Comparative study of consumers attitude & Marketing tools of leading Telecom Companies in India DISSERTATION

2011
Submitted for the partial fulfillment of the requirement for the award Of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY
MD.AQUEBAL ALAM

ROLL NO-9058 UNDER THE SUPERVISION OF

Internal guide : Prof. MONA CHAUDHARI

Department of Management INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD

DECLARTION

I hereby declare that the project titled Comperative study of consumers attitude & Marketing tools of leading Telecom Companies in India. Submitted for the Post Graduate Diploma in Management (PGDM) is my original work and the Project Report has not formed the basis for the award of any degree, diploma, associate ship, or other similar titles.

DATE:
PLACE: Ghaziabad SIGNATURE:

INSTITUTE OF MANAGEMENT EDUCATION G.T. Road, Sahibabad, Ghaziabad

TO WHOME IT MAY CONCERN

This is to certify that the project entitled Comperative study of consumers attitude & Marketing tools of leading Telecom Companies in India done by Md. Aquebal Alam, Roll no-9058, is an authentic work carried out by him at Institute of Management Education, Sahibabad, Ghaziabad (UP), under my guidance. The matter embodied in this project work has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Date:

ACKNOWLEDGEMENT
With immense pleasure, I would like to present this project report for Telecom Industry, especially for its strategies in Indian Market. It has been an enriching experience, which would not have possible without the goodwill and support of faculty member and my friends. As a student of INSTITUTE OF MANAGEMENT EDUCATION (IME), Sahibabad, Ghaziabad (U.P), I would like to express my sincere thanks to all those who helped me to prepare this project.

I highly gratitude to Prof. Mona Choudhary Faculty Member of IME, Sahibabad, Ghaziabad, For having spare his valuable time to me, for all the guidance given in executing the project as per requirements.
Last but not least, I would like to record my deepest sense of gratitude to my friends for their support and constant encouragement

However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

Date: Place:

Md.Aquebal Alam PGDM 2nd Year Roll No: 9058

ABSTRACT

We had conducted a market research on the topic Comparative Study of consumers Attitude & Marketing Tools of Leading Telecom Companies in India. As the Indian customer are always inclining towards the price, comfort and convenience. So, for this reason the picture of various Big player of telecom companies came into existence. These companies provides different ranges of tariff plain at least possible prices and at nearest of the location to customer, which attract more customers from different age groups and incomes. We thought that this study will create a good understanding and experience regarding the big players in the market like Airtel, Reliance, Idea, Vodafone, etc. which attract more customers by providing better quality services. We had collected the Secondary data through internet & also referred various articles and journals for the study. The main objective of our study is to get the perception of the population towards the changing pattern of buying i.e. from traditional to the organized formats. We also try to gather the information by visited different dealers stores of telecom companies in Delhi & NCR Region.

List of Content

CHAPTER No. 1.

PARTICULARS

PAGE No.

1. INTRODUCTION 1.1 Need of the study 1.2 Scope of the study 1.3 Back ground

1-7 2 3 4 9-56 1057-65 58 59 59 59 59 62 66-72 73-74 75-77 78-79 80-83

2.

2.

INTRODUCTION TO THE COMPANY

2.1 Industry Profile 3. 3 RESEARCH METHODOLOGY

3.1 Objective of the study 3.2 Sample size 3.3 Instrument used for the study 3.4 Research design 3.5 Method of Data collection 3.6 SWOT Analysis 4. 5. 6. 4. Data Analysis & Interpretation

5. CONCLUSION 6. SUGGESTION AND LIMITATIONS REFERENCES ANNEXURES

List of Tables

S.No 1. 2. 3. 4. 5. 6.

PARTICULARS

PAGE No. 15 16,17 69 70 71 72

TELECOM STATISTICS STRONG GROWTH CONTINUES Most prefered Telecom operator by customer Comparatively good Telecome Network Ads like by people More responsible company towards their customers.

List of Figures

S.No

Particulars

Page No.

1. 2. 3. 4. 5. 6.

Market-share DistributionMobile Subscribers. Wireless Service Providers (Market share) Most prefered Telecom operator by customer Comparatively good Telecome Network Ads like by people More responsible company towards their customers.

67 68 69 70 71 72