Ecommerce Definition Ecommerce Definition: ecommerce, ecommerce, or electronic commerce is the conduct of a financial transactions by electronic means.

With the huge success of commerce on the Internet, ecommerce usually refers to shopping at online stores on the World Wide Web, also known as ecommerce Web sites. Ecommerce can be business to business (B to B) or business to consumer (B to C). VP-ASP Shopping Cart

VP-ASP advanced shopping cart software gives you the tools to create your online shop with unrivalled ecommercefunctionality. With hundreds of great features, including over 100 gateways andshipping calculators available, VP-ASP makes it simple for you to get your internet shop up and running! How to Get Started with Ecommerce

The recipe for a successful online store includes ecommerce software, your products, search engine marketing, administration and support. Ways to start an online store :

Inexpensive -ecommerce software with shopping cart Purchase an online storefront ecommerce template with shopping cart software for $105 to $165 (once and for all) and pay $9.95 to $19.95 per month for hosting. Choose a look and feel that you like and make slight changes, or design it

completely on your own. Your up-front investment is small, yet you get lots of control and next to nothing monthly operating cost. Installation services and help are available if you get a little over your head. You may only need to spend from around $50 to a couple of hundred dollars on installation and configuration consulting, or do it yourself! The fruits of your labor belong to you. It is your site! Purchase an online storefront hosted by a major ecommerce hosting site like Yahoo Store, for $99.95 per month, plus a

percentage of your sales. Select a store template, customize it using online Web-based tools, add products and sell. Your control of look and feel is limited, and integrating with your Website is not seamless, nor are monthly costs the lowest, but it may be the quickest and easiest way to start. You won't need to know HTML to build the store, but will still have to make design selections, and process and upload images, not to mention adding product information to the site.

Hire a custom developer. Leave the "driving" to us. If you want to focus on being a merchant, have an excellent online store, and don't want a steep learning curve, it may make very good sense to spend $3,500 to $15,000 for a beautiful, working, custom ecommerce site! If you have a medium or large thriving business, you may invest tens of thousands or hundreds of thousands to get the look and feel, enterprise level robustness, and integration with your in house inventory control and accounting systems.

Free PHP Shopping Cart - Where to get them? Then there is free. Save the purchase price of software. But do you get what you pay for? What Is osCommerce? "osCommerce is an online shop e-commerce solution under ongoing development by the open source community. Its feature packed out-of-the-box installation allows store owners to setup, run, and maintain their online stores with minimum effort and with absolutely no costs or license fees involved.

osCommerce combines open source solutions to provide a free and open e-commerce platform, which includes the powerful PHP web scripting language, the stable Apache web server, and the fast MySQL database server." Early development Originally, electronic commerce was identified as the facilitation of commercial transactions electronically, using technology such asElectronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses

to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. Another form of ecommerce was the airline reservation system typified by Sabre in the USA and Travicom in the UK. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing In 1990, Tim Berners-Lee invented the WorldWideWeb web browser and transformed an academic

telecommunication network into a worldwide everyman everyday communication system called internet/www. Commercial enterprise on the Internet was strictly prohibited by NSF until 1995.[1] Although the Internet became popular worldwide around 1994 with the adoption of Mosaic web browser, it took about five years to introduce security protocols and DSL allowing continual connection to the Internet. By the end of 2000, many European and American business companies offered their services through the World Wide Web. Since then people began to associate a word "ecommerce" with the ability of purchasing various goods through

the Internet using secure protocols and electronic payment services. History of e-commerce

