Community report 2006

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 Content
AMP Foundation: who we are and what we do 1
2006 Highlights and results 2
Chairman’s message 3

Capacity building 4

Capacity building non-profit sector 4

Social Ventures Australia 5
Nonprofit Australia 6

Capacity building youth employment 7

The Smith Family 8
Beacon Foundation 9
SVA Boost! Fund investments 10
CREATE Foundation 11

Community involvement 12
Volunteering AMP 13
AMP Community Fundraising Program 14
Planet Ark 15

The AMP Foundation in New Zealand 16

2007 and beyond 17

Non-profit organisations supported by the AMP Foundation in 2006 18

Cover: Students at Alexandria Park Community School. Photo by Paul Blackmore.

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AMP Foundation:
who we are and what we do
AMP has been contributing to the Australian community for more than 150 years.
The AMP Foundation was established in 1992 to make a difference in the Australian
community at the grassroots level where AMP’s people live and work.
Based on the philosophy of offering a “hand up and not a handout”, the Foundation
invests in two key areas – Capacity Building and Community Involvement.
Our Capacity Building programs encourage and support people to help themselves.
Our efforts are especially focused on the education and employment of young people
and the sustainability of the non-profit sector.
Our Community Involvement programs encourage and support people to help
others. We focus on supporting the work of AMP employees and financial planners
in the community.

How we operate
The Foundation is governed by a Board of Directors which is responsible for the strategic
direction of our community investments. As well, it ensures that the Foundation’s capital
base is wisely and responsibly invested.
The AMP Foundation’s Directors are:
• Peter Hunt, Chairman
• Christine McLoughlin
• Matthew Percival
• Jim Tait
The AMP Foundation has two full-time employees and two part-time employees or
3.4 full-time equivalent employees.
The AMP Foundation’s capital base, which at the end of 2006 had a market value
of $131 million, is managed by AMP Capital Investors.
This report details our work in 2006 and outlines our plans for the years ahead.

We make a living by what we get,

but we make a life by what we give.
Winston Churchill

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 2006 Highlights and results
Community investment overview
Total community investment by the AMP Foundation $5,128,972
Total amount raised through events that AMP Financial Planners helped organise $4,672,335
Number of fundraising events AMP Financial Planners helped organise 132
Total amount that AMP employees raised for non-profit organisations $202,972
Number of times AMP employees participated in a volunteering initiative 1,186
Number of non-profit organisations funded by the AMP Foundation 267

Our principles
• Support those who invest their own time, money and effort to achieve social goals.
• Identify unique and strategic opportunities for creating social capital.
• B
 uild our social investment programs on the basis of research and
stakeholder consultation.
• Evaluate, review and regularly refine our social investment priorities.
• Initiate and be receptive to ideas that can make an innovative and lasting social
contribution, including investments and programs.
• S hare with our stakeholders and the community at large, the community
achievements generated by our social investments and programs.

Students involved in a Lead On project film a local street party.

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Chairman’s message
We live in a society where:
• In some schools, more than 30% of year 10 school leavers go straight to the dole queue.
• T housands of children and young people end up in foster care through no fault of
their own.
• 6
 78,000 children live in jobless families throughout Australia. Financial disadvantage
means these children are more likely to leave school early and less likely to go on to
further education or training. They are more likely to grow into disadvantaged adults.
• M
 ore than 60% of Indigenous children never make it through high school and so face
limited opportunities for vocational or personal fulfilment in their lives.
• Environmental degradation, extended drought and global warming are a threat to us.
• N
 ecessary non-profit services become unviable or barely survive because they do not
have the money or resources to implement best practice that would sustain them into
the future.
These are issues that cannot be solved by any one person, organisation or government
initiative. But, working in partnership with other like-minded people and organisations,
we can help to make possible the changes we wish to see in our communities.
In 2006, the AMP Foundation and AMP employees and financial planners across Australia
supported and participated in many projects that improved the lives of young people and
their communities. More than 1,000 AMP employees and financial planners volunteered
their time and skills for a wide range of community projects – from surf life saving, scouts,
and rural fire service to planting native trees and fundraising for a wide variety of causes.
In our Capacity Building programs, we’ve continued to focus on projects that can effect
real social change in the lives of young people. We’ve partnered with organisations
such as The Smith Family, the Beacon Foundation and CREATE Foundation so that more
disadvantaged children can finish high school and successfully transition to further
education or training.
Our partnerships with Social Ventures Australia and Nonprofit Australia provide mentoring,
skill development and infrastructure funding for critical non-profit services so they can
achieve sustainability.
Our community partners are effective, responsive, and committed to delivering positive
results in their sectors. We commend them for their passion, their dedication and their focus.
The AMP Foundation’s work is enabled by the support of AMP Chief Executive Officer
Andrew Mohl and the AMP Limited Board. With the help of the AMP Foundation team led
by Helen Liondos and my fellow board members Christine McLoughlin, Jim Tait and Matthew
Percival, I’m confident that the AMP Foundation’s long term community investment strategy
will continue to bear fruit for many in our community for many years to come.
Lastly, I would like to acknowledge the high level of commitment and stewardship of our
outgoing Chairman of the AMP Foundation, Lynn Ralph. Lynn brought a new energy to
the Foundation, using her extensive corporate governance experience to ensure our
partners achieved their goals. Lynn set a high standard as Chairman and I look forward
to adding to her legacy.

Peter Hunt
AMP Foundation Chairman

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Capacity building
Capacity building is about helping people to help themselves. The focus is on youth
employment and programs that build the capacity of the non-profit sector so that it
operates more effectively and efficiently.

