Online Basics

Online Basics
a guideline with 10 important things for the road ...
First a few facts and figures ...

(C) 2012 DENIS DOELAND / DDMCA | ALL RIGHTS RESERVED | CONTACT: DENIS.DOELAND@DDMCA.COM
STATISTICS USERS, NETWORKS, OS, DEVICES, ... (SOURCE: MARKETSHARE)
INTERNET 2012 TILL TODAY ...
2.3 bilion people use the Internet Acces with: 92.5% Desktop, 7.2% Mobile Desktop OS: 92.5% Windows, 6.5% Mac Mobile OS: 57% iOS, 18% Android, 2%Blackberry 1.2 bilion people use Social Networks 7 bilion visits on Facebook, 182 milion on Twitter, 104 milion on Pinterest, 86 milion on LinkedIn, 64 milion on Google+
SOCIALE NETWORKS STATISTICS ( : )

SOURCE INSITE
600 million people use social networks daily 347 million or 73% of European Internet users use social networks Western Europe lags behind North, Eastern and Southern Europe in social network penetration Emerging markets India and Brazil show highest awareness and penetration of social networks
SOCIALE NETWORKS STATISTICS ( : )

SOURCE INSITE
50% of social network users are connected to brands 58% of users of social networks have never had the opportunity to connect with a brand but would like to People become a fan on Facebook because they actually like the product, not because of advertising Getting information about products and brands is driving membership of social networks People want more say in Brand product development 60% of Brand employees would like to get help from their employer to share relevant content but dont get it Only 13% of employee receive any social media training
A good Internet Strategy is based on 3 pilars ...
INTERNET STRATEGY
3 PILARS
Playing field Findability Value

PLAYING FIELD
THE PLAYING FIELD IS INTERNET
OWN
DOMAIN
OWN SOCIAL CHANNELS
THIRD PARTY DOMAIN + SOCIAL

CHANNELS
WILL BE INDEXED
BY SEARCH ENGINES
Learn to think Cross platform ...
The existence of 7 categories ...
CROSS PLATFORM STRATEGY

7 CATEGORIES

Publish Share Discuss Commerce Location Network Games
CROSS PLATFORM STRATEGY

7 CATEGORIES
Cross platform existence means better postions in search engine results ...
DETERMINES YOUR POSITION VIA SEARCH ENGINES ...
FINDABILITY
SOCIAL MEDIA
OWN DOMAIN
THIRD PARTY
THIRD PARTY
SOCIAL MEDIA
Cross platform thinking means push and pull of content ...

SHARE AND GET CONTENT
PUSH & PULL
...
The internet
Social Video
Social Audio
Own Domain (Site/Blog)
Social Network
Social Foto
WILL BE INDEXED
BY SEARCH ENGINES
Theres a trick that works ...

RELEASE STRATEGY OVER A PERIOD OF 1 YEAR ...
RCD PRINCIPAL
Relevance
Consistency
Discipline
News Photos Downloads Podcasts Vodcasts Streaming
News (weekly) Photos (monthly) Downloads (monthly) Podcasts (2x per month) Vodcasts (2x per month) Streaming (weekly)
News (52x) Photos (12x) Downloads (52x) Podcasts (26x) Vodcasts (26x) Streaming (52x)
1 year
The effect of the trick ...

ORGANIC GROWTH = AWARENESS

ACTIVATION = ACCELERATION
Effect = Awareness 100
75 Organic growth 50 Activation 25 Activation 0
1 year
Another important thing ... The Conversation triangle ...

TALKING - LISTENING - ANALYZING
CONVERSATION
User
publishing / talking
following / listening
Conversation
Moderator
Data
analyzing / informing
Nobody gets friends by doing nothing ... Make friends to get friends ...
MAKE FRIENDS TO GET FRIENDS ...
NETWORK ...
Business Intelligence is the holy grale ...

CONVERSATION - INFLUENCERS
ANALYTICS
Get to know your fan ... Who has influence ...

INFLUENCER
less
High Influencial
Database
less most most
Social
less
Web
Less Influencial
Medium Influencial
= influencer
less
DETERMINES THE ONLINE REPUTATION OF A PERSON OR BRAND
INFLUENCER
most most
Data is the new gold ...