The use of Ecommerce started around two decades ago with the invention of tecnology such as Electronic Fund transfer (EFT). Initially its use was cinfined to big corporations, financial institutions and a few business entrepreeneurs. With the introduction ofElectronic Data Interchange (EDI), its use extended to producers, retail traders and other services. Its

use kept on spreading in many different areas such as stock trading, travel reservations etc. The term 'E-commerce' has come out of the term 'e-mail' which means doing online business with the help of computer, e-mail, fax, and telephone lines. In 1972, IBM used the term 'e-commerce and with the invention of computers in 1973 the first sucessful transaction was carried out between USA and European Union. With the commercialisation of internet at the outset of 1990

decade, a new term e-commerce was tossed and thereafter the use of this term enchaced enormously. One of the reasons for increasing its enormous use is the development in the field of networking, protocol and software. The other reasons are the rising pressure of trade and competition. During 1995 and 1999, many new experiences and inventions came up ranging from advertising to auctioning in the world of e-commerce. By the year 2000, the e-commerce reached out to millions of users through World Wide Web. now e-commerce is going hand in hand with business motive. It

incorporates profits motive and it has impact of national and international regulations. the term Electronic commerce or e-commerce consists of all business activities carried on with the use of electronic media, that is, computer network. It involves conducting business with the help of the electronic media, making use of the information technology such as Electronic Data Interchange (EDI). In simple words, Electronic commerce involves buying and selling of goods and services over the World Wide Web. Customers can purchase

anything right from a car or a cake sitting comfortably in his room and gift it to someone sitting miles apart just by click of a mouse. Shipping method is generally used for the delivery of the goods ordered. The Evolution of E-Commerce The evolution of e-commerce can be attributed to a combination regulatory reform and technological innovation. Through Internet (which played an important role in the evolution) appeared in the late 1960s, e-commerce now took off with the arrival of the World Wide Web and browsers in the 1990s.

E-Commerce were first developed in the early 1970s with innovations like:

electronic funds transfer (EFT) funds can be routed electronically from one organization to another. electronic data interchange (EDI) used to electronically transfer routine documents, that expanded electronic transfers from financial transactions to other types of transaction processing. interorganizational system (IOS) a system which allows the flow of information to be automated between organizations in order to reach a desired supply-chain management system, which

enables the development of competitive organisations.

ECOMMERCE DEVELOPMENT INDIA The stiff competition between businesses has challenged companies to become visible on the virtual platform. With the competition becoming intense, the businesses are coming up with innovative and unique e-commerce portals to promote and sell products to a much wider audience. Also, there is a sudden craze among

buyers to turn into online shoppers to buy day-to-day commodities. Reasons to Buy Online: Saves time 24X7 convenience to shop Better prices with better deals/offers Easy comparison of two similar products Easy creation of wish list Provision of shipping products to recipients at a specified location DevelopmentIndia focuses on designing and developing ecommerce

shopping carts for clients dealing in different sectors around the world. The ecommerce web developers are efficient in developing ecommerce solution from scratch or modifying the existing solution to make it competitive and robust to handle todays competition on the World Wide Web. Since its inception in 2000, DevelopmentIndia has developed e-commerce solutions for B2B and B2C sectors that are engaged in selling products and services in

various categories, but are not limited to technology, food and beverages, fitness equipment, fashion, real estate, the travel industry etc. Ecommerce in India The low cost of the PC and the growing use of the Internet has shown the tremendous growth of Ecommerce in India, in the recent years. According to the Indian Ecommerce Report released by Internet and Mobile Association of India (IAMAI) and IMRB International, The total online transactions in India was

Rs. 7080 crores (approx $1.75 billion) in the year 2006-2007 and expected to grow by 30% to touch 9210 crores (approx $2.15 billion) by the year 2007-2008. According to a McKinseyNasscom report the e-commerce transactions in India are expected to reach $100 billion by the 2008. Although, as compared to the western countries, India is still in is its initial stage of development. Scope of Ecommerce Home Internet usage in India grew 19% from April 2006 to April 2007. In April 2007 it became 30.32 million and the

eMarketer accept that there will be 71 million total Internet users in India by 2011. India is showing tremendous growth in the Ecommerce. Rival tradeindia.com have 700,000 registered buyers and it has the growth rate of 35% every year which is likely to double in the year 2008. Indiamart.com claims revenues of Rs. 38 crores and has a growing rate of 50 every year. It receives around 500,000 enquiries per month. Undoubtedly, with the middle class of 288 million people, online shopping shows unlimited potential in India. The real estate costs are touching the

