THE INTERNATIONAL MAGAZINE OF THE GEA GROUP ISSUE 12 MARCH 2011

HEALTHY BALANCE KEEPING COWS HAPPY THE RISE OF KVASS

GENERATE is published by the GEA Group Aktiengesellschaft, one of the largest system providers for food and energy processes with about EUR 4.4 billion revenue in 2010. Listed on MDAX stock index, the company focuses on process technology and components for demanding production processes in various end markets. The group generates about 70 per cent of its revenue from the food and energy industries, both of which have long-term growth prospects. As of December 31, 2010, the internationally operating technology group had a workforce of over 20,000 employees. GEA Group is a market and technology leader in its business areas.

Welcome to the twelfth issue of GENERATE, published by the GEA Group Aktiengesellschaft.
GEA FARM TECHNOLOGIES

Dear Readers, All of us depend on food, water and energy to survive they are inextricably linked together to form a triangle of essential human requirements. Water and energy are also needed to produce and process food, while water plays an important role in creating energy. The GEA Group has a wide portfolio of innovative engineering solutions for all sides of this triangle. In this issue we turn the spotlight on food. Our main feature focuses on the challenges facing different parts of the world in feeding their respective populations. It also looks at the link between food and health. GEA companies have a long history of developing technology that enables food producers to get the best out of the resources available. In the eld of healthcare, our expertise in freeze drying means that essential vaccines can be delivered in parts of the developing world that are hampered by a lack of refrigeration. Of course, none of us would be here if we didnt have blood pumping through our veins. Blood is another of lifes essentials where GEA Group is making a difference. You can read about how our technology is being used to process blood into its various components for use in life-saving surgery. One industry with which you might not normally associate us is cosmetics. But they too depend on engineering expertise to produce the right quality and texture. Our Question and Answer feature with a makeup artist provides a fascinating insight into this glamorous area. As major players in refrigeration, heat exchange, dairy and brewing we were out in force recently at three major trade shows Chillventa, Brau Beviale and EuroTier where we exhibited a range of new products. Finally, innovation is a constant for us and in this issue we highlight how our segment GEA Process Engineering has found the secret of making instant coffee taste just like the real thing. Jrg Oleas Chairman of the Executive Board GEA Group Aktiengesellschaft

GEA HEAT EXCHANGERS

GEA MECHANICAL EQUIPMENT

GEA PROCESS ENGINEERING

GEA REFRIGERATION TECHNOLOGIES

Contact GEA Group Aktiengesellschaft Peter-Mller-Str. 12 40468 Dsseldorf Germany Tel. +49-(0)211-9136-0 www.geagroup.com

FEATURE STORY

FOOD FOR THOUGHT Generate looks at the food and health disparities between the developed and developing worlds

InStant SUCCeSS

innovative engineering improves instant coffee taste and flavor

SUGar

a versatile commodity with a bright future

HOW tO DO It

keeping cows happy

KVaSS

demand increases for traditional russian drink

the changing face of makeup

Q&a

FrUIt & VeG

gea technology preserves freshness

LIFeBLOOD

blood a global industry

SHOWtIMe

a Day In tHe LIFe

gea to the fore at key industry exhibitions

Christian steinkamps rise from student recruit to group Controller at gea farm technologies

art In enGIneerInG

LaSt WOrD

GENERATE MAGAZINE ISSUE 12

HOW an InnOVatIVe enGIneerInG prOCeSS Can MaKe InStant COFFee taSte LIKe tHe reaL tHInG.

with Changing lifestyle, rapid Urbanization and growing inCoMe levels, instant Coffee ConsUMption is rising, espeCially in big Cities.
peed and convenience have made instant coffee a hit around the world. and the demand is increasing as more and more consumers in developing markets are taking up coffee drinking. in 2010 the news website Commodities-now reported that indonesia and india the worlds fourth and fifth largest coffee producers had to import beans from vietnam, the number two grower, to support their instant coffee industries. its not actually a new concept: some coffee retailers already mix roast coffee grounds with instant coffee powder. but while this improves the coffee aroma the grounds tend to separate and float unattractively on the surface of the drink in the cup. the new gea niro technique creates a stable product.

Increased yield with the new technique the overall yield from the roasted beans to the finished freeze dried coffee is increased and the energy consumption is lower. roast and ground real india is traditionally a nation of tea-drinkers coffee particles are mixed with concentrated but, according to anil kumar bhandari from the coffee extract before pre-freezing and foaming. indian Coffee board, with changing lifestyle, the low temperature of the extract and the rapid urbanization and growing income levels, following gentle freezing and freeze drying instant coffee consumption is rising, especially process enables the roast and ground coffee in big cities. particles to maintain the original coffee aroma. it is released only when the finished freeze dried Coffee craze coffee is dissolved in the cup, giving a very high in China and Japan two other big tea cultures quality experience for the consumer. the coffee craze is hotting up. Japan is now the worlds biggest instant coffee market. we are very satisfied with the results so far, rather appropriate considering that it was a says steen lassen, Manager of gea niros Japanese scientist, satori kato, who invented food & dairy division. the real benefits instant coffee while working in Chicago in of the process higher yield, lower energy 1901. last year the Us global coffee shop chain consumption and improved quality for the starbucks expanded the availability of its instant consumer are all benefits to our customers coffee to Japan and has its sights set on China, and we look forward to presenting the final where instant coffee has the largest share of results in the near future. that countrys coffee industry. following final testing, the process will be Meanwhile, in the Us, instant coffee accounts made available to instant coffee producers for just two to three per cent of consumption. in early 2011. Commodities-now suggests that once coffee drinking takes root, consumers tend to develop more sophisticated tastes. and one of the drawbacks of instant coffee is that it doesnt have the same flavor and aroma as fresh ground coffee. the coffee-loving americans coined the popular idiom wake up and smell the coffee. it means to pay attention and take control of a situation. and this is exactly what gea process engineering company gea niro has done with instant coffee. the company, a leader in instant coffee processing, has found a way of bonding roast coffee grounds and instant coffee granules together to enable manufacturers to combine convenience with the real coffee flavor.

GENERATE MAGAZINE ISSUE 12

S M UG a a a an nD InS r IS B D D ta O FU eC IS rIn yS ne eL OM In K OF O SO InG Cr InD tH F t Ur a ea U e He Ce Va SIn Str FO O aS LUa GL IeS D W BL y eL e L.

hristopher Columbus was sweet on beatriz de bobadilla y ossorio. she was the governor of la gomera in the Canary islands where he stopped for supplies during his historic voyage across the atlantic in 1492. it was meant to be a four-day visit but Columbus was so enamored of beatriz that he stayed on la gomera for a month. when he finally left, she presented him with cuttings of sugar cane which he planted in what is now the dominican republic. and sugar cane went on to shape the histories of the Caribbean, parts of the southern United states and much of south america. Chaos theorists might propose this as an example of the butterfly effect: the flap of a butterflys wings creates a small disturbance in the atmosphere that eventually becomes a tornado. in this case, the flutter of a womans eyelashes created a commercial whirlwind. New World crop Columbus obviously understood the value of the sugar cane gift. sugar had grown in popularity with europeans since they discovered it during the Crusades in the 11th century. native to south and south east asia, sugar cane arrived in the Middle east via the indians who had found a way of turning the sugar cane juice into crystals. the sugar cane from la gomera thrived in the new world climate and spanish colonists were soon taking seeds from Columbus fields in the dominican republic and planting them throughout the Caribbean. by the mid 16th century the portuguese had introduced sugar cane to brazil and eventually it was being planted in british, dutch and french colonies. but, of course, this sweet success came at a bitter price. the need to provide sufficient manpower to plant, harvest and process the sugar cane crops sparked one of historys most heinous chapters the slave trade. between 1505 and the middle of the 19th century ten million africans were forcibly transported to the new world to work in the sugar plantations. such was sugars premium that historians have speculated that britain lost the american war of independence because much of its military might was engaged in protecting its plantations in the Caribbean.

