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PREPARED FOR Dr. Md. Morshed Hasan Khan Assistant Professor & Course Instructor Department of Marketing University of Dhaka
PREPARED BY Millennium Stars Section-B BBA 15th Batch Department of Marketing University of Dhaka Date of Submission: November 2, 2010
Millennium Stars
Name 1 2 3 4 5 Niaz Mehedi Md. Moshiur Rahman Mehedi Hasan Shakil Muhammad Hasan Syed Shahreaz Ahmed
TABLE OF CONTENTS
Introduction Background of Grameenphone Ltd.. Vision & Mission Key Strengths Activities of Grameenphone Working for Grameenphone Grameenphone Motivation View of Motivation Findings Conclusion
LETTER OF TRANSMITTAL
Date: November 2, 2010 Dr. Md. Morshed Hasan Khan Assistant Professor & Course Instructor Department of Marketing University of Dhaka Subject: Submission of Term paper. Dear Sir, It is our pleasure to submit the Term paper on Motivation of employees of Grameenphone Limited as a part of partial fulfillment of the requirements for the course Organizational Behavior in this semester. We have enjoyed and learned a lot in preparing this term paper which enriched my practical knowledge of the theoretical concept. we tried to reflect the practical operational aspects of the organization which is complementary to the theoretical lessons. Should you need any further query information to evaluate the term paper, it would be our immense pleasure to furnish you the same on situational method. Sincerely Yours, Millennium Stars Department of Marketing
ACKNOWLEDGEMENT
At first our heartiest thanks to Almighty God allowing us to prepare the assignment and in the same time we would like to express our sincere gratitude and cordial thanks to our reverend teacher Dr. Md. Morshed Hasan Khan Assistant Professor& Course Instructor , for her inspiring teaching, guidelines, moral support, valuable instructions and helpful attitudes during the course of studies. We also express our warm gratitude and cordial thanks to Mr. Dewan Hamid Reza Asst. Manager, Quality Assurance, in providing all valuable informations regarding and related to the assignment study materials of Grameenphone Limited & for his kind prior permission and introducing us to Admin sections where we received generous helps. We are also grateful to all of our classmates and friends who have helped us to prepare this term paper.
EXECUTIVE SUMMARY
The term paper addresses the critical analysis on Motivation of employees of Grameenphone Ltd. and is mandatory assignment for the course Organizational Behavior of BBA (Regular) program; University of Dhaka is very much beneficial to have practical exposure of how things really go in the organization. We are proud to do the term paper with Grameenphone and this experience wills surely help us in our future professional and career life. The absolute guidance and concern of higher management with immense cooperation of the staff of various departments facilitated in making our term paper a wonderful learning experience in all aspects. With few degree of limitations like time, analysis of employees financial benefits, Challenges of employment and accumulation of confidential HRM strategy this term paper describes how Motivation and motivational factors functioning in Grameenphone.
INTRODUCTION
ORIGIN OF THE TERM PAPER
BBA academic program is the building up of the theoretical knowledge about business administration which is the base of practical knowledge. BBA term paper work is an attempt to provide the students an orientation to a real life business situation in which we can observe and evaluate the practical use and applicability of the theoretical concepts which were taught in the classrooms. As per norm this term paper is the requirement of the fulfillment of the course Organizational Behavior. This term paper is the outcome of approaches of Motivation of employees in Grameenphone Ltd.
pioneer Grameen Bank. The other 10% shares belong to 10% to general retail and institutional investors.GP was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997.The technological knowhow and managerial expertise of Telenor has been instrumental in setting up such an international standard mobile phone operation in Bangladesh. Being one of the pioneers in developing the GSM service in Europe, Telenor has also helped to transfer this knowledge to the local employees over the years. Since its inception in March 1997, Grameenphone has built the largest cellular network in the country with over 12,000 base stations in more than 6000 locations. Presently, nearly 98 percent of the country's population is within the coverage area of the Grameenphone network.
