Assignment: Pepsi Name:

Acknowledgement
I wish to express my sincere gratitude to PROF.H.G.BYRAPPA. This project bears on imprint of many peoples.I also wish to express my gratitude to the officials and other staff members. My special thanks to SIR A.RAVISHANKAR, ASSISTANT GENERAL MANAGER(MARKETING) of the company. For their kind co-operation to the completion of my project work. Last but not least I wish to avail myself of this opportunity, express a sense of gratitude and love to my friends and my beloved parents for their manual support, strength, and help and for everything. Place: Patna Date: 01-02-12

To Whom It May Concern: Anand Kumar has made cold drinks project report on Topic of PEPSI and had fulfilled the requirement. This project is submitted as a project Work carried out under the partial fulfillment of the requirement for the award of the course.

Signature of the Student (Anand kumar)

Signature of Guide (Dr.Santosh Jha)

1. Introduction of Pepsi 2. History of Pepsi 3. Pepsi-Cola trademark 4. Rise 5. Marketing 6. Pepsi man 7. Awards and recognition

8. Slogans

9. Ingredients

10. Summary Introduction of Pepsi: Pepsi

1.

Type Manufacturer Country of origin Introduced

Cola PepsiCo. North Carolina, U.S.A. 1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi) Coco-cola 7Up Irn Bru Cola Turka Big Cola pepsi.com

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Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a Carbonate soft drink which is so exactly seperated in, that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961Percent daily values are based on a 2,000-calorie diet. Your daily values may be higher or lower depending on your calorie needs.

2.

History of Pepsi: The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibition in the Historical Museum of Bern.

Pepsi was first introduced as "Brad's Drink" inNew Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and Kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the PepsiCola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy

manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

Pepsi-Cola trademark: -

The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the trademark as an "arbitrary hyphenated word "PEPSI-COLA", and indicated that the mark was in continuous use for his business since August 1, 1901. The PepsiCola's description is a flavoring-syrup for soda water. The trademark expired on April 15, 1994. A second Pepsi-Cola trademark is on record with the USPTO. The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905 with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business "and those from whom title is derived since in the 1905 application the description submitted to the USPTO was for a tonic beverage. The federal status for the 1905 trademark is registered and renewed and is owned by Pepsico, Inc. of Purchase, New York.

Rise: During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you", arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. First, the boycott, and then the comeback, followed by a string of scandals. A report on the cold war between Coke and Pepsi, worldwide and across the Middle East. In the late 1980s, the Damascus-led boycott against CocaCola crumbled. For the first time since 1967, the red giant swept into the Gulf. PepsiCo, which remains the dominating leader in the region, nevertheless still hasn't gotten over the shock of Coke's reappearance on the scene. During Coke's period in exile, Pepsi bottled almost all soft drinks sold in the Gulf. Today, the Coca-Cola Company quenches the thirst of almost a quarter of the region's soda drinkers. In Saudi Arabia, where Coke was originally slapped with the humiliating moniker "red Pepsi," the underdog now feasts on almost a fifth of Pepsi's former market share. Today, Pepsi is fighting hard to hang onto its part of the cake in the Middle East, the only region where the company is number one. For both Coke and Pepsi, though, it is fair to say that the cake isn't just sweet - it's growing. According to Middle East Grocer magazine, carbonated drink sales in the region have doubled in the last 10 years, reaching $850 million in 2003. John Fisher, editor of Beverage Digest, says there is still "much more potential for consumption." That's an understatement. Unlike Western Europe and North America, Arab markets are far

