Question Bank-MSRM

1. a. Define PLC and describe the various stages along with a diagrammatic approach. ANS-Concept Definition of PLC along with the process and diagram b. What is the relationship with corporate vision, mission and objectives Ans- Features and Explain relation between the elements c. Define the market led strategic management Ans- Introduction, brief about the subject matter d. Draft a strategy in terms of marketing Ans- Explain in detail the various concepts 2. a. Explain the concept of new product development and derive the process in detail. b. Identify attractive markets in Pune for key success c. Industry and business analysis. Elaborate d. Explain the concept of sustaining competitive advantage e. Segmentation, targeting and positioning principles f. Process of market definition g. Determine alternate market or segment attractiveness h. Make certain market and segment choices i. Name the different targeting strategies j. What are the principles of competitive positioning

3. a. State the impact of E-marketing on marketing strategy with suitable examples. b. Communicate the competitive position c. Stages of PLC d. Targeting strategies e. Competitive Positioning f. Segment Attractiveness g. Market definition h. Planned innovation

4. Paradigm shift in Marketing. Elaborate 5. Take any product and build a strategy for its development Ans- explain the new trends and techniques

6. List out the key concepts in Relationship Marketing and give appropriate examples 7. Write Short Notes ona. Customer Life Cycle b. CRM c. New product development d. Hold strategies e. Harvesting and divestment f. E marketing g. Three Ss of customer service h. Customer satisfaction 8. Draft a detailed note on the role of service in building relations and customer defections 9. Application of different business sectors-FMCG, Industrial &services 10. Write in brief a note on constraints in marketing strategy implementation 11. Evolution of 4Ps to 7 Ps and data warehousing 12. RM in industrial and consumer markets and the 6 markets framework 13.Explain the importance of environmental analysis with examples 14.As a market leader, what strategies will you adopt to ensure that the competition is not allowed to gain market share? 15.Explain the importance of competitors SWOT analysis with examples a. Role of service in building relationships b. Analysis of customer defections c. Customer privacy d. Database marketing e. Pitfalls of IT focus in RM f. Emergence of CRM

g. Learning organization h. Customer culture and network view i. LCV and customer loyalty j. RFM Model Ans-Introduction which includes a background of the chapter it is from along with the definitions of key terms and a appropriate conclusion

Question Bank-VM

1. a. Explain the concept of e marketing with regards to B2C, B2B and C2C. b. What are the E business fundamentals c. Short note on internet basics d. Difference between internet and intranet e. Define extranet. f. State the portals-web and wireless g. Concept of E business h. E marketing i. B2C J.B2B 2. a. Define the virtual value chain. b. Marketplace V/s Market Space c. Short note on the network economy d. Define mirroring capability and new customer relationships e. Explain Gilders law and Moores law f. E marketplaces and economic impacts. Elaborate g. Set up a website with regards to a social networking perspective h. Give useful examples of C2C marketing i. Illustrate on consumer behavior on the internet

3. a. Describe the behavior of consumers on the internet in context with demographic, geographic, psychographic and behavioral factors. b. E marketing. Elaborate

4. Write Short Notes ona. The Internet Marketing Mix. b. Marketing research on the net. 5. a. Write a detailed draft on the future of e marketing and e CRM. b. Motivations for shopping on the net c. Attributes of online shopping d. Reaching the e customer e. Develop a product in the internet marketing mix f. State the process of purely virtual to physical products continuum g. Present any product online h. Building a brand and enlist the procedure i. Promotion and place in the internet marketing mix j. Importance of price competitiveness to e business 6. a.With accurate examples, give an outline of virtual communities. b. Importance of fulfillment and give logical considerations c. Unique capabilities of the web d. Interactive communications with customers e. Service capability. Elaborate f. Draft a report on the various malpractices on the net. g. Write a brief on the boon of the web h. Explain the key concepts of RM 7. a. List out the legal and ethical issues of virtual marketing. b. Write a short note on the economics of e loyalty c. The importance trust and focusing on the right customer d. Price rational v/s Price obsessive consumers e. Loyalists v/s butterflies. Elaborate

f. How would you upsell and cross sell g. Relationship capital and e CRM h. State certain internet strategies facilitating CRM i. Explain the concept of collaborative filtering j. Difference between data mining and warehousing 8. a. Discuss the steps involved in developing a website for marketing a product b. Draft a report on real time profiling c. Write an introduction to operational and analytical CRM d. Collaborative CRM 9. a. Illustrate with examples, contribution of Information Technology to the practice of marketing b. State the privacy and security concerns c. Describe the electronic payment system d. Define blogs and list out the various advantages and uses e. Explain the term user generated content f. How have virtual communities benefitted the marketing world g. Building partnerships through community. Elaborate h. List out the different privacy and security concerns i. What are the different types of payment modes j. Define e cash

10. a. What factors are to be considered for determining an effective virtual chain? b. Name how the firewalls can be created c. E money d. E check e. What is the future of e marketing f. E security

(208)-ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT-QUESTION BANK 1. a State the implications of the WTO b. Explain the concept of Commodity market c. Define the term agriculture d. What are the features of the Agricultural Sector e. Explain the importance of the commodity market f. Recent changes in the WTO agreement g.Career opportunities in the agricultural sector h. If you were a farmer, what strategies would you adopt to stay ahead of the competition i. In current times, what steps one should take if one wants to invest in the commodity market j. Boon of the Agricultural sector. Elaborate

2. a. Give a detailed note on IPR-1991 b. Explain LPG c. Write a detailed brief on the emergence of BRIC economies d. What are the recent changes in the IPR e. Recent trends in Globalisation. f. State the latest changes in the liberalization policy g. Name a few companies that have gone global and in what way h. Explain an approach of any one company that has eased their policies i. What are the different ways to broaden the horizon of an Indian company j. State innovative ways of launching ones market abroad

3. a. Explain the concept and importance of Core Banking b. Retail Banking. Elaborate c. Define Base II concept

d. What are the implications of the base II concept e. State the difference between Core and Retail Banking f. Career opportunities in the banking sector g. Changes in the retail banking h. Trends in core banking i. If you were a manger at a bank, enumerate the strategies you would use to keep the bank afloat. 4. a. Explain the features of the Insurance industry b. Write a detailed note on IRDA c. State the difference between Life and Non Life Insurance d. Different types of insurance. Elaborate e. Give key points on different policies in insurance f. Being a manager in the insurance sector, strategise how to retain agents for targets g. If you were an agent in the field, name the various ways to entice clientele h. Draft a report on the daily plan of action being on a visit 5. a. Explain the concept of taxation b. What are the implications of VAT c. State the customs procedures d. Define excise e. Enumerate the various duties f. Write a short note on the recent taxation policies g. Being a citizen of India, enlist some successful taxation reforms h. If you were the finance minister, what are the changes you would make in the system i. Justify the increase in tax rates for restaurants serving alcohol j. Is the current tax slabs for income justified 6. a. Explain the meaning of Capital Market b. What are the various avenues for raising finance. c. Give a brief introduction to derivatives market d. Define KPO e. Features of Capital market

f. Trends in derivatives market g. If you were an investment banker, what are the tips to give customers on the same h. Draft a report on your findings of the derivatives i. Write a short note on what you think of trading and the prospects of investments 7. a. What are the objectives of environmental education b. Name the principles of environmental education c. Scope and functions of environmental education. Elaborate d. Brief on role of NGOs e. Importance of managing natural resources f. Elaborate on the problem of global warming and its implications g. State the concept of Carbon Credit h. Explain the role of Government and Non-government agencies and businesses