VISION
Grameenphone vision is "To be the leading national communication provider with a strong international presence." To become the essential communication provider in Bangladesh of high quality voice and innovative data services by offering affordable products and services to all market segments and to become an integral part of their everyday lives. Grameenphone brand values include: Simplicity Honesty Innovation Quality Dynamic Friendly
MISSION:
Establish and sustain as a customer centric organization
Provide high quality and innovative communication services, through state of the art infrastructure and a team of professionals Continuously develop, motivate and empower our people Achieve profitable growth for all our stakeholders
KEY STRENGTHS
The Network
At the corner stone of Grameenphone Ltd.s operational agenda is ensuring that comprehensive network coverage is provided to all subscribers across all locations. In this context, Grameenphone Ltd.has decided to opt for GSM (Global System for Mobile Communication) technology for its network in Bangladesh, as it is the global standard for digital cellular telephone service. GSM networks support enhanced data applications and more than 1 billion customers in 172 countries,Gsm brings the most advanced development in cellular technology at a responsible cost by spurring severe competition among manufactures and driving down the cost of equipment. Thus, consumers get the best for the least. Grameenphone GSM network is set to cover 64 districts of Bangladesh to ensure that our service can seamlessly reach out to every corner of the country. We are also in the process of fast expanding our nationwide network to cover all thanas. Grameenphone are partners with some of the leading vendors in the telecom industry who help in providing the best and the latest network solutions for our businesses. These vendors include cellular giants Ericsson, Nortel, Siemens, Cisco and Huawei.
The Service
Grameenphone believes in service that leads to good business development Telephony helps people work together, raising their productivity. This gain in productivity is development, which in turn enables them to afford a telephone service, generating good business. Thus development and business go together.
Technological frontier
Grameenphone has pioneered in key technologies which include the following: Custom-made network for Bangladeshs environment Congestion-free connectivity in all coverage areas Roll out plan for complete national populated coverage by 200X Future professional network (GPRS compatible and 3G upgraded with soft switch and media gateway architecture) State of the art IP based contact center and leading data center
Best Practices
Grameenphone believe in a process driven setup with comprehensive business processes covering all our activities. All business processes are ETOM compliant as per accredited international standards.
Innovation
Grameenphone is committed to providing superior level of professional services to all its customers -before, during and after the deployment of our leading solutions. To accommodate our customer's demands, we have deployed a state-of-the-art 2.5G EDGE compliant network. There are also innovative services of various standards that cater to a wide spectrum of users.
Policies
Grameenphone believes in working with strategic partners and employees for long term relationships. As a consequence of the above Grameenphone is looking for the following to deliver its vision: Strategic vendors and partners to assist in rolling out these services in a timely and efficient manner with a focus on turnkey solutions and premium propositions; Strong partners to assist in launching these services and creating effective sales & marketing / business development opportunities for all to operationally and financially gain; Consultants and experts to help deliver this vision; Well rounded employees who wish to become part of this adventure.
Activitities of Grameenphone
Numbering Scheme
Grameenphone uses the following numbering scheme for its subscribers +88 017 n1n2n3n4n5n6n7n8 Where the first 880 is the international subscribe Dialing code Bangladesh and is needed only in case if dialing form outside Bangladesh.17 is the prefix for grameenphone as allocated by the government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 017 is the general prefix. The number N1 to N8 is the subscribe number.
Events
Grameenphone not only participates in events but also organizes such events and activities that highlights its commitment to have good public relations, create brand awareness, taking social responsibilities programs. Instances of such events include Grameenphone sponsoring OIC IT and Telecom expo and conference 2008, taking part in ITCN 2008. These events include sponsoring and organizing Tournaments Conferences Parties Seminars CSR activities
Employee Development
We focus on vision development exercises, team building activities, in-house and external trainings as well as competence development programs and object setting exercises.
Culture
We promote a team-oriented and entrepreneurial culture, which allows employees to grow both personally and professionally, and to contribute to the success of the company throughout their Careers.
Diversity
We are committed to a diverse and inclusive work environment, which is essential to outstanding business success. The existing employee force of Grameenphone has a blend of talented individuals having worked with well- reputed multinational and local companies.
GRAMEENPHONE MOTIVATION
Motivation is the part of psychological behavior. The word Motivation comes from the Latin word Movere. In English it means To move. The term motivation as popularly used refers to the cause or why of behavior. Used in this sense motivation would cover all of Psychology, since psychology is the study of human behavior. A motivated Organism will engage in an activity more vigorously and more efficiently than an unmotivated one. However the vocabulary of motivation is large. Such terms as motive, purpose, desire, goal, preference, perception, attitude and incentives all have their place. Regardless of the individual word applied at any given moment, a person is likely to have a number of motives, drives, incentives, desires, wishes and purposes operating at the same time. Whether, these types of people act upon the individual simultaneously. Motivation theories are generalizations about the Why and How of purposeful behavior. Motivation is a human psychological characteristic that contributes to a persons degree of commitment. Motivation is a set of forces that cause people to behave in certain process where drives, desires, needs, wishes and similar process are applying into general term may define as motivation. For purpose and direction motivation is considered under the psychological process.
