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APRIL/MAY 2012

FOR BUSINESS
VOLUME 11, ISSUE 2
USA $3.95 CANADA $6.95

Investing in the future


HOW LOCAL EFFORTS ARE MAKING A DIFFERENCE FOR EUGENE START UPS
THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATINGPROMOTINGINFORMING BUSINESS

Publisher

contents
A P R I L / M AY 2 0 1 2
APRIL/MAY 2012

David Hauser, CCE Editor Susan G. Miller, Director of Publications & Information Systems Eugene Chamber Executive Committee Marvin ReVoal, Chair Pacific Benefit Planners Sheryl Balthrop, Chair-Elect Gaydos, Churnside & Balthrop PC Ann Marie Mehlum, Vice Chair Summit Bank Eric Forrest, Past Chair Pepsi Cola Bottling of Eugene Cathy Worthington, Treasurer Worthington Business Services

COVER STORY >>


It takes a community to raise an entrepreneur. How investors have written three local business success stories. Pictured: Todd Edman of Lunar Logic, Caroline Cummings of RealLead, and Jeff Althouse of Oakshire Brewery.
Photography by Loveall Photo www.loveallphoto.com

FOR BUSINESS
VOLUME 11, ISSUE 2
USA $3.95 CANADA $6.95

Who says one local bank cant make a difference?


At Pacic Continental Bank, were not waiting for an economic miracle. Were creating our own nancial stimulus, one business loan at a time. Call us today to discuss your lending needs.

Art direction and design by Asbury Design www.asburydesign.net

FEATURES
therightbank.com

EUGENE

SPRINGFIELD

JUNCTION CITY

541-686-8685

How Endeavor Law Group has tailored their business to support start-up companies from conception through exit.

Investing in the future


HOW LOCAL EFFORTS ARE MAKING A DIFFERENCE FOR EUGENE START UPS
THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATINGPROMOTINGINFORMING BUSINESS

Advertising Eugene Area Chamber of Commerce 541.484.1314 Design/Layout Asbury Design 541.344.1633 Printing TechnaPrint, Inc. 541.344.4062 Eugene Area Chamber of Commerce 1401 Willamette St. Eugene, OR 97401 541.484.1314 www.Facebook.com / EugeneChamber

Eugene Chamber Open for Business Magazine ~ 7.375x4.8125 ~ 1/2 Page 4C ~ April/May 2012 Insertion ~ Lending Ad ~ EUGENE Market

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The Willamette Angel Conference returns to Eugene on May 9.

The new year brings significant changes for the Eugene Chambers entrepreneurial development initiatives.

COLUMNS/ DEPARTMENTS

YOUR CHAMBER WORKING FOR YOU

How Katherine Moyer used her expertise in securities law and capital formation issues to help form Endeavor Law Group.

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BUSINESS NEWS

Open for Business: A publication of the Eugene Area Chamber of Commerce (USPS978-480). Open for Business is published bimonthly by the Eugene Area Chamber of Commerce in February, April, June, August, October and December. Circulation: 4,700. Open For Business 2012 The subscription price is $25, included in membership. Periodicals Postage Paid at Eugene, OR. POSTMASTER: Send address changes to Eugene Area Chamber of Commerce, P.O. Box 1107, Eugene, OR 97440-1107

ADVERTISER INDEX
20 10 19 23 14 Arts and Business Alliance Century Bank Chambers Productions/KEZI Eugene Airport Evergreen Roofing 18 16 5 6 15 EWEB Funk/Levis & Associates Hershner Hunter, LLP Home Federal Bank Imagine Group 2 24 13 2 7 Isler CPA Kernutt Stokes Oregon Community Foundation Pacific Continental Bank PacificSource Health Plans 15 16 14 17 Servicemaster Siuslaw Bank Summit Bank Travel Lane County

YOUR CH A MBER WOR K ING FOR YOU Chamber analysis pegs growth of industry segments
The Chambers Regional Prosperity Initiative is comprised of three economic development strategies, including industry cluster development. Clusters allow economic development resources to be leveraged across an industry, which maximizes efficiency and outcome while giving local companies a competitive advantage. The Chamber commissioned an in-depth analysis of local industry and human talent strengths. The analysis indicated that the Eugene/Springfield metro area possesses significant assets to strategically support the growth of the following industry segments: n Biosciences n Environmental services and waste remediation n Food processing and manufacturing n Computer software and IT services n Specialized manufacturing, including wood products, power generation, electronic components, and transportation & logistics. The Eugene Area Chamber of Commerce is working with other regional, economic development organizations to develop strategies and action plans to help move these industry clusters forward. The Eugene Chamber is also working to help develop the workforce needed to support these industries.