Capacity building – sustaining the

non-profit sector
While our non-profit sector makes an enormous contribution to our community,
the sector itself is under threat.
A 2004 ABC Radio National report showed that while the sector employed nearly
7% of the Australian workforce, (about 600,000 people, plus 4.5 million volunteers)
and created turnover of about $21 billion a year, it was shrinking rapidly. Of the 30,000
incorporated organisations registered in NSW, the report estimated that only 20,000
were still operating. Many not-for-profit organisations simply go under, unable to cope
with the pressures of legislation, technology, demands for professional skills
and accountability, and societal perceptions and expectations.
In some cases, the pressure to directly link investment to social returns means that
non‑profits are pressured into avoiding investment in the very infrastructure and systems
that will enable them to be accountable. The AMP Foundation is supporting non-profits
on a multi-year basis and covering appropriate overhead costs. It’s also committed to
continuing to build the skills of the sector through the funding of non‑profit business
tools and training, and the provision of mentoring.
Another challenge faced by non-profits in the current funding environment is to accept
funding at less than the true cost of delivering programs. Over time, this practice
will weaken the non-profit delivery system and create inefficiencies. Again, the AMP
Foundation is encouraging non-profits to be more rigorous when it comes to counting
the cost of programs, accommodating corporate volunteers and more.
Through our partnerships with Social Ventures Australia and Nonprofit Australia, the
AMP Foundation is ensuring that a wide range of non-profit organisations get the
training, mentoring and leadership support required to sustain their long-term
participation in the Australian community.

If you are planning for a year, sow rice;

if you are planning for a lifetime, educate people.
Chinese proverb

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Social Ventures Australia
Social Ventures Australia (SVA) was established in
2002 by the AMP Foundation, the Benevolent Society,
The Smith Family and WorkVentures. SVA is a new
and unique model of social investment that aligns the
interests of philanthropists with the needs of social
entrepreneurs to combat some of Australia’s most
pressing community problems.
With a focus on accountability and impact, SVA provides
funding, mentoring and business tools to a carefully
selected portfolio of non-profit organisations led by
outstanding social entrepreneurs.
In doing so, SVA seeks to boost their effectiveness,
efficiency, capacity and sustainability through a continuous,
hands-on, managed approach. By focusing its resources
on select community issues, SVA is better able to drive and
measure deep and meaningful change. SVA’s focus areas
are Young People – Education and Employment, Ageing,
Environment, Employment Creation, and Social Inclusion
and Indigenous Community Building.
How the AMP Foundation helps
The AMP provided $450,000 of direct funding to SVA in
2006. Part of this funding was for infrastructure support to
enable SVA to scale and grow. To date, SVA has distributed
over $4.5 million to 30 innovative non-profit organisations
and supported capacity-building in the social sector with the
establishment of new business tools and resources.
The AMP Foundation also funded the development of a
financial literacy program for non-profit organisations,
titled Taking Care of Business. The training program covers
the areas of improved financial management, reporting,
budgeting and managing investor relationships.
Centacare supports students to complete their year 10 accreditations.
The Community Mentor Program is also part of the
partnership with SVA. Twenty-one senior AMP managers
mentored the CEOs and senior managers of SVA-supported
non-profit organisations. AMP’s Director of Group Strategy
Jonathan Deane, was awarded “SVA Mentor of the Year”
as a result of his mentor relationship with the CEO of
Centacare-Wilcannia Forbes Margaret Flynn.
The AMP Foundation invested $300,000 in SVA’s venture
philanthropy fund – the SVA Boost! Fund – to support the
following non-profit organisations: Centacare; Ganbina;
Beyond Empathy; and Lead On. Each organisation has
proven itself to be a high quality program, with potential for
growth and replication in other parts of Australia.
Connecting heads and hearts
Margaret Flynn is the Director of Centacare
Wilcannia‑Forbes, which provides social welfare services
to families and children in rural and remote communities
of NSW. It has a budget of $3 million and 36 staff
and was approaching a merger with the much smaller
Centacare Bathurst.
While there were economies of scale, the merger raised
questions about how best to restructure and govern
the merged organisation. Through SVA’s Community
Mentor Program, Margaret was matched with AMP’s
Jonathan Deane, Director of Group Strategy, about 18
months ago. They got to know each other and better
understand Centacare’s unique challenges by using SVA’s
organisational diagnostic tool.
Margaret and Jonathan talk every couple of weeks.
They discuss many strategic issues including those
surrounding the merger, from establishing a new
governance structure to arranging reporting lines for
efficient service delivery.
Thanks to Jonathan and AMP, a major law firm is
providing merger and acquisition services to Centacare
on a pro bono basis.
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Nonprofit Australia
Nonprofit Australia’s mission is to improve the viability of
non-profit organisations. Key strategies include:
• Increasing the capabilities of non-profit leadership teams
and boards.
• Improving returns from executive volunteering.
• Increasing the financial capacity of the sector.
• Stimulating collaboration across the sector.
• R
 educing the operating costs of non-profit
organisations.
• Improving the quality and transparency of non-profit
organisations.
How the AMP Foundation helps
The AMP Foundation provided $200,000 funding for an
Executive Development initiative and a Mentoring and
Strategy support program.
A priority is to lift the strategic and business capabilities of
non-profit CEOs, leadership teams and boards. At present
there are no dedicated executive development programs
in Australia focussing on the leaders of non-profits and
their boards. There are also few opportunities for CEOs and
non-profit executives to meet peers in environments that
stimulate them to extend their management skills.
Executive Development Initiative
Nonprofit Australia completed a costed proposal to establish
a centre focused on building the leadership capability in
Australia’s non-profit sector. The proposed initiative will
focus on teaching, outreach programs and research. Further
development work is needed - examining what courses are
appropriate, what sort of ‘non-profit tailoring’ is required to
corporate executive programs. In addition to the ongoing
work aimed at establishing a centre and seeking the
engagement and support of a small number of national
business schools, Nonprofit Australia has continued to
provide a range of forums aimed at the executive teams and
boards of non-profits. These include finance forums held in
all states, CEO Forums and forums on strategic philanthropy.
Mentoring and Strategy support program
There are two distinct programs within the initiative:
1. Strategy Link – links non-profit leaders with executive
volunteers. Non-profits have gained assistance across
corporate strategy development, marketing, fundraising
strategy, human resources and governance.
 on-profits who have participated have reported benefits
N
including: development of business plans; new tools for
planning and analysis, and gaining the confidence and
knowledge to be able to hire skilled volunteers.
2. Mentor Link provides non-profit leaders with top
past and current executives as volunteer mentors.
It is a 12‑month, structured peer-to-peer leadership
development program.
Focus on briefs enables more
non-profits to provide better services
Skilled volunteers can make a vital contribution to
non‑profits, particularly for strategy and planning
work. The key is ensuring that the contributions are
well planned and targeted. If not, the costs can often
outweigh the benefits, to the disappointment of both
the volunteer and the non-profit.
Graham McKern, Director of Services, McKillop Family
Services says that for some months, he had a senior
communications professional offering to assist his team.
“I wanted to engage him on something constructive but
I couldn’t define a role. The Nonprofit Australia program
provided a structure for defining the work, and oriented
the executive into the volunteering role.
The project was to develop an effective steering
committee for our corporate partnerships. Using the
Nonprofit Australia planning tool provided an excellent
stimulus for our meetings and kept us focused. We now
have a model which addresses the complex challenges
of stimulating entrepreneurialism and handling ethical
dilemmas. This is reflected in a series of position
descriptions which I can use to recruit the senior
volunteer committee”.
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Capacity building – youth employment
The AMP Foundation’s focus for some years has been on shoring up the futures of
disadvantaged young Australians across the country.
With good reason: in May 2006, 540,000 young Australians (teenagers and young
adults) were not in full-time learning or work. Of these, approximately 330,000 were
unemployed, working part-time but wanting more hours, or were not in the labour force
but wanting to work. This represents 10% of teenagers, 13% of young adults and
12% of all young Australians aged between 15 and 24 years.
As many as 40% of young Australians who haven’t completed Year 12 were unemployed
or not fully engaged in work or study during their first post‑school year. Young people
who make a poor transition from school to further education and work, generally
experience more financial and personal stress and lower levels of participation and
integration with civil society.
The cost of this alienation of young people from our society, however you choose to
measure it, is too high.
In 2006, we partnered with The Smith Family, Beacon Foundation, CREATE Foundation,
Beyond Empathy, Centacare, Ganbina and Lead On, to improve learning, personal
development and employment opportunities for young Australians.

