International Islamic University Chittagong

Department of Business Administration Faculty of Business Studies

Topic :
Apparel Merchandising
(Company Name: Asian Apparels Ltd.)

Prepared By:
Name: Md. Nazrul Islam Sarker Metric No: B081315 Program: BBA Semester: Autumn 2011 Contact No: 01757373780 ;01836319019

Submitted To:
Mr. Md. Saydul Islam Lecturer, DBA

Submission Date: 04-04-2012

Introduction(Merchandising)
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. Merchandising activities may include display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price."

Promotional merchandising
In retail commerce, visual display merchandising means maximizing merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.This annual cycle of merchandising differs between countries and even within them, particularly relating to cultural customs like holidays, and seasonal issues like climate and local sporting and recreation. In the United States for example, the basic retail cycle begins in early January with merchandise for Valentine's Day, which is not until mid-February. Presidents' Day sales are held shortly thereafter. Following this, Easter is the major holiday, while springtime clothing and garden-related merchandise is already arriving at stores, often as early as mid-winter (toward the beginning of this section, St. Patrick's Day merchandise, including green items and products pertaining to Irish culture, is also promoted). Mothers Day and Fathers Day are next, with graduation gifts (typically small consumer electronics like digital cameras) often being marketed as "dads and grads" in June (though most college semesters end in May; the grads portion usually refers to high school graduation, which ends one to two weeks after Father's Day in many U.S. states). Summer merchandise is next, including patrioticthemed products with the American flag, out by Memorial Day in preparation for Independence Day (with Flag Day in between). By July, back-to-school is on the shelves and autumn merchandise is already arriving, and at some arts and crafts stores, Christmas decorations. (Often, a Christmas in July celebration is held around this time.) The back-toschool market is promoted heavily in August, a time when there are no holidays to promote. By September, particularly after Labor Day, the summer merchandise is on final closeout and overstock of school supplies is marked-down some as well, and Halloween (and often even more of the Christmas) merchandise is appearing. As the Halloween

decorations and costumes dwindle in October, Christmas is already being pushed on consumers, and by the day after Halloween retailers are going full-force with advertising, even though the "official" season doesn't start until the day after Thanksgiving. Christmas clearance sales now begin even before Christmas at most retailers, though they usually begin on the day after Christmas and continue on at least until New Year's Day but sometimes as far out as February. Merchandising also varies within retail chains, where stores in places like Buffalo might carry snowblowers, while stores in Florida and southern California might instead carry beach clothing and barbecue grills all year. Coastal-area stores might carry water skiing equipment, while ones near mountain ranges would likely have snow skiing and snowboarding gear if there are ski areas nearby.

Trading industry
In Eastern Europe, particularly in Russia, the term merchandising is commonly used within the trading industry and denotes all marketing and sales stimulation activities around PoS (point of sale): design, creation, promotion, care and training of the sales staff. A merchandiser is someone who is continuously involved in business promotion by buying and selling of goods. In Asian countries, such as India, this term is more synonymous with activities right from sampling and idea conception to dispatching of the shipment. It is a job description that involves leading and working with different departments within the organization, suppliers and buyers to deal with timely deadlines and accepted quality levels.

Retail supply chain

n the supply chain, merchandising is the practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays. While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store. In the United Kingdom there are a number of organizations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores. By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering the product. In grocery stores, for example, almost all products delivered directly to the store from a manufacturer or wholesaler will be stocked by the manufacturer's/wholesaler's employee who is a full time merchandiser. Product categories where this is common are Beverage (all types, alcoholic and non-alcoholic), packaged baked goods (bread and pastries), magazines and books, and health and beauty products. For major food manufacturers in the beverage and baked goods industries, their merchandisers are often the single largest employee group within the

company. For nationwide branded goods manufacturers such as The Coca-Cola Company and PepsiCo, their respective merchandiser work forces number in the thousands.

Licensing
In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image.[2] For the owners of the intellectual property in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners simply sit back and collect the merchandising fees.