Eugene2Go: Making it easier than ever to build connections


A recent forecast released by Cisco says There will be 788 million mobile-only Internet users by 2015. The mobile-only Internet population will grow 56-fold, from 14 million at the end of 2010 to 788 million by the end of 2015. In this ever-changing environment of communication technology, the Eugene Chamber has launched a powerful new tool in mobile communication! April 16 marks the official launch date of Eugene2Go, a free mobile app featuring a member business directory, event calendar and Chamber news for your smart phone! Eugene2Go provides business-building opportunities right in the palm of your hand! Users can search for and connect to fellow Chamber member businesses with just a push of a button, RSVP for Business After Hours quickly and easily and perform other tasks. Do you have a special offer youd like to promote to the membership? Do it here! April 16, get your Android phone or iPhone ready, and be among the first to download this new and exciting app!

HOW MANY

LAWYERS
DOES IT TAKE TO

STAND
OUT IN A CROWD?
Craig Smith
PARTNER

Eugene Chamber brings economic expertise to local business leaders


More than 600 business leaders participated in Economic Forecast 2012, produced each year by the Eugene Area Chamber of Commerce in cooperation with The RegisterGuard and University of Oregon, and sponsored by Oregon Community Credit Union and Providence Health Plans. The program featured insights from seven of Oregons leading economists on the future of the regional and national economy, providing participants information they need to plan for business success.

According to The Best Lawyers in America, nine. Thats the number of Hershner Hunter attorneys that have been elected to membership in one of the nations most popular referral guides to the legal profession. According to us, however, the answer is one. Thats because every attorney at Hershner Hunter is committed to our values of integrity, professionalism, service, and teamwork. And they deliver on those values daily, advising leading businesses and individuals on legal and related business matters, meeting their objectives, and saving them time and money. So while were proud of our TBLA members, the only real approval were looking for is yours. Keep going and keep growing. And leave your legal issues to us. Its the best recognition we can ask for.

Ilene Alshire from The Register-Guard moderates a panel discussion of economists at the 2012 Economic Forecast sponsored by the Eugene Chamber.

180 East 11th Avenue

Eugene, Oregon |

97401

541-686-8511

hershnerhunter.com

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EUGENE AREA CHAMBER OF COMMERCE

Michael Phinney, Owner Full City Coffee

SM ALL BUSINESS SPOTLIGHT

Revolving door of ideas


Endeavor Law Group helps start-ups from emerging, to growth, to successful exits.
By Stephanie Brathwaite

Katherine Moyer and David Brabender spent a significant part of their legal careers working at large firms in major metropolitan cities before setting their sights on Eugene. Each had a different

My Coffee.
My Favorite Blend. My HomeFed.
At Full City Coffee, our customers rely on us to help them begin their day with their favorite coffee. Each day we start the roaster before sunrise and guarantee that there will never be more than 48 hours between our roast time and your first sip. Thankfully, HomeFed offers us a variety of commercial banking solutions that perfectly suit our taste for success.

background Moyers expertise was in securities law and capital formation issues, Brabenders focus was on deal structure and mergers and acquisitions but when they met, they realized they had a common professional passion for supporting start-ups and the combined background to make that passion come to life.When we partnered and opened the doors to Endeavor Law Group nearly 10 years ago, we didnt know if there would be enough business to sustain a practice with such a specific niche, Moyer explains. It turns out theres a lot of entrepreneurial activity in Eugene! Endeavor Law Group focuses on all stages of starting up a new company: from emerging, to growth, to a successful exit. At least 95% of its client base is in some stage of the start-up process. Specializing in start-up companies is incredibly exciting, Brabender says. Our clients arrive with the intent to grow the company quickly and then sell it within five to seven years. The biggest thrill is when the sale is finished and our client turns around to start another company! That pace picked up when the Chambers SmartUps program began and Endeavor Law Group became one of its first supporters. Prior to the inception of SmartUps, the entrepreneur community had little cohesion and found that locating resources was
PHOTO By DAVID LOVEALL

Willamette Angel Conference and the Southern Willamette Angel Network (see story, page 11), provide access and education to local resources and keep new business opportunities in the community. The energy among entrepreneurs has increased exponentially, Brabender explains. These new companies are now more likely to stay in Eugene and they are moving along at a faster rate through each phase of the start-up process.
Eugene Area Chamber of Commerce

MyHomeFed.com
Call your local Home Federal Bank today!
Eugene Downtown Eugene Coburg Rd. Eugene Santa Clara Eugene West Springfield Gateway (541) 344-5424 (541) 345-9430 (541) 689-3313 (541) 338-7650 (541) 741-8280

difficult. It was common for an entrepreneur to move to a larger city in order to gain access to knowledge, resources and investors. SmartUps, along with the

Katherine Moyer and David Brabender had a common professional passion for supporting start-ups and the combined background in their business.