Never doubt that a small group of thoughtful,

committed citizens can change the world.
Indeed, it is the only thing that ever has.
Margaret Mead

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The Smith Family
The Smith Family is an independent, non-profit, social
enterprise which provides personal and financial support
to disadvantaged children and their families in over 84
communities across Australia. Through the Learning for Life
suite of programs The Smith Family focuses on education as
a means of combating disadvantage and social exclusion.
Over 26,000 Australian students currently receive Learning
for Life financial scholarships.
By providing direct financial assistance for textbooks, school
equipment and uniforms, a financial scholarship enables a
child to get the most out of their education. Learning for
Life also gives students and their families access to a critical
network of support that includes tutoring, mentoring,
coaching and literacy programs.
How the AMP Foundation helps
The AMP Foundation is donating $1 million annually to
the Learning for Life program. This funding supports seven
Learning for Life locations which now have 2,283 students
participating in the program, an increase of 27% in student
reach over 2005. The funding is also used for the education
and training of Learning for Life Education Workers.
The funding also supported research into Learning for Life
students’ attitudes to work. The study “On Track? Students
choosing a career” revealed that while only 40% of Learning
for Life students had a match between their planned
educational level and that needed for their preferred job in
2004 and 2005, all were planning a future shaped by their
interests, perceived ability and their families. For most, the
plans when realised, would involve upward social mobility.
Kirrily Van Riel and Micaela Outtrim support The Smith Family.
AMP employees have been very supportive of the
partnership, volunteering in a variety of ways with
The Smith Family – from becoming mentors to high school
students to help them with career choices, to sorting
correspondence between Learning for Life sponsors and
their students. More than 140 AMP employees volunteered
for the 2006 Christmas Appeal – preparing, packing
and delivering Christmas hampers and toy packages to
disadvantaged families.
There were also 64 new student sponsorships for the
Learning for Life program as a result of an AMP Foundation
campaign to encourage AMP employees to become Learning
for Life sponsors.
A gift that lasts a lifetime
Learning for Life graduate Penelope Gear credits legal aid
workers, who assisted her mother during the years spent
in and out of women’s refuges trying to escape a violent
home life, with igniting her passion for law.
“I was so blown away by the work they did that I decided
I wanted to do everything I could to become a lawyer,”
Penelope said.
Discovering a natural aptitude for Legal Studies in high
school, Penelope decided to set her sights on a career in
corporate law, acknowledging that family law was ‘a bit
too close to the bone’. Her Learning for Life scholarship
meant Penelope had the financial support she needed to
get through university, and she would also be linked to
valuable contacts at legal firms through the tertiary
mentor program.
Penelope narrowly missed out on the marks she needed
to enter Law, but undeterred, she completed a Bachelor
of Commerce. She is now working full time with plans
to become a chartered accountant and then put herself
through her coveted Law degree.
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 Beacon Foundation
Beacon Foundation is a national non-profit organisation,
that operates school to work transition programs such as
the No Dole program. It helps young people develop an
independent will to achieve personal success for themselves
and their community.
No Dole program now operates in over 80 high schools
across Australia. The program showcases the opportunities
and options available to young people leaving school
and entering the world of work. In 2006, students took
part in career mentoring, work experience, site visits at
local businesses and career expos. They participated in
the voluntary “Charter Signing” where they commit to
either finding a job, further education or training within six
months of leaving school.
During 2006 Beacon rolled out a “best practice” model for
No Dole schools. This included ensuring there is adequate
leadership, coordination, staff participation, business
relationships and that the program is integrated into the
curriculum. Best practice recognises the schools with strong
programs, and highlights areas which need improvement in
other schools.
How the AMP Foundation helps
The Foundation provided $385,000 funding to support the
No Dole program. The funding was used to help Beacon
Foundation expand and consolidate the No Dole program
in all states and territories. The AMP Foundation funded the
position of the program’s National Coordinator who has
played a key role in overseeing the implementation of the
best practice model.
The AMP Foundation also funded No Dole state
coordinators in Western Australia, Victoria, and Queensland.
It also funded a marketing manager to help drive awareness
and support of Beacon and its programs.
Three senior AMP managers mentored Beacon’s CEO
and No Dole’s National Coordinator, helping them
with marketing and leadership issues.
As part of its promotion of youth employment, the Beacon Foundation takes young people
out on a site visit to explore job opportunities in engineering and construction.
Sophie finds herself and a dream
Sophie dreaded going to school and did almost
everything to avoid it. She’d pick fights with her mother,
run away and live on the streets, fake illness or play
truant. She knew finishing Year 10 would help her reach
her dream of becoming a hairdresser; but low self-esteem
and lack of confidence drove her away from the learning
environment. Her school was struggling and largely
failing to engage her.
“I was shy and withdrawn from everyone. I would think
that other people were better than me and that I was
invisible. I was refusing to do work and would get about
two or three letters of concern sent home each week,”
Sophie said.
Then she became involved in Beacon’s No Dole program
at her school. She signed the Charter Board and made
the pledge to stay in full time education, training or
employment. She also became involved in other No Dole
activities at the school. Her self esteem and confidence
soared. She was invited to tell her story to 30 professional
women at a company’s International Women’s Day
Breakfast. That invitation, and her enthusiasm earned
her a scholarship to help her with her studies and
future employment.
“I now see all people as equals. I attend school every
single day now, catching six buses, travelling about four
hours a day,” said Sophie.
She’s got her sights set on a hairdressing apprenticeship
and she knows she has the skills, knowledge and
confidence to make it possible.
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SVA Boost! Fund investment
SVA runs a venture philanthropy fund called SVA Boost!
Fund, through which the AMP Foundation invests $300,000
in four non-profit organisations. Beyond Empathy, Centacare
Forbes-Wilcannia, Ganbina, and Lead On receive mentoring,
business tools and other support from SVA to help them
expand their programs, apply best practice business tools
and systems.
SVA has helped these organisations with replication strategy,
financial management systems, board development and
strategy development.
Beyond Empathy
Beyond Empathy uses the arts to change the lives of
individuals and communities experiencing hardship, and
focuses on their strengths rather than their weaknesses.
Young people often start with their story, and through
film, theatre, music, dance, multi media or visual arts they
build new skills, discover their potential to find and create
new opportunities, are helped to deal with their issues and
personal hardships and to create new pathways in life.
Clint learns new moves
