Table of contents

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Introduction Benefits of Orange Flavour Great Cod Liver Oil Uses of Orange Flavour Great Cod Liver Oil 3.1. Home Remedy for Arthritis 3.2. Home Remedy for Muscle Aches and Pain 3.3. Home Remedy for Preventing Heart Disease 3.4. Home Remedy for High Cholesterol 3.5. Lowering Risk of Type 1 Diabetes in Children

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What are the Side Effects of Orange Flavour Great Cod Liver Oil? Marketing Conclusion Reference list Appendicies Appendix 1 Pamphlets/brochures

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1.0

Introduction

The purpose of this report is to survey the new suppliers of health supplements for our company and to briefly discuss predicted advancements in the field.

I, Satinarayanan a/l Supramaniam, as the Business Development Manager, went on a trip to Norway for our company to meet with new suppliers of health supplements. I have also visited a few companies in Norway, and finally found the new supplier. Great is a leading over the counter healthcare brand in the Norway. Great brands are regularly used by 1 in 10 adults in Norway. Great was voted the Norway's most trusted vitamin brand two years in a recent Readers Digest Survey. All Greats are sourced from the finest natural ingredients from around the world & conform to Halal requirements. Out of all Greats products, I have chosen and suggested the Orange Flavour Great Cod Liver Oil. Liver and cod liver oil are nutrient-packed super-food supplements that can help boost energy, libido, muscle growth, brain power, and general health. They are abundant sources of nutrients which are not easily obtained elsewhere, such as vitamin A, arachidonic acid, DHA, and the B vitamins. Liver contains an unidentified "anti-fatigue factor" that was found to greatly boost swimming endurance in rats. It is probably extremely rich in carnitine, lipoic acid, and other energy-related nutrients whose food sources have not been sufficiently researched.

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Benefits of Orange Flavour Great Cod Liver Oil

Orange flavor Great Cod Liver Oil is one of the most reliable and concentrated food sources of four nutrients that are essential to human health: DHA, EPA, vitamin A, and vitamin D. These four nutrients are needed for a example, DHA is a fatty acid that is essential to the health of your nervous system and eyes. It is vital to preventing depression. If you suffer from intermittent or chronic depression, you want to get DHA through your diet every day. If you're pregnant or you plan on getting pregnant, it's best that you eat foods with DHA on a regular basis in order to support proper development of your babys nervous system and prevent depression during pregnancy and after your baby was born. I am convinced that the vast majority of cases of post partum depression can be avoided just by ensuring adequate intake of DHA.

EPA is a fatty acid that ensures a healthy cardiovascular system and decreases inflammation throughout your body. Its anti-inflammatory properties make EPA especially helpful to people who suffer from arthritis. EPA is also closely linked with your emotional health, with many studies showing that it plays a strong role in preventing depression.

Vitamin A is necessary for proper vision, healthy skin, and strong mucosal linings, including the lining of your digestive tract. Many skin and digestive disorders cannot fully heal without adequate vitamin A intake.

Vitamin D is needed to reduce risk of virtually every type of cancer. Vitamin D is essential to maintain strong bones and teeth. It enhances the strength and efficiency of your immune system, and decreases the risk of developing autoimmune conditions. Vitamin D helps your body regulate its blood sugar levels, playing an important role in preventing type 2 diabetes. Finally, vitamin D is one of several nutrients that is necessary for preventing high blood pressure.

A Orange flavoured variety of cod liver oil made by Great Labs. For the past twenty years, Great has been providing exceptionally high quality cod liver oil by using only cod that are harvested from clean arctic waters off the coast of northern Norway. These cold ocean waters contain the ideal nutrients for the growth of healthy cod, rich in the nutrients mentioned above.

If you are anxious about the taste, not to worry, Great Cod Liver Oil has a natural Orange flavour added to it, which makes it totally fine to take before or during your meals. We prefer to take it right before lunch or dinner in order to facilitate optimal assimilation of the healthy fats and fat-soluble vitamins in the foods that we eat.

Studies also demonstrate that Great cod liver oil benefits include greater resistance to flu and cold, protection against premature births, increased energy levels, and mental sharpness. All these, of course, apply to domestic pets and animals as well as to their owners.

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Uses of Orange Flavour Great Cod Liver Oil

3.1.

Home Remedy for Arthritis

Consuming a small amount of Orange Flavour Great Cod Liver Oil each day helps prevent arthritis, as well as provides some relief from arthritis pain. The recommended dosage is 1 to 2 teaspoons daily.

3.2.

Home Remedy for Muscle Aches and Pain

Bone and muscle pain are two of the primary symptoms of having lowlevels of vitamin D. Many people with such low vitamin D levels notice signficant pain in their legs and have difficulty climbing stairs. Numerous

studies have shown that 1 to 2 teaspoons of Orange Flavour Great Cod Liver Oil daily can increase vitamin D levels in the body which helps to improve muscle strength and reduce muscle pain.

3.3.

Home Remedy for Preventing Heart Disease

Taking 1 to 2 teaspoons of Orange Flavour Great cod liver oil everyday can greatly improve heart function which helps prevent heart disease. It can also improve heart conditions even after a heart attack and after heart surgery. This is attributed to the omega-3 fatty acids which alters the linings of the arteries in such a way as to improve healing after damage. Vitamin A and D also play important roles in facilitating mineral absorption, improving muscle function, and supporting elasticity of the blood vessels.

3.4.