A P R I L / M AY 2 0 1 2

OPEN FOR BUSINESS

COVER STORY

Investing in the future


Eugene Area Chamber of Commerce and Willamette Angel Conference give local start ups a huge boost
By Lewis Taylor Photo by David Loveall

When Caroline Cummings launched her last tech start-up in Eugene in 2007, the local landscape for entrepreneurs looked very different than it does today. We did not have the ecosystem that exists today, says Cummings, now the CEO of the Eugene real estate technology start-up RealLead. Here we are five years later, and we have programs that exist to not only help educate entrepreneurs, but also to recruit and educate angel investors. It takes a community to raise an entrepreneur, Cummings says, and the community has stepped up big time to help her company and other local emerging growth companies. RealLead launched its product nationally less than a year after starting. The company now has a staff of 3.5 and a growing list of Realtors signed up from all over the country. Todd Edman, CEO/owner of the custom software development firm Lunar Logic and founder of the Web-based restaurant training

A P R I L / M AY 2 0 1 2

OPEN FOR BUSINESS

Jeff Althouse of Oakshire Brewing, Todd Edman of Lunar Logic and Caroline Cummings of RealLead attribute their business success to local investors.
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service Waitrainer says there has been record growth in angel investment. I never used to hear people talk about angel investment or start-ups and now it seems to surround me, he says. Most people dont realize that angel investment represents three times the amount of investment in our economy that venture capital does. Thats friends and family helping to fund business, and I think that culture is taking off, especially in our area. Cummings says the Eugene Chamber is more innovative than most chambers of commerce in that it has adopted entrepreneurship as one of its key strategies for sustaining the local economy. The efforts of the Chamber have given rise to the entrepreneurial support network SmartUps and its newest spin-off, the SmartUps Academy. Theres also the Southern Willamette Angel Network (SWAN), and the forthcoming Willamette Angel Conference (WAC), which comes to Eugene in May all of which Cummings was involved with in her past role as director of entrepreneurial development for the Chamber. This year, shell be participating as one of the early-stage and seed business competitors at the WAC, vying for the potential $200,000 investment prize the event offers. I feel like Im coming full circle by building a company that is getting to benefit from these great programs, Cummings says. My company is based in Eugene and we want to keep it that way, so it makes sense to reach out to the local investor community to help us continue to grow. I like the idea of partnering with these angels to create local jobs and utilize their social and professional networks to grow my company. The WAC and other local and regional re-

DID YOU KNOW?


than a half-billion dollars was invested in Oregon companies between 2010 and 2011. More precisely, the list of investments includes $506 million in event funding and there were certainly lots of seed and angel rounds that werent included so the real number is no doubt quite a bit larger. to the OTBC list, there were 31 funding events for a total of $263.85 million raised in Oregon in 2011! the last five years, angel groups in Oregon have invested more than $17 million in more than 35 companies.
n To date, angel conferences in Oregon have funded 13 companies with more than $2.5 million in investment. SOURCE: Oregon Technology Business Center (OTBC) http://www.otbc.org/funding. n In n According n More

My company is based in Eugene and we want to keep it that way, so it makes sense to reach out to the local investor community to help us continue to grow. I like the idea of partnering with these angels to create local jobs and utilize their social and professional networks to grow my company
Caroline Cummings RealLead

Willamette Angel Conference offers investment opportunities


As Oregon-based angel investors look beyond Wall Street and realize the available opportunities to invest locally, entrepreneurs are in a valuable position. Two factors typical of early-stage companies that make for a potentially risk-laden investment are a lack of cash flow and the fact that companies are still in their fragile infancy. Add these and other factors up and it often equates to a lack of interest on the part of venture capitalists. The unique landscape of the Willamette Valley, with its diverse and innovative resources, requires further angel investing to allow the start-ups in our region to contribute substantively to our economy. As Chris Klemm, LLC manager of the Willamette Angel Conference (WAC), explains, the ecosystem for these emerging companies is sensitive and requires partnerships and access to training. The WAC debuted in 2009 and with it came an opportunity for investors to pool their resources and experience, and take part in a unique collaboration. The WAC is now entering its fourth year and is poised to make another See www.willametteconference.com impactful investment. Attendees to this years conference will see two groups of businesses compete. The first group of companies will be competing for the investment of up to $200,000. The second group, known as the Concept Companies, will compete for a package of cash and prizes in excess of $2,500. These companies are not yet at the stage of development where they could compete for the larger investment. Audience members will vote for the winner of the Concept Companies. With admission to the WAC comes admission to the Startup Expo activities, held the night before the conference on May 9 at the Valley River Inn. The event will feature finalists for the conference displaying their innovations, as well as other exciting start-ups operating in the Willamette Valley. Those not attending the conference can register for the expo independently. The Startup Expo is a great opportunity to see what new businesses are operating in the area and socialize with the competitors and investors participating in the WAC.

