Ford Motor Company is pursuing
multiple technologies and working
with partners to find affordable
solutions to create safer, more
fuel-efficient, quality products that
customers desire and value. While
implementing near-, mid- and long-term
plans, Ford is continuing to achieve
efficiencies that quickly are leading to fuel
economy improvements today.
Proof Points
• Ford improved in fuel economy more than any other
major automaker between 2004 and 2009, according
to the U.S. Environmental Protection Agency. The EPA
rated Ford’s combined car and truck fuel economy
improvement at nearly 20 percent, almost double the
next closest competitor.
• Ford has accelerated efforts to bring more small,
fuel-efficient cars to North America, including the
new Ford Fiesta in mid-2010 and the next-generation
global Ford Focus in early 2011.
• Ford’s newest
generation
of smaller-
displacement,
turbocharged
gas engines,
EcoBoost™
provides fuel savings of between 10 and 20 percent.
• By the end of 2012, 98 percent of Ford’s North
American transmissions will be advanced six-speed
gearboxes for improved fuel economy.
• By 2012, half of Ford vehicles will be capable of
running on alternative fuels.
• By 2020, Ford is targeting a 30 percent reduction
in CO2 emissions from Ford vehicles in the U.S.
and Europe.
• Over the next decade, Ford is planning vehicle weight
reductions ranging from 250 to 750 pounds, segment
dependent, without compromising safety. Ford is
examining the use of alternative, durable materials such
as aluminum and magnesium to meet these goals.
03/2010 for more information, go to WWW.media.ford.com
More MPG Today
With every new product, Ford expects to be the best or
among the best for fuel economy. Today, Ford fuel economy
leaders include:
• 2011 Ford Edge will offer class-leading fuel
economy – 30 percent better than the 2006 Edge –
with impressive power and torque when equipped with
the new 2.0-liter EcoBoost I-4 engine.
• The hybrid versions of the
Ford Fusion and Mercury
Milan offer best-in-class fuel
economy of 41 mpg city, 36
highway – making them the
most fuel-efficient midsize
sedans in North America.
• Ford Focus delivers highway fuel economy of up to
35 mpg – better than the 2009 Nissan Versa SL.
• Ford Escape, with a new 2.5-liter four-cylinder engine
and six-speed transmission, delivers 28 mpg highway –
unsurpassed by Toyota RAV4 and Honda CR-V.
• Ford Escape Hybrid delivers 34 mpg city and 31 mpg
highway for best-in-class combined mileage.
• Ford Flex delivers highway fuel economy of 24 mpg –
better than Honda Pilot and Hyundai Veracruz.
• Ford F-150 fuel economy has improved an average of
8 percent across the fleet with all 2010 models with the
4.6-liter, three-valve engine delivering 15 mpg city and
21 mpg highway.
• Lincoln Navigator delivers unsurpassed fuel economy of
20 mpg on the highway.
• 2011 Ford Mustang V-6 is the first production car in
history to produce more than 300 horsepower while
delivering an EPA-certified 31 mpg highway.
 More MPG Today
Hybrid Electric Systems
• In 2009, Ford doubled its total hybrid volume and
offerings – and is looking to expand further.
• The all-new 2010 Ford Fusion
Hybrid and Mercury Milan Hybrid –
with 41 mpg city fuel economy –
is 8 mpg better than Toyota Camry
Hybrid.
• Ford is the largest domestic producer of full hybrid vehicles in
North America. Current models include the Ford Escape Hybrid,
Fusion Hybrid, Mercury Mariner Hybrid and Milan Hybrid.
Ford EcoBoost Engine Technology
• Ford’s new EcoBoost™ technology uses
smaller-displacement gas engines
combined with fuel-saving direct
injection technologies to provide
improved fuel efficiency without sacrificing performance.
• V-6 engines with EcoBoost will have the performance of
a V-8 and the fuel economy of a smaller V-6 engine. The
technology also allows a four-cylinder engine to deliver
significant fuel savings with performance better than many
V-6 engines on the road today.
• The four-cylinder EcoBoost engines, which deliver the
power of a V-6 with fuel economy of an I-4, will be offered
across Ford’s vehicle lineup beginning in 2010. Global
EcoBoost volume is expected to reach 1.3 million units by
2013.
• EcoBoost technology debuted on the 2010 Ford Flex,
Ford Taurus and Lincoln MKS.
• By the end of 2013, Ford will offer EcoBoost on more
than 90 percent of its North American lineup.
Ford EnviroSeat
• Ford is using soybeans to develop seat
cushion and headrest foam and is
researching how to incorporate natural
fibers – from hemp to coconut –
to reinforce plastic parts.
• While the 2008 Ford Mustang was the
industry’s first vehicle to have soy-based foam in its seats,
there now are eight Ford vehicles with soy foam seats.
• The EnviroSeat features seating fabric and headrest bags
made of a compostable-type plastic derived 100 percent
from corn, side shield plastic material derived from sugar
cane, and seating clips made from recycled water bottles.
03/2010 for more information, go to WWW.media.ford.com
Building Momentum
for the Future
All-Electric Vehicles
• Ford will introduce the Transit Connect Electric
commercial van in late 2010 and the Focus Electric
passenger car in 2011.
• Transit Connect Electric and Focus Electric will produce
zero emissions and will not use a drop of fuel.
• Ford’s electric vehicle strategy, which includes hybrids
and electric vehicles, is based on partnerships with
battery producers, suppliers, utility companies and the
government, all working together to address technical and
infrastructure connectivity solutions.
Plug-in Hybrid Electric Vehicles (PHEV)
• In 2012, Ford plans to introduce
a plug-in hybrid electric vehicle
(PHEV) that will have a charge-
depleting driving range of
approximately 30 miles in pure
battery mode and operate as a
fuel-efficient standard hybrid
when the battery is depleted.
• Over the past three years, Ford and its energy industry
partners across the U.S. have logged more than 150,000
miles on a plug-in hybrid test fleet.
• Ford and its utility partners also are testing one of the
industry’s first vehicle-to-electric grid communications
and control systems, which enables electric vehicles to
interface with the electric grid for optimal recharging.
Alternative Fuels
• Ford’s commitment to sustainability and reduced dependence
on fossil fuels means the company will continue to deliver
products capable of running on renewable fuels such as bio-
diesel and ethanol.
• Ford has more than 5 million flexible fuel vehicles on the road
globally.
• Ford also supports the development of cellulosic biofuels,
which, in the long-term, promise up to 90 percent reduction in
greenhouse gas emissions.
Hydrogen Power
• Hydrogen-powered vehicles use hydrogen fuel cells to produce
electricity for power. They emit zero tailpipe emissions,
and are twice as efficient as internal combustion engines.
Ford continues to research hydrogen technology, which holds
promise as a longer-term solution.