manager allows roll-out of RSS for little additional expenditure. RSS feeds will let users customize when and how they receive updated HRSA information. Community Manager will enable users to give instant feedback to HRSA content owners. Those owners can then create citizen-focused content in response to users needs. HRSAs initial YouTube efforts have been successful, and should be continued. Policy advocates, government officials, and media use Twitter to generate leads and conversation, and even people who dont tweet themselves read tweets that are repurposed on other sites. There is little effort needed to start a Twitter account, and maintaining it requires approximately the same level of effort as HRSAs social networks. Research showed as many HRSA users use Twitter as do MySpace, Facebook, and LinkedIn.
Low/Low
AddThis
Low/Low
Image sharing
Flickr
Low/Low
RSS
Low/Low
User ratings
Low/Low
Video sharing
Low/Medium
Microblogging
3/29/10
16
Tool Type
Brand monitoring
Recommended Technology
Recommendation
An ongoing brand monitoring initiative is necessary to ensure HRSA can react promptly to issues and misinformation, and plan strategically for future efforts. Though widgets take a greater level of effort than the other recommended tools do, the benefits are great. Widgets give users a direct path to tailored information, and allow other sites to repurpose authoritative HRSA content easily. HRSAs Facebook efforts have been successful, and should be continued. Its MySpace presence is still in an early stage; more work on crafting content and building audience is necessary. Adding another social network to HRSAs offerings will require a greater level of effort to both set up and maintain than those tools mentioned above. However, LinkedIn is a popular site with health care administrators and providers, and a HRSA presence here can help those users form connections with their peers as well as learn about HRSA offerings and opportunities.
TBD
Medium High/Medium
Widgets
TBD
Low/Medium High
Social networks
Those tools and technologies with both a low level of effort to set up and maintain should be set up as soon as possible. As new tools gain popularity, they should be evaluated to see if they will enhance HRSAs overall social media presence by better addressing communication goals and user needs. Future iterations of this document will chart the rewards of each type of engagement for user and for the organization. When staff resources and Administration interest are in place, additional, more-collaborative social media may be rolled out.
7 Next Steps
Review goals and messages Implement Percussions Community Manager, enabling RSS and user ratings Identify and train social media representatives Implement image sharing on Flickr Implement microblogging on Twitter Establish usage guidance for the new tools and technologies Establish metrics tracking system and procedures Define medium-specific goals for each technology implemented
3/29/10
17
Test Participants
The HRSA online user research study included eleven (11) subjects, who are representative users of the HRSA social media user population. Subjects were selected from four source sites:
Twitter To ensure a representative mix of users, the eleven participants were divided into four (4) sub-groups. The following are brief descriptions of each of the subject sub-groups. General requirements for all subjects:
Privacy
self-identifies as a friend, fan, or follower of HRSA on a social media site; or mentions HRSA in a social media post does not self identify as a HRSA employee or contractor in profile data is a real person, not an organization, agency, or news feed
Each subject is represented in our reports and notes by a pseudonym; e.g. User 1, User 2. All information collected is in the public sphere, and available to any holder of a basic, free account on the social media sites. Privacy restrictions put in place by the subject or the sites have been respected. None of the subjects were known to the researcher, nor affiliated with the researcher in any way on social media.
Method
After identifying a subject on a source site, the researcher searched for the subjects on the other studied sites as well as three (3) link sharing services. Basic user characteristics were captured, including sex, age, geographic location, and profession.
Next, each subject was searched for in Google, to gauge that subjects online presence and possible participation in other social media sites. The top fifty (50) search results for each were analyzed to determine if link could be reasonably attributed to that subject. This is scored as Attributable Hits in the tables below. In some cases, there were fewer than 50 search results for a subject; the Attributable Hits for those subjects reflect the actual number of search results, and
3/29/10
18
have not been adjusted. Some subjects had very common names, or posted little unique information about themselves, and initial search results could not be attributed. When possible, additional data about those subjects were used to produce a more-targeted search result. These cases have been identified in the tables below. Any additional social media participation discovered through profile or search analysis was captured.
Facebook
This group includes four (4) subjects who have self-identified as fans of HRSA.
Sex breakdown: 2 female, 2 male Age range: late teens to late thirties
MySpace
This group includes two (2) subjects who have self-identified as friends of HRSA.
LinkedIn
This group includes three (3) subjects who participated in the Answers forum, and provided information about HRSA or HRSA programs.
Twitter
Sex breakdown: 2 female, 1 male Age range: late 40s to early 50s
This group includes two (2) subjects who tweeted about HRSA or HRSA programs.
Sex breakdown: 1 female, 1 male Age range: late 30s to late 50s
Source Site Facebook Connection to HRSA Fan of HRSA; physicians assistant. Sex Age Female Early 20s Geographic Location Attributable Hits San Pedro, CA 4/50 Social Media Presence Facebook: 359 friends; protected profile; displays sex, location, networks, and pages; fan of 46 pages. PA-Link.com: Presumed to be a member, as is a fan of it on Facebook. This is a P.A.-only community, so her participation can not be evaluated. PA-Link has a social media poll on its public home page, and of 6 respondents, all used Facebook, and none used other
3/29/10
19
social media sites. Comments User 1 is a graduate of a Hawaiian college or university. User is a Facebook fan of Learning Radiology, Association of Family Practice Physician Assistants, and Physician Assistants Web Community www.pa-link.com. Her Attributable Hits was calculated using her name, presumed title/profession, and state as search terms.