sources have been invaluable resources for local start-ups. And the states four additional angel conferences, plus other resources outside of the immediate area like the Oregon Entrepreneurs Network are all contributing to the entrepreneurial ecosystem. Its really hard to know what you dont know, so seeking these groups out can be a great starting point, Edman says. And one of the most valuable local resources for entrepreneurs is other entrepreneurs. We have companies in Eugene that range from social media start-ups (Vizme), to import/ manufacturing of life vests (Opa Cove) toeverythingin between. Cummings too says seeking out other local businesspeople is one of the best ways local entrepreneurs can help themselves. She counts Gretchen Pierce, principal at Hult & Associates, as a mentor, and she meets regularly with Sabrina Parsons, CEO of Palo Alto Software, as part of a peer coaching relationship the two have developed. You have to be willing to find yourself mentors and advisers whom you trust enough to tell you the good, the bad and the ugly, Cummings says. Starting and running your own business is not all peaches and cream there are sour patches along

the way and having mentors to turn to for advice has helped me get to where I am both personally and professionally. A past president of Big Brothers Big Sisters of Lane County, Cummings believes everybody deserves a mentor, including entrepreneurs advice echoed by Jeff Althouse, general manager and co-founder of Oakshire Brewing. Nobody does it on their own, Althouse says. You have to have a support network . A lot of it is having an educated sounding board having people that will bounce stuff

back at you a little bit differently than you said it originally. Oakshire Brewing started in 2006 with 10 investors who each chipped in $91,000 total. With no proprietary technology involved in making Overcast Espresso Stout and no 10 to 30 times return on investment on ODark:30 Cascadian Dark Ale, Althouse says his company was never primed for angel investing, but it found other local resources to draw upon. In 2007, the company took out a working capital loan now paid off from the city of Eugenes Business Development
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Fund loan program to start hiring more employees. In five years, Oakshire has grown from a small start-up into a growth-stage business that employs 17 and is held up as a local success story by business watchers like Edman. Althouse credits the Chamber for supporting start-ups like his own and says local government has also stepped up recently and begun offering more support to small job creators in the food and beverage sector. Part of an informal food and beverage cluster, Althouse says that local government is helping to bring loans and other targeted resources to emerging companies. For any start-up operating locally, Althouse recommends tooling up as quickly as possible and not being afraid to seek the help of experts. His company suffered some missteps early on that, he says could have been avoided with the advice of lawyers, accountants, and other specialists. In short, do-it-yourself is often not the answer for start-ups seeking to grow quickly. Youre building your own business, but you should bring in partners that understand every aspect of your industry, he explains. You have to have a handle on your skillset and learn how to ask for help. Even though Althouse isnt competing in the upcoming WAC, Oakshire will be sponsoring the festivities with great tasting, local refreshments. Both Althouse and Edman will be attending as spectators hoping to soak up some of the entrepreneurial energy of the conference. These Angel Conferences have such an amazing feel to them, that simply attending as the general public energizes me and sends me back to my business with new ideas, Edman says. Beyond the conferences and networking events, Cummings says Eugene-Springfield has its advantages as a launch pad for entrepreneurs. There may be trade-offs to operating in a bigger market, she says, but the region offers the talent and resources of the University of Oregon, affordable rent and lower wages than bigger cities and a tighter
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Entrepreneurial development efforts of the Chamber