Three years ago, 19-year-old Clint had a history of
breaking, entering and stealing. He was in and out of
court and his future in his small country community
was bleak. Clint communicated his love of dance and,
through Beyond Empathy, he was given opportunities to
dance and learn new skills.
He re-engaged with TAFE to gain his Year 10 Certificate
and formed the Tinnamunday dance group. He obtained
an Australian Business Number and wrote a business plan
for his group with mentoring support from the University
of New England. In 2005, he attended the Stamping
Ground Dance Festival in Bellingen as a participant. In
2006 he returned as a tutor running workshops. He runs
weekly dance workshops in his own community. With the
help of other young men at risk, he teaches dance and
cultural workshops in local schools.
Clint is his local Council’s key performer for official
events, including performing at the NSW regional
premiere of Ten Canoes. He has been interviewed on
local and regional ABC radio and now mentors other
young people participating in Beyond Empathy projects.
Ganbina
Ganbina aims to improve the economic and social well-
being of Indigenous people in the Goulburn Valley, Victoria.
Ganbina offers programs to address the earlier than average
school drop out rates of Indigenous youth. Currently, only
34% of Indigenous students complete Year 12, compared
to 65% for the Shepparton region and 75% for the State.
The AMP Foundation supports its Jobs 4 U 2 program, which
aims to reduce the number of Indigenous students who drop
out of school.
Centacare
Centacare Wilcannia-Forbes provides early intervention,
youth support and counselling services to families and
communities in drought-ravaged regions of western NSW.
The AMP Foundation supports Centacare’s Dream the
Pathways program to enable disadvantaged young
people, mainly Indigenous, to engage in educational and
vocational pursuits. Dream the Pathways provides a series
of camps and excursions to move the young people away
from their current realities of financial hardship, isolation,
disengagement and disconnection with their culture. By
broadening their experiences young people are encouraged
to consider their educational and career priorities.
Some camps go to large regional centres and cities, exposing
participants to work and training opportunities, while other
camps are held in the local area to help the young people
reconnect with their culture.
AMP also supports Centacare staff through mentoring
and workshops which has helped the agency towards more
incisive strategic planning and the adoption of continuous
improvement.
Lead on
Lead On Australia facilitates groups of young people to
undertake specific work projects for local businesses or
community organisations. Supported by a co-ordinator,
the participants manage and deliver the projects themselves,
learning vital work skills and gaining confidence in
their abilities.
Almost 4000 young people have now participated in Lead
On-facilitated projects. With funding from organisations
such as the AMP Foundation, offices have opened in
14 communities across Australia.
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CREATE Foundation
CREATE Foundation provides an independent voice for
children and young people who have been removed from
their parents and placed in out-of-home care (eg foster care,
residential care), as a result of abuse or neglect.
Over 24,000 people under 18, including 5,500 Indigenous
children, are in state care and protection systems due to
neglect and abuse of an emotional, physical, sexual or
psychological nature. Many suffer from a deep sense of
shame and distrust, profound isolation and low self-esteem.
They are often disconnected from family networks and
community and are moved around from carer to carer.
Life outcomes for most young people in care are severely
limited. For example, Victorian research shows that three
quarters of young people aged 18-25 who have been in
care are unemployed. Children who have been in care
experience high levels of homelessness, drug and alcohol
use, justice system involvement, and early parenthood.
The CREATE Foundation works to connect and empower
children and young people in care and to improve the
care system. In this way, CREATE Foundation works to
provide children and young people in care with the same
opportunities as all other young Australians.
How the AMP Foundation helps
The AMP Foundation is funding the position of a Business
Development Manager to establish workplace programs for
young people aged 15-20. A major issue for young people
in care is the lack of continuity in their education and the
subsequent lack of employment opportunities.
AMP Foundation funding is also helping with the
organisational growth required to see CREATE improve its
longer-term financial viability, to ultimately provide more
programs for children and young people in care.
Young people take part in the CREATE Foundation’s programs.
CREATE Foundation also compiles reports on issues affecting
children and young people in care. In 2006 CREATE
completed two Report Cards, which the AMP Foundation
funded: one on the health of children and young people in
care and the other on State and Territory developments
in education.
AMP Capital Investors (AMPCI) is also working closely with
CREATE Foundation to develop its marketing capabilities.
AMPCI employees have organised several fundraisers to
support CREATE, including raising more than $20,000 to
fund a Christmas party at Luna Park for 620 children in
care and their carers.
From school drop out to Young Citizen
of the Year: Bree’s story
Twenty-one year old Bree is the latest member of the
CREATE family to be recognised for his contribution to
the community. Bree received a ‘Young Citizen of the
Year Award’ (Darwin Category) on Australia Day 2006,
in recognition of his volunteer contributions to a range
of community organisations in the Northern Territory.
Bree’s case worker first introduced him to CREATE in
2002. He had been in care for two years, and had
dropped out of school. He took part in CREATE’s ‘Show
me the Ropes’ program.“Doing the program was a life
changing experience for me,” says Bree. “For the first
time I got to meet other young people just like me and
learned about an organisation that was just for kids
in care.”
Before long, Bree was helping CREATE staff deliver
programs to other young people and out-of-home
care workers.
Bree has been an active volunteer and part-time worker
with the Red Cross in Darwin for a number of years
now.“I love the work that I do for CREATE and the Red
Cross and through this I have learned that I want to be
a Youth Worker, so I’m currently working towards my
qualifications in that area,” he says.
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Community involvement
Economists around the world have striven to attach a dollar value to the volunteering
efforts of thousands of people. Across nations, the answers are always in the
several billions.
But as any volunteer will tell you, volunteering is not about the money.
As AMP employee and 2006 Volunteer of the Year, Allan Mason, says, it’s about building
and giving back to your community. “I get a lot out of volunteering and providing
community support. You get to have a circle of friends that builds into a community and
to provide some skills and services to the community that other people don’t have.”
Most AMP volunteers share this belief. They talk about how their volunteer work has
brought them a general sense of connection and well-being that has stood them in good
stead in their lives.
The AMP Foundation promotes community involvement for the same reasons: we believe
that working together to address social and environmental issues is the cornerstone of
a civil society. We may do business in a market; but we live in a community. Volunteers
make our communities better places to live.
We encourage Community Involvement through:
• The Volunteering AMP program for AMP employees
• The AMP Community Fundraising Program for AMP Financial Planners
• Planet Ark’s National Tree Day