Valuable today sugar continues to be one of the worlds most valuable commodities. and not just for the food and drink industries. Chemical manufacturers use sugar to grow penicillin; and there are a variety of other industrial applications, for example in tanning leather and slowing the setting time of ready-mixed concrete. and when someone in a movie crashes through a window or breaks a bottle, the glass will have been made from sugar. its also proving its worth as a clean and sustainable energy source ethanol. sugar cane and sugar beet are among the most common ethanol-producing crops. in south america, and brazil in particular, sugar cane is the favored crop for ethanol production. annual global sugar consumption is over 170 million tonnes and growing by up to two per cent a year. More than 100 countries grow sugar crops. brazil is the number one supplier, producing 36.4 million tonnes in 2009/10, of which more than 28 million tonnes was exported. around 79 per cent of the worlds sugar comes from sugar cane grown in the tropical and sub-tropical regions of the southern hemisphere. the rest is extracted from sugar beet, grown mainly in northern countries. harvested sugar cane is crushed to extract the juice which is then boiled so that the water evaporates. the remaining syrup is boiled again to allow crystals to form. for beet sugar, the beets are washed, then sliced into thin chips and placed in a diffuser with hot water to release the sugar. the juice is cleaned, evaporated and boiled to produce crystals. the remaining juices from canes and beets still contain sugar. Called molasses, the juices are used for cattle feed or sent to an alcohol distillery. Crushed sugar cane fibers are burned to generate electricity and steam during the sugar-making process. sugars and syrup come in a wide range. refined white sugar is probably the most popular. natural brown sugars, such as muscovado and demerara, are made from the first crystallization. these differ from other so-called brown sugars which are just white sugar mixed with molasses. with an increasing global population placing higher demands on food supplies, plus the depleting of fossil fuel reserves, the worlds love affair with sugar is unlikely to turn sour anytime soon.

GEA EXpErtisE in suGAr And EthAnol World-class cooling, heat exchange, evaporation, drying and separation equipment from GEA is available for the key stages of sugar and ethanol processing. GEA Heat Exchangers has developed solutions specifically for processing sugar from cane and beets. For example, the plate evaporator EVAPplus allows careful treatment of the sugar solution and saves energy at the same time. The Free Flow plate heat exchanger from GEA PHE Systems can be used to heat or to cool down, for example, mixed juice or molasses from cane sugar mills. The company manufactures and supplies a full range of leading-edge heat exchange and cooling equipment to the sugar and ethanol industries. In Brazil the segment is known for innovative cooling towers, heat exchangers and evaporators that ensure the energyefficient production of sugar and bioethanol. A number of GEA Process Engineering companies are involved in these industries. GEA Barr-Rosin has extensive experience in drying and cooling beet and cane sugars, as well as other sugars and sweeteners. Its portfolio includes rotary dryers, combined rotary dryers/coolers, two-stage dryers and coolers and fluidized bed coolers. GEA Liquid Processing provides systems for dissolving sugar into syrup for making beverages. Raw sugar juice contains impurities that have to be removed before the evaporation and crystallization steps. Membrane filtration technology from GEA Filtration clarifies the raw juice at low temperature, making it a cost-effective solution. Finally, GEA Wiegand evaporation plants are used to concentrate the sugar solution ready for crystallization. Molasses, the waste product from sugar factories, contains high levels of sugar that can be fermented into ethanol. Separators and decanters from GEA Mechanical Equipment company, GEA Westfalia Separator Group remove the solids from the molasses.

GENERATE MAGAZINE ISSUE 12

Keeping cows happy

happy cows produce more milk up to 500 pints a year more, according to research*. recent industry studies suggest that the long-term trend in dairy farming will be fewer cows producing more milk to meet increased global demand. little wonder then that farmers across the world are working hard to get the best out of their herds.
* research from newcastle Universitys school of agriculture,

food and rural development

COW COMFORT Keeping cows comfortable, clean, wellfed and watered can improve their health, reduce stress, improve their feed intake, increase their life expectancy and ultimately increase milk yield. Gea Farm technologies is a global leader in supplying dairy farmers with everything they need to keep their cows happy and milk production healthy, including cow cubicles, feeding systems, manure management systems, barn equipment, and milking parlors.

GREEN, GREEN GRASS Where cows eat differs across the world. In warmer climates cows may spend all year on the pastures. In most countries they spend the summer months outside and the winters mostly in the stalls. Giving animals clean and easy access to their food is fundamental. Gea Farm technologies cow cubicles are designed to take into account the animals natural movements and are compatible with every breed and size of cow. Cows need some freedom to move around and easy access to their feed. they also need an adequate water supply and the water needs to be clean and fresh.

MILKING TIME Gea Farm technologies market-leading rotary milking parlors the autorotor range can milk more than 100 cows an hour. this model tends to work on the bigger dairy farms, for example in the US where some farms have 10,000-20,000 cows and milking really is a 24/7 operation. the farms run like clockwork and the cows know exactly when its their turn to be milked. recent Gea Farm technologies innovations also include robotic milking and the IQ milking cluster, which milks cows more quickly, gently and efciently.

LET SLEEPING COWS LIE Keeping cows comfortable in their stalls is important for their general wellbeing as well as improving blood circulation in the udder. Dry oors, cow bedding, udder hygiene and foot care products keep the animals healthy and happy. Good ventilation in farms prevents heat stress and potential illnesses like hoof disease. Manure management systems, which include manure robots and hydraulic manure removal systems, keep the walkways clean. If cows can rest properly for longer, studies have shown it can boost milk yield. Some farmers even play soothing music for their cows.

FARM MANAGEMENT Managing herds professionally can pay dividends. Gea Farm technologies designs effective and animal-friendly milking processes: optimum workows in the dairy can make farmers lives easier and improve milk yields. a range of farm management equipment and software enables farmers to see exactly how much their cows are eating and how much milk they are producing.

GEA And thE dAiry industry GEA Farm Technologies is one of the worlds leading manufacturers and suppliers of integrated milking products and systems. Since 1926, GEA Farm Technologies has led the industry in developing technical innovations for livestock farming and its AutoRotor milking parlors revolutionized the dairy industry in 1988. GEA Farm Technologies is a total solutions provider to the livestock farming business and a program of acquisitions in recent years has improved the breadth of its product portfolio. It employs more than 1,900 people worldwide in subsidiaries in over 60 countries. Different segments of GEAs business are also involved in this sector GEA Mechanical Equipment (separators, homogenizers, valves and pumps for the dairy processing industry), GEA Process Engineering (complete liquid and powder process lines, single process plants and equipment), GEA Refrigeration Technologies (industrial refrigeration for dairy production and storage) and GEA Heat Exchangers (heat exchangers for the dairy industry and air coolers for use in refrigerated cabinets).

GENERATE MAGAZINE ISSUE 12

KVaSS IS a DrInK tHat MOSt peOpLe In WeStern eUrOpe WOULD prOBaBLy nOt HaVe HearD OF, anD tHat WOULD Be VIrtUaLLy IMpOSSIBLe tO FInD In a SUperMarKet. BUt In eaStern eUrOpe, SaLeS are BOOMInG WItH tHe BIGGeSt naMeS In tHe GLOBaL DrInKS InDUStry InVeStInG HeaVILy tO enSUre tHeIr SHare OF tHe aCtIOn.