The beginning of 2012 brought about big changes for the Eugene Area Chamber of Commerces entrepreneurial development initiatives. The Chamber recently expanded the popular SmartUps Pub Talks, which have been a rallying point for Eugenes entrepreneurial community. The monthly talks, which provide pertinent information and engaging panel discussions, have given rise to two innovative new programs designed to support local start-ups through education and mentorship: Day One and the Academy. SmartUps Day One was held this past February on-site at the Eugene Chamber. During this all-day workshop, entrepreneurs learned from start-up veterans and heard from experts in areas of marketing, sales, operations, finances, raising capital, protecting intellectual property and more. Participants also had the opportunity to network with these mentors and other attendees, building beneficial long-term relationships that will no doubt benefit them as they grow their businesses. The Academy provides a yearlong program to guide new businesses toward success and investor readiness. This is accomplished through one-on-one coaching, domain experts, vetting with investors and intensive education. At its foundation is a program developed by the Oregon Technology Business Center, an incubator responsible for securing more than $20 million in funding for Oregon companies. The Academy builds on this program by providing participants access to experts with years of experience in start-up support. In addition to SmartUps Pub Talks, Day One, and the Academy, the Chamber delivers one-to-one consult sessions to address immediate needs of new businesses. The four SmartUps programs support an ecosystem for businesses to not only begin, but also to thrive in our area. See www.smartups.org drive and passion, theres no reason you cant make it here. The resources are here, you just have to be able and willing to put in the time and the work, and be willing to ask for help. There is a strong, innovating culture in Eugene-Springfield, agrees Edman. And while you may have to make sacrifices like traveling if youre seeking to raise $1 million for your tech company if you have an idea for a new product or service, you can create it, test it and launch it here, provided you are willing to reach out to the people around you. We dont have as many entrepreneur types, or venture capital firms as you have in other areas, but everyone knows everyone, Edman says. The more you get involved, the more youll find the unique things that can allow you to succeed.
Eugene Area Chamber of Commerce

$700,000

Angel Conferences have such an amazing feel to them, that simply attending as the general public energizes me and sends me back to my business with new ideas
Todd Edman, Lunar Logic

$70,000
Find more value. Owning an exotic car that goes zero to sixty in a heartbeat would no doubt be exhilarating. For that same feeling on a grander level, you could use a fraction of those dollars to give hundreds of kids the educational support they need to really accelerate. The Oregon Community Foundation can help you create a charitable fund for the causes you care most about. Learn more at 541.431.7099 or visit us at www.oregoncf.org.

network that makes it easy to access advisers and scale a business quickly. Youve heard of six degrees of separation, well its one degree in Eugene, she explains. Its wonderful that we have people in our community who are willing to share their time and insights with others. If you have

EUGENE AREA CHAMBER OF COMMERCE

BUSINESS NEWS
PROMOTIONS/NEW HIRES

BUSINESS NEWS

WHEN ITS TIME TO GO ABOVE AND BEYOND.

Photos appear left to right from top Womens Business Network presented its 2011 Woman of the year Award to Beverly Wilger, Melaleuca. The award honors the woman who embodies the spirit of WBN and best exemplifies the WBN mission statement. www.wbneugene.org Rich Locus, CPA, owner of Logicwurks LLC, a software development and training company in the Microsoft products area (particularly Access, Excel and Windows), was awarded the Microsoft Community Contributor Award for 2011. This award is presented to individuals who provide exceptional technical assistance to software developers in the United States and other parts of the world. www.logicwurks.com

Home Federal Bank is pleased to announce the appointment of James Jim Mieloszyk as vice president and market manager for western Oregon. Mieloszyk will provide leadership direction for all Home Federal Bank branches in Eugene and Springfield. Gary Parker has been promoted from special assets officer to vice president. www.myhomefed.com

541.684.7500 SUMMITBANKONLINE.COM 96 EAST BROADWAY EUGENE, OR 97401 Part of the Summit team (left to right): Ann Marie Mehlum, Mike Mercer, Tina Osten and Tim Calhoun.

Osteria Sfizio (In the Heritage Courtyard at Oakway Center) is pleased to announce the addition of Franco DAmico, general manager (r), and Alex Bourgidu, executive chef (l). www.sfizioeugene.com

Kernutt Stokes LLP is pleased to announce the addition of four new members to its professional staff: associates Trever Campbell, Brent Laird and Colleen Wallace, CPA, and Carl Woeck (not pictured), director of IT. www.kernuttstokes.com

Ariane Langenberg joined Summit Bank as personal banker and Olivia Hemmings joined the bank as proof operator & administrative assistant. www.summitbankonline.com

Blake Backlund and Adam-Ross Branch have joined KPD Insurance as commercial lines agents. KPD also welcomes M. Lisa Schultz as sales coordinator. www.kpdinsurance.com

Springfield/Eugene Habitat for Humanity welcomes three new employees: Jean Stover, resource development director; Eugenia (Genie) Siedler, volunteer coordinator; and Jim Cupples (not pictured), ReStore director. The ReStore sells new and used home improvement materials, supplies, and related items to the public that have been donated to Habitat to support its mission. www.sehabitat.org

graphics
Signs. Banners. Tradeshows.
ImagineGroup.com

fleetgraphics
Vans. Trucks. Wraps.

photographics
People. Places. Products.

990 Gareld Eugene, OR 97402 541.485.2994

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Its all about the Relationship at Your Community Bank for Business
As part of our community, we take pride in the personal relationships weve developed with local businesses. Our loan decisions are made locally and involve short turnaround time. Stop by one of our 10 Lane County offices to see why at Siuslaw, its all about the relationship.