Children
Merchandising for children is most prominently seen in connection with films and games, usually those in current release and with television shows oriented towards children. Merchandising, especially in connection with child-oriented films and TV shows, often consists of toys made in the likeness of the show's characters (action figures) or items which they use. However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. The first major example of this was the TV show "G.I. JOE A Real American Hero.," produced by Hasbro in the early 1980s, but this practice has been common in children's broadcasting ever since. Sometimes merchandising from a television show can grow far beyond the original show, even lasting decades after the show has largely disappeared from popularity. In other cases, large amounts of merchandise can be generated from a pitifully small amount of source material (Mashimaro).

Adults
The most common adult-oriented merchandising is that related to professional sports teams (and their players). A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres. (Examples: Star Trek, McFarlane Toys) Occasionally shows which were intended more for children find a following among adults, and you can see a bit of a crossover, with products from that show oriented towards both adults and children. (Gundam model kits)

Prop replicas
Yet another path official merchandising follows sometimes is the one so-called prop replica market. Mainly focused on fan-made articles, prop replicas are becoming more and more famous as users tend to collect those pieces of movie memorabilia that med/big companies do not mass-produce, reaching even higher levels of quality than certain 'licensed' replicas.

Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on a completely unrelated item can sell that item. (An example would be Harley-Davidson branded clothing.)

INTRODUCTION (Company)
Asian Apparels Ltd. is based at Chittagong, Bangladesh. The company was established in 1985 and commenced operations. It is headed by Mr. M A Salam, Managing Director, a highly dedicated and experienced person in this field with tremendous exposure since 1980. The factory is equipped with highly sophisticated Japanese and Korean Machinery. We, at Asian Apparels Ltd. follow a modern system of production based on the assembly line system. We are using World Advanced Equipments, as we ensure the products at high quality. We have a team of Skilled Tailors, who are trained to stitch with quality as their prime objective Further, we have Quality Checkers and Line Supervisors who inspect and check the garments at various stages of production. The Management gives thrust and ensure quality of the Merchandise and commitment to prompt delivery. Quality is our Mission. Hence a team of trained, skilled executives under the guidance of Mr. M A Salam (Managing Director) who, with a wide experience of 30 years in the field of textiles, ensures, that at every stage of manufacture, quality is maintained. Also our principles are "good standard of morals, better understanding and best quality". We have introduced world advanced equipments as we ensure the products to be of high quality.

Asian Apparels Ltd. Total Area: 52,000 SFT Total Line: 14 Line Total Manpower: 750 Total Machineries: 554 Set Annual Sales Volume: $ 10, Millions Monthly Production Capacity: 5,00,000 Unit Product Type: Boxers, Sleepwear, Tops, Shirt, Blouse Present Buyer: Target K-mart- Garan Sears.

Head Office:
Asian Apparels 29 Baniatila, Station Road, Chittagong, Bangladesh Phone: 880-31-614440, 880-31-614715 Fax: 880-31-610368 Email: mail@asianapparels.com

Main Factory: Asian Apparels Ltd. J BC Shopping Center, 22-23Station Road, Chittagong, Bangladesh Telephone: 880-31-618217, 880-31-611096 Fax: 880-31-610368 E-mail: mail@asianapparels.com

Company Vision, Mission & Code of Conduct

Asian Group is committed to maintain a Code of Conduct in its work places. Asian Group has sought to ensure that, all garments are manufactured in very good working conditions with meaningful job and providing all customers with high quality of products. Asian Group respect and comply with applicable national and international laws and regulations.

Our Vision: To be a Leader in our chosen Markets by building a strong

bond with our Customer, our Stakeholders and Our Employees.

Our Mission: To improve the continuous growth and development of our

business by establish a sustainable Ethical, Quality & Environment standard.

Compliance with the law: Asian Group will only produce merchandise in
facilities that we consider reputable and whose business and labour practices conform to the requirements of applicable national and/or local laws.

Child Labour: Asian Group policy is to discourage and not to support the

use of child labour as defined by local law and ILO convention. Asian Group does not employ any worker below the age of 18 years old.

Forced Labour: Asian Group will not allow forced labour whether in the
form of prison labor, indentured labor, or bonded labor. Overtime hours must be voluntary.