measures including excise duty increases, and the russian beer market has in fact stagnated. brewers and not just russian brewers are looking for alternative growth markets. one of these is kvass. three of the four largest brewers in the world are actively investing in the market. in May 2009, sabMiller began producing kvass at its plant in the far-eastern russian city of vladivostok. Carlsberg too launched a kvass brand in russia and Ukraine in 2009, and heineken did something similar in belarus vass has been made in russia since GEA And kvAss with a lime-flavored kvass aimed at the at least the 10th century, and is part of As a result of the increasing demand for kvass, 13-25 year-old market. a tradition of brewing that dates back GEA Process Engineering Russia began working thousands of years. with Moscow-based producer Ros, at the start in May 2010, the leading belarussian brewer of 2007, to develop a new production plant. announced that it was to increase its kvass the basic ingredient of traditional kvass is production tenfold to 500,000 decaliters. rye bread, fermented with water and yeast to GEA Process Engineering Russias engineering produce a slightly sour drink with an alcohol expertise, combined with a thorough knowledge of and its not just brewers that are content of 1.5 per cent or less. sometimes it the customers processes and tradition, ensured the investing either. is flavored with fruit or herbs such as mint, projects success. The new plant, commissioned and it is mainly drunk in the summer. in March 2010, pepsiCo launched a in 2009, includes equipment manufactured and kvass brand in russia to compete with one supplied by GEA Westfalia Separator Group, for centuries kvass production was a launched by Coca Cola in 2008. the two cola GEA Ecoflex and GEA Diessel. It maintains the domestic kitchen industry and the drink giants have outsourced production to local traditional methods for producing fermented itself had a very limited shelf life. but times brewers, as the production processes used kvass, but has updated them reducing have changed. industrial production began for brewing beer and kvass are similar. energy consumption and meeting the highest in russia in the 1960s, with the drink often hygiene standards. sold on the street from mobile outlets Record sales that resembled small petrol tankers. the summer of 2010 saw record The GEA engineers and the Ros technical today the vast majority of kvass is sold temperatures in russia. according to experts also succeeded in significantly in 1-3 liter pet bottles. the financial times in the Uk, sales reducing the kvass production cycle by of fizzy drinks grew 2.5 times in Moscow shortening the different stages while it is popular throughout eastern europe in June compared to May. water sales maintaining optimum product quality. and in countries of the former soviet Union rose threefold. but sales of kvass were The highly flexible process they such as Uzbekistan. there are more than 5.5 times higher. developed enables Ros to respond 200 kvass producers in russia alone, and rapidly to changes in demand for although it is something of a niche product, in July, the global market research company what is largely a seasonal product. that niche is a large one: the populations nielsen reported sales of kvass reaching of the main consumer countries (including record highs, up 89 per cent on the same GEA Westfalia Separator Group has russia, Ukraine and poland) total more month in 2009. developed self-cleaning clarifiers than 250 million. for the continuous production of this summer also saw Coca Cola importing kvass. These remove unwanted Strong tradition kvass into america for the first time in solids from the product for in the past few years, the kvass market has celebration of the visit to the Us by russian example, residual yeast. seen some dramatic increases. sales in president dmitry Medvedev. the russian russia in 2007 were worth eUr 330 million, brewer baltika already sells kvass in and grew fourfold between 2005 and 2008. five Us states. among the factors driving this growth has been a revival of interest among post-soviet russians in the countrys past. according to dmitry petrov, president of the russian soft drinks Union, the tradition of buying russian-made foodstuffs is going strong and kvass is part of this. kvass is not a western product, and many of the local brand names refer to wide open spaces, family values and tradition. will it succeed? we will need to wait and see. i think kvass stands a good chance, dmitry petrov says. after all, americans learned to love vodka.

kvass also has perceived health benefits which is important in a country with a well-documented alcohol problem. this is being tackled by a range of public health

GENERATE MAGAZINE ISSUE 12

10

food and healthCare: two basiC hUMan needs bUt they are Unevenly distribUted. Generate looks at the worlds MaJor food and health issUes and what is being done to CorreCt the iMbalanCe of availability between developed and developing CoUntries.
pHOtOGrapHy: WILL tHOM StyLInG: SaBrIna JarD

GENERATE MAGAZINE ISSUE 12

11

worryingly, the obesity epideMiC is now spreading to poorer nations, partiCUlarly in Urban areas, where people are MiMiCking the Unhealthy diets and physiCal inaCtivity of the western world.
avid hone died from a heart attack caused by overeating. in the few seconds it takes to read those ten words at least one person will have died from hunger. those two statements highlight the gulf between populations with access to abundant food supplies and those who are lucky if they get just one meal a day. and that gulf is getting wider. in 2009 the Uns world food programme counted more than one billion hungry people in parts of the developing world the highest number on record. thats greater than the combined populations of the Us, Canada and the eU: parts of the world where obesity is increasing at an alarming rate and treatments for the associated complications are placing added burdens on health services. hone, who weighed 388 kilograms, is an extreme example. the 48-year-old from london collapsed from a heart attack in July 2010. firefighters had to winch him out of his home and a super-sized ambulance was required to take him to hospital. sadly, his tragedy is not unique. stories about people who eat themselves into immobility and an early grave are a regular feature in the media. A weighty issue the term obese has only come to prominence in the health lexicon in the last 30 years. obesity is defined as a body Mass index (bMi) score of 30 or more, whereas overweight is 25 or more. the bMi measures body fat by dividing a persons weight by the square of their height. a score of between 18.5 and 24.9 is considered a normal weight. of the estimated 1.6 billion overweight adults, 400 million are obese. the who predicts that these numbers will rise to 2.3 billion and 700 million respectively by 2015. Most developed countries benefit from food security and trade links that bring them a dazzling selection of foods from across the globe. Consumers have a choice of buying basic ingredients to make meals or purchasing ready meals that just need re-heating. some pre-prepared foods contain high levels of sugar and saturated fat but few vitamins, minerals and other micronutrients. the who highlights the consumption of what it calls energy dense foods as the main contributor to obesity. at the same time people are becoming more inactive: urbanization and modernization have led to less physically demanding work and more passive leisure pursuits. as the bMi increases, so too does the risk of heart disease, stroke and diabetes. obese people also have a higher risk of suffering from osteoarthritis and certain cancers. Children who are obese risk dying prematurely and having disabilities in adulthood.

Worldwide weight
(source: world health organisation)

400m

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p po 0: 201

at ion

1.6bn
ove rwe ight

tOtaL

2015: po pula ti o

no ve r

w
ic red t (p gh ei

ul

ted)

700m

OBeSe

2.3bn

tOtaL

12

re

erw ei g

ht

24.9 25-30 .58

a gul

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Fighting the flab but steps are being taken nationally and internationally to turn back the tide. for example, obesity is on the agenda at the forthcoming Un summit on noncommunicable diseases in september 2011, while the who and the international olympic Committee are jointly promoting healthy eating and physical activity. in the Us, first lady Michelle obama launched a nationwide lets Move campaign, aimed at preventing childhood obesity by encouraging schools and communities to promote healthy diets and exercise. british chef Jamie oliver campaigned for healthier meals for schoolchildren and is also helping to raise awareness about healthy eating generally. governments, in the Uk and elsewhere, are actively encouraging people to consume more fruits and vegetables and less sugary and fatty foods. to enable customers to make healthconscious choices, supermarket labels clearly indicate the calorie, sugar and fat content of foods and some supermarkets use their fruit and vegetable aisles to showcase regional and exotic products. Modern engineering and refrigeration technology from companies like gea have made it possible to supply, transport and store ready-prepared vegetables, salads and fruit. Meanwhile, at the other end of the scale, large numbers of people in the developed world, particularly women, are trying to shed weight to achieve the slim ideal promoted by the film and fashion industries. the media adds to the pressure: newspapers and magazines are full of the latest diet and exercise tips.

Ob

e es

+ 30

18.
The meaning of BMI

Un d

weight (kg) height (m)2 = bMi

NUTRiTiON FacTs UK's fattest woman* servings per package: 1 Gender Weight Height Overweight Obese BMi
*deceased July 2010

female 286kg 1.52m yes yes 123.8

dieting for cosmetic or health reasons is big business. supermarket shelves are packed with products with reduced fats and sugars and most high streets have health food shops. products perceived to offer health benefits, such as food supplements, probiotic drinks and yogurts, soya milk and green tea are rising in popularity, and not necessarily among those trying to lose weight.