BUSINESS NEWS
Greg Evans, ethnic studies instructor at Lane Community College, was presented the 2012 Trailblazer Award from the Oregon Northwest Black Pioneers. The award recognizes contributions to furthering the advancement of African Americans in Oregon and paving the way for others to follow. www.lanecc.edu

BUSINESS NEWS
Bill Seider, partner in PIVOT Architecture, has been appointed to the national Board of Directors of the American Institute of Architects. He will serve on the Board until the close of the 2014 annual meeting. www.pivotarchitecture.com The Eugene Education Fund (EEF) is pleased to welcome Kathie Kurilo Bedbury as the new Executive Director. Northwest Christian University presented the 2012 Center for Leadership and Ethics awards for Exemplary Ethical Leadership to Linda McKay Korth and Isler CPA (above) at its fourth-annual An Evening of the Arts. www.nwcu.edg Goodwill Industries is pleased to announce that Jim Gilroy (pictured), Siuslaw Bank, has joined the Goodwill Industries Board of Directors. Rick Kangail has joined the staff as director of Human Resources and Workforce Development. www.goodwill-oregon.org Local author and volunteer Greg Ahlijian raised more than $28,000 for at-risk children at Jasper Mountain Center over the past year through sales of his book The Large Rock and the Little yew. The book is available in both locations of Hirons Drug; Imagine Gallery and The Book Nest. All are sending the full retail price of the book on to Jasper Mountain. www.LittleYewTree.com

Strength. Stability. Service. 541.342.4000 siuslawbank.com


Jeff Gusinow
Senior Vice President & Manager Medical & Professional Banking Group Ophthalmology Eugene Oregon Eye Care

Dr. Steven Ofner

THE
DESIGN

Waddell & Ree, Inc. is pleased to announce the following Financial Advisors have joined the firm: Theodore (Teddy) Hein; Rob Martin; Adam Wilson and Jeremiah Kerber. www.waddell.com

After 36 years, The Duck Store at the UO will say goodbye to retiring general manager Jim Williams. Only the third GM in the 92-year history of the store, Williams will be replaced by another long-time employee, Arlyn Schaufler. www.uobookstore.com

BEST IN BRAND
931 Oak Street, Eugene
|

PIVOT Architecture announces the addition of three new employees to support the continued growth and development of the firm: Carolyn Sojak, marketing director; Ami Case, administrative assistant; and Patience Carter, architectural intern. www.pivotarchitecture.com

REAL MEETINGS. REAL CLOSE. Eugene, Cascades & Coast | Oregon


REWARDING UNIQUE HOME

INVITING GENUINE

WHA Insurance welcomes: Cris Pettit (pictured), personal lines agent; Ashley Valdez (pictured), personal lines representative; Julie Mazet, commercial lines representative; and David Penicook, public entities service agent. www.whainsurance.com

Do you belong to an association or group that holds conferences or meetings? Why not bring that meeting here? The staff at Eugene, Cascades & Coast is here to help, and for each qualied conference referral, you earn the opportunity to win prizes from local businesses. Find out more at www.EugeneCascadesCoast.org/LocalHero or call 541.743.8753. Boost our local economy and share our local bounty! We make it easy to be a local hero.
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541.485.1932

funklevis.com

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BUSINESS NEWS BUSINESS NEWS


Pearl Buck Preschool announced that it has successfully achieved Oregon Program of Quality (OPQ) Designation. To achieve the designation, the school had to meet research-based standards for program quality in the areas of collaborative family partnerships, child development and learning, highly qualified personnel, health and safety practices, developmental environments, and effective administration and business practices. www.pearlbuckcenter.com The Cardiovascular Unit (CVU) at McKenzieWillamette Medical Center has received the Silver Beacon Award for Critical Care Excellence. given by the American Association of Critical Care Nurses (AACN), the award recognizes the nations top hospital units that care for acutely and critically ill patients. McKenzie-Willamettes CVU is one of 315 critical care units nationwide and one of seven in the State of Oregon to earn the award. It is the only Critical Care Unit in Lane County to receive this distinction. www.mckweb.com