sky. The travel portals' share in the online business contributed to 50% of Rs 4800 crore online market in 2007-08. The travel portal MakeMyTrip.com has attained Rs 1000 crores of turnover which is around around 20% of total e-commerce market in India. Further an annual growth of 65% has been anticipated annually in the travel portals alone. B2B Transactions According to Outlook Business magazine (May 20, 2008), the total B2B transactions in India in the year 2008 are likely to be US$100 billion and B2B

marketplaces could account for $15 to $20 billion out of that. Indias largest B2B portal Tradeindia, maintained by Infocom Network Ltd, also stated that e-commerce transactions in India show a growth rate of 30 percent to 40 percent and will soon reach the $100 billion mark. In near future, e-commerce is going to play a major role in multimedia, entertainment and fashion industry. The foreign branded companies are eager to take full advantage of the growing Indian market and are trying to create market for their products over the net. Gucci Co. an Italian

iconic fashion and leather goods label is eager to make its hold in India with Business to business transactions. Some of the key B2B exchanges in India are tradeindia.com, matexnet.com, Alibaba.com, AuctionIndia.com, Indiamart.com, TeaAuction.com, MetalJunction.com, etc. B2C Transactions Although business-to-business transactions play an important part in e-commerce market, a share of e-commerce revenues in developed countries is generated from business to consumer transactions. Railway and Airlines have played a vital

role in e-commerce transactions in India. Travel portals are exploding in India. Recently MakeMyTrip.com has shown Rs 1000 crores of turnover. Travel alone constituted 50% of Rs 4800 crore online market in 2007-08. In India, online services like ticketing, banking, tax payment, bill payment, hotel room booking, entertainment, online games, matrimonial sites, job sites, etc. are showing signs of development in business-tocustomer transactions. There has been tremendous boost in the online business with the stock exchange coming online. Online valentine gifts and Diwali

gifts are also becoming popular along with the birthday cakes. No doubt, the total value of the B2B transactions is much larger than that of the B2C transactions, because typically B2B transactions are of much greater value than B2C transactions. It seems that the B2C market in India will take time to grow as compared to the B2B market. Ecommerce and the Government of India The government is aware of the increasing misuse of the electronic media and online frauds. Therefore, the

government of India has passed the Information and Technology Act to keep a check on the transactions carried on via the electronic media and to make the process of Ecommerce safe and reliable. The Act imposes heavy penalties and punishment on those who try to misuse this channel for personal benefit or to defraud others. The law has also established the authentication of the electronic records. Increase in the Cyber crimes in Ecommerce is causing concern among the credit card users in India. Now, the government has opened Cyber Crime Police Station. Online

complaints can be filed for both cyber and Non Cyber crimes, through an online form which is available at http://www.bcp.gov.in/english/c omplaints/newcomplaint.asp to accept complaints filed with digital signatures. The Government of India has decided to impose service tax on E-Commerce transaction and that will result in making the net shopping expensive. How to attract Indian Online Customers?

Goods should have value for the customer along with quality. Security is promised. Selling Brand articles. Establishing trust and winning confidence. Providing easy guidance. Clear information regarding delivery time. Articles ordered and the article delivered should not vary. Giving discount offer and other gift items. Limited personal information. Providing value added service at lower prices.

Full information regarding the product is simple words. Innovative products. Social shopping phenomenon. Providing price comparison. Transparent information regarding the product. Indian customers want to buy things that do not cost them much.

Ecommerce in India: Pitfalls in the way of Ecommerce The scope for Ecommerce in India is no doubt tremendous in the years to come, but still there are some pitfalls in its way of

success that should be taken care of. They are: 1. Studies have revealed that 23% of the customers quit even before they register themselves at a particular site because they hesitate to register themselves. 2. The time of delivery stated is unclear. 3. The time taken for downloading is very long. 4. People in India have habit of buying goods only after feeling the goods. This drawback can only be removed if matured companies enter the

Ecommerce in whom people have good faith. 5. The behavior of the Indian customer is very need driven as compared with the US customers who are impulsive buyers. 6. Most of the entrepreneurs in India lack is sufficient capital or resources and hence cannot wait for a long period of time for positive results. Ways to remove the pitfalls

Consistency in execution. Strong government policy against cyber crimes and frauds.