GENERATE MAGAZINE ISSUE 12

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Running on empty but whatever and how much people in the developed world eat, its all down to choice. a choice denied to the one billion people whose stomachs are often empty. according to the world food programme (wfp) nearly 200 million children under five in the developing world are stunted or chronically under-nourished and 3.5 million die every year from under-nutrition. as well as not having enough to eat, many people in developing countries suffer from what the wfp terms the hidden hunger of diets deficient in vitamins and minerals. people on these diets are more likely to succumb to infectious diseases, their physical and mental development will be impaired and they are at risk of dying prematurely. extreme poverty, poor agricultural infrastructure and wars are among the main causes of hunger in the developing world. these countries are also less equipped to respond to natural disasters, such as floods and earthquakes. when russia announced in september 2010 that it was extending its wheat export ban by another year because of continuing drought, the Uns food and agriculture organization (fao) called an emergency meeting. Many african countries rely heavily on wheat from russia. this highlights how vulnerable poorer nations are to outside

as well as not having enoUgh to eat, Many people in developing CoUntries sUffer froM what the world food prograMMe terMs the hidden hUnger of diets defiCient in vitaMins and Minerals.
forces. food security is a major issue for many developing countries and they were the hardest hit when prices soared during the economic crisis in 2007-2008. Feeding the world the fao is leading international efforts to defeat hunger. it assists countries in establishing national food security programs which involve improving agricultural techniques and infrastructure. a good example of this is in the Central african republic where, with support from the eUs eUr 1 billion food facility program, it is helping farmers to develop lowland fields for a variety of crops, including rice, maize and groundnuts. through a network of 500 farm schools the farmers are learning good environmental practices such as soil and water conservation. importantly, the project is enabling ex-soldiers to return to civilian life by equipping them with agricultural skills so that they can earn a living. the fao, in a report published jointly with the international farm Comparison network, has identified that making smallholder dairy production more competitive could reduce poverty and raise nutrition levels in many developing countries. global milk demand is growing by 15 million tons [15.2 million tonnes] per year, mostly in developing countries, says samuel Jutzi, director of faos animal production and health division. production of this increased volume of milk by small-scale dairy farmers would create approximately three million jobs per year in primary production alone. this presents a unique opportunity for establishing sustainable dairy chains that can meet the demands of local consumers and the world market. the wfp, which every year provides food aid to millions of starving people around the globe, is taking advantage of recent advances in science and technology to improve the nutritional content of the foods it delivers. so far it has developed formulas for micronutrient powders which can be added to cooked food to ensure people get the recommended doses of vitamins and minerals. in addition, the organization has upgraded the quality of its blended fortified foods and is looking at ways of fortifying rice and other staple foods. in another development the organization is piloting an initiative to help poor farmers to grow more food. Called purchase for progress (p4p), the scheme harnesses the buying power of the wfp to encourage farmers in 21 developing countries to produce food surpluses and sell them at a fair price.

14

NUTRITION FACTS Developing world Under-nourished population worldwide Total % living in the developing world Male Female Under ves Annual childhood deaths from under-nutrition 1bn 98% 40% 60% 200m 3.5m

Food TECHnoloGY EXPERTISE Supplying the world with nutritious food now and in future is a major challenge and GEA has a wideranging food and beverage portfolio that is helping the industry to meet it. The company specializes in equipment and processes to help manufacturers improve the quality and prolong the shelf life of their products. GEA Groups cutting-edge technology can break down foods into different forms. This enables food companies to provide novel products that make the most out of available resources. One of the most versatile foods is milk. The fat is used to make cream and butter, the protein and fat can be made into cheese, and the whey from cheese-making is an important food industry ingredient. Milk is available in various liquid forms or it can be turned into powder an ingredient in various foods, including baby formula. To gain the raw material for the further processing of dairy products GEA Farm Technologies, a world leader in technical innovations, integrated product solutions and animal hygiene products, offers technologies and products for the whole milk production process. Tomatoes are another example of how food can be used in various forms. They can be processed as juice, concentrate, ketchup, peeled and canned (whole or chopped) and powdered. Tomato powder is added to a variety of dishes. It can also be reconstituted into a paste, the advantage being that powder has a longer shelf life than pre-manufactured tomato paste. GEA Niro, part of GEA Process Engineering, is the worlds largest supplier of tomato dryers. The dryers offer the advantage of producing tomato powder without the need for additives. GEA Niros extensive drying expertise, which can be applied to a wide range of foods, includes freeze drying. This involves drying already deep frozen products in a vacuum so that the ice is vaporized. The advantages of freeze drying are that products retain their shape, taste and nutritional content. Also they are light and easy to transport, have a long shelf life and dont need to be stored in a refrigerator. Freeze drying can be applied to fruit, vegetables, meat, seafood, prepared meals and beverages. Another GEA Process Engineering company, GEA TDS supplies complete process lines which are used to make many well-known foodstuffs, including tomato ketchup, mayonnaise, soups, ice cream and bakery products.

GEA Refrigeration Technologies designs, engineers, installs and maintains innovative components and technological solutions for customers using refrigeration as an essential part of their primary process. The segment has more than 100 years experience in providing innovative freezing and chilling solutions throughout the food industry. For example, its installations on fishing trawlers enable fish to be preserved fresh from the sea. As part of a major refurbishment, the GEA Refrigeration Technologies company GEA Grasso International designed and supplied a new refrigeration plant and equipment which has increased the production capacity of the fishing trawler Jupiter by almost 250 per cent. The vessel is used to catch and freeze horse mackerel off the Namibian coast. Horse mackerel is an important source of fish for West Africans. Freezing and refrigeration are essential to preserve fish which would not otherwise remain fresh for long in the African heat. GEA Heat Exchangers manufactures and supplies a wide range of heat exchange models that are an essential part of the processing, storage, distribution and retailing of food and beverages. The big challenge in cooling and storing fresh foods is preserving their moisture content. For example, if carrots lose just ten per cent of their moisture, their quality and value reduce significantly. Carrots are harvested at temperatures of 15-20C then cooled down to 1C at a relative humidity of 96 to 98 per cent for up to seven months. This is made possible by innovations such as the patented GEA Kba AirGuideSystem, which provides optimal air circulation. Also GEA Kbas CAL refrigerant distributor and HFE tube fin system offer large cooling areas and an even frosting of the heat exchangers fins. Companies in the GEA Mechanical Equipment segment supply homogenizers, valves, pumps, separators and decanters to the dairy, beverage and food sectors. Separators and decanters from GEA Westfalia Separator Group have numerous applications. Increasingly they are being used to make instant teas. Green tea in particular is growing in popularity among health-conscious consumers who are attracted by its anti-oxidant properties. GEA Westfalia Separator Group has developed technology that results in premium quality tea extracts. The instant tea powder produces a clear drink when mixed with water.

Source: World Food Programme

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1 3

FrEEZE dryinG vAccinEs 1 Vaccines in their liquid form must be kept cold. 2 Freeze drying converts liquid vaccines into powder. 3 Powdered vaccines have a longer shelf life. 4 This makes them easier to transport and store. 5 Freeze dried vaccines are reconstituted with sterile water. 6 They are then administered to patients.

prEvEntinG disEAsE Immunization is a tried and tested way of protecting people against infectious diseases. In some cases it can eradicate a disease completely. In 1967 smallpox threatened 60 per cent of the worlds population and killed one in four who caught it. Thanks to an aggressive immunization program by the WHO the disease was wiped out in ten years. Now the WHO is on course to repeat this success with poliomyelitis and measles. One of the main challenges in the developing world is delivering vaccines safely. Most vaccines need to be maintained at between 2 and 8C from the time of manufacture to administration. Known as the Cold Chain, it can be difficult to manage in some parts of the world. Freeze drying is one way of getting round the problem. The process was first applied to blood supplies used to treat injured soldiers during the First World War. It has since proven to be effective for vaccines.