Table 13: User 2
Source Site Facebook Connection to HRSA Fan of HRSA; college student Sex Age Male Late teensearly 20s Geographic Location Attributable Hits Ithaca, NY 4/50 Social Media Presence Facebook: 1,466 friends; protected profile shows networks & pages; fan of 72 pages. Twitter: possible account holder; however, if User 2 is the account holder, he has only tweeted once, and that was over a year ago. Comments User 2 includes a Hebrew word in his Facebook profile name; when that word is included in searches, his Attributable Hits is 4/7. He has created Facebook groups, and posts questions to organization pages. No direct connection with HRSA or HRSA programs and activities can be drawn from his Facebook pages. He is, however, a fan of the President.
Table 14: User 3
Source Site Facebook Connection to HRSA Fan of HRSA; MBA in Health Care Administration Sex Age Male 39 Geographic Location Attributable Hits Atlanta, Georgia 4/50 Social Media Presence Facebook: 279 friends; protected profile shows detailed personal information, education & work history, and pages; fan of 17 pages, including U.S. Public Health Service Commissioned Corps. Posts to oragization pages. LinkedIn: possible account holder; however, if User 3 is the account holder, he is not
3/29/10
20
active with the site, having only one connection and no identifying information on a public profile. Comments User 3 is a recent MBA recipient, and is seeking employment in the public health field. He has posted to the HRSA Facebook page.
Table 15: User 4
Source Site Facebook Connection to HRSA Fan of HRSA; MD; medical school faculty member Sex Age Female Late 30s Geographic Location Attributable Hits Indianapolis, IN 39/50 Social Media Presence Facebook: 296 friends; protected profile shows networks, sex, current city, and pages. Fan of 27 pages, including CDC and AIDS.gov. LinkedIn: 6 connections; basic profile information. Comments User 4s full name, as shown on Facebook, gives a Attributable Hits of 4/4. Other physician HRSA Facebook fans also seem to use Facebook and LinkedIn as their social media tools.
Table 16: User 5
Source Site LinkedIn Connection to HRSA Answered question about health care; health care management professional Sex Age Female Early 50s Geographic Location Attributable Hits Rochester, NY 4/50 Social Media Presence LinkedIn: detailed profile; active in forums. Twitter: limited participation; follows the Whitehouse, CNN, NPR, and a relative. Is followed by two people. Has not tweeted. Has marked one tweet as a Favorite. Comments User 5 advocates for low-cost health care professionally. She is very familiar with health center programs, Medicaid and Medicare.
Table 17: User 6
3/29/10
21
Source Site LinkedIn Connection to HRSA Answered question about health centers; health care grants manager Sex Age Female 51 Geographic Location Attributable Hits Reading, MA 38/50 Social Media Presence LinkedIn: detailed profile; has recommended other users. Twitter: has two accounts; one seems to have been abandoned in 2009. Now tweets extensively on health-related issues, with a high percentage of tweets being conversations with other Twitter users. Boston.com: has commented on articles from The Boston Globe. Comments User 6 is active in her community (church, politics, library, etc.). She has a strong interest in heal th care reform, as well as the grants writing process for health care providers; her social media presence is focused on these topics.
Table 18: User 7
Source Site LinkedIn Connection to HRSA Answered question about nursing scholarships; college admissions professional Sex Age Male 42 Geographic Location Attributable Hits Nampa, ID 4/50 Social Media Presence LinkedIn: basic profile information; participates in Answers forum MySpace: not active; has very basic profile, hasnt logged on since 2008. Comments
Source Site MySpace Connection to HRSA Friend of HRSA Sex Female Geographic Location
3/29/10
22
St. John, VI 0/10 Social Media Presence MySpace: last logged in this month, but last posted content 11 months ago; has shared vacation photos and playlists. Comments User 8s Attributable Hits number is not a mistakeshe does not have a Google presence. Adding in her location returns 1 good result: her MySpace profile.
Table 20: User 9
Source Site MySpace Connection to HRSA Friend of HRSA Sex Age Female 24 Geographic Location Attributable Hits Stroudsburg, PA 2/50 Social Media Presence Facebook: 252 friends; protected profile with moderately detailed information revealed; fan of 5 pages, including Breast Cancer Awareness MySpace: private profile; has logged on this month. Comments
Source Site Twitter Connection to HRSA Retweeted mention of Dr. Wakefield; health centers advocate Sex Age Male 59 Geographic Location Attributable Hits Lyndhurst, VA 43/50 Social Media Presence Facebook: protected profile, but shares detailed information and all wall posts. 219 friends; fan of 64 pages, most of which are health centers or health policy-related. LinkedIn: detailed profile, with 72 connections. Twitter: following 98, followed by 161. 274 tweets in total. Digg: no recent activity. Mr. Tweet: recommended by one user. Topsy: posted 273 links. Blogs: blogs about health center advocacy issues for an association.
3/29/10
23
Comments User 10s social media presence is sharply focused on health centers advocacy.
Table 22: User 11
Source Site Twitter Connection to HRSA Tweeted about Stop Bullying Now; natural health consultant Sex Age Female 37 Geographic Location Attributable Hits Marblehead, MA 4/100 Social Media Presence Facebook: protected profile, but shares her wall content. 296 friends, fan of 11 pages. LinkedIn: detailed profile; 44 connections. Twitter: following 64, followed by 53; mix of original posts, retweets, and conversations, focused on womens health and empowerment. Comments
3/29/10
24