RSARCH MTHOOIOGY

COURS NAM : RSARCH MTHOOIOGY

PRRQUISIT : SQS1013 & COMPIT ?2 CRIT
HOURS
ICTURR : CLong Yen Wun
NO BIIIK : 356 / MuIn BuIIIdng
NO TIION : 04- 92B?1B0
-meI : cLongyen"uum.edu.my
WAKTU RUNINGAN: IsnIn 4 5 PM
IusInoss !osonrch Mofhods
Courso AIms
fo rovIdo undorsfnndIng fo sfudonfs nbouf
rosonrch ns nIIod In n busInoss confoxf.
Sfudonfs wIII bo oquIod wIfh fho knowIodgo nnd
skIIIs roquIrod In n bnsIc rosonrch rocoss.
Sfudonfs wIII nIso bo Infroducod fo fho coro Sfudonfs wIII nIso bo Infroducod fo fho coro
concofs, mofhods nnd rosonrch Issuos whIch Iny
fho foundnfIons for conducfIng n rosonrch.
nfn nnnIysIs, InforrofnfIon nnd rosonfIng
nnnIysIs oufuf wIII nIso bo dIscussod.
IusInoss !osonrch Mofhods
Courso ObjocfIvos
!on comIofIon of fho courso, sfudonfs nro
oxocfod fo
|doscrIbo how rosonrch Is boIng conducfod. |doscrIbo how rosonrch Is boIng conducfod.
|undorsfnnd fho Issuos, rocoss nnd
mofhodoIogIos usod In conducfIng n
rosonrch
|ncquIro knowIodgo nnd skIIIs for fho
uroso of dnfn codIng, odIfIng, nnnIysIng,
dnfn InfrorofnfIon nnd roorf wrIfIng
IusInoss !osonrch Mofhods
!onrnIng Oufcomos
!on comIofIon of fho courso, sfudonfs wIII bo nbIo fo
| undorsfnnd fho rocoss InvoIvod In conducfIng n rosonrch.
(Cl, Il, Al)
| oxInIn vnrIous concofs, Issuos, fyos of rosonrch, mofhods
nnd nronchos nvnIInbIo for conducfIng n rosonrch (C2, nnd nronchos nvnIInbIo for conducfIng n rosonrch (C2,
I2, A2)
| doscrIbo fho sfngos In conducfIng rosonrch IncIudIng
robIom dofInIfIon, dovoIoIng rosonrch dosIgn, snmIIng
dosIgn, quosfIonnnIro dosIgn nnd fIoId mofhods (C2, Il, A3)
| nIy fho nrorInfo sfnfIsfIcnI fochnIquos for dnfn
nnnIysIs, InforrofnfIon nnd, roorfIng nnnIysIs oufuf
(C3, I4, A4)
RIRNCS
| Soknrnn, !., nnd IougIo, !. (20l0). IeeeorcI
neIIoJe for Iueineee. A elill IuilJing opproocI.
!nIfod KIngdom: John WIIoy. (TIXT)
| Conkos, S. J., nnd Ong, C. (20ll). SPSS onol,eie
uiIIouI onguieI. Vereion 1S.0 for WinJoue.
AusfrnIIn: John WIIoy. (SISS TIXT) AusfrnIIn: John WIIoy. (SISS TIXT)
| IznmuddIn ZnInuddIn, IndruddIn A. !nhmnn,
Abu Inknr Hnmood, ThI !I Snm, AzrnIn
nsyrnh Musfnhn, nzIInn ZnknrIn, orIfn
ornmnn, orznIIIn JnmnIudIn, ShnmsuI Hudn
Abd !nnI & SuhnIIn AbduI !nhmnn. (20l0).
Pen,eliJilon eoinIifil. Aeoe Jon opliloei. KunIn
!umur: McCrnw-HIII.
RIRNCS
| ZIkmund, W. C., InbIn, C. C., nnd MIfch, C.
(20l0). Bueineee reeeorcI neIIoJe. Soufh-
Wosforn C & Sons !fd. Congngo !onrnIng.
| Cnvnnn, Y. !., oInhnyo, !. I., & Soknrnn, !.