GEA Pharma Systems factory in Shanghai supplied the CIP (clean-in-place) skids. It also provides engineering, service and after-sales support throughout China. GEA Pharma Systems is a market-leading supplier of processing equipment for solid dose medicines, including granulation and drying, tablet presses, coating systems and pelletization. Other GEA Process Engineering companies involved in the pharmaceutical sector are:

GEA Diessel engineers, designs and manufactures process equipment and liquid handling plants. In 2010 the company won a EUR 14 million order from Gulf Pharmaceutical Industries (Julphar) in the United Arab Emirates for insulin processing equipment. The project will make insulin more widely available for treating diabetic patients throughout the Middle East.

Freeze drying is ideal when its difficult to maintain the Cold Chain, says Dr Harald Stahl, Senior Pharmaceutical Technologist at GEA Pharma Systems. Its similar to preserving food. For example, if you convert milk into powder it lasts for years. The freeze dried vaccines can be reconstituted easily and quickly with sterile water and, because they dont need to be kept cool, they are easier to transport and store in this format. Most vaccines can be freeze dried, although it can be difficult for living cells, such as yellow fever, explains Stahl. This is because the ice crystals created during the freezing process are sharp and can damage the cell structure. GEA Lyophil, a company within GEA Process Engineering, has more than 50 years experience of designing and manufacturing freeze dryers for the pharmaceutical and biotech industries. The company recently supplied seven freeze dryers with automatic load and unload systems (ALUS) to Zhejiang Hisun Pharmaceutical Company in China. This was one of the largest orders of its kind. Hisun is producing a range of anti-tumor, anti-infective, general biologics and anti-TB vaccines for the domestic and export markets.
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GEA Liquid Processing/GEA Process Engineering Inc specializes in large-scale fermentation, purification and mixing systems, CIP (clean in place) and USP water systems to the highest hygienic standards.

GEA Niro has supplied drying plants to the pharmaceutical industry for more than half a century. These include small capacity dryers designed for R&D and industrial-size plants for continuous production of compounds. GEA Albro provides a wide range of filling, sorting and packaging systems for packaging solutions for medical, healthcare and personal care products.

Process components, separators and decanters from GEA Mechanical Equipment play an important role in the manufacture of pharmaceuticals. GEA Mechanical Equipment company GEA Westfalia Separator Group is a key player in this field, supplying separation equipment for a variety of applications, including manufacturing vaccines, antibiotics and insulin. The company is delivering the separation equipment for the downstream processing of the above-mentioned Julphar insulin project. Sterile valves and components for liquid processing are manufactured and supplied by GEA Tuchenhagen.

Good hygiene is essential in hospitals, including clean air. GEA Heat Exchangers company GEA Happel supplies air handling units that heat, humidify, refrigerate, dehumidify and filter the air. This helps to keep germs and other microbes at bay.

Disease control the food supply disparity between the developed and developing worlds is mirrored in peoples health and well-being. on the one hand, eating too much of the wrong kinds of foods is a major contributor to non-communicable diseases (nCds) such as heart problems and diabetes, while hunger and malnutrition weaken resistance to infectious diseases. as countries develop, and access to better healthcare, clean water and sanitation increases, the population is more likely to be afflicted by nCds as healthcare including vaccination programs improves. worryingly, the obesity epidemic is now spreading to poorer nations, particularly in urban areas, where people are mimicking the unhealthy diets and physical inactivity of the western world. this is contributing to an increase in diabetes and other nCds. the impact of these conditions on developing countries is far greater than in the developed world because they place an additional burden on health services already struggling to cope with communicable diseases. in addition to lack of funding only about five per cent of the budgets of many african countries is spent on health there is also a shortage of medical staff skilled in specialist areas such as cardiovascular disease. according to who predictions, deaths from nCds will increase globally by 17 per cent in the next decade, with developing countries, particularly in africa, experiencing the highest share. when the who was formed in 1948 it made malaria, womens and childrens health, tuberculosis (tb), venereal disease, nutrition and environmental sanitation its top priorities. sadly, most of these are still among todays main health issues. Malaria kills more than a million people a year, mostly children under five in africa. in 2010 the who issued new guidelines for treating malaria, including the first-ever guidance on procuring safe and effective medicines. tb is now at record levels in some parts of the world. as well as being the number one killer of people with hiv/aids, there is a strain of the disease that is resistant to standard drugs. in russia, one in four cases is drug-resistant. Combating this global health threat will, says the who, rely on political will-power as well as funding. hiv/aids is one of the biggest health challenges of the last 30 years. although treatments are available to halt the progress

of the disease, the cost and complexity of the regimen has made it difficult for those in poorer countries to get treatment. by the end of 2009 around 5.2 million people in low and middle-income countries were receiving life-saving hiv treatment. this was 1.2 million more than the 2008 figure and the largest increase in a single year. at the Xviii international aids Conference the who called for treatment for people with hiv to be given earlier, before they become ill because of weakened immunity. it is believed that early treatment could reduce mortality by 20 per cent by 2015. in addition to saving lives, earlier treatment also has prevention benefits, said dr gottfried hirnschall, who director of hiv/aids. because treatment reduces the level of virus in the body, it means hivpositive people are less likely to pass the virus on to their partners. while infectious diseases have largely been eradicated in the developed world, there is a new threat from multi-drug-resistant bacteria. ndM-1 is the latest of these socalled superbugs which can affect people recovering from surgery. and they pass from patient to patient. experts are particularly concerned about ndM-1 because they fear that strains of bacteria that are already resistant to many antibiotics may start producing it, ultimately making the superbug impossible to counteract. while researchers get to grips with this potential doomsday scenario, healthcare professionals continue to grapple with severe illnesses, such as cancer, and, increasingly, the nCds associated with lifestyle. Meanwhile the worlds population is predicted to grow to nine billion by 2050, and feeding all the extra mouths will require a 70 per cent increase in food production. Meeting the demand poses a major challenge for the food industry which will need to be smarter about the type of food it produces to ensure people get enough food with the right nutrients, quickly and cost-effectively.

while infeCtioUs diseases have largely been eradiCated in the developed world, there is a new threat froM MUlti-drUgresistant baCteria. ndM-1 is the latest of these so-Called sUperbUgs.

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aL UKHEss EH NiKO sHiD artISt Her MaKeUp e SeCretS OF p tH tO SHareS D OFFerS Her n . traDe a OOKInG GOOD FOr L tIpS eLL JaMeS B rapHy: pHOtOG

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Shideh on location at a photo studio

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Cosmetics are a multi-national, multibillion dollar industry. they are an essential part of the fashion world and no modeling assignment, film, or television production would be complete without a makeup expert. Shideh Nikoukhessal has been a professional makeup artist for two years. she works for photographers and television production companies in the Cologne area (germany), providing the right look for fashion shows, photo shoots and advertising campaigns.

Q. How did you become a makeup artist? A. originally i was studying biology at university in Cologne. but after five semesters i realized that i was no longer interested in the subject and decided to try something else. ive always loved makeup and wondered if i might have the talent to be a professional makeup artist. so i applied to the school for makeup artists in essen. after i completed my training i started introducing myself to different photographers to create a portfolio and develop my professional network. Q. How do you decide which products to apply? A. first its important to know what the client wants to achieve, for example a glamorous look or something more natural. then i examine the models skin and select the products that match their skin type. i usually apply a moisturizer enriched with skinnourishing extracts such as algae and green tea. or i might use a primer. this contains silicones and is good for smoothing fine lines. for mature women i might use some line filler. all these products provide a better base for the foundation, making it easier to apply and hold. the next step is to apply primer to the eye area so that the colors blend more easily and stay on longer. at this stage i add a concealer under the eye. then, if necessary, i shape the eyebrows before using eyeliner, eyeshadow and mascara. next i dust with powder to fix the make up. finally, i apply blusher and lipstick or lip gloss. Q. What is essential to good makeup: is it mainly color or is the texture important too? A. i think that texture is more important than color. if the texture is wrong, the color brings nothing. Makeup needs to blend in with the skin color and not just lay on it like a mask. there are products available for all skin types. for example, those made for oily skin include more powder to provide a better matt finish, whereas those for dry skin have higher moisturizing properties. Many products now contain anti-oxidants and provide protection from the sun. in addition to texture, makeup should have good covering power that is also long lasting.