from saturated. Americans drink up to 840 eight-ounce soft drink servings a year. Kuwaitis consume less than half of that; Saudis buy a third as much and Yemenis one-fortieth. The Gulf's warm weather and restricted alcohol consumption bode well for soft drinks, too: only tea, juice and water challenge soda. There's no doubt about it. For both colas, growth lies in the future. Coca-Cola's takeover of Pepsi's market share in the Gulf is especially startling given the local culture of brand loyalty. "Everyone has a preference," says Daniyal Qureshi of the Dubai marketing firm Streamline. "Pepsi drinkers would not be happy if they couldn't get their Pepsi [at restaurants]; they'd drink water before Coke." What, then, explains Coke's apparent rise in the region? The company's long absence, in part. "Building from scratch gives you the opportunity to innovate," says Martin Norris, a Brit who helped implant Coca-Cola in the Gulf from 1988-98. "You have leverage: rather than working on an existing factory's capabilities, you build flexibility into your new factory." During the heady early days, Coca-Cola introduced half-liter thirstkiller bottles, single-serving, resealable PET bottles and newly invented time- and heat-resistant bottles. These lightweight, five-layer nylon packs doubled Coke's shelf life to about 15 weeks at temperatures up to 100F. That matters. In the UAE, small-town shops often can't refrigerate drinks, says Mike Henny, a US government official who promotes American business interests in the country. Ironically, even PepsiCo's two-decade headstart fueled the newcomer's rise. During Pepsi's glory days, the company sold 95 percent of all soda in the Gulf. Vendors and distributors complained that PepsiCo took them for granted, and would even deny them short lines of credit. Grant Smith, director of IRmep, a Washington-based think tank on Arab affairs, calls that "typical monopolistic behavior." Fifteen years later PepsiCo is still making amends. Last June, the company opened a call center to aid vendors, distributors and bottlers. In Bahrain, where Coca-Cola set up regional headquarters, a team of

creative types identified attack channels. They soon declared point-ofsale territory strategic.

American multi-national beverage corporation Pepsi Co has reported a rise in earnings of 4.1% for the third quarter of 2011. Releasing its third quarter results today, Pepsi Co said the rise in profit was driven by top-line gains across its worldwide snacks and beverage businesses and from the acquisition of Wimm-Bill-Dann (WBD), the leading dairy and juice company in Russia. PepsiCo Chairman and CEO Indra Nooyi said that its worldwide snacks volume had increased by eight percent, reflecting the impact of the WBD acquisition. She added that, excluding the impact of the WBD acquisition, snacks volume had grown three per cent, while worldwide beverage volume increased four per cent. The company said that a lower tax rate in the US, as well as cost-savings from the WBD acquisition, helped in tackling higher prices for commodities, including corn and wheat. Ms Nooyi said, We had strong revenue growth across our product portfolio and across our key geographic markets. We were able to achieve pricing to partially offset commodity cost inflation and at the same time stimulate consumer demand for our products. The result in the quarter was well-balanced top-line and bottom-line growth.

Marketing: -

1940s advertisement specifically targeting African Americans Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)[11] reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks. Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan. On the other hand, it was able to use racism as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia Herman Talmadge. As a result, Pepsi's market share as compared to Coke's shot up dramatically. After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time. This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away. In a

meeting at the Waldorf-Astoria Hotel, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying: "We don't want it to become known as a nigger drink." After Mack left the company in 1950, support for the black sales team faded and it was cut. Pepsi logo (20032008). Pepsi Wild Cherry continued to use this design through March 2010. Pepsi ONE still uses this design as of October 2011. This logo is still in use in India and other international markets. The original version had the Pepsi wording on the top left of the Pepsi Globe. In 2007, the Pepsi wording was moved to the bottom of the globe. From the 1930s through the late 1950s, "Pepsi-Cola Hits The Spot" was the most commonly used slogan in the days of old radio, classic motion pictures, and later television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford, after marrying then Pepsi-Cola President Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959 Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to the Jacksons to Britney Spears. (See Slogans) In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing". In 2007, PepsiCo redesigned its cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of its background designs includes a string of repetitive numbers, "73774". This is a numerical expression from a telephone keypad of the word "Pepsi". In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip. In 2009, "Bring Home the Cup" changed to "Team Up and Bring Home the Cup". The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier. Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer. It also has the naming rights to the Pepsi Center, an indoor sports facility in Denver, Colorado. Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three years, bringing the total Pepsi investment in the country to $4 billion.

