Learning To Love Humans

learning to love
humans
emotional interface design
I come in peace.
Tuesday, December 13, 11
change
less private
Eat my lead, sucker.
Scanning network for p2p companionship.
needs
Maslow
selfactualization esteem
love/belonging safety physiological
humans need this stuff
selfactualization esteem
love/belonging safety physiological
user needs
pleasurable
usable reliable functional
humans need this stuff
pleasurable
pleasurable
missing
pleasurable
the bar is low

usable = edible
usable = edible
photo credit freezelight

photo credit morberg

usable
pleasurable
personality
products are people too
platform for emotion

Experiencing thermal increase in thoracic region.
emotion
photo credit D. Norwood

photo credit David Clow

emotional design principle People will forgive shortcomings, follow your lead, and sing your praises if you reward them with positive emotion.
photo credit Simon Davison

we see ourselves
I adore the way their apps look and sound.

- John Gruber, DaringFireball.net
A fantastic, fun, and functional interface on a seriously great app.

- 148apps.com
We did want our users to have an
emotional connection to our apps. Most people don't have a love/joy for software like geeks do.
- Mark Jardine, TapBots Designer
I really *LOVE* the singing bird when you send a tweet. Twitter is fun all of a sudden!
- @thetalldesigner
Confession: sometimes I make too
long Feathers-tweets just to watch the bird turn red.

- @evbjone
Before your application can create
an emotional relationship with the user it must get the basics right. The emotional relationship, the delight, is what you layer on top of this base usability and technical competency.
- Aral Balkan, designer of Feathers
The inspiration for our color p corporate gray to brand their windowless office and so we i
My goal was to design Wufoo excellent at what it does, it wa
The inspiration for our color palette did come from our competitors. It was really depressing to see so much software designed to remind people theyre making databases in a windowless office and so we immediately knew we wanted to go in the opposite direction.
- Kevin Hale, Wufoo
treats
Oh MailChimp monkey. Just as I get frustrated w/ wrangling email addresses, youre there w/ your little witticisms to cheer me up.
- @p_girl
priming
photo credit crash-candy

Whoa, I just logged into MailChimp

and the little monkey in the corner says "hey Kate, new haircut? !Muy guapo!" how do they know?!
- @katemiss
discovery discovery
http://photojojo.com/
Does this armor make my ports look big?
Affirmative.
doubts
skeptics
Trust was the most critical barrier
for us to overcome with potential users. It was an uphill battle raising venture capital because investors simply didn't think people would ever share bank credentials.
- Jason Putorti
Trust is a gut feeling more than a
rational process, and visual design affects emotions in a very powerful way, perhaps more than any other stimuli.
- Jason Putorti
You will comply or be destroyed.
forgiveness
photo credit 1978seymour
photo credit kahala

photo credit theunabonger 1978seymour
emotional collateral
Four is too many.
limits
attention is nite
Occams razor
Attractive things make people feel
good, which in turn makes them think more creatively. How does that make something easier to use? Simple, by making it easier for people to find solutions to the problems they encounter.
- Donald Norman
Inserting anal probe. This wont hurt a bit.
risk
party poopers
0.007%
people poop on parties
- Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt. - Trafc tripled on the rst few days of the hunt. -Facebook fansgrew from < 600 to over 2300. - Twitter followers went from ~1000 to over 1700. - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
progressively enhance
pleasurable
start small
page views
600%
300%
traf c
Facebook Fans
217%
Followers
170% Twitter
3,700
posts in forum
Just cant let it go. Into my third day

now. Ashamed of how many hours Ive spent.
- Paintbrush, forum user
So pleased to have found this software. Ive wanted it for a while and was saving up. Now I can treat myself to some of the other software Ive been trying during my 5 hour egg hunt.
- Jane Hasseldon, Facebook fan
have we changed?
more human
I have special feelings for you.
Assume cuddle formation.
thanks
@aarron
AarronWalter.com
@aarron
AarronWalter.com

Learning To Love Humans

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learning to love

Tuesday, December 13, 11

Tuesday, December 13, 11

Eat my lead, sucker.

Scanning network for p2p companionship.

love/belonging safety physiological

Tuesday, December 13, 11

humans need this stuff

love/belonging safety physiological

Tuesday, December 13, 11

usable reliable functional

Tuesday, December 13, 11

humans need this stuff

usable reliable functional

Tuesday, December 13, 11

usable reliable functional

Tuesday, December 13, 11

usable reliable functional

Tuesday, December 13, 11

the bar is low

photo credit freezelight

photo credit morberg

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

products are people too

Tuesday, December 13, 11

platform for emotion

Experiencing thermal increase in thoracic region.

photo credit D. Norwood

photo credit David Clow

Tuesday, December 13, 11

photo credit Simon Davison

Tuesday, December 13, 11

Tuesday, December 13, 11

I adore the way their apps look and sound.

Tuesday, December 13, 11

A fantastic, fun, and functional interface on a seriously great app.

Tuesday, December 13, 11

We did want our users to have an

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

Confession: sometimes I make too

long Feathers-tweets just to watch the bird turn red.

Tuesday, December 13, 11

Before your application can create

Tuesday, December 13, 11

My goal was to design Wufoo excellent at what it does, it wa

Tuesday, December 13, 11

- Kevin Hale, Wufoo

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

Tuesday, December 13, 11

photo credit crash-candy

Whoa, I just logged into MailChimp

Tuesday, December 13, 11