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Q. What is the secret of applying makeup properly and how long does it take? A. you have to know your skin type and follow a daily skin care routine. foundation has to be right for your skin and you should find out which texture works best liquid foundation, compact makeup, tinted moisturizer or powder. its important to choose a foundation that matches your skin color but concealer needs to be one or two shades lighter. Makeup can be applied with a brush, sponge or fingers, whichever you prefer. dont put it on too thick or it will just look like a mask. for daytime its best to apply make up in natural rather than artificial light. ideally it takes at least an hour to achieve a perfect finish. Q. What would you say is the most important facial feature to get right when applying makeup? A. perfect makeup needs perfect-looking skin. imagine that you want to paint a picture. if the canvas isnt right then you wont be able to paint on it properly. its exactly the same with your skin. Q. What are the most common makeup mistakes? A. the worst mistake is choosing a foundation that is too dark or too bright. also when applying it you need to avoid getting a tide mark on the chin or rubbing it into the eyebrows and hairline. some people tend to overdo it when they use self-tanning products. other mistakes include too much blusher, mascara sticking in clumps and lipstick on the teeth. Q. there are so many different cosmetics available in the shops, at all different prices. What should people look for when buying cosmetics? A. as a professional makeup artist i have to use very high quality cosmetics and these tend to be quite expensive. but, if you want to buy makeup you can use every day you dont have to spend a lot. Just make sure that the cosmetics you choose will meet your skins needs. Q. Is there anything about the beauty industry that you would like to change? A. there was a campaign promoting black lipstick which i thought was a no. but generally i am satisfied with the way the industry is progressing. there are so many products now containing ingredients that are good for the skin and new developments such as high definition makeup. i always look forward to trying new colors and textures.

Q. What part of the job do you most enjoy? A. everything! each day is different and i like traveling around and meeting new people. its always a lot of fun and, even if a job may take several hours, it doesnt feel like work. Q. Whats your ambition for the future? A. every day there is something new to learn: new products, new types of brushes, new techniques. i dont know what the future will hold but i plan to keep learning and gain from experience so that i can continue to work as a makeup artist for as long as possible. i would like the opportunity to travel more. working for new york fashion week would be great and, of course, hollywood movies if i got the chance.

cosmEtic ApplicAtions Moisturizers and other beauty creams need to have the right texture and consistency so that the skin can absorb them. GEA Mechanical Equipment company, GEA Niro Soavi is an expert in high pressure homogenization equipment. It supplies homogenizers capable of reducing particles to the nano level. This results in a more stable product that is easily absorbed by the skin. As well as beauty creams, GEA Niro Soavi homogenizers are used in the manufacture of perfumes, nail varnish, shampoo, soaps and toothpaste. Another GEA Mechanical Equipment company, GEA Tuchenhagen, has developed a range of process components, including the VESTA sterile valve series, which ensure high standards of hygiene are maintained during manufacturing of cosmetics and other products requiring a sterile environment. GEA Process Engineering is a main supplier of complete process lines to the cosmetics and personal care industries for manufacturing a range of creams, lotions and shampoos.

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MODern FOOD prOCeSSInG anD reFrIGeratIOn HaVe MaDe It pOSSIBLe tO enJOy natUreS BOUnty year-rOUnD.

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ruit and vegetables are good for you. its what the health experts are constantly telling us. as well as being packed full of essential vitamins and minerals, they can ward off disease and prolong life. there are countless studies to back this up. for example, recent research by the european prospective investigation into Cancer and nutrition found that eating a wide variety of fruits and vegetables significantly reduced the risk of lung cancer. and variety, as many supermarket shelves in the developed world will show, is readily available. thanks to a combination of food science, refrigeration and efficient transport most fruits and vegetables are no longer confined to seasons. and the choice of produce is as limitless as the ways of buying it: singly, in packs, pre-washed, chopped, as pre-prepared salads and stir-fry mixes. Family business dutch company vezet is one of the companies helping to meet the demand for packaged fruits and vegetables. this family-owned business has grown as the range and type of produce it can process has increased. vezet, based in warmenhuizen, noord-holland, started in 1914, initially using locally-grown cabbages to produce sauerkraut. gradually it expanded its range, and today vezet boasts a list of products so extensive it says it is difficult to list them all on its website. the company is the largest vegetable and fruit processor in the netherlands. it supplies major retail chains and food service companies with a wide variety of high-quality fresh cut, ready-to-cook vegetables, readyto-eat salads and fruit salads. the company is market leader with a strong focus on quality and innovation. an essential part of the process is keeping the food at the right temperature to preserve freshness. this is where refrigeration and cooling comes in. but, like many companies, vezet has the challenge of replacing its refrigeration to meet regulations to eliminate

the use of ozone-depleting man-made refrigerants in favor of natural refrigerants such as ammonia. and the work has to be done without interrupting production. Cooling is crucial to vezet and it is important that the company has the most up-to-date and efficient solutions, says peter kuiper, sales engineer for gea grenco, part of gea refrigeration technologies. the company has a branch office and service station close to the vezet factory and has been providing its refrigeration know-how for many years. Ammonia plant Currently gea grenco is assisting vezet to produce a master plan to transfer all old Cfk (chlorofluorocarbon) installations to ammonia refrigeration installations. the first ammonia plant was installed in 2007 separate from the main factory from which a cold carrier is supplied to various storage rooms. the second phase, in 2010, was to connect the ammonia plant to the main factory. this involved partly demolishing a factory building without obstructing the flow of goods between the two factories. the production process runs 24 hours a day, apart from saturday evenings and early sundays, so we had to cater for that, explains gea grenco project Manager paul twisk. success was down to good communication with the customer, the building company and others involved in the project. gea grenco supplied and installed air handling units, air coolers, compressors, condensers and heat exchangers all tailormade to vezets requirements. the whole system is very sophisticated and includes state-of-the-art control to ensure low energy consumption, says twisk.

Vezet produces a wide range of ready-prepared fruits and vegetables at its Netherlands factory.

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there are few things that all hUMan beings share bUt blood is one of theM. everyone has it and withoUt it we die. bUt what is it? what does it do? and why is it the basis of a global indUstry?

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irst some facts. The average adult body contains around five liters of blood, which accounts for around eight per cent of body weight. Whole blood is a suspension of cells in a liquid called blood plasma. Plasma accounts for 55 per cent of the volume of blood and is itself 91 per cent water, in which are dissolved various proteins and a whole host of essential trace elements from hormones and neurotransmitters to amino acids and vitamins. Plasma circulates nutrients around the body and removes waste products such as carbon dioxide. The other 45 per cent of blood volume consists overwhelmingly of red blood cells, together with a small proportion of white blood cells and platelets. These are all produced in the bodys bone marrow. Red blood cells, which give human blood its color, distribute oxygen and nutrients around the body. White blood cells are part of the immune system and platelets are responsible for blood clotting. Transfusion Blood keeps people alive: and even before the development of scientific medicine, doctors knew that it was vital. The practice of bloodletting deliberately cutting the patient to allow a quantity of blood to flow out was one of the commonest medical procedures from the ancient world to the 19th century and was used to treat virtually any disease. The first successful transfusion of human blood was carried out by a British obstetrician in 1818, but the door to safe transfusion was only opened in 1901 when the Austrian Karl Landsteiner discovered human blood groups. Until that point the possibility of incompatibility was not understood. While blood can keep people alive, incompatible or worse, contaminated blood can kill. Transfusion techniques using blood that had previously been donated, cooled and stored, were pioneered during World War I, and the first national system of blood banks was established in the Soviet Union in the 1930s. Today, worldwide, donors give around 45 million liters of blood a year, which is used for a wide variety of purposes. In affluent