I am only one, but still I am one. I cannot do everything,

but still I can do something; and because I cannot do
everything I will not refuse to do the something
that I can do.
Helen Keller
American author and lecturer (1880-1968)

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 Volunteering AMP
Volunteering AMP enables all of AMP’s employees to
contribute to the community. In 2006, almost 1,000 AMP
employees participated in volunteering and fundraising
events, and raised more than $200,000 for a number of
non-profit organisations.
The AMP Foundation helps AMP employees give back to the
community in the following ways:
• F undraising: We match employee fundraising for a
non-profit organisation on a dollar-for-dollar basis,
up to $1,000 per employee.
• T eam Volunteering: When AMP employees volunteer
to complete a practical project for a non-profit
organisation, we donate up to $10,000 to cover the
cost of the materials required for the project.
• U
 nsung Heroes: We recognise any AMP employee who
volunteers more than 80 hours a year to a non-profit
organisation and we donate $2,000 to the organisation
they volunteer with.
• P ayroll Giving: We match the donations of employees
who donate to a non-profit organisation through the
Foundation’s payroll-giving program. Employees can
choose from more than 40 non-profit organisations.
• G
 et on Board: If an AMP employee is on the board of a
registered non-profit organisation, we will donate up to
$5,000 to that organisation.
• C
 ommunity Mentoring Program: Senior AMP employees
mentor the CEOs and senior managers of non-profit
organisations through Social Ventures Australia.
Employees help overhaul a Wesley Mission camp for disadvantaged children.
 ow AMP Volunteers made a
H
difference in 2006
• A
 llan Mason was named AMP’s 2006 Volunteer
of the Year, for giving 150 hours of voluntary
service to St Johns Ambulance and 200 hours to
Scouts Australia. Every fortnight, Allan could also
be found at Red Cross donating platelets. To top it
all off, Allan spent two weeks of his annual leave
volunteering for a medical mission in Vanuatu.
• C
 hampion fundraisers Kaushil Chand, Leo Mauceri
and Colin Podmore raised close to $20,000 for
the Leukaemia Foundation through a single
World’s Greatest Shave event. In addition, 30
other AMP employees got behind this popular
fundraising event.
• W
 ith the help of volunteer Rochelle McCann, the
AMP Foundation held two blood donor days for
employees. Almost 100 donations were made
by employees, making AMP one of the top NSW
corporate volunteer groups.
• A
 90-strong workforce from the Office of the
General Counsel helped overhaul a Wesley Mission
camp for disadvantaged children.
• E very member of AMP’s Cobalt team volunteered
in 2006 by sorting and packing toys and books for
The Smith Family, doing bush regeneration work at
Sydney Harbour National Park, hosting fundraisers
and renovating the facilities of Mamre House,
St Mary’s.
• A
 MP’s Personal Assistants Network raised $20,000
for the Inspire Foundation, Sailability Penrith Lakes
and Macquarie University’s Anxiety Research Clinic.
As well, the network coordinated AMP’s end-of-year
Toy and Book Appeal for The Smith Family.
• T welve AMP employees mentored students online
through The Smith Family’s iTrack program, which is
designed to help students who are at risk of
dropping out of high school.
13
 AMP Community Fundraising Program
The AMP Community Fundraising Program helps AMP
Financial Planners partner with their local community
to fundraise for a project of local need. AMP Financial
Planners are actively involved in helping to organise the
fundraising event and the AMP Foundation then matches
the fundraising up to a maximum of $10,000 per event.
Since the program’s beginning in 2002, AMP Financial
Planners have helped organise fundraising events that have
raised more than $14 million for a variety of non-profit
organisations. AMP Financial Planners have danced, driven,
golfed and run their way through many fundraising events
to help non-profits such as local hospitals, the Cancer
Council, Surf Life Saving Clubs and The Smith Family.
In 2006, AMP Financial Planners made a significant
contribution to their local communities by helping to
organise more than 130 fundraising events, which raised
over $4.6 million for various non-profit organisations
throughout Australia.
How AMP Financial Planners made
a difference in 2006
St Vincent de Paul
For the past four years, Sydney-based Bernard Fehon
and his entire business have been actively involved
with the St Vincent de Paul Society. Bernard and his
team put a large amount of work in not only the AMP
Community Fundraising Program event they hold, but
other St Vincents events as well. Bernard helped raise
$33,000 for St Vincents by organising a launch event
for the “Escape from Poverty” campaign, as well as
contributing to St Vincent’s annual
fundraising dinner.
AMP Financial Planner, David Aubrey and players from the Women’s National Basketball League help raise funds for Foodbank Queensland.
Bernard is the brainchild behind another fundraising
event held to support St Vincents – the annual
“CEO Sleepout”, where CEOs of organisations
experience what it is like to be homeless for a night.
Mildura specialist school
Chris Gray has been involved with Mildura Specialist
School in Victoria for some time and in 2006 he decided
to work with the school to organise its major fundraiser
of the year – a masked ball. Chris and other members
of his practice, Sunraysia Financial Planning, helped
out by gathering donations of gifts for the raffles,
producing marketing materials and providing assistance
on the night, along with other activities in the lead up
to the event. They even got the kids from the school to
design the masks for the ball, which were then sold to
guests as part of the fundraising. The event was a great
success and raised $10,000.
Mambourin Enterprises
Each year, Vern Fettke from Werribee in Victoria hosts a
fundraising football match called the Homestead Cup to
raise money for Mambourin Enterprises, which provides
education and employment opportunities for people
with disabilities.
The Homestead Cup is a football match with a
difference - it pits a group of clients from Mambourin
who have formed a football team against a team of
local businesspeople. The Homestead Cup has become
a staple event in many businesspeople’s calendars in the
local area.
In order to raise funds from this event, members of the
business network pay $100 to play in the game and
$150 if they don’t play. This year, between the Cup and
a silent auction, Vern managed to raise over $11,000
for Mambourin Enterprises.
14
 Planet Ark
The AMP Foundation has been a major supporter of Planet
Ark’s National Tree Day since 2002. Planet Ark is a non-profit
organisation that raises awareness of environmental issues
and shows people and businesses how they can reduce their
day-to-day impact on the environment.
National Tree Day is well-established as one of Australia’s
most popular volunteering events. It is a large scale
community event that unites local councils, schools, scouts
and guides, service clubs and local environmental groups
in a common cause: planting native trees to help sustain
our environment.
In 2006, more than 300,000 Australians volunteered to
plant native trees at 3,600 sites (including 2,200 schools)
throughout Australia. More than 1.3 million native trees,
shrubs and grasses were planted last year.
How the AMP Foundation helps
The AMP Foundation provides $330,000 funding to Planet
Ark for the organisation of National Tree Day. The AMP
Foundation also encourages AMP employees and financial
planners to become involved in National Tree Day. More
than 500 AMP employees, financial planners and their
families and friends, volunteered to plant trees in various
sites throughout Australia.
Linda Luong and her family at National Tree Day.
Schools get behind National Tree Day
Tapping into an Indigenous knowledge
of plants – O’Sullivan Beach School, SA
For Schools Tree Day, O’Sullivan Beach School planted
300 seedlings in its Aboriginal Food and Medicine
Garden. Each of the species of plants chosen were ones
that were used by local Aboriginal people for food,
medicine or crafts. One of the classes was responsible
for designing the path, mulching, digging holes and
helping junior primary classes plant. Each student in the
school planted a seedling and many parents came along
to the school to share this experience with the children.
Trees planted as a symbol of peace – Al Zahra
College, NSW
On Schools Tree Day, each class at Al Zahra College
received a small native tree and took time out from usual
lessons to plant it into a larger pot for their classrooms,
in preparation for the playground redevelopment later in
the year. School leaders planted two trees at the front of
the school to symbolise world peace.
Making Schools Tree Day a sensory
experience – Mackay District Special School QLD
At Mackay District Special School, students planted
native seedlings in their sensory garden. These plants
will encourage native wildlife back to their natural
habitat. Students will enjoy the multi-sensory gardening
experience through smell, touch, sight and sound.
15

The AMP Foundation in New Zealand
Since 2000, through the AMP Foundation, AMP has
actively supported and encouraged groups who make a real
difference to the lives of New Zealanders.
The Foundation’s activities in New Zealand are aligned
to those in Australia with investment in the areas of
Community Involvement and Capacity Building.
Where possible, we ensure our commitment is much deeper
than pure funding. We recognise that to achieve our shared
vision with our partners, it is key to form a long‑term
partnership, increase their sustainability, and share our
business expertise in the way of strategic business coaching
and mentoring, development opportunities, pro bono
legal, financial, HR, marketing, property services, use of our
facilities, supplier rates, and employee volunteers.
In 2006 the AMP Foundation provided grants of nearly
$300,000 to five New Zealand partners – Habitat for
Humanity, the New Zealand Federation of Family Budgeting
Services, the YWCA Future Leaders Programme, Project K
and, most recently, Conservation Volunteers New Zealand.
New Zealand Federation of Family
Budgeting Services
The New Zealand Federation of Family Budgeting Services is
a collective of over 141 community budgeting organisations,
which share a common code of ethics, philosophy and
commitment to delivering budget advice to families and
individuals. Their aim is to develop budgeting skills among
New Zealanders through their range of free, supportive,
confidential and culturally aware services.
Project K
Project K helps young people to reach their potential
through building self-esteem, promoting good health
and education, and teaching life skills such as goal setting
and teamwork.
Project K is a Foundation for Youth Development program.
The Foundation for Youth Development is a leading
organisation which manages programs designed to lift the
skills, motivation and achievement of young New Zealanders
in a manner that also delivers wider economic and social
benefits to New Zealand.