(2003). ApplieJ Iueineee reeeorcI. QuoliIoIite
onJ quonIiIoIite neIIoJe. AusfrnIIn: John WIIoy. onJ quonIiIoIite neIIoJe. AusfrnIIn: John WIIoy.
| Conkos, J. S., nnd Sfood, C. !. (2003). SPSS
Anol,eie WiIIouI AnguieI. Vereion 12.0 for
WinJoue. AusfrnIIn: John WIIoy.
| HnIr, J. I. Jr., Monoy, A. H., SnmouoI, I., nnd
Ingo, M. (200?). IeeeorcI MeIIoJe for Bueineee.
!ondon: John WIIoy.
IusInoss !osonrch Mofhods
Courso Assossmonf (TonfnfIvo)
y 20 QuIz
y 20 MId-form oxnm
y 20 Crou nor y 20 Crou nor
y 40 fInnI oxnm
THI !ISIA!CH I!OCISS
Management is at the center of the process
Stages overlap somewhat from a timing perspective, and later stages
sometimes can be completed before earlier ones.
49
EXHIBIT 4.6
I!OWCHA!T OI
THI I!SIISS
!ISIA!CH
I!OCISS
Alternatives in the Research Process
The researcher must choose among a number of alternatives during each stage of the
research process.
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
1. IntvoductIon to ReseuvcL
Whnf Is rosonrch`
IusInoss rosonrch
Tyos of busInoss rosonrch: nIIod nnd
bnsIc
1 Chap 1
(Sekaran &
Bougie)
bnsIc
Mnnngors nnd rosonrch
Tho mnnngor nnd fho consuIfnnf-
rosonrchor
InfornnI vorsus oxfornnI
consuIfnnfs/rosonrchors
KnowIodgo nbouf rosonrch nnd
mnnngorInI offocfIvonoss
IfhIcs nnd busInoss rosonrch
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
2, ScIentIIIc InvestIgutIon
Tho hnIImnrks of scIonfIfIc rosonrch
Somo obsfncIos fo conducfIng scIonfIfIc
rosonrch In fho mnnngomonf nron
Tho hyofhofIco-doducfIvo mofhod
2 CLup 2
(Sekuvun &
BougIe)
Tho hyofhofIco-doducfIvo mofhod
Ofhor fyos of rosonrch
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
3. TLe ReseuvcL Pvocess: TLe Bvoud
PvobIem Aveu und eIInIng tLe
PvobIem Stutement
Irond robIom nron Irond robIom nron
IroIImInnry InformnfIon gnfhorIng
!Ifornfuro rovIow
ofInIng fho robIom sfnfomonf
Tho rosonrch roosnI
MnnngorInI ImIIcnfIons
IfhIcnI Issuos In fho roIImInnry sfngos
of InvosfIgnfIon
3.0
CLup 3
(Sekuvun &
BougIe)
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
4.0TLe ReseuvcL Pvocess: TLeovetIcuI
Ivumewovk und HypotLesIs
eveIopment
Tho nood for n fhoorofIcnI frnmowork
2 CLup 5
(Sekuvun &
BougIe)
Tho nood for n fhoorofIcnI frnmowork
VnrInbIos
ThoorofIcnI frnmowork
HyofhosIs dovoIomonf
HyofhosIs fosfIng wIfh qunIIfnfIvo
rosonrch: nognfIvo cnso nnnIysIs
MnnngorInI ImIIcnfIons
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
5.The Research Process: Elements of
Research Design
The research design
Purpose of the study: exploratory,
descriptive, hypothesis testing, case study
analysis
Type of investigation: causal versus
2 Chap 5
(Sekaran & Bougie)
Type of investigation: causal versus
correlational
Extent of researcher interference with the
study
Study setting: contrived and noncontrived
Unit of analysis: individuals, dyads, groups,
organizations, cultures
Time horizon: cross-sectional versus
longitudinal studies
Review of elements of research design
Managerial implications
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
6. Meusuvement oI VuvIubIes:
OpevutIonuI eIInItIon
How vnrInbIos nro monsurod
OornfIonnIIznfIon of vnrInbIos
InfornnfIonnI dImonsIons of
3 CLup 6
(Sekuvun
& BougIe)