In July 2009, Pepsi started marketing itself as Pecsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population. In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of "smiles", with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada (the first country outside of the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines and Australia. In the rest of the world the new logo has been released in 2010. The old logo is still used in several markets internationally, and has been phased out most recently in France and Mexico. The UK started to use the new Pepsi logo on cans in an order different from the US can. In mid-2010, all Pepsi variants, regular, diet, and Pepsi Max, have started using only the medium-sized "smile" Pepsi Globe. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010. In 2011, for New York Fashion Week, Diet Pepsi introduced a "skinny" can that is taller and has been described as a "sassier" version of the traditional can that Pepsi says was made in "celebration of beautiful, confident women". The company's equating of "skinny" and "beautiful" and "confident" is drawing criticism from brand critics, consumers who do not back the "skinny is better" ethos, and the National Eating Disorders Association, which said that it takes offense to the can and the company's "thoughtless and irresponsible" comments. PepsiCo Inc. is a Fashion Week sponsor. This new can was made available to consumers nationwide in March. In April 2011, Pepsi announced that customers will be able to buy a complete stranger a soda at a new "social" vending machine, and even record a video that the stranger would see when they pick up the gift.

In May 2011, the week before Memorial Day, Pepsi launched a limited edition flavor called "Memorial Day Pepsi", with blueberry and cherry flavors added to the cola. Rivalry with Coca-Cola Main article: Cola Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, and less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars". In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as Coke "Classic". According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Oman; India; Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; Guatemala the Canadian provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island; and Northern Ontario. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Qubcois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. PepsiCo used the slogan "here, it's Pepsi" (Ici, c'est Pepsi) to answer to Coca-cola publicity "Everywhere in the world, it's Coke" (Partout dans le monde, c'est Coke).

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In 2005, The CocaCola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52.5%. In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, PepsiCo company struck a barter agreement with the then government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "coca colonization", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book "Generation P". In 1989, Billy Joel mentioned the rivalry between the two companies in the song "We Didn't Start The Fire". The line "Rock & Roll and Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul, while Pepsi used Michael Jackson. Both companies then competed to get other musicians to advertise its beverages. In 1992, following the dissolution of the Soviet Union, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant

market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent. Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel

Pepsiman: -

Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch. The design of the Pepsiman character is attributed to Canadian comic book artist Travis Charest. created sometime around the mid 1990s. Pepsiman took on three different outfits; each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action oriented situation which would result in injury. In 1996, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers. In this game Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst". He does not appear in any other version or sequel. In 1999, KID developed a video game for the PlayStation entitled Pepsiman. As the titular character, the player runs, skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi all while trying to reach a thirsty person as in the commercials.

This is My piece of the World Wide Web. I am a big fan of

Pepsiman. This site is my attempt to consolidate items, pictures and information for the many Pepsiman collectors out there. The problem being that for us US collectors everything is in Japanese and tuff to figure out.

Pepsiman is a CGI (computer generated image) superhero created by ILM's commercial dept. for the Asian market to promote Pepsi. He looks a lot like the silver guy in T2 or the comic book character Silver Surfer. But he has the brains of Homer Simpson. In his commercials he is always getting into trouble while trying to bring refreshment to everyone. If anyone out there has any info or photos to add, please email me with them. I am always buying and trading Pepsiman items so please contact me if you have anything to sell. Thanks for stopping by; Pepsiman.

