BUSINESS PLAN TEMPLATE FOR INNOVATORS

The Benefits of a Business Plan

Action Plan
A Business Plan can help move you into action. If you have been thinking about
developing your ideas / concepts into a successful business then a business plan
will help you evaluate and identify each element of your future business.
Business Guide
Once you have started your business, a business plan can be an invaluable tool to
help keep you on track and moving in the direction you want to go. In the fast
paced business world it is easy to lose focus and deviate from your goals, so a
business plan will keep you on track.
Communication Tool
A new Product / Service is often very difficult to communicate. A Business Plan
can act as a key communication tool and help others understand your vision. This
is critical when dealing with venture capitalists, partners and potential customers.
Demonstrate Industry Knowledge
A Business Plan serves to demonstrate your knowledge of the product, market,
competition, production, financial and commercialisation aspects of your
innovation.
Maintains Focus
A Business Plan ensures you are focused on your commercialisation efforts.

Strategy
Identifies an appropriate commercialisation strategy for you to follow.

Attract Investors
Enables you to attract potential investors / funds for your innovation.

*Please Note this is only a sample business plan template. If you use this template you may be required to adjust it to
cater for your specific requirements.
DISCLAIMER
This template is provided by Deming Center for Entrepreneurship, Leeds School of Business, University of Colorado.
INNOVIC, neither University of Colorado shall be responsible or liable for any loss or damage whatsoever which may
result from the use of this template or from any associated activities.

BUSINESS PLAN TEMPLATE

Table of Contents
Executive Summary...................................................................................................................1
Company Overview ...................................................................................................................2
Mission Statement............................................................................................................2
History and Current Status.................................................................................................2
Objectives........................................................................................................................2
Product or Service Description....................................................................................................3
Description.......................................................................................................................3
Market Comparison...........................................................................................................3
Proprietary Rights.............................................................................................................3
Stage of Development.......................................................................................................3
Industry and Marketplace Analysis..............................................................................................4
Industry Analysis...............................................................................................................4
Marketplace Analysis........................................................................................................4
Customer Analysis............................................................................................................4
Competitor Analysis..........................................................................................................4
Marketing Strategy.....................................................................................................................6
Target Market Strategy......................................................................................................6
Product/Service Strategy...................................................................................................6
Pricing Strategy................................................................................................................6
Distribution Strategy..........................................................................................................6
Advertising and Promotion Strategy....................................................................................6
Sales Strategy..................................................................................................................6
Marketing and Sales Forecasts..........................................................................................6
Operations.................................................................................................................................7
Operations Strategy..........................................................................................................7
Scope of Operations.........................................................................................................7
Ongoing Operations..........................................................................................................7
i

BUSINESS PLAN TEMPLATE

Operating Expenses..........................................................................................................7
Development..............................................................................................................................8
Development Strategy.......................................................................................................8
Development Timeline.......................................................................................................8
Development Expenses....................................................................................................8
Management..............................................................................................................................9
Company Organisation......................................................................................................9
Management Team...........................................................................................................9
Administrative Expenses...................................................................................................9
Summary of Financials.............................................................................................................10
Financial Assumptions.....................................................................................................10
Financial Forecasts.........................................................................................................10
Capital Requirements......................................................................................................10
Financial Risks................................................................................................................10
Exit Strategies.................................................................................................................10
Offering....................................................................................................................................11
Investment Requirements................................................................................................11
Valuation of Business......................................................................................................11
Offer..............................................................................................................................11
References..............................................................................................................................11
Appendices..............................................................................................................................11
Table of Appendices........................................................................................................11

ii

BUSINESS PLAN TEMPLATE

Executive Summary
[Click here to input Introduction]

Product Description A exterior car surface cleaner designed to function in

the rain i.e alllws user to coat car with shampoo and utilise rainstorms to
aid in the washing of the car environmentally friendly high foaming , no
streaks formulation no phosphate , marine friendly

Marketing and Sales

Development

Operations

Management

Financial Summary

Offering

BUSINESS PLAN TEMPLATE

Company Overview
Two choices 1. Utilises sds existing tax structure business to setup . i.e scottdraffin pty ltd
trading as weather wash with shazdean managing the invoicing process and book keeping
Option 2 we setup a new company partnership equal split. New company setup costs of $1000
The intention is to commercialise the idea as an independent entity and the sell off to a larger
corporation timeframe approx 5 years.

Mission Statement
The develop market and commercialise two water saving detergent products. 1 an outdoor/auto
hard surface cleaner designed for use in the rain, and a waterless wash auto/outdoor hard
surface cleaner.

History and Current Status

Conceptual stage just forming

Objectives
Keep the company small use the current people to manage and outsource everything.
Build the company up to a stage of profit
Sell the company at max profitability. (wit luck)

BUSINESS PLAN TEMPLATE

Product or Service Description
[Click here to input Introduction]

Description
Two products designed to be sold together as an environmentally sound solution to water crisis.
1. weather wash: a ready-to-use , environmentally-friendly, phosphate-free, marinefriendly, low-streaking, hard surface cleaner designed to aid the cleaning of cars, boats,
caravans and other vehicles, outdoor furniture, windows, and other hard surfaces by
the combined action of the product and the rain. Designed to be an easy and quick-toapply product at the onset of rain, which aids in the rinsing action.

Market Comparison
No direct market comparitor exists.
rain x wipes different format primarily windscreen, our product works better need minimal wiping
less scratching etc. designed for windows only our product is designed for whole car?
waterless wash- high energy cost more environmentally risk of scratching

Proprietary Rights
Trade secret and when label designed copyright on that too.

Stage of Development
Product formulation is completed (mostly)
Packaging and label are being developed
Finding sales, finalising packaing
Finding manufacturer.
Finalising market.

BUSINESS PLAN TEMPLATE

Industry and Marketplace Analysis
[Click here to input Introduction]

Industry Analysis

Marketplace Analysis
[Click here to input Introduction]

The Market

Market Trends

Customer Analysis
[Click here to input Introduction]

Direct Customers
Car boat caravan owners
c
Industrial ?
People with outdoor furniture

Indirect Customers
Car salesman

Competitor Analysis
[Click here to input Introduction]

Direct Competitors
Rain x
Waterless washes

Indirect Competitors
Polyglaze
4

BUSINESS PLAN TEMPLATE

armorall

BUSINESS PLAN TEMPLATE

Marketing Strategy
[Click here to input Introduction]

Target Market Strategy

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Advertising and Promotion Strategy

Sales Strategy

Marketing and Sales Forecasts

BUSINESS PLAN TEMPLATE

Operations
[Click here to input Introduction]

Operations Strategy

Scope of Operations

Ongoing Operations

Operating Expenses

BUSINESS PLAN TEMPLATE

Development
[Click here to input Introduction]

Development Strategy

Development Timeline

Development Expenses

BUSINESS PLAN TEMPLATE

Management
[Click here to input Introduction]

Company Organisation

Management Team

Administrative Expenses

BUSINESS PLAN TEMPLATE

Summary of Financials
[Click here to input Introduction]

Financial Assumptions

Financial Forecasts

Capital Requirements

Financial Risks

Exit Strategies

10

BUSINESS PLAN TEMPLATE

Offering
[Click here to input Introduction]

Investment Requirements

Valuation of Business

Offer

References

Appendices
Table of Appendices
Support for Product/Service Description (e.g., diagrams, pictures, etc.)
Support for Marketing and Sales Plan
Support for Development Plan
Support for Operations Plan
Resumes of Management Teams
Financial Statements

11