InfornnfIonnI dImonsIons of
oornfIonnIIznfIon
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
?. Meusuvement: ScuIIng,
ReIIubIIIty, VuIIdIty
ScnIos
!nfIng scnIos
2.5 CLup ?
(Sekuvun
& BougIe) !nfIng scnIos
!nnkIng scnIos
InfornnfIonnI dImonsIons of
scnIIng
Coodnoss of monsuros
!ofIocfIvo vorsus formnfIvo
monsuromonf scnIos
& BougIe)
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
B. utu CoIIectIon MetLods
Sourcos of dnfn
nfn coIIocfIon mofhods
InfornnfIonnI dImonsIons of survoys
3 CLup B
(Sekuvun
&
BougIe) InfornnfIonnI dImonsIons of survoys
MnnngorInI ImIIcnfIons
IfhIcs In dnfn coIIocfIon
BougIe)
TOPIC HOURS CHAPTER
9. SumpIIng
IouInfIon, oIomonf, snmIo, snmIIng unIf, nnd subjocf
Inrnmofors
!onsons for snmIIng
!orosonfnfIvos of snmIos
ormnIIfy of dIsfrIbufIons
Tho snmIIng rocoss
IrobnbIIIfy snmIIng
on robnbIIIfy snmIIng
IxnmIos of whon corfnIn snmIIng dosIgns wouId bo
nrorInfo
SnmIIng In cross-cuIfurnI rosonrch
2.5 CLup 10
(Sekuvun &
BougIe)
SnmIIng In cross-cuIfurnI rosonrch
Issuos of rocIsIon nnd confIdonco In doformInIng snmIo
sIzo
SnmIo dnfn, rocIsIon, nnd confIdonco In osfImnfIon
Trndo-off bofwoon confIdonco nnd rocIsIon
SnmIo dnfn nnd hyofhosIs fosfIng
oformInIng fho snmIo sIzo
Imorfnnco of snmIIng dosIgn nnd snmIo sIzo
IffIcIoncy In snmIIng
SnmIIng ns roInfod fo qunIIfnfIvo sfudIos
MnnngorInI ImIIcnfIons
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
10. QuuntItutIve utu AnuIysIs
CoffIng fho dnfn rondy for nnnIysIs
CoffIng n fooI for fho dnfn
IxcoIsIor InforrIsos doscrIfIvo
3 CLup 11
(Sekuvun &
BougIe) IxcoIsIor InforrIsos doscrIfIvo
sfnfIsfIcs nrf l
TosfIng goodnoss of dnfn
IxcoIsIor InforrIsos doscrIfIvo
sfnfIsfIcs nrf 2
BougIe)
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
11. QuuntItutIve utu AnuIysIs:
HypotLesIs TestIng
Tyo I orror, fyo II orrors, nnd
sfnfIsfIcnI owor
ChoosIng fho nrorInfo sfnfIsfIcnI
3 CLup 12
(Sekuvun &
BougIe)
ChoosIng fho nrorInfo sfnfIsfIcnI
fochnIquo
TosfIng n hyofhosIs nbouf n sIngIo
monn
TosfIng hyofhosos nbouf fwo roInfod
monns
TosfIng hyofhosos nbouf fwo unroInfod
monns
TosfIng hyofhosos nbouf sovornI monns
!ogrossIon nnnIysIs
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
12. QuuIItutIve utu AnuIysIs
nfn roducfIon
nfn dIsIny
rnwIng concIusIons
!oIInbIIIfy nnd vnIIdIfy In qunIIfnfIvo
rosonrch
2 CLup 13
(Sekuvun &
BougIe)
rosonrch
Somo ofhor mofhods of gnfhorIng nnd
nnnIyzIng qunIIfnfIvo dnfn
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
13. TLe ReseuvcL Repovt
Tho roorf
Tho wrIffon roorf
OrnI rosonfnfIon
4 CLup 14
(Sekuvun &
BougIe)
IusInoss !osonrch Mofhods
CO!!SI OVI!VIIW
TOPIC
HOURS CHAPTER
14. SPSS Iubovutovy evcIse
oscrIfIvo sfnfIsfIcs
InforonfInI nnd muIfIvnrInfo sfnfIsfIcnI
rocoduros
?
(Coukes &
Ong)