Awards and recognition: In 2011, The Brand Trust Report in India included Pepsi in the list of the most trusted brands of the country. The Brand Trust Report: Trust, in its most basic form, is the quality of anything being considered trustworthy or believable. This environment of trust is the essential foundation for any progressive transaction to take place, and it is the primary bond on which every other positive response is built. There have been various theories of Brand Trust, but none which is comprehensive. In our research, we approached Brand Trust from the viewpoints of the Trustor (the one trusts), Trustee (the one who is being trusted) and the Environment. All three are quintessential to build a strong edifice of Brand Trust. Brand Trust is built on three levels of foundation. The first level of foundation is to create the Capacity to Trust in the Trustor, by making the environment conducive for assuming a degree of vulnerability in the relationship. The second foundation is to build a Perception of Positive Intention, in which the intent of the Trustee must be perceived as beneficial to the relationship. The third and final foundation of building trust is to showcase that the Trustee has Relevant Competence for the trust assigned. These three foundations of Brand Trust are made up of 10 Composites grouped from 61 primary attributes of Brand Trust. Here, we discuss these three stepping stones to Brand Trust in their sequential order.

Analysis of Brand Trust by Categories The category that gets the highest trust score is the white-goods segment titled Durables in this graph. This is followed very closely by Personal Gadgets (which includes mobile phones, cameras) and a high involvement category like Finance is third highest on Category Trust. Despite their highly tangible nature and the perception of size, Large Industries and Manufacturing sectors are bottom-scrapers; their intense focus on the tangibles itself may be their undoing (implying that they may be lacking focus on the intangible and behavioral attributes, leading to an erosion of trust). Healthcare is also among the lowest Brand Trust categories despite the thought that what this sector would need the most is trust. What maybe most reflective of our times is perhaps the Category Trust of Media (specifically news media) which dots the very bottom, and has the lowest trust among categories. Food & Beverage, a category among the top 300, features the largest number of brands, garnering more than 11% of the brands. Personal Accessories and Consumer Products are close behind (with approximately 9% of the numbers each). There are 22 brands from Internet & Technology (which includes hardware, software & internet). Healthcare, Media and Manufacturing, apart from having the lowest Category Trust, also feature the least number of brands. Analysis of Brand Trust by Zones India is a land of paradoxes and understanding its contradictions can be really difficult. With 28 states, 7 union territories, 22 official languages, and 13 dialects for the national language Hindi alone, India is a mosaic with intricacy at its best. Even within the four zones of India, the differences between States are stark, and sometimes even confusing. An inter-culture diffusion is setting in, largely on account of job related migrations. Despite this, the unique regional distinctions are still sharp as ever, and understanding the cultural, social and behavioral aspects of the local regions is imperative for understanding India as a whole. In this chapter we try to understand how the various zones exhibit their trust on brands, and by this exercise we may perhaps create one more way to understand the four zones, and thereby India, better. In this study, the 2217

valid respondents (reduced from 2310, after eliminating 93 respondents who showed bias in their answers) were divided city-wise, and the zone numbers were kept close to the population estimation figures of these zones for 2010. Pepsi is just one of the leading brands in the beverage industry. This brand has a presence all over the world and there is hardly a kid or a senior who has not heard of the Pepsi beverage. The loyal customers of Pepsi prefer it over any other drink and for them there is absolutely no substitute to it. These individuals drink Pepsi at the various events and functions like wedding anniversaries, reunions, barbeque parties and movie marathons and so on. However, in the recent times the costs related to the products and services have been increased by many times due to the current slump in the markets that resulted in inflation. In these times the individuals are using the various promotional methods to help them with buying the products and the services they require. One of the useful tools launched by Pepsi to help its customers throughout the world by keeping the expenses controlled is the use of the Pepsi Coupons. There was a time when the people used to feel awkward about making use of the coupons offered by the various brands. They felt it marred their social standing in some way. But now according to the recent researches even the individuals enjoying decent lifestyles are opting for the discount coupons offered by the different manufacturers. The individuals who buy their Pepsi drinks to entertain their guests can actually save more by using the Pepsi coupons. However, the key to make effective use of the Pepsi coupons is to sort them according to the expiry date so that a person does not miss the deals offered against these discount coupons. The individuals can look for the Pepsi coupons in the various food magazines and catalogs that feature the latest coupons offered by Pepsi. Even the Sunday newspapers have a separate section of the special discounts which can be checked regularly by the individuals seeking for the Pepsi discount coupons. Others can also make effective use of the World Wide Web, when it comes to seeking the Pepsi coupons. This is a viable way for seeking the coupons as it saves time and energy of these individuals. One can visit the web site of Pepsi and search in the offers section to get hands on the most recent Pepsi coupons offered by the company. Others can

look into the databases of the other websites and portals which are dealing in the discount coupons. When opting for the online Pepsi coupons one should make sure that they are selecting the genuine discount coupons. Furthermore, in some cases the Pepsi special discounts can also be location specific which means that the offer against the coupons will only be available in certain places.