countries, it is most commonly used to support invasive medical procedures and operations like open-heart surgery and organ transplantation. In low and middle-income countries it is used more often in pregnancy-related complications and severe childhood anemia. However, it is now relatively uncommon for patients to be given transfusions of wholeblood, as separating the blood into its various components allows a single donation to benefit several patients. People are given the blood component they most need be it red blood cells, platelets, plasma or more specialist blood products. These include life-saving coagulants used in the treatment of hemophilia and various liver diseases, and products that can control bleeding during operations. Specialized process Processing blood into its various components is a highly specialized process in part due to the inherent variability of the source material, and because of the need for a high degree of product purity. Filtration is used to separate the white blood cells and platelets. The remaining red blood cells and plasma are then separated in special centrifuges. Separation of the proteins from plasma normally uses a cold fractionation process developed during World War II. It involves mixing the plasma with increasing concentrations of ethanol at -3 to -6C. Different plasma proteins are precipitated out of the solution at different concentrations and temperatures. While the concentrations of some of these proteins such as albumin are relatively high (about 40g/liter) others are only available in miniscule amounts down to a few nanograms/ml for some coagulation factors. Demands on the equipment used in the manufacture of these specialist products are immense. As well as needing to be an aseptic process, the fractionation requires the exact cooling of the separation vessel at various stages, an extremely high dry matter content of the solids and precise control systems. There are few companies in the world that can meet these demands. GEA is one of them.

GEA And blood The processing of blood must meet highest requirements to ensure clinical excellence. GEA Process Engineering company GEA Diessel is a specialist in this field using its experience and expertise to unite vital GEA technologies to create complete processing plants for blood and plasma processing: centrifugation, nano-filtration, chromatography and precise temperature control. The company has successfully planned and built plants for plasma fractionation in Germany, Switzerland and China. Depending on the application, plasma needs to be frozen to -30C within 60 minutes. GEA Heat Exchangers provides variants of GEA Kbas SG air coolers which can accurately maintain such extreme low temperatures. GEA Westfalia Separator Group, part of GEA Mechanical Equipment, is at the forefront of developments in processing blood plasma. Thanks to a unique design feature the Westfalia Separator hycon now allows the discharge process to be fully automatic. This saves time and makes the process safer for the product and operator. The suitability of the separator for CIP and SIP processes guarantees sterile handling of the blood plasma protein during the entire fractionation process. All hycon components coming into contact with the product can be cooled essential for human blood plasma fractionation. Also production can be carried out at room temperature, rather than the entire production area being at -5C.

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signs of an eConoMiC UptUrn were on show at three MaJor trade fairs, with reCord attendanCes and a sales boost for eXhibitors.

f people were to give trade shows a round of applause then their response to 2010s Chillventa, brau beviale and eurotier would be equivalent to a standing ovation. together the three events attracted nearly 200,000 visitors. and they didnt just come to look. organizers reported an upbeat mood at the shows that translated into a commitment to buy the technology on display. richard krowoza, Member of the Management board of nrnbergMesse, the exhibition centre in nuremberg, described the feedback from exhibitors and visitors at Chillventa as thoroughly positive. Chillventa is the international trade fair for refrigeration, air Conditioning, ventilation and heat pumps. the international industry is now doing better again after some difficult months and this was clearly noticed at the exhibition, adds krowoza.

the nuremberg exhibition center was also the location for brau beviale, which attracted specialists from breweries, soft drink manufacturers, dairies and wine-growers, as well as suppliers to the brewing and beverage industries. summing up the feedback from exhibitors and visitors, rolf keller, another Member of the Management board of nrnbergMesse, says: the economic recovery not only ensured a good mood during the three days of the exhibition, but apparently stimulated many decision-makers to invest in new equipment. it was a similar story at eurotier in hanover, the worlds leading event for professional animal husbandry. organizer dlg, the german agricultural society, ran a trendmonitor survey which showed that the economic environment for europes farmers was improving. it was particularly strong in germany where every second farmer has investment plans. gea group showcased a wide range of existing and brand-new technologies at all three events. visitors to the companies stands were able to meet gea engineers and components manufacturers and learn about the latest developments first hand.

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On display: A rotating cleaner from GEA Tuchenhagen is explained at Brau Beviale (left) while many visitors to EuroTier were interested in GEA Farm Technologies new automatic feeding system (right). Background image: A plate heat exchanger from GEA PHE Systems was among the exhibits at Chillventa.

Brewing experts gea process engineering companies were well represented at brau beviale. Centre stage was gea brewery systems, a leader in the field of brewery and beverage equipment. the highlight of its display was the Millstar 2.5 t/h milling system. building on gea brewery systems 30 years experience in this area, the Millstar combines the advantages and benefits of conventional wet and dry milling. another new development to catch visitors eyes was eCo-ferM, the revolutionary system for jet mixing in fermenting tanks. by supporting the natural fermentation process, the technology saves time without compromising beer quality. also appearing from gea process engineering were gea diessel, a leader in the field of measurement and process technology; and gea procomac, which designs and manufactures complete aseptic filling lines for a range of beverages. gea tds exhibited its fruit juice technologies, including a new aseptic carbonation plant for premium beverages. gea wiegand, a specialist in concentrating and separating all types of liquids in evaporation, distillation and membrane filtration plants, presented its de-alcoholization plants. attending brau beviale certainly paid off for gea heat exchangers company gea phe systems. the company focused on after-sales and service, highlighting its preventative pressure method. this makes it possible to identify a potential crack in a plate heat exchanger that would result in the heating or cooling media mixing with and

spoiling the end product. the preventative pressure method impressed a famous german brewery enough for it to order from gea phe systems a complete service of all its plate heat exchangers. also at brau beviale were gea Mechanical equipment companies gea westfalia separator group and gea tuchenhagen. gea westfalia separator group, the global market leader in centrifugal technology, premiered the first high performance separator with integrated drive for the brewing industry. Called the profi 400i, it attracted a great deal of interest from visitors. as did the new nozzle separator hfC 15 for recovering beer from tank bottoms. this system enables small and mediumsized breweries to generate higher profits, cut costs and achieve a smaller Co2 footprint. gea tuchenhagen showed its technically advanced components for keeping production lines running smoothly. among the latest developments on show was the new varivent mixproof sampling valve, the worlds first valve for automatic sampling. Total solutions eurotier provided the ideal showcase for gea farm technologies total solutions concept. this means finding the best solution for the customer regardless of farm size, site location and production range all from a single source. its extensive and worldleading portfolio includes everything livestock producers need from barn equipment, automatic feeding systems and milking parlors to manure systems and animal hygiene.

gea farm technologies used a multi-media format at eurotier to show total solutions to visitors. it also presented new products and services, such as the Uvpure which uses ultraviolet light to purify milk for feeding calves. this avoids heating the milk and preserves valuable nutrients. Energy efficient Chillventa gave gea refrigeration technologies and gea heat exchangers companies the opportunity to introduce several technical innovations for energyefficient cooling, climate control and heat transfer. in the area of commercial air coolers, new products have been shown that are designed specifically to work with Co2 refrigeration systems. another highlight has been the new performance class ie2 energysaving motor for air coolers. it offers higher efficiency than conventional models plus low running costs and a longer service life. other technologies on show included the gea Ultra-denco close control systems that were specially developed to provide the accurate temperature and humidity crucial in computer centers. gea grasso took the opportunity to unveil a new chiller which it believes offers advances in compactness and energy efficiency. gea refrigeration technologies and gea heat exchangers attracted 1,500 visitors to their stand, of which 53 per cent were from different countries. in addition 25 trade journalists from germany, great britain, the Czech republic, italy and turkey accepted an invitation to hear a multi-lingual presentation of the products on show.