Tight integration of the system by the online retailers. Stating clearly the time required for the delivery of the product and delivering the goods within that time period. Making the payment mechanism more safer.

E-marketplace in India can push Ecommerce Electronic marketplace is an online platform or website to facilitate transctions between the buyers and the sellers at organizational level. After a seller registers himself with a particular e-marketplace he can display information regarding his

product or services on that portal. Once a buyer registers itself with the e-marketplace he can have access to all the information he wants. It is also known as B2B exchanges. The first e-marketplace in India was established by New Delhi-based SteelNext for trading "mild" or commodity steel in the year 2001. The E-marketplace can:

Reduce the time and cost of interaction for the transcationss. Facilitate distant trade with efficiency. Help in the payment procedure.

Help the buyers to find new suppliers and place orders with them. Create a safe and friendly online deal process.

Vertical E-marketplace The vertical e-marketplace is consistent buyer and seller of only one specific industry such as leather, textile, steel, to display information regarding their goods or services. Horizontal E-marketplace The horizontal e-marketplace connects buyers and sellers of various industries to display

information regarding their goods and services. Mcommerce in India Mcommerce is the use of mobile services to interact and transact. Mcommerce is frequently referred as subset of all Ecommerce; hence while talking about Ecommerce, we cannot ignore the importance of mcommerce in India. In India, there are total 12.45% of mobile subscribers, as compared to the Broadband subscriber penetration of 0.2% and the Internet user penetration of 2.6%. Mobile subscribers can get access to Internet

immediately without any plug in. Mcommerce is rapidly becoming an easy and affordable channel for reaching and attracting the customers. Conclusion The entrepreneurs in India cannot rely on the online sales only, as it is only in initial stages of development. They will have to plan an alternative channel to keep up with the pace. Multichannel sales will be most beneficial for the Indian scenario. Indian middle class is equal to the entire customer base in the US. Therefore, the future of Ecommerce in India is

quite promising and the growing Internet Service Providers (ISPs) have aided the process even more.

Unique to India

Some of the aspects of Indian ecommerce that are unique to India (and potentially to other developing countries) are: Cash on Delivery as a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash On Delivery (COD). Direct Imports constitute a large component of online sales. Demand for international consumer products (including long-tail) is growing much faster than in-country supply from authorized distributors and ecommerce offerings. Market Size & Growth

Indias e-commerce market was worth about $2.5 billion in 2009. About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million[7]as of 2009). India has close to 10 million online shoppers and is growing at an [8] estimated 30% CAGR vis--vis a global growth rate of 8-10%. Electronics and Apparel are the biggest categories in terms of sales. [edit]Infrastructure for eCommerce in India

[edit]eCommerce Site Development [edit]eCommerce Hosting Service Provider There are many hosting companies working in India but most of them are not efficient and good for eCommerce hosting purpose. Because they are providing much less secure and threat protected shared hosting. eCommerce demand highly secure, stable and protected hosting Ecommerce in India From Wikipedia, the free encyclopedia
.

India has an internet user base of over 100 million [1] users. The penetration of e-commerce is low compared to markets like the United

States and the United Kingdom but is growing [2] at a much faster rate with a large number of new entrants [3]. The industry consensus is that Increasing broadband Internet (growing at 20% [5] MoM) and 3G penetration [6]. Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes Availability of much wider product range (including long tail and Direct Imports) compared to what is available at brick and mortar retailers Busy lifestyles, urban traffic congestion and lack of time for offline shopping

Lower prices compared to brick and growth is at an inflection point [4] with key drivers being:

mortar retail driven by disintermediation and reduced inventory and real estate costs E- Commerce in India Electronic commerce (or ecommerce) encompasses all business conducted by means of computer networks. Advances in telecommunications and computer technologies in recent years have made computer networks an integral part of the economic infrastructure. More and more companies are facilitating transactions over web.