 Harassment & Abuse: Asian Group treats employees with respect and
dignity. No employee is subjected to any physical, sexual, psychological or verbal harassment and abuse. If any such incident takes place, it is dealt through existing disciplinary practices.

Discrimination: Asian Group protects and promotes the basic human

rights of the work force. Asian Group does not encourage or support discrimination in hiring, compensation, access to training, promotion, termination or recruitment, based on race, caste, gender, sexual orientation, nationality, origin, religion, disability, pregnancy or marital status.

Freedom of Association: Asian Groups employees can form any legal

organization and join a trade union of their own choice. Employee is not subjected to intimidation or harassment for this.

Wages & Benefits: Asian Group follows the legally approved grading
wage structure for the employee. Fair wages are essential for meeting the basic needs of workers. Asian Group is committed to pay all payments regularly in time.

Working Hours: Asian Group complies with the local law and industry

standards on working hours. Everyday 08 (Eight) hours is normal working time and if require another maximum 02 (two) hours work perform as overtime hours. That means total weekly working hours can not be exceeded 60 (sixty) hours limit, and one day off in every seven day period shall be provided. Production facilities shall comply with applicable laws that entitle workers to vacation time, leave periods and holidays.

Health & Safety: Asian Group provides a safe and healthy working
environment to prevent accident and injury to health. Asian Group does the best to have adequate ventilation, lighting, toilets, personal protective equipments, fire fighting and safety equipments. Fire training provided and fire drills carried out in the premises and record maintained as per law.

Environmental conservation & Sustainability: Asian Group has a

strong intension about environmental conservation & sustainability. According to this sense we are committed to reduce the use of non-renewable energy, carbon emission, control & re-cycle our waste products as well as keep free soil, water and air from pollution as much as possible to ensure a sustainable environment.

Factory Security: Asian Groups factories must implement minimum

security criteria and best practices to help secure our supply chain from terrorist activity. The criteria are based on a set of recommendations

developed as a result of the Customs-Trade partnership Against Terrorism (CTPAT) initiative with US importers.

Company engaged in the Manufacture, Product Development & Sales of our ranges of Woven Products in Cotton, Cotton Rayon, Rayon, Cotton Rayon Flex and Silk. With our modern facilities we manufacture men's shirts, pants, men's and ladies trousers, jumpers, shorts, overalls and all kinds of readymade garments.

Major Buyers

K Mart Corporation

WalMart

Target

Merchandising Objectives
Merchandising direct mail differs from must other types of direct mail in that it cannot function independently. The first essential of a good merchandising programme, therefore, it is a good advertisement, promotion piece, or publicity article-or a complete campaign to be merchandised. Seldom can a merchandising campaign be successful if the material to be merchandised is not of good quality. Unfortunately, many advertisers look upon merchandising primarily as a way to try to correct faults in inferior promotions-and some have even simulated merchandising campaigns to try to make up for lost time when a competitor has beat them to the punch with a new promotion. There are hundreds of possible objectives for merchandising by direct mail. Most of them, however, will fall within 16 basic categories:

1. Reference Form - Much advertising and publicity originally appears in highly transient form. This is particularly true of radio and television commercials, motion picture advertising, business films, and other audio- visual formats. There is little opportunity to give such promotion thorough study or to pass it along to others who are concerned. To a certain extent this is true of outdoor advertising, point-ofpurchase displays, transportation advertising, and even newspapers--which are often read and discarded at a point far removed from the point of future reference or more thorough study. To extend the value and impact of such promotions, the messages are often translated into a format, which permits additional study and reference and then merchandised, by direct mail to appropriate audiences. 2. To Enable Filing - Since it is difficult to get people to tear pages from magazines or newspapers and file them on any systematic basis - and such material seldom makes "good filing material" - "merchandising for filing" is a logical answer. When filing is desired, it is important to clearly establish the physical nature of the file and, if possible, to provide the basic "file" required. Such "files" may range from a simple filing folder to ring binders, filing sleeves, or special file boxes. It certainly is not necessary to use the original promotion format for filing purposes, but once a basic format for filing has been established, all material intended for the file should be tailored to this format. It is also important to keep reminding recipients of such, merchandising that the material is designed for the basic file and to include easy-to-follow instructions for filing. Periodic indexes can be very useful. When they are sent, it is a good idea to include a reply card on which recipient's can request items "missing" from their files. 3. Amplify or Interpret - A magazine advertisement seldom can tell the full story of a product or service or interpret it in terms all audiences can relate to their specific interest. Through merchandising, however, the basic advertisement can be extended through interpretative material, additional illustrations, documentation, comments on the copy, etc. The most common theme, of course, is "what this promotion story means to you." In merchandising to a distribution organisation, this theme often becomes, "How this promotion can be applied to make more sales for you." In some cases, the most important thing to be interpreted is the language of the original promotion piece. While this is obviously the situation in merchandising material to foreign language audiences, engineering talk may easily be a foreign language to a sales force or an executive audience. 4. Reaching Supplemental Audiences - Even if a publication itself reaches the majority of prospects, a high percentage of the recipients will not even notice your advertising or publicity message. Readership research reports indicate an average less than 20 percent of the readers of a magazine note an individual ad; and it is

important to remember that these research studies usually include only those who have spent some time reading the issue being researched and do not include any who have not had the time to "get at" that issue. An advertiser might find it necessary to concentrate his basic advertising in publications aimed at engineers. Yet, in many cases, the buying of his product will also involve approvals by top management and purchasing agents, who do not normally see the engineering magazines. In addition, these publications may easily not reach those in the distribution chain who will become involved in the eventual sale. The answer, of course, is to merchandise the engineer-slanted advertisements to these important supplemental audiences. 5. Tailor to a Specific Market - Most companies finds it economically impossible to tailor their advertising to the specific interests of all potential markets for a product or service. In most cases, there are varying interests because of geographical location, industry practices, competitive situations, and other factors. Often, the answer is to run a basic advertisement in horizontal publications covering many different segments of the market and then merchandising the basic advertisement with supplemental copy designed to appeal to each segment of the market. One very important division of a market can be customers vs. prospects. For example, to sell a new model to a customer already using the product concerned may easily require special copy dramatising reasons for making a change. If the market is composed primarily of prospects who have yet to purchase any model of the product, it is only logical for the basic copy to concentrate on arousing initial interest or selling against competitive products. 6. Add Emphasis - Repeat advertisements in the same publications in which they originally appeared are highly effective, but even greater emphasis can be obtained when the message is separated from the competition of many similar messages and merchandised by direct mail to customers and prospects. Additional emphasis can also be obtained by changing the original form of the ad. For example, it can be printed on a better grade of paper, enlarged or reduced, have colour added, points of special interest to each merchandising audience can be underscored, etc. 7. Combine Material - Complete merchandising kits are often mailed to the distribution organisation, usually with samples or pre-prints of all of the individual elements in the program. In such kits it is important to explain not only the role of each element, but how all of' the elements fit together to provide promotion impact. 8. Link Ads Together - a single case history of product use seldom delivers broad impact to a wide audience of prospects with different characteristics. By linking together an entire series of case histories, however, an advertiser can create an impression of having a product or service with wide-spread application and acceptance.