Slogans: -

19391950: "Twice as Much for a Nickel" 1950: "More Bounce to the Ounce" 19501957: "Any Weather is Pepsi Weather" 19571958: "Say Pepsi, Please" 19581960: "Don't be a Tramp, Buy a Can" Zane 19611964: "Now It's Pepsi for Those Who Think Young" (jingle sung by Joanie Sommers) 19641967: "Come Alive, You're in the Pepsi Generation" (jingle sung by Joanie Sommers) 19671969: "(Taste that beats the others cold) Pepsi Pours It On". 19691975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" 19751977: "Buy a can 50p" 19771980: "Join the Pepsi People (Feeling Free)" 19801981: "Catch That Pepsi Spirit" (David Lucas, composer) 19811983: "Pepsi's got your taste for life" 1983: "Its cheaper than Coke!" 19831984: "Pepsi Now! Take the Challenge!" 19841991: "Pepsi. The Choice of a New Generation" (commercial with Michael Jackson and The Jacksons, featuring the Pepsi version of

"Billie Jean", "Bad" and "Black or White". "Black of White"'s was promoting the Dangerous World Tour.) 19841988: "Diet Pepsi. The Choice of a New Generation" 19881989: "Diet Pepsi. The Taste That's Generations Ahead" 19891990: "Diet Pepsi. The Right One" 19891992: "Diet Pepsi. The Taste That Beats Diet Coke" 19861987: "We've Got the Taste" (commercial with Tina Turner) 19871990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi version of Bad) 19901991: "You got the right one Baby UH HUH" (sung by Ray Charles for Diet Pepsi) 19901991: "Yehi hai right choice Baby UH HUH" (Urdu - meaning "This is the right choice Baby UH HUH") (Pakistan) 19911992: "Gotta Have It"/"Chill Out" 1992:"The Choice Is Yours" 19921993: "Be Young, Have Fun, Drink Pepsi" 19931994: "Right Now" (Van Halen song for the Crystal Pepsi advertisement) 19941995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz) 1995: "Nothing Else is a Pepsi" 19951996: "Drink Pepsi. Get Stuff." Pepsi Stuff campaign 1996:"Change The Script" 19961997: "Pepsi: There's nothing official about it" (During the Wills World Cup (cricket) held in India/Pakistan/Sri Lanka) 19971998: "Generation Next" (with the Spice Girls) 19981999: "Its the cola" (100th anniversary commercial) 19992000: "For Those Who Think Young"/"The Joy of Pepsi-Cola" (commercial with Britney Spears/commercial with Mary J. Blige) 19992006: "Yeh Dil Maange More!" (Hindi - meaning "This heart asks for more") (India) 2003: "Its the Cola"/"Dare for More" (Pepsi Commercial) 20062007: "Why You Doggin' Me"/"Taste the one that's forever young" (Mary J. Blige) 20072008: "More Happy"/"Taste the once that's forever young" (Michael Alexander) 2000present: "Pepsi ye pyaas heh bari" ((Urdu) meaning "There is a lot of thirst" (Pakistan)) 2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake) 2008: "epsi is #1" v commercial (Luke Rosin) 2008present: "Something For Everyone"