There has been tremendous competition to target each and every computer owner who is connected to the Web. Although business-to-business transactions play an important part in ecommerce market, a share of ecommerce revenues in developed countries is generated from business to consumer transactions. E-commerce provides multiple benefits to the consumers in form of availability of goods at lower cost, wider choice and saves time. People can buy goods with a click of mouse button without moving out of their house or office. Similarly online services such as banking,

ticketing (including airlines, bus, railways), bill payments, hotel booking etc. have been of tremendous benefit for the customers. Most experts believe that overall e-commerce will increase exponentially in coming years. Business to business transactions will represent the largest revenue but online retailing will also enjoy a drastic growth. Online businesses like financial services, travel, entertainment, and groceries are all likely to grow. For developing countries like India, e-commerce offers considerable opportunity. Ecommerce in India is still in

nascent stage, but even the mostpessimistic projections indicate a boom. It is believed that low cost of personal computers, a growing installed base for Internet use, and an increasingly competitive Internet Service Provider (ISP) market will help fuel e-commerce growth in Asias second most populous nation. Amongst the Asian nations, the growth of ecommerce in India between 1997 and 2003 was highest in India. Cridit Lyonnais forecasts that India will have 30 million Internet users by 2004 and that the potential Internet market will reach 47 million households in 2005. According to a McKinsey-

Nasscom report by the year 2008, e-commerce transactions in India are expected to reach $100 billion. Indian middle class of 288 million people is equal to the entire U.S. consumer base. This makes India a real attractive market for e-commerce. To make a successful e-commerce transaction both the payment and delivery services must be made efficient. There has been a rise in the number of companies' taking up e-commerce in the recent past. Major Indian portal sites have also shifted towards ecommerce instead of depending on advertising revenue. Many sites are now selling a diverse

range of products and services from flowers, greeting cards, and movie tickets to groceries, electronic gadgets, and computers. With stock exchanges coming online the time for true ecommerce in India has finally arrived. On the negative side there are many challenges faced by e-commerce sites in India. The relatively small credit card population and lack of uniform credit agencies create a variety of payment challenges unknown in the United States and Western Europe. Delivery of goods to consumer by couriers and postal services is not very reliable in smaller cities, towns and rural

areas. However, many Indian Banks have put the Internet banking facilities in place for the up coming e-commerce market. The speed post and courier system has also improved tremendously in recent years. Modern computer technology like secured socket layer (SSL) helps to protect against payment fraud, and to share information with suppliers and business partners. With further improvement in payment and delivery system it is expected that India will soon become a major player in the ecommerce market. While many companies, organizations, and communities in

India are beginning to take advantage of the potential of ecommerce, critical challenges remain to be overcome before ecommerce would become an asset for common people. Future potential The domestic e-commerce market has the potential to grow between USD 125 billion and USD 260 billion by 2024-25, according to an industry report. The report, 'E-commerce: A boon for the current economic downturn' by First Data Corporation and ICICI Merchant Services, says urban Indian consumers are now confident

enough to make online purchases of up to Rs 25,000, from Rs 2,000-5,000 in the recent past. "With different levels of adoption, the e-commerce market has the potential to grow anywhere between USD 70 billion and USD 150 billion under one scenario, and at a more robust growth scenario it can grow between USD 125 billion and USD 260 billion by 2024-25," it says. On the global level, the report says Brazil, US, Europe and China are showing tremendous growth. China is expected to add the equivalent of the entire population of Canada as e-shoppers in each of the next four years.

It also says that even though there are only under-10 million internet users who actually buy online in India, there are about 150 million internet users or around 75 million households that are 'ready' for ecommerce. According to the report, almost 57 percent of e-commerce sales come from small towns, while the eight metros account for the remainder. According to IAMAI, the sectoral umbrella body, current ecommerce market in India is around USD 10 billion, while US ecommerce market is set to touch USD 200 billion in 2013, growing at 17 per cent

POTENTIAL OF E-COMMERCE IN INDIA: Microsoft Research India was inaugurated in January 2005 in Bangalore, as the sixth MSR laboratory in the world. The arrival of a giant like Microsoft itself speaks of Indias potential as a world-player in the field of Information Technology and ecommerce; and others will soon follow. Indian researchers and technicians can further the fast emerging world of E-commerce in India and take it to greater heights.