Conservation Volunteers New Zealand

About our partners
Habitat for Humanity
This charity’s mission is simple – to give low-income
New Zealand families that first step towards financial
security by providing them with “a simple, decent
place to live”. Since 1976, Habitat has built more than
200,000 houses in 100 countries, housing more than
one million people.
Habitat houses are purchased by the homeowner families,
and repayments are set at a level that each family is
individually able to afford. Over 200 enthusiastic employees
have put their hand up to build two homes in Auckland
and Wellington.
Conservation Volunteers New Zealand (CVNZ) is a
non‑profit organisation that engages volunteers in
practical conservation projects to protect and enhance the
environment. It has been operating in Australia since 1982,
and commenced operations in New Zealand in 2006. CVNZ
works with local communities, the business community and
government departments on essential conservation projects,
providing all aspects of project management to make the
volunteer experience as accessible, safe and satisfying
as possible.

YWCA Future Leaders Programme

This innovative program provides mentoring, practical
support and skills development to young women who show
leadership potential, but who need one-on-one support
in order to achieve at a high level. The YWCA’s goal is
to develop and nurture confident and passionate young
women who will act as community role models, help others
to achieve and act as mentors to future generations of
young New Zealand women.

16
2007 and beyond
Over the next three years, the AMP Foundation will continue to focus on our Capacity
Building and Community Involvement programs and partnerships by implementing a
targeted community investment strategy that will:
• Support the volunteering and fundraising efforts of our employees and
financial planners.
• Increase the number of partnerships, especially in youth employment and education.
• Invest in a mixture of mature and growth non-profit organisations.

Community involvement
In 2007, AMP employees and planners will continue to play a greater role in driving the
AMP Foundation’s funding choices through the Community Involvement investment area.
The options will range from supporting fundraising and financing team volunteering
events, to introducing more mentoring opportunities and fostering a deeper engagement
between the Foundation’s partners and AMP’s employees and planners.

Capacity building (youth employment)

In 2007 we will be looking for greater integration between the Foundation and the
work undertaken by The Smith Family, Beacon Foundation, CREATE Foundation, Beyond
Empathy, Ganbina, Centacare and Lead On. By continuing to invest in youth employment
and education, we hope to make a significant impact in identifying and supporting best
practice programs in this field.
We will be adding a new partnership with WorkVentures to fund training for Indigenous
youth in computer repairs in three different locations: rural, remote and metropolitan.
We will also be investigating programs that improve the educational outcomes of
indigenous youth.

Capacity building (non-profit sector)

Sustainability is a key issue for all non-profit organisations and in 2007 we will continue
our work with Social Ventures Australia and Nonprofit Australia to implement financial
management training for non‑profit organisations, as well as provide mentoring and
leadership development opportunities and support for non-profit boards, CEOs and
senior executives.