BRAND MONITORING & OPTIMIZATION
TOP LEVEL MONITORING

CONNECTIONS ACTIVITY DIALOGUE CONSUMPTION REVENUE VALUE
CONTROLLED & TARGETED OPTIMIZATION

PROMOTION
IMPACT KEY TOPICS (BUZZ), RELATED THIRD PARTIES, COMPETITOR(S), EVENT(S), INDUSTRIES, WORLD RELATED TOPICS ACTIVITY PER NETWORK ETC ...
CUSTOMER
INSIGHTS
COMMUNITY
INSIGHTS
MONETIZATION
FOLLOWER(S), ACTIVE FAN(S), CONSUMER(S), CUSTOMER(S) (KEY) INFLUENCER(S) BUSINESS VALUE SEGMENTATION FOR
TARGETED PROMOTION
PORTFOLIO ENHANCED SEGMENTATION CROSS COMMUNITY MARKETING
OVERLAP OF FANS OF RELATED THIRD PARTY
NETWORK VALUE CUSTOMER VALUE COMMUNITY VALUE UPSELL/CROSS-SELL NEW BUSINESS MODELS
Content = King = Data ...

LIKES ARE WORTHLESS WITHOUT CONSUMER DATA...
GET CONNECTED
9.3 Mio fans no data
ANALYTICS
Everything = Real Time ...

NO TIME TO TIME TO WASTE ...
REAL TIME
What goes in comes out ...

WHAT IS HAPPENING?
WEB
INFORMATION
SOCIAL
OFFER
FAN/CONSUMER/VISITOR ..
RELATION
PRODUCT
LOCATION
CONVERSATION
DEVICE INDEPENDENT
INPUT
ACTIVITY
SALES
SENTIMENT
REACH
Summary ...
INTERNET STRATEGY
3 PILARS
Playing field Findability Value

ONLINE REPUTATION
5 KEY THINGS ...

Website Search Engines Blogs / Fora Social Media Content
10 IMPORTANT THINGS FOR THE ROAD ...
INTERNET STRATEGY
Internet strategy is the whole playing field Device and platform independency Content = King = Data principal Push & Pull (technologically & content wise) Relevance = Consistency = Discipline principal Conversation triangle Make friends to get friends Business Intelligence is the holy grale, connected is key W-G-I-C-O principal Real Time - 24/7/365
QUESTIONS, REMARKS OR CONTACT ...
Management, Consultancy & Advice
Denis Doeland
P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

Online Basics - A Guideline With 10 Important Things For The Road

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Online Basics - A Guideline With 10 Important Things For The Road

Transféré par

Droits d'auteur :

Formats disponibles

a guideline with 10 important things for the road ...

First a few facts and figures ...

STATISTICS USERS, NETWORKS, OS, DEVICES, ... (SOURCE: MARKETSHARE)

INTERNET 2012 TILL TODAY ...

SOCIALE NETWORKS STATISTICS ( : )

SOCIALE NETWORKS STATISTICS ( : )

A good Internet Strategy is based on 3 pilars ...

Playing field Findability Value

THE PLAYING FIELD IS INTERNET

OWN SOCIAL CHANNELS

THIRD PARTY DOMAIN + SOCIAL

Learn to think Cross platform ...

The existence of 7 categories ...

CROSS PLATFORM STRATEGY

Publish Share Discuss Commerce Location Network Games

CROSS PLATFORM STRATEGY

DETERMINES YOUR POSITION VIA SEARCH ENGINES ...

Cross platform thinking means push and pull of content ...

SHARE AND GET CONTENT

PUSH & PULL

Own Domain (Site/Blog)

Theres a trick that works ...

RELEASE STRATEGY OVER A PERIOD OF 1 YEAR ...

News Photos Downloads Podcasts Vodcasts Streaming

The effect of the trick ...

ORGANIC GROWTH = AWARENESS

Effect = Awareness 100

75 Organic growth 50 Activation 25 Activation 0

Another important thing ... The Conversation triangle ...

TALKING - LISTENING - ANALYZING

MAKE FRIENDS TO GET FRIENDS ...

Business Intelligence is the holy grale ...

Get to know your fan ... Who has influence ...

DETERMINES THE ONLINE REPUTATION OF A PERSON OR BRAND

Data is the new gold ...

BRAND MONITORING & OPTIMIZATION

TOP LEVEL MONITORING

CONTROLLED & TARGETED OPTIMIZATION

PORTFOLIO ENHANCED SEGMENTATION CROSS COMMUNITY MARKETING

OVERLAP OF FANS OF RELATED THIRD PARTY

Content = King = Data ...

LIKES ARE WORTHLESS WITHOUT CONSUMER DATA...

9.3 Mio fans no data

Everything = Real Time ...

NO TIME TO TIME TO WASTE ...

What goes in comes out ...

Playing field Findability Value

Website Search Engines Blogs / Fora Social Media Content

10 IMPORTANT THINGS FOR THE ROAD ...

QUESTIONS, REMARKS OR CONTACT ...

Management, Consultancy & Advice

P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

Vous aimerez peut-être aussi