TECHNOLOGY E-commerce co plans to hire 500 people in next 6 mos Snapdeal also plans to invest close to USD 20 mln this year on organic and inorganic growth routes

Snapdeal Monday said it plans to recruit 500 people in the next six months, the news reports said. The e-commerce company which claims to have more than 15 million users, employs about 1,000 people currently. Snapdeal Chief Executive Director Kunal Bahl said, We have seen

80-90% growth in traffic month-onmonth over the last three quarters. We have been gradually increasing the pace of hiring and over the next six months, we will add about 500 people. He also said, The addition would be done in the areas of engineering and analytics. Bahl also said, Given the competition in the eCommerce space, what would differentiate one player from the other would be the customer experience both while online and offline. The focus on analytics and platform will help us provide that experience." Mr. Bahl also opined that, with 100 million Internet users, India is a very lucrative market for retailers and they are vying for the

customers attention with the widest range of products. The e-commerce major has also planned to invest close to USD 20 million this year on organic and inorganic growth routes. Besides, Snapdeal is also keen on acquisitions to fuel its growth. Mr. Bahl also opined that We have received some proposals. We would look at companies, which offer us a good technology platform or a very good team. There is no firm plan but we are looking at options, he said. There has been a recent growth in the number of e-commerce websites that offer customers from baby diapers to real-estate. The domestic e-commerce market is

anticipated to touch Rs 50,000 crore in 2011 from Rs 19,688 crore in 2009. Snapdeal is an e-commerce company based in India. The company is a daily deals website that features discount offers across lifestyle segments like health and beauty, entertainment, travel and dining. The company is headquartered in Delhi and it also offers discounts on products like electronics, watches, bags, sunglasses, perfumes, apparels and mobile phones. Electronic commerce or ecommerce is a short term used to denote buying or selling through an electronic medium. It is a

convenient mode of transaction for customers who prefer purchasing products from home. On the other hand, businesses can set up a virtual store and start selling products online. In India, e-commerce is growing at an impressive pace. A recent report by IAMAI (Internet and Mobile Association of India) revealed that Internet commerce industry in India is estimated to grow by 47% and reach Rs. 46,520 crore by the end of the year 2011. The size of ecommerce in the year 2009 was Rs. 19,688 and increased to Rs. 31,598 by the year 2010. Key contributors With a market share of over 80%,

online travel industry in India is the single biggest contributor to ecommerce market. Ticket sales (railways and Airways) form a major part of the revenue generated by the travel industry. This is in addition to the hotel accommodations, tour packages and travel insurance that fall in the industry. E-tailing (electronic retailing) which includes sale of consumer durables like electronic appliances, cameras, mobile phones, kitchen appliances etc., holds the second spot with a market share of close to 6.5%. These two sectors contribute nearly 90% of the total ecommerce in the country.

User friendly features Flipkart.com, which initially started as an online book store added some features to the business which made purchasing more customer friendly. They came up with Cash on Delivery plan as an alternative to purchasing through credit cards or debit cards. This move struck well with customers hesitant to reveal their account details online and resulted in more customers buying from Flipkart.com. Encouraged by the response, Flipkart.com has diversified into a generic ecommerce website selling mobile phones, music CDs, software and laptops, etc.

A number of passengers use Indian Railways website, irctc.com to book their tickets online. It forms a major chunk of the market share enjoyed by online travel industry. In July 2011, IRCTC has announced that passengers need not carry print out of their e-tickets anymore; they can travel by showing the SMS confirmation of their ticket on their mobile phone or the e-tickets screen-shot on their laptop. The passenger can thus avoid the hassle of getting a print of his ticket for boarding the train. Role of payment gateways Payment gateways like Paypal, Nochex, Worldpay also have a reasonable share in moving

customers towards e-commerce. They protect the information that a customer provides online to the seller. This protects customers from online frauds. Payments through these gateways are accepted across a number or countries. So these form a safe mode of transaction for exporters and importers anywhere in the world. In what is seen as a boost to Indian entrepreneurs, RBI has increased the limit of export related payments from $500 to $3000. This increased transaction limit enables the Indian SMEs to grow their export business further through e-commerce.

