Julie Sullivan

1 Powers St #203, Brooklyn, NY 11211 (858) 335-4255 Key Strengths

julielsullivan@gmail.com LinkedIn @julielsullivan

Excels at building and maintaining account relationships across all organization levels. Executes social media strategies efficiently and tracks against KPIs to demonstrate campaign success, across a variety of platforms and profile management tools. Experience in digital advertising, including social media, SEO, SEM, email marketing, and print. Avid learner. Stays current on latest social media trends, tools, and insights. Confident decision maker. Able to prioritize client requests efficiently and thrives in a dynamic, fast-paced environment. Team player that provides guidance and leadership to internal teams and junior staff. 72Lux (Startup) Consulting Developed comprehensive social media strategy for 72Lux, which outlined goals, strategies and tactics across Facebook, Twitter, Pinterest and Instagram. Drafted custom content calendar and revised content for CEOs social profiles. Customized creative sponsorship and merchandising opportunities to ensure brand participation and to increase sales overall. Red Door Interactive Digital Account Executive Dec. 2010 March 2012 Developed integrated campaign strategies for a variety of client accounts, including Charles Schwab, Cricket Wireless (wireless industry), and La Quinta Inns & Suites. Pitched Facebook PPC strategies, YouTube pre-roll ads, influencer lists, and content promotion across social news sites, Digg and Reddit. Coordinated creative assets, content calendar creation, community management and reporting in support of the clients social media campaigns. Provided monitoring and KPI reporting on an ongoing basis. Collaborated across agencies and executed social media contests using third-party white-label functionality (Wildfire, Shortstack) to increase participation and Likes. Increased social engagement with a redesigned Community site and infographic development, which drove an additional 45,000 unique visitors in the first month. Account Coordinator May 2009 Dec. 2010 Updated ongoing social media contests for Rubios and addressed customer service questions and comments across Facebook and Twitter for La Quinta. Assisted account teams with internal coordination and drafted creative briefs. Herff Jones Yearbooks, Sales Representative June 2007 April 2009 Managed over 40 client accounts, acted as a liaison between the client and the publisher, made monthly service calls, and solved technical issues. Pitched new products through in-person sales calls and exceeded sales goal by 16%. Yearbook Tech, Inc., Teaching Assistant June 2003 Sept. 2009 Planned and executed activities for 500+ students, managed a staff of 11 assistants. Taught teachers and students new software, layout design, and journalism basics to educate clients, ensure customer loyalty and add value to publishing services. University of California, Santa Barbara Sept. 2003 June 2007 Major: Communication, B.A. Achieve Global Summer 2007 Enterprise-level sales and negotiation training Social media expertise including Facebook, Twitter, LinkedIn, WordPress, Pinterest & Tumblr, Raven, and Hootsuite. Proficient in Mac, PC, Microsoft Office, Microsoft Project, & Adobe Creative Suite.

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