17
Non-profit organisations
supported by the AMP
Foundation in 2006
• Adventist Development and Relief
Agency Overseas Aid Fund
• Al Zahra College Building Fund
• Alzheimer’s Australia
• Alzheimer’s Australia NSW
• Alzheimer’s Australia WA
• Amnesty International Australia
• Anglicare NSW
• Anti Cancer Council of VIC
• Anti-Cancer Foundation of
South Australia
• ANZ Breast Cancer Trials Group
• Asbestos Diseases Society
of Australia
• Asthma Foundation of NSW
• Auckland Young Women’s
Christian Association
• Austin Health
• Australia for UNHCR
• Australian Blind Sports Federation
• Australian Cancer
Research Foundation
• Australian Cancer Society
• Australian Cranio-Maxillo
Facial Foundation
• Australian Red Cross Blood Service
• Australian Red Cross Society
• Australian Rotary Health
Research Fund
• Autism and Aspergers Syndrome
Support Group
• Autism Spectrum Australia
• Barwon Health
• Baulkham Hills State
Emergency Service
• Beacon Foundation
• Bedford Industries
• Benevolent Society
• Biala Special School
• Bobby Goldsmith Foundation
• Bone Marrow Donor Institute
• BoysTown
• Brave Hearts on the Murray
• Breast Cancer Australia
• Bull Creek Primary School
• Burdekin Community Association
• Busselton Hospice Care
• CAF Community Fund
• Camp Quality Limited
• Cancer Council of the
Northern Territory
• Cancer Council of
Western Australia
• Cancer Patients Assistance Society
of NSW
• CANTEEN
• Care Australia Project Fund
• Cerebral Palsy League of QLD
• Chain Reaction Foundation
• Chatsworth State School
• Children’s Leukaemia and Cancer
Research Foundation
• Children’s Medical Research
Institute
• Chinese Association of Victoria Inc
School Building Fund
• Chromosone 18 Registry and
Research Society
• City Care Brisbane
• C ollaroy Surf Life Saving Club
• Conservation Volunteers Australia
• Conservation Volunteers Australia
• Coolnwynpin State School
• Council of Social Services of NSW
• CREATE Foundation
• Cromehurst School
• Cure Cancer Australia Foundation
• Currimundi Special School
• Cystic Fibrosis Australia
• Cystic Fibrosis NSW
• Cystic Fibrosis QLD
• Department of Emergency Services
– QLD Ambulance Service
• Diabetes Australia
• Diabetes Australia, NSW
• Diabetes Australia, VIC
• Dialysis Escape Line of Australia
• Diamond Valley Special
Developmental School
• Donald Primary School
• Downs Syndrome Association
of NSW
• Dragons Abreast Australia
• Dunedoo Central School
• Earthwatch Australia
• East Victoria Park Primary School
• Eastern Fleurieu School
• Endeavour Foundation
• Epilepsy Australia
• Epilepsy Foundation of VIC
• Exodus Foundation
• F inancial Markets Foundation
for Children
• Flinders Medical Centre
Foundation
• Foodbank QLD
• Forbes High School
• Fremantle Hospital Medical
Research Foundation
• Girl Guides Association of NSW
• Good Beginnings Australia
• Grange Surf Life Saving Club
• Greening Australia
• Guide Dogs For The Blind
Association of QLD
• Guide Dogs NSW/ACT
• Habitat for Humanity New Zealand
• Handicapped Children’s
Centre NSW
• Healesville and District
Ambulance Auxiliary
• Heart Kids of SA
• Heyfield Hospital
• Hutt Street Centre
• Inner City Mercy Mission
• Inspire Foundation
• International Children’s Care
• Juvenile Diabetes
Research Foundation
• Karitane
• Kids Future Kids
• Kids in Need
• Kids of Macarthur
Health Foundation
• Kildonan Child & Family Services
• Kyogle State Emergancy Service
• Lifeline Caboolture
• Lifeline Darling Downs and
Southwest QLD
• Lifeline Macarthur
• Lighthouse Foundation
• Little Haven Cooloola Sunshine
Coast Palliative Care
• Long Reef Surf Life Saving Club
• Macarthur Drug and Alcohol
Services Committee
• Mackay District Special School
• Macleod Accommodation
Support Service
• MacMasters Beach Surf Life
Saving Club
• Macquarie University
• Magic Moments Foundation
• Maide Vale Primary School
• Make-A-Wish Foundation
• Mambourin Enterprises
• Mamre Plains
• Manly State Emergency Service
• Medecins Sans Frontieres Australia
Overseas Fund
• Melbourne Health
• Mental Health Foundation
of Australia
• Mental Illness Fellowship VIC
• Mercy Health Care Newcastle
• Micah Projects
• Mildura Special Developmental
School
• Mission Australia
18
• Movember Foundation
• Multiple Sclerosis
• Multiple Sclerosis
Research Australia
• Multiple Sclerosis Society of NSW
• Muscular Dystrophy Association
of NSW
• National Association for Prevention
of Child Abuse and Neglect