Home Remedy for High Cholesterol

The fatty acids in Orange Flavour Great Cod Liver Oil help lower the amount of bad cholesterol in our body. A simple remedy is to consume 1-2 teaspoons of Orange Flavour Great Cod Liver Oil daily.

3.5.

Lowering Risk of Type 1 Diabetes in Children

Studies have found that pregnant women that took 1 daily teaspoon of cod liver oil have a lower risk of giving birth to children with type 1 diabetes. However, if you are pregnant, it is recommended that you consult your doctor before you begin taking cod liver oil regularly.

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What are the Side Effects of Orange Flavour Great Cod Liver Oil?

Orange Flavour Great Cod liver oil is generally safe to take in moderation, if you are pregnant or currently taking medication, it is recommended that you contact your physician before using cod liver oil on a regular basis. It is dangerous to consume extremely large doses of Orange Flavour Great cod liver oil, since this can lead to high blood pressure.

For most people, a safe dosage of cod liver oil is approximately one teaspoon per 50 pounds of body weight per day. Here's a look at what two teaspoons of Great cod liver oil will provide you each day:

Nutrients in Two Teaspoons of Great Cod Liver Oil DHA(DocosaHexaenoic Acid) 1000 to 1180 mg EPA (EicosaPentaenoic Acid) 680 to 1000 mg ALA (Alpha-Linolenic Acid) Vitamin A Vitamin D Vitamin E (natural d-alpha tocopherol and mixed tocopherols) 80 to 100 mg 1600 IU 800 IU 20 IU

The freshness and nutritional content of cod liver oil depends largely on how quickly the oil is removed from the liver tissue. During the fishing season, cod are gathered and brought to the fishery every day, where workers immediately remove the liver oil from the liver tissues. Many other types of cod liver oil are not made on a daily basis because they come from cod that are caught by large boats which are out on the ocean for 1-2 weeks, making it impossible to make it a fresh product which will cause many side effetcs. In Great, the liver oil is removed immediately from the liver tissues as soon as the cod is caught.

5.0 Marketing

5.1 Marketing Objectives

The objectives of the marketing plan are strategically centered around 3 criteria: to create a strong consumer awareness towards a completely new orange flavored cod liver oil product from Great, to establish a wide brand recognition through the capture of market shares in the nutritious drinks segment, and to become the top market leader in that particular segment within the forecasted sales figures.

5.2 Price strategy The price strategy that will be undertaken should consider the following aspects: 1. Consumer demand 2. The product lifecycle 3. Potential Substitues Customer demand Customer demand is a crucial factor which is driven by tastes, income and availability of others similar products at a different price. For a lot of consumers, value and price are highly related: the higher the price, the higher the value. Consequently, Grates intention to position Grates Orange Flavour Cod Liver Oil as a unique, innovative and attractive product gives it a certain control over Orange Flavour Cod Liver Oil price. Futhermore, this Great Cod Liver Oil can be sold in the local market at a low price compared to other manufacturers. It is because, this product is being exported from Norway, a country where does not impose any excess tax on exported goods.

The product lifecycle The company should take

advantage also to the fact that the newer the product and the earlier in its lifecycle the higher the price can usually be. It ensures a high profit margin as the early adopters buy the product and the firm seeks to recoup development costs quickly and it also brings a certain prestige to the product. Potential substitutes Great is constrained by the monopolistic market in which it competes. The main characteristic however is product differentiation. Other constraints The first possible constraint would be the regulations on pricing. Another constraint would be that Great must not set a price that is too high because competitors will be attracted by potential profits and will follow by a lower price. 5.3 Promotion Strategy Objectives: To initiate strong awareness about the launch of Great Orange Flavour Cod Liver oil throughout Generation Y (10-29 years old) consumers as well as their parents. To win market shares over our top nutritious drinks competitors.

Message: The promotional outputs will convey the clear message that Great Orange Flavour Cod Liver Oil is a healthy and nutritious drink for sporty and young people who simply enjoy taking care of their body and life. Media selection: Before choosing the appropriate Medias, it is important to note that Generation Y consumers only give partial attention to media. However, they can be reached through integrated programs. They are typically using more than one communication media at a time; a behaviour that is often called multitasking. This group of consumers doesnt give its full attention to one single message, but rather uses continuous partial attention to scan the media. Marketers can still communicate with Generation Y by using a variety of targeted promotional tools. 5.4 Place (distribution strategy) Great Orange Flavour Cod Liver Oil will be distributed through these channels: supermarkets, convenience stores, multiple grocers, direct sales.

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Conclusion

The Visit to Norway was found very successful as the products are good in terms of health. It is highly beneficial, especially in children because the orangeflavored oil attracts the interest of children's and even many adults, it helps prevent diseases such as diabetes, cardiovascular, and pregnat ladies as well as prevent many diseases.

The price is reasonable compared to the other brands that is available in the local market. This product can be marketed in a cheaper price due to the discounts that are provided by the parent company in conjuntion with the open government policies that are adopted by the Norwegian government.

This brand does not require much advertising as this product is well known through the parent companys website. This firm is also very experienced and prominent in this Cod Liver Oil field.By signing an agreement with the Great Norway Co .Ltd. ,both companies would experience fruitful profits and benefits by marketing these products in Malaysia.

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Reference

Dr Margaret Greenhall -Report Writing Skills Training Course Book

Day, R. Scienti_c English. Universities Press, 2000.

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