BUSINESS NEWS
Hutchinson, Cox, Coons, Orr & Sherlock has changed its name upon the retirement on Douglas DuPriest. www.eugenelaw.com Exceptional Health Care received the first Retainer Medical Practice certification under State of Oregon SB 86 and opened Feb. 1. The membership-based model of primary health care will provide affordable primary health care to many. Exceptional Health Care is a primary care health clinic targeted for individuals, families, and small businesses that are uninsured or underinsured. www.exceptionalmd.com SELECTEMP Employment is expanding with a new office in the Portland area that brings its workforce staffing services to seven locations. In addition to SELECTEMPs expansion, 2012 marks its 25th year in business. The company has planned a number of special events and promotions to celebrate throughout the year. For details about their 25th anniversary activities visit www.selec-temp.com/25thAnniversary.cfm Willamette Valley Rehabilitation Center recently celebrated its 50th anniversary. The Center was the first sheltered workshop in the State of Oregon to provide employment and training for adults with disabilities. www.wvrc.org/ GloryBee Foods has redesigned the brand design of its Aunt Pattys product line. Look for changes on local retailers shelves by June 2012. www.glorybee.com through May 2012 for Douglas County youth Orchestra (DCyO) students. www.eugenesymphony.org Court Appointed Special Advocates (CASA) of Lane County has received the following foundation grants to recruit, train and support new CASA volunteers: Eugene Active 20/30 Club, $4,500; Jubitz Family Foundation, $2,500; Lipa/Trillium Community Health Plan, $2,000; Macys, $2,000; Trust Management Services, $10,000; Weyerhaeuser Company Foundation, $5,000. (CASA) of Lane County has also received the following foundation grants for the supervision and ongoing support of CASA volunteers: Herbert A. Templeton Foundation, $5,000; Juan Young Trust, $5,000; and Northwest Natural Gas, $2,000. www.casa-lane.org Three Rivers Foundation, established by the Confederated Tribes of Coos, Lower Umpqua, and Siuslaw Indians as the giving arm of its Three Rivers Casino, has announced it has awarded its first-ever grants to several nonprofit organizations in the region. More than $75,000 was

KUDOS
The Eugene Family YMCA has been awarded a $5,000 grant from the J.C. Penney Afterschool Fund. Money from the grant will be used to help new youth wanting to participate in the Eugene yMCAs Afterschool Programs, as well as for youth already participating in the program who are at risk of dropping out due to financial circumstances. www.eugeneymca.org Cow Creek Umpqua Indian Foundation in Roseburg announced that the Eugene Symphony will receive a $5,000 grant to support the extended Roseburg Residency program. The grant will allow Eugene Symphony principal string musicians to conduct eight intensive coaching sessions

Feynman Group has promoted Angela Churchill to application developer and welcomes new employees: Ken Williams, Technical Services/Information Systems Department; Christopher Christensen, sales associate and Emily Byrd, web project manager. www.feynmangroup.com

New Chamber Member kNio Personal Chefs provides fresh, flavorful, delicious food that accommodates your specific needs. They use your provided kitchen, bring all the food and do all the prep and cook on site. Their service is tailored for your small intimate gathering or large party and festivity. www.kniochef.com

At the Eugene Water & Electric Board, were empowering businesses with resources to save money and energy, like sisters Catherine and Cheryl Reinhart, owners of Sweet Life Patisserie. They partnered with EWEB to upgrade their equipment and save money. When Sweet Life got a $50 rebate on their new ice maker, EWEB told them they could replace their cooler fans and get another $1,200 rebate. Now theyre collaborating with EWEB to nd even more ways to save. To nd out about EWEBs energy-saving programs for your own business, visit eweb.org/saveenergy or call 541-685-7000. Maybe yours will be the next powerful tale we tell.

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BUSINESS NEWS
awarded to 17 organizations, out of more than 100 nonprofits that submitted grant applications. Local organizations include: FOOD for Lane County, CASA of Lane County, Assistance League of Eugene and Relief Nursery. Eagle Roof Cleaning Green Leaf Financial Consulting LLC www.greenleaffin.com JLR Equine Services LLC Kesey Enterprises / McDonald Theatre / Cuthbert Amphitheatre www.mcdonaldtheatre.com Koho Bistro www.kohobistro.net Lewis and Clark Catering Company LLC www.lewisandclarkcatering.com Luminare Press www.luminarepress.com Mutual of Omaha - Shonna Sedgwick Butler www.shonnabutler.com OConnell Pension Consulting Inc. www.gopensions.com Oregon Fuel Injection www.o-f-i.com Business News covers promotions, hires, awards, business giving and business news. E-mail items to businessnews@eugenechamber.com. Pacific Image www. pacificimagemarketing.com Paychex, Inc. www.paychex.com Pioneer Pacific College www.pioneerpacific.edu Sherwin-Williams South Eugene www.sw8574sherwinwilliams.com Sipping Dreams www.sippingdreams.com TCC, Verizon Premium Wireless Retailer www.ecellularconnection.com Travis L. Sydow, Attorney At Law www.sydowlaw.com
Eugene Area Chamber of Commerce