Finally Motivation is not only a process but also it has the accountability of individuals intensity, directions and persistence of effort toward attaining goal.
Concept of Motivation
The beginning of the twenty century motivation was not introduced popularly. If human beings were free for choosing. In seventeenth and eighteenth century the philosophers respectively Restarts, Hobbes, Locke and Hume concepted a more mechanistic view. They suggested that some actions arise from internal or external forces where there is no control. According to Hobbes behave should be such a way where pain is being avoided and achieve pleasure. No matter what reasons we may give for our conduct, there two tendencies are the underlying causes of all behavior.
Administration (EMBA) and covers 75% of the tuition fees. This program is part time. The need for training is related to the job of each individual employee and mainly identified through the annual compulsory appraisal dialogue. Being a part of the Telenor Group, GrameenPhone employees also benefit from the hands-on technology/know-how transfer of Telenor experts in different areas on a regular basis.Our employees have the opportunity to participate in group-wide professional workshops and placements in Telenor affiliates to gain additional relevant experience in their respective areas of work.
Code of Conduct
Upon entering the company, all employees must sign a code of conduct. The document presents guidelines for proper conduct and ethical behavior. It is divided into four parts: Firstly, general guidelines describe the rationale behind this document, namely the importance of communicating corporate values and for employees to adopt them. This section includes broad, overarching topics such as human worth, working environment, health, loyalty and confidentiality and reporting/disclosure among others. The second section refers to the relationship with customers, suppliers, competitors and public authorities. The main message here is that all stakeholders should be treated with respect and that unethical interaction, such as receiving expensive gifts and services are unacceptable. The third section looks at the employees private interests and actions in relation to the company.Here political activism and other external duties are encouraged up to the level where it will not interfere with their work at GrameenPhone. The last section emphasizes that all misconduct or indeed suspicions of such activity must be reported immediately. It ensures the employee that no reprisals will be undertaken towards them.In other words: whistle-blowing is allowed and promoted. The most important aspect of this document is its comprehensive approach to conduct. In relation to this point it is important to note that it is mandatory for all GrameenPhone employees to sign a document agreeing to comply with this code.
Employee benefits
In addition to a relatively high salary, GrameenPhone employees are offered several benefits. In an annual survey comparing 10 competitors and similar companies in other industries, GrameenPhone identifies the wage distribution and bases its own wage levels on those in the upper quartile. This yields a minimum monthly salary of 28000 BDT (408 USD). As a part of the employee policy, GrameenPhone is also providing monthly education grants to children of all employees until the age of 21. This grant is a fixed monthly sum for each child. Furthermore, these children can also apply for financial support to attend university. In compliance with the local legislation GrameenPhone is building a pension fund for its employees. In addition to the required minimum level, GrameenPhone also invests in provident funds. 10 % of the employees salary is paid on a monthly basis into the fund. Participation in the fund is voluntary. Following five years of employment, the company invests, in addition to the 10% provided by the employee, the same amount into the fund for each individual. All regular employees are also entitled to a gratuity payment paid at the end of his/her service with the company and this is calculated based on the length of service. All employees are entitled and covered by health and medical insurance. This also
applies to family Members. This coverage has also been known to apply to outsource. An example of this is that several drivers hurt in traffic accidents have been sent to Thailand and Singapore for medical
View on Motivation
Each and every theory has origin. In motivation there are three perspectives. These are The traditional approach. The human relation approach. The human resource approach.
FINDINGS
Methodology
Based on the topic chosen by ourselves, we have visit Grameenphone Limited to observe the current status of motive and satisfactory level of employees within the organization. The prime functions and activities of the GrameenphoneHR and Admin department is control all the activities which includes the assignment topics. Target Groups : Engineers Executives Sales and Marketing Employees Staffs
Supervisions from Higher Authority Rewards Work Environment Co-works Communication Channel.
CONCLUSION
With some changes at higher level including advisor to CEO, G.M Marketing much has improved this year in Grameenphone market rating. Grameenphone certainly has potential to capture good market and to give tough time to the competitors. In doing this term paper we explicitly tried to understand and investigate the companys present and actual motivating strategies in attaing the goal. We proud fully declared that we have learned and improved our concept and knowledges as thought in classroom and relating to the theories. It is thus hoped that the aims and objectives of this term paper have been met.