9. Provide Response Mechanisms - One of the handicaps of many forms of advertising is that special effort is required on the part of interested readers. Often interested prospects put off action and just never get around to it. Direct mail merchandising can "save the day" in such situations by retelling the original advertising story and at the same time enclosing a handy business reply card which will bring additional information or a call from a sales representative-or can even serve as a mail order form. 10. Personalise - Mass advertising, by its very nature, is impersonal communication. Direct mail merchandising provides an opportunity to convert messages for the masses into personal messages for selected customers and prospects. 11. Advertising Insurance - Most companies have a list of key customers and prospects. But no matter how extensive a media schedule may be, there is almost sure to be a sizeable portion of this key-customer-and-prospect audience which will "miss" any particular advertising message. Direct mail merchandising to this key list provides advertising insurance. 12. Add Drama - The most common method for adding drama is to attach some dimensional object to a reprint. The fact the "original" is known to have appeared in a different form achieves impact in itself. For example, one advertiser used pages in advertising trade publications with a black-and- white illustration showing a pair of dice with pennies for the "spots." For merchandising purposes, the ad was reprinted on glossy cover stock and then seven shiny new pennies were glued atop the original black-and-white illustration. 13. Bring up to Date -Sometimes an advertisement is outdated before it gets into print. This may not be of major importance to the broad audience to which it is aimed, but can be highly important to special audiences such as company salesmen, key buyers, and others. In some cases, an advertisement can be given additional impact by merchandising, which features an updating theme. One advertiser, for example, was promoting the number of outlets for his product. After his ad had been prepared for a list of trade magazines, two important new outlets were added. The entire theme received additional impact when the advertiser merchandised the original ad with an accompanying note explaining how the story had become outdated even before the ad appeared in print. 14. Correct Faults - While correcting faults in advertising programs should not be the primary aim of a direct mail merchandising program, it is an immediately available tool when emergencies arise. One company, for example, prepared an insert for a business publication and then, at the last minute, discovered it did not meet postal regulations for second-class rather than scrap the expensive inserts, the advertiser chose to run a conventional ad in the magazine describing the "banned" insert and then arranged with the publication to have the inserts addressed for third-class

mailing to the entire circulation list. More common, however, is the use of direct mail merchandising to correct typographical errors, misleading statements, or to explain other faults in the original advertising. 15. Make Up for Lost Time - When competitors have beat an advertiser to the punch on some new development, direct mail merchandising can be used to regain the lead. Flexibility in timing gives a definite advantage to direct mail. It isn't only action by competitors, which can make this merchandising objective important, however. Changing market conditions can also be a factor. One advertiser, for example, was engaged in a long-range programme to create demand for a line of air conditioners when a sudden, unseasonal heat wave hit choice market areas. To get dealers to stock up quickly, a special direct mail merchandising program was quickly instituted. 16. Substitute for a ''missing" Advertising Program - One of the most unusual direct mail campaigns of recent years was a simulated merchandising programme used by an industrial thread manufacturer. Even though the budget did not allow for an extensive publication advertising program, the company created the impression of being a large-scale advertiser by including simulated full-page magazine reprints with its newsletter mailed monthly to 2,500 carefully selected key prospects. Actually, the impressive "ads" made only one appearance-as enclosures with the newsletters. While this is a unique example, direct mail merchandising is often called into play to plug some gap in an advertising program. Sometimes it is to make up for an ad, which missed the edition for which it was intended, or to fill in important market segments which were overlooked in media planning.

Merchandising Methods
When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing everything a company does to package and present its products or services. For some businesses, merchandising means creating visual displays that draw customers to a tangible product. For others, such as consulting or law firms, it is the presentations they conduct to show prospective clients what they have to offer. In either case, effective merchandising demonstrates expertise and style and gives both potential and existing customers the chance to see products or services in action.