Why the growth The growth of e-commerce in India can be associated with a number of factors. Prominent among them are the increasing Internet user base, accessibility to computer, growing affluence of the middle class, awareness among customers, payment gateways etc. The option of purchasing tickets (rail, air, bus, movie) without waiting in queues has also played its part in growth of e-commerce in India to an extent. A number of companies in India have made it big in e-commerce. Companies like IRCTC, makemytrip.com, flipkart.com, ebay India, Paypal India are doing well in their domains. Though bulk

of the share is concentrated in travel industry alone, segments like e-tailing and digital downloads are doing their part to build stronger e-commerce market in India. 4 Reasons E-Commerce Is Set To Boom In India Within these great challenges lie great opportunities, and the maturation of Indias e-commerce ecosystem is no different. A recent report by the Internet and Mobile Association of India reveals that Indiaa e-commerce market is growing at an average rate of 70 percent annually, and has grown over 500 percent in the past three

years alone. Here are four reasons that e-commerce is set to boom in India, after years of false starts: 1. Critical mass of Internet users: With more than 100 million Internet users, the country is beginning to achieve a critical mass of users who are familiar with web services. In addition, over the past few years, relatively sophisticated online travel agents (OTAs), such as MakeMyTrip which started turning these initial Web users into Web consumers have dominated Indian e-commerce. While these OTAs have accounted for up to 80 percent of Indian e-commerce in the past, industry giants such as eBay and the new crop of e-tailers expect to participate more heavily in this

conversion of Web users to Web consumers, with an estimated 70 percent growth in Indian e-commerce for 2011. 2. Rising middle class with disposable income: Throughout Indias short history, the country has been a land of haves and havenots. However, with the rise of small and medium enterprises, foreign direct investment, and Indias own powerful multinational corporations creating millions of new jobs, a new generation of globally-minded Indian consumers has been created. These consumers are spread across the country. Furthermore, access to many global and domestic brands is limited to major metropolitan regions, such as Delhi, Mumbai, and Bangalore.

Therefore, this growing middle class is increasingly turning to e-commerce as the primary outlet for sophisticated consumer products and services. 3. Payment gateways & logistics: One of the largest challenges to e-commerce in India is the lack of infrastructure to support new businesses. Logistics companies have been notoriously unreliable, and complex interstate regulations mean that interstate logistics and paperwork is more like international customs. Additionally, Indians have an aversion to credit cards only an estimated 2 percent of the nation has a credit card. However, the new breed of domestic logistics companies recognize the importance of reliable delivery and technology investment,

and a number of new payment gateway companies such as CC Avenue have sprung up to service the growing e-commerce ecosystem. Alternative payment methods such as netbanking and cash on delivery are now mandatory offerings for leading e-commerce platforms and can drive as much as 75 percent or more of transactions, and sophisticated technical integrations make the experience seamless. -4. User Experience: Of course, the primary driver for e-commerce anywhere is the user experience. Customers prefer a trusted relationship with an e-commerce brand, and the conveniences and reliability of e-commerce businesses

have to outweigh the benefits of traditional retail outlets. Because there have been a relatively small number of successful consumer Internet companies in India, there has been less competitive pressure to force implementation of global best practices. However, as the number of e-commerce companies has grown, companies have started to place more emphasis on investing in the user experience. Best practices that have driven e-commerce globally are now a key focus of successful Internet companies, including merchandising, customer service, user interface design, and guaranteed delivery and return policy. In this competitive drive to differentiate via user experience, the ultimate winner is the Indian online

consumer. Read more: http://articles.businessinsider.co m/2011-03-30/tech/29987630_1_ecommerce-market-web-users-internet# Business applications

An example of an automated online assistant on a merchandising website.

Some common applications related to electronic commerce are the following:

Document automation in supply chain and logistics Domestic and international payment systems Enterprise content management Group buying Automated online assistants Instant messaging Newsgroups Online shopping and order tracking Online banking Online office suites Shopping cart software Teleconferencing Electronic tickets ixzz1qQLUqIox

Introduction topic -wat is ecom? -ecom history -web based tools? Uptil here-prerna ecom in india?? -application and example-til here ankit -egovernance -Ecom future potential- pranshi