OPINION

About Angel Conferences

NEW MEMBERS
When you join the Eugene Area Chamber of Commerce, you become part of a vibrant and prosperous community of creative entrepreneurs, forward-thinking innovators and visionary business leaders. Were pleased to welcome these new members who have chosen to take advantage of the Chambers tools, resources and expansive network to grow their businesses Bev-Inco - Eugene www.bevinco.com Bounce Gymnastics & Circus Arts Center www.bouncegymnastics.com Celebrations By Penny www.celebrationsbypenny.com Delta Sand & Gravel Co. www.deltasg.com

A
work:

S SOMEONE VERY INVOLVED through what mycompanydoes,in helping entrepreneurs and small businesses succeed, I have immersed myself in the start-up world here in Oregon where Palo Alto Software is based. Oregon, much to my delight, has five major business plan competitions. Throughout the year (most of them in the spring) these competitions put together an LLC group made up of individual investors to create

business plan competitions where the winner gets aninvestment of anywhere from $150,000 to $350,000.
The first angelcompetitionsin Oregon to give money to a winning team, were theBend Venture Conferencein 2003, followed byAngel Oregonin 2005, then theOregon Angel Fund(OAF) in 2007, theWillametteAngel Conferencein 2009,Southern Oregon Angel Investment Conferencein 2010, and most recently the Gorge Angel Conferencestarted in 2011. All told in 2012 these conferences and OAF will invest just under than fourmillion dollars in to 9-10 companies. For the most part, all the companies will be Oregon companies (some conferences haveofficialrules about where companies are located, some dont). Here is how the Angel Conferences and business plan competitions
n Each conference finds accredited investors to put in a minimum

of $5,000 for a unit in an LLC investment group. People may buy

Bringing together artists and architects, fiddlers and roofers, lawyers and storytellers. Do you a go-go?
Brought to you by:

more than one unit. For the most part, though, people buy one unit and the LLCs are groups of 25-50 individuals.
n Start-ups and high growthcompaniesthat need investment

apply to the conference by submitting a business plan.


n The LLC groups review the plans and advance a small

number ofcompaniesthrough to a duediligenceround.


n The LLC groups debate, discuss and review

duediligence, and often times go back and do more duediligenceas they evaluate the companies that have applied
n On the day of the conference four to five

finalists present a 10-12 minute pitch to an

Arts Culture Connection

audience ofroughly200-300 people.


n Theinvestorswatch the final pitches and

make their choice as an LLC group. There are some unique things about what these conferences do for Oregon:
n Many of the angel investors in these LLCs have the money

to be angel investors, but not the knowledge. They like to be


A partnership of:

Sabrina Parsons is Chair of the 2012 Willamette Angel Conference.

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part of the LLC because the group is usually led by a seasoned angel, the fund manager, and the join 20-30 other Angels rather than investing on their own. Individual investors feel saferbeingpart of a larger group, and the buy-in is relatively small at $5,000.
n

For the most part these groups

invest in Oregon companies. For a state with a small population, and a brain drainproblemwhere many of our successful high growth start-ups get courted away to Seattle or the Silicon Valley, keeping high growth companies in Oregon, and giving them opportunities to win investments in Oregon is great for our economy.
n

The most surprising aspect of these angel conferences is the fact that Oregon seems to be unique there are very few other conferences like this happening outside of Oregon.
made incompanies by an individual angel or even VentureCapitalist groups.
n

last five years, these angel groups in Oregon have funded 35 companies with a total of $17.5 million dollars. This might sound like small numbers, but considering that these initiatives all come out of non-profit, government sponsored and funded groups, fueled with privatecapitalfrom Oregonians, I think it is a huge success. Compare Oregons total GDP of $168.6 billion to Californias GDP of $1.9 trillion (in 2010 for both states). The $17.5 million given out by Oregon nonprofit and government sponsored angel groups would equal $197 million being given out by similar groups in California. This is not an insignificant number. Today, start-ups in Oregon have many places they can go for help, compete for funding, and feel like they get mentoring, advice, and support without having to relocate to the Silicon Valley or Seattle.
Eugene Area Chamber of Commerce

F easy... ly

Every one of these conferences in

The companies that win have a group

Oregon is associated with a non-profit group (economic development offices, chambers of commerce,entrepreneurshipsupport groups) that is committed to start-ups in Oregon as a strategy for economic development. The most surprising aspect of these angel conferences is the fact that Oregon seems to be unique- there are very few other conferences like this happening outside of Oregon. In the

of 25-50 people who are very interested in helping them succeed. The start-up can call upon the expertise that can be found in the LLC group to help them connect to other companies, make partnerships happen, and meet other investors for other rounds of financing. These LLCgroupshave ahigherchance of success than investments

Sabrina Parsons is CEO of Palo Alto Software and Chair of the 2012 Willamette Angel Conference.

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