Traditional Techniques Many of the merchandising techniques retailers have traditionally used can be adapted for wholesalers, manufacturers and service companies to frame a product. Window displays are the first thing people notice about a company, other than the front of the building, and can be a very powerful advertising vehicle. In addition to spotlighting specific products, windows can reflect a specific atmosphere, ambiance and business philosophy. Props, an integral component of window displays, can create a theme, add impact, demonstrate usage and allow products to be displayed in a cohesive, well-blended manner. For example, a retailer who sells hand-woven sweaters and shawls might place an authentic weaver's loom in the middle of the sales area as a focal point. Likewise, a store selling dolls could use baby doll furniture as props. To enhance your own creativity, make a point of visiting the nearest regional shopping mall once a month to look at the display windows and temporary exhibits. Make notes on how props are used by window and store display designers. Signs can also stimulate interest and project a clear identity to the public. Because of their high visibility, however, unless you are a graphic artist, have them produced by a professional sign company. In addition to incorporating a logo or company name to reinforce your identity, think about the sizes of your signs and lettering - this aspect will determine how easy the signs are to read. Three-inch lettering can be read from 70 to 80 feet away; one-inch lettering from 10 to 30 feet. In addition, colors and styles should be coordinated with your decor and overall image. Are your signs bright and stylized, or subdued and unobtrusive? The former may be appropriate for a candy store, while the latter is a better choice for a law firm. Lighting can be used to both create a certain atmosphere and highlight merchandise. Because lighting fixtures can be expensive, however, determine how essential lighting is to your overall product presentation. For example, retailers selling fine art or intricate items may decide they need spotlights to illuminate their work and help customers appreciate the quality of their craftsmanship or artistry. If your lighting needs are extensive, also consider seeking professional design advice. Once you decide on the necessary fixtures, invest in the best ones you can afford. Counters and shelves offer an array of merchandising opportunities. For example, "facing" - a technique many retailers use - involves keeping all the stock pulled to the front of the shelves to give the appearance of a full inventory and create a more positive image of the store. Retailers can also set up counters and shelves to guide people through the store or to create special display areas. Of primary importance is that the store layout be reflective of customer needs. For example, people tend to stay longer in bookstores that have nooks that provide an "escape" from pedestrian traffic. On the other hand, customers in a hardware store are likely to prefer straight aisles with clearly labeled products that are within easy reach. Although manufacturers and service companies often do not have counters and shelves, per se, they still have places where "products" can be displayed. Many businesses underestimate the merchandising opportunities of the waiting room, for example. Are the

tables in your reception area covered with old magazines and newspapers, or brochures and newsletters that detail your various services? Has your company won any awards that can be displayed? Anything that educates the customer about your business and what it offers should be incorporated into your merchandising program. End caps and power islands are frequently used for special displays. End caps (the end of a shelf or gondola in a store) can promote new products and services, sell higher-profit impulse items, call attention to key areas of the store or feature educational information about products and services. Power islands are attention-getting, free-standing displays that can be used in the same way as end caps. If they are eye-catching and colorful enough, they can also help direct people through the store or to certain areas of it. Cross-organization, when products from different departments are displayed together, can create an effective merchandising opportunity. The most obvious example of this technique is furniture showrooms. Rather than displaying all the sofas, lamps and tables in separate areas, successful retailers put them together to create model rooms. Similarly, manufacturers and service firms can group products together in brochures and presentations. Product demonstrations offer another way to gain attention and show customers what they can do with the product after purchasing it. For example, hand-woven baskets can be filled with fruit, letters, condiments or bath products. Similarly, vases can be filled with flowers, potpourri or colored marbles. Demonstrating how shoppers will benefit from the purchase of a product can also dramatically increase sales. One department store ran a video in the accessory department that demonstrated how to tie silk scarves. Sales increased 50 percent as a result. The key to merchandising is simplicity and imagination. Entrepreneurs should develop a merchandising plan appropriate to their specific business and re-evaluate it on a regular basis. It is important to keep up with new merchandising ideas and to update your image periodically. For example, the olive-green office furniture that looked good in the 1970s may be less appealing to your 21st century client. Similarly, it's no longer wise to assume that men make the majority of purchase decisions and therefore cater exclusively to masculine sensibilities. While merchandising does involve time and energy, a good program is an integral component of presenting a coordinated and attractive image in the marketplace. Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

Conclusion

In these 12 weeks of the internship program, I came to know much about the Merchandising working culture. I got a good exposure about what really the corporate life is. Its waking along with targets and mind stresses every morning. The person who can manage these target and stress are shining in those fields. The project also helped me in understanding the operation and working at the store and the warehouses. The project also helped me in compiling the data, making pivot tables and analyzing the data for better understanding of daily merchandise work. I personally think that sales and marketing is not everyones cup of tea but if one set his target high and continuously strive towards that, nothing is impossible. The only thing required in our field is the right attitude or a positive attitude towards attaining ones goal.

References
BGMEA Institute of Fashion $ Technology (BIFT) Asian Apparls Ltd. http://www.en.wikipedia.org/wiki/Merchandising http://www.EzineArticles.com/253512 http://www.businessdictionary.com/definition/merchandising.html#ixzz1qzf9Mzp1