The industry is poised for another 25 per cent addition during the next two years.

The industry has already witnessed an addition of 17.7 lakh tyres from JK tyre, Metro Tyres Limited (Metro tyres) and Bridgestone India Private Limited during the first quarter of fiscal 2011-12. JK Tyres, MRF Limited, Falcon Tyre Limited, and Metro tyres, Apollo Tyres investing Rs 2,300 crore .Balakrishna Industries investing Rs 1,400 crore . Bridgestone is investing Rs 3,210 crore .C eat is investing Rs 340 crore. Dunlop is investing Rs 450 crore . Falcon Tyres Rs 570 crore . JK Tyres investing Rs 1,815 crore .Michelin group investing Rs 4,000 crore

India will cross Rs 20,000 Crore by 2012. The replacement segment in the country for tyres, which constitutes more than 60 percent of the industry and a key focus area for the manufacturers due to higher margins, would continue to grow faster owing to the high growth in vehicle sales seen over the last few years. During this fiscal, the overall volume sales in aftermarket segment were close to 50 million units and were dominated by sales of motorbike tyres followed by truck and bus tyres. They are as much as 40 per cent more pricey than a nylon-threaded, cross-ply tyre (or bias). Plus, biases allow you to do the one thing that Indian truckers are best atoverloading, and that too, by as much as 50 per cent. Radials give you less of a cushion and dont handle overloading as well.

radials can, in fact, save them more money per kilometre, on gas, than biases Rs 9/km versus Rs 14/km. Radials also have a longer life and far fewer punctures. Consequently, radial penetration for trucks has zoomedfrom two per cent a few years ago, to around 10 per cent today, and is slated to reach 25 per cent by 2013.

The factors affecting truckers risk-taking behaviour are varied, The harsh working conditions of truckers, including the risk of injuries, robbery, attacks and destruction of their vehicles, clearly contribute to their low perceptions of the seriousness of HIV infection. Truckers are of an age to be sexually active but are separated from regular partners for extended periods of time Poor road conditions, long work hours and the urgency to reach their destination in the stipulated time cause stress In the absence of entertainment, consumption of alcohol leads to vulnerability Highly active and easily accessible sex networks operate along the highways and at halt points Truckers carry significant sums of cash to meet their travel needs, making them attractive customers Limited sexual health services are available on the highways. While the truck driver has money to access services of the sex networks, the cleaner/assistant is deprived of such privileges. Senior truckers may use younger ones, especially cleaners, for sex. Refreshment and rest halt points Dhabhas, line hotels, hotels, eateries, transport offices with rest facilities, highway motels or rest houses next to the IOCL, IPCL, BPCL petrol outlets, etc., where the trucker is more likely to be in a relaxed mood and spends time . Transport nagars Transport nagars located at large metros and State capitals: All major metros have one or more transport nagars. Typically, major transport companies and brokers operate out of such locations.

Transport nagars located in State interiors: These transport nagars are smaller in size, with a few hundred truckers present at any given point of time. These locations offer access only to regional and local truckers. Industrial yards/corporate premises Approximately 6% of long-distance truckers, i.e. 300,000 truckers, do not operate out of transport nagars or ports. Instead, they work out of company-owned premises of the corporates they are attached to. This category includes the following: major corporate enterprises These truckers only move between the corporate hubs of the company they work for. Fleets of express cargo operators:. These companies have time-bound commitments and therefore do not operate out of the relatively crowded transport nagars. Instead they have company-owned premises for loading and unloading, and their fleet of trucks moves only between these premises. Ports Major ports such as JNPT and Kandla with high volume container traffic have several thousand trucks continuously loading and unloading cargo and moving it across the country.

The communication strategy Dialogue-based peer-led Interpersonal Communication (IPC): Peer-led IPC is critical to enhance the credibility of messaging in the field. The messaging should be dialogue-based as opposed to to down flipbook-style messaging. Dialogue-based communication promotes critical thinking and self reflection by the participants. These are necessary steps towards behaviour change. Creative, synchronized and thematic mid-media: street plays, exhibitions, games, etc.). Selective mass media: Mass media, particularly outdoor signage, radio and cassettes, provide a mechanism to promote programme services and expand awareness on a large scale.