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hristian steinkamp was raised on a farm but his agricultural ambitions were much wider. he wanted to work for a major global organization and gea with its farm technologies business fitted the bill. in 1998 he successfully applied to join the companys academic program. i really wanted to join gea farm technologies because they are a large company operating internationally which meant opportunities for working in other countries. since then steinkamp hasnt looked back, rising through the ranks on a career path that has taken him around the world. he got an early taste of working abroad while still on the gea work study program, spending the summer break in Mexico, learning how a subsidiary and its dealer network operates. after gaining his degree, he headed to Moscow in 2002 and, together with the local managing director, set up a gea farm technologies subsidiary. i did market research with the local sales force, set up accounting systems and handled crossborder transactions with the russian accounting team, steinkamp recalls. i learned a lot and when i left in april 2003 the operation had grown from three employees to 15. after a year back in germany his next port of call was Chicago and a two-year stint as subsidiary Controller for the companys americas region. reporting to the Chief financial officer of the region, the position involved accounting, pricing and internal compliance auditing.

then, in 2006, he returned to germany to take on the role of area Controller for east europe, China, Middle east, new zealand and australia. the region had some very large orders and i visited nearly all the subsidiaries to go through the books and review the accounting systems, says steinkamp. My main focus was to support the negotiations of contractual terms and train the sales force on trade finance subjects and other commercial topics. when gea farm technologies was reorganized in 2009, steinkamp became group Controller. based at the head office in bnen he is responsible for financial reporting for the segment which has subsidiaries in more than 30 countries. for steinkamp no two days are the same, apart from the 5.45am start to get his two sons and two daughters ready for school. once at the office i start by checking emails and review my schedule for the day, he explains. im involved in all kinds of commercial projects. for example, the implementation of a foreign currency hedging system segment-wide, bringing new acquisitions up to internal control standards, supporting the restructuring of our offices in eastern europe and consulting the sales organizations about possible future commercial set-ups in emerging countries. its not uncommon for major deals worth more than eUr 1 million to land on his desk, which he happily takes in his stride. outside the office steinkamp enjoys spending time with his family and he is also a keen swimmer.

HOW CHrIStIan SteInKaMp HaS rISen tHrOUGH tHe ranKS FrOM StUDent reCrUIt tO GrOUp COntrOLLer FOr Gea FarM teCHnOLOGIeS.

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The pristine objects pictured play an important role in the beer production process. These steel-coated rollers with grooved surfaces are part of GEA Brewery Systems MILLSTAR wet milling system, grinding the malt into grist which is mixed with hot water to produce a thick suspension called mash. The kernels of the malt are crushed in a small gap between the two rollers, preserving the discarded husks.
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To date GEA Brewery Systems, part of GEA Process Engineering, has sold more than 400 MILLSTAR systems. The picture was taken at GEA Brewery Systems workshop in Kitzingen, Germany.

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GEA AcquirEs convEniEncE Food systEms (cFs) GEA has expanded its food processing technology portfolio with the acquisition of Convenience Food Systems (CFS). CFS is a multi-faceted supplier of secondary food processing and packaging machinery (for meat, fish and cheese). The Netherlands-based company has some 2,000 employees and its turnover in the 2010-11 financial year is expected to be about EUR 400 million. The transaction remains subject to approval by the antitrust authorities and is expected to be approved during the first half of 2011. As a result of the acquisition, GEA is creating a new sixth segment. This acquisition follows our declared strategy to expand the food process technology activities of GEA Group horizontally. We are taking our portfolio another big step forward towards the less cyclical food industry. In doing so, we can leverage the brand value of GEA by offering our customers ever more solutions, along their entire process chain, from one single source, said Jrg Oleas, CEO of GEA Group. Brian McCluskie, CEO of CFS, said: The market segment of animal proteins is one of the fastest growing within the entire food industry. As part of the GEA Group we will have the chance to develop new customers and find access to new markets. GEA offers ideal growth conditions for an innovative and quality focused company such as CFS. www.geagroup.com

GEA AcquirEs bock kltEmAschinEn GEA Refrigeration Technologies has acquired Bock Kltemaschinen GmbH, a leading supplier of open and semi-hermetic piston compressors for stationary and transport-related cooling applications. Bocks products are a perfect complement to GEAs product portfolio in the lower and medium refrigeration capacity range. The German-based Bock Group has 340 employees and expects turnover in 2010 to be just under EUR 70 million. Bocks main factory is in Stuttgart, Germany but it also has smaller sites at subsidiaries in the Czech Republic, India and China and sales offices in Singapore, Thailand, Malaysia and Australia. Bock sells about half of its products in Europe, about a third in Asia-Pacific and the remainder in North and Latin America, as well as Africa. Typical customers of Bock compressors include the leading food and beverage brands as well as some of the largest food retail chains. Strategically, Bock is a very good fit with GEA Refrigeration Technologies commented Jrg Oleas, CEO of GEA Group. Bock instantaneously gives us access to a much wider range of cooling applications and they also enhance our know how with regard to environmentally friendly solutions based on natural refrigerants for which the market shows rising demand. The transaction remains subject to approval by the anti-trust authorities. www.gearefrigeration.com nEw sEpArAtor production plAnt For chinA In line with the increasing globalization of its sales markets, GEA is planning to build a separator production facility in Wuqing, China in 2011. The new 80,000 square meter GEA Mechanical Equipment segment facility will be built next to an existing GEA Heat Exchangers production plant and an option to double the size of the new plant has already been agreed with Chinese authorities. The new GEA Mechanical Equipment production plant will help reduce process and production costs and minimize global procurement times. It will also improve market proximity to GEAs key international partners and, consequently, will focus mainly on products in demand in the Asian markets.

Implementing this project perfectly lays the groundwork for our companies continued forward-looking approach, said Jrg Oleas, CEO of GEA Group. Elsewhere in the country, GEA Process Engineering has expanded its workshop in northern China by 2,000 square meters to 6,800 square meters. The segment has a similar-sized workshop in Shanghai and both sites are ISO 9000 certified. In the workshop GEA Process Engineering produces a variety of equipment including evaporators, bag filters, chambers, vessels, IBC tanks, fluid bed dryers and blenders. www.geaquipment.com www.geap.com GEA rEcEivEs biG ordErs From thE oil And GAs industry GEA has received three major orders, worth EUR 28 million in total, to supply Air Cooled Heat Exchangers for the oil and gas industry in Papua New Guinea and Brazil. Global energy giant ExxonMobil and its joint venture partners are developing a new Liquefied Natural Gas (LNG) plant in the southern highlands of Papua New Guinea. The new plant is intended to produce six million metric tonnes of LNG a year for shipment to international markets. GEA Heat Exchangers will be designing, manufacturing and supplying more than 300 Air Fin Coolers for this project, produced in the GEA factories in France and China. In Brazil, GEA Heat Exchangers has received two orders for Air Coolers for two new refineries for Petroleo Brasileiro S.A.(Petrobras) the Pernambuco Refinery in north east Brazil and the Comperj refinery near Rio de Janeiro. Both projects are part of the countrys USD 200 billion oil investment program. www.gea-heatexchangers.com

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GENERATE is the external magazine of the GEA Group. Published twice per year, it is distributed across the world.
IMPRINT PUBLISHER GEA Group Aktiengesellschaft Peter-Mller-Str. 12 40468 Dsseldorf Germany EDITOR IN CHIEF Donat von Mueller (responsible for editorial content) EDITORIAL STAFF GEA Maren Schneider Marc Poenitz PHOTOGRAPHY Cover, feature: Will Thom Page 4-5: Will Thom Page 18-21: James Bell Page 28-29: Nick Dawe Page 30-31: Frank Freihofer PRODUCED BY Merchant 20 Lincolns Inn Fields London WC2A 3ED www.merchant.co.uk PUBLICATION MANAGER Ione Minett DESIGN JohnstonWorks www.johnstonworks.com COPY DESK Lang Communications www.lang-communications.co.uk PRINTING Laupenmhlen Druck GmbH & Co. KG www.l-d.de COPYRIGHT 2011 by GEA Group Aktiengesellschaft, Peter-Mller-Str. 12, 40468 Dsseldorf, Germany. Reprinting only with the permission of the publisher. The contents do not necessarily reect the opinion of the publisher. CONTACT Questions or suggestions on the contents of the magazine: generate@geagroup.com