2009present: "Refresh Everything"/"Every Generation Refreshes the World" 2009present: "Yeh hai youngistaan meri jaan" (Hindi - meaning "This is our young country my baby") 2009present: "My Pepsi My Way"(Pakistan) 2009present: "Refresca tu Mundo" (Spanish - meaning "Refresh your world") (Spanish Spoken countries in Latin America) 2010present: "Every Pepsi Refreshes The World" 2010present "Pepsi. Sarap Magbago." (Philippines - meaning "Its nice to change") 20102011 "Badal Do Zamana" (Urdu - meaning "Change The World" by CALL)(Pakistan) 2010present: "Pode ser bom, pode ser muito bom, pode ser Pepsi" (Can be good, can be very good, can be Pepsi) - Brazil 2011present: "Change the game" (India, Bangladesh & Pakistan for the 2011 Cricket World Cup) 2011present "Dunya Hai Dil Walon Ki" (Pakistan-meaning World is For Lovers by Ali Zafar) 2011present "Ici, c'est Pepsi" (Qubec-meaning Here, it's pepsi) 2011present "Summer Time is Pepsi Time" 2011present "Born in the Carolinas"

Ingredients: -

In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, Phosphoric acid, caffeine, citric acid and natural flavors. A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine and 150 calories. The caffeine-free Pepsi-Cola contains the same ingredients but without the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. In August 2010, PepsiCo entered into a 4-year agreement with Senomyx for the development of artificial high-potency sweeteners for PepsiCo beverages. Under the contract, PepsiCo is paying $30 million to Senomyx for the research and future royalties on PepsiCo products sold using Senomyx technology. According to PepsiCo, PepsiCo's collaboration with Senomyx will focus on the discovery, development and commercialization of sweet enhancers, with the purpose of providing lower-calorie PepsiCo beverages. PepsiCo will

have exclusive rights to the Senomyx sweet flavor ingredients developed through the collaboration.

Flavour
Flavor or flavour (see spelling differences) is the sensory impression of a food or other substance, and is determined mainly by the chemical senses of taste and smell. The "trigeminal senses", which detect chemical irritants in the mouth and throat as well as temperature and texture, are also very important to the overall Gestalt of flavor perception. The flavor of the food, as such, can be altered with natural or artificial flavorants, which affect these senses. Flavorant is defined as a substance that gives another substance flavor, altering the characteristics of the solute, causing it to become sweet, sour, tangy, etc. Of the three chemical senses, smell is the main determinant of a food item's flavor. While the taste of food is limited to sweet, sour, bitter,salty, and umami (savory) the basic tastes the smells of a food are potentially limitless. A food's flavor, therefore, can be easily altered by changing its smell while keeping its taste similar. Nowhere is this better exemplified than in artificially flavored jellies, soft drinks and candies, which, while made of bases with a similar taste, have dramatically different flavors due to the use

of different scents or fragrances. The flavorings of commercially produced food products are typically created by flavorists. Although the terms "flavoring" or "flavorant" in common language denote the combined chemical sensations of taste and smell, the same terms are usually used in the fragrance and flavors industry to refer to edible chemicals and extracts that alter the flavor of food and food products through the sense of smell. Due to the high cost or unavailability of natural flavor extracts, most commercial flavorants are nature-identical, which means that they are the chemical equivalent of natural flavors but chemically synthesized rather than being extracted from the source materials. Identification of natureidentical flavorants are done using technology such as headspace techniques.

Summary: Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. Our research will provide an in-depth

look at the marketing tactics that these companies use and how they compare to each other. The use of new technologies, forecasting, advertising, and political environments will all be included when determining what affects the marketing strategies the companies choose to take.

SWOT Analysis To gain a better understanding of each company, we determined some strengths, weaknesses, opportunities, and threats of each company. Each company has brand recognition on their sides and threats such as foreign, political, and economic situations in countries that Coke and Pepsi are established in. Comparing these aspects of each company will provide a good idea of future successes. Conclusion After a detailed look into Pepsi and Coke's tactics for managing and successfully running their businesses, a summary of how each company manages its resources ties the research together and compares the overall management of the two companies.

BACKGROUND INFORMATION The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. Coca-Cola, the Company's flagship brand, and over 230 other soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.