Ceramic Tiles Market India

June 2010

Executive Summary
Total ceramic tiles market in India valued at INR 110 bn in 2009; Estimated to reach INR 171 bn by 2012 Market dominated by unorganized sector with organized sector making up 40% of total market Market can be classifies into four segments based on price range - High end tiles (Porcelain and Glazed), Ceramic tiles High end, Ceramic tiles Low end and Vitrified tiles

Market

Drivers:

Drivers & Challenges

Growth in housing Low per capita consumption Growth in Real estate Replacement market

Trends

Large distribution network Shift to vitrified tiles Digital print technology being used on ceramic tiles

LE P M A S

Challenges:
Dumping of ceramic tiles in India by Chinese manufacturers Competition from unorganized sector

Competition

H&R Johnson is the market leader with 24% market share The players have presence in wall tiles, floor tiles, sanitary tiles, imported tiles, and as highlighters Major players are H & R Johnson, Kajaria Ceramics and Nitco Tiles Many players have outlets all over India while there are some regional players as well

CERAMIC TILES MARKET IN INDIA 2010.PPT

Market Overview Drivers & Challenges Trends Competition Key Developments

CERAMIC TILES MARKET IN INDIA 2010.PPT

Due to growing housing and retail sector, India has become one the top five ceramic tile producers in the world
Market - Overview
Ceramic tiles industry in India is ranked fifth globally in terms of production and accounts for A% of the global production It had a market size of B mn sq. meters in FY__ and has grown to C mn sq. meters in FY__ Growing awareness of ceramic tiles usage, replacement demand is attributed to the growth of the ceramic tiles industry

Ceramic Tiles Production and Market Size

Production Market Size R S 20-T U W X

mn sq m

INR bn

600 400 200 0

P

200 100 0

Characteristic features of ceramic tiles and easy availability is making it a cheaper substitute to marble

E L P M A S
Q 20-CERAMIC TILES MARKET IN INDIA 2010.PPT

20--

20--

World Production Tiles 20-Total Production: z mn sq mt Country 4 Country3 Q% P% Country2 O% Country 1 N% Country 5 R% M% Country 6

With growing number of malls and growth in housing sector usage of ceramic tiles is increasing rapidly

Source:

Drivers & Challenges Summary

Drivers
Growth in income and urban population Growth in real estate sector Low per capita consumption of tiles Replacement market

Challenges
Dumping of ceramic tiles in India by Chinese manufacturers Competition from unorganized sector

CERAMIC TILES MARKET IN INDIA 2010.PPT

Trends - Summary

Large distribution network

Trends

Use of digital print technology

Shift to vitrified tiles

CERAMIC TILES MARKET IN INDIA 2010.PPT

Company 1, Company 2 and Company 3 lead the ceramic tiles market

Competition - Overview
Major players in the industry are Company 1, Company 2 and Company 3 Though Company 1 has the highest market share, Company 2 has ranks higher capacity wise The unorganized sector accounts for about Y% (INR a bn) of the total ceramics market of INR c bn and is dominated by small players primarily from State A (~d%)

Market Share of Players in Organized Sector

Others Z% Company 7 W% Q% S% R% Company 3 P% Company 1

Market Segmentation

E L P M A S
Unorganized Sector Organized Sector
CERAMIC TILES MARKET IN INDIA 2010.PPT

Company 6 U% T% Company 5 Company 4 Company 2

Revenue growth (CAGR FY__-__)

Company 1 Company 2 Company 3

Y%

X%

Company 4 Company 5 Company 6 Company 7 Company 8

Source:

Major Players(1/12)
Company A
Company : Snapshot
Established Headquarters Company Type Location Key People 19-State 1 Listed
INR bn
4

Financials
Revenues Profit d b c INR mn
300 200 100 0

North, East , South, West Mr. X

Business Highlights

It plans to enter into quarts manufacturing in the next financial year. The company would invest around INR w bn at its facility in --- for the new venture Its wall tiles manufacturing capacity has reached g square feet per day leading to addition of x square feet per day to its production capacity Products-Ceramic Wall Tiles, Vitrified Tiles, Ceramic Tiles, Aquart, Marble & Quartz Stone

E L P M SA
3 2 1 0

2005-06

2006-07

2007-08

2008-09

Source: CERAMIC TILES MARKET IN INDIA 2010.PPT