• National Brain Injury Foundation
• National Breast Cancer Centre
• National Breast Cancer Foundation
• National Heart Foundation
of Australia
• National Heart Foundation
of Australia (NSW)
• Neuroscience Institute of
Schizophrenia and Allied Disorders
• New Zealand Federation of Family
Budgeting Services
• Nonprofit Australia
• North Bondi Surf Lifesavings Club
• North Coast Children’s Home
• North Rocks Rural Fire Brigade
• North Shore Heart
Research Foundation
• Novita Children’s Services
• NSW Wildlife Information and
Rescue Service
• Odyssey House McGrath
Foundation
• Opportunity International Australia
• O ’Sullivan Beach Primary School
• Outcomes Australia
• Oxfam Australia
• OZCARE
• Parkdale Secondary College
• Pathways Fund
• Peter Maccallum Cancer Institute
• Petrie State School
• Planet Ark Environmental
Foundation
• Police & Community Youth
Clubs NSW
• Project K Trust
• Prostate Cancer Foundation
of Australia
• Prouille Catholic Primary
School Wahroonga
• Pularumpi School Melville Island
• Queenscliff Surf Lifesaving Club
• Queensland Cancer Fund
• Queensland Police Citizens Youth
Welfare Association
• Rainbow of the Southern
Highlands
• Riding for the Disabled Association
NSW Blue Mountains
• Riverland Regional Health Service
• Royal Children’s Hospital Good
Friday Appeal
• Royal District Nursing Service
Foundation of SA
• Royal Flying Doctor Service of
Australia
• Royal Guide Dogs Associations
of Australia
• Royal Society For The Welfare
of Mothers and Babies
• Royal South Australia Deaf Society
• RPH Adelaide
• RSPCA Australia
• RSPCA NSW
• SA Blind Sporting Council
• Sacred Heart College
• Sailability NSW
• Save The Children Fund
– VIC Division
• SCF Overseas Relief Fund
• Scout Assoc of Aust NSW Branch
• Scripture Union Queensland
Schools Ministry Fund
• Seeing Eye Dogs Australia
• Seven Hills State School
• Social Ventures Australia
• Society of St Vincent de Paul State
Council of NSW
• Somerville Community Services
• St Edmunds School for the Blind
and Visually Impaired
• St Gabriels School for Hearing
Impaired Children
• St John Ambulance Australia NSW
• St Lucy’s School
• St Mary’s Catholic Primary School
• S t Patrick’s College Prospect
Catholic College
• St Vincent de Paul Society SA
• St Vincent de Paul Society VIC
• St Vincent’s Hospital Toowoomba
• St Vincent’s Sydney Foundation
• Starlight Children’s Foundation
• Stroke Association of Victoria
• Sudden Infant Death Association
of NSW
• Surf Life Saving Central Coast
• Sydney Cancer Foundation Trust
• Sydney Children’s Hospital
Foundation
• Sydney West Area Health Service
• Taronga Park Zoological Garden
• Technical Aid To The Disabled
• Teen Challenge Foundation
• Teen Challenge SA
• Telethon Speech and Hearing
Centre for Children WA
• The Australia Cambodia
Foundation
• The Australian Bird Fund
• The Australian Kidney Foundation
• The Baptist Union of Queensland
• The Cancer Council NSW
• The Cromehurst Foundation
• The Leukaemia Foundation
of Australia
• The Leukaemia Foundation of
NSW
• The Leukaemia Foundation of QLD
• The Queen Elizabeth Hospital
Research Foundation
• The Queensland Police
Legacy Scheme
• The Royal Alexdandra Hospital
for Children
• The Royal Children’s Hospital
Foundation
• The Salvation Army Australia
• The Shepherd Centre
• The Smith Family
• The Society of St Hilarion
• The Spastic Centre of NSW
• The UNCLE Project
• The Wheelchair and Disabled
Association of Australia
• Toowoomba Hospital Foundation
• Townsend House
• Try Youth Community Services
• United Nations Children’s Fund
• Unitingcare Wesley Adelaide
• University of Sydney
• Variety Club of Victoria
• Variety The Children’s Charity NSW
• Vision Australia
• Warrawong High School
• Warrimoo Rural Fire Brigade
• Wesley Mission
• Wesley Mission Brisbane
• Western Health Service
• Whitelion
• William Rose School
• Windaroo Valley State High School
• Wollongong Public School
• WorkVentures
• World Vision Of Australia Overseas
Aid Fund
• World Wide Fund For
Nature Australia
• WSPA
• Yalundah Support Services
• York Peninsular Health Service
• Youth Off The Streets
• Youthcare WA
• YWCA NSW
• YWCA of Wellington and
Hutt Valley
19
 Contact us
telephone 02 9257 7601
website www.amp.com.au/ampfoundation
email amp_foundation@amp.com.au

AMP Foundation Limited ABN 28 076 716 697 is the Trustee of the AMP Foundation
ABN 64 153 084 728 and the AMP Foundation Charitable Trust ABN 45 237 572 935