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A Presentation ON Nokia: The Brand and its Future in India

By
SAMEER AGGARWAL MBA: 2nd semester (2009-2011) SIDDHARTH INSTITUTE OF MODERN MANAGEMENT

N o ki sta rte d a i ts I d i o p e ra ti n s i 1 9 9 5 n a o n

I d i h o l s th e d i n cti n n a d sti o o f b e i g th e se co n d n l rg e st m a rke t a fo r th e co m p a n y g l b a l y o l

HISTORY OF NOKIA
Nokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices.

Its the leading manufacturer of mobile devices.

Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more.

It also provides the services for network operators.

Company recorded revenues of 41,121 Million in 2007 about 20.3 % increase from 2006.

NOKIA STRATEGY
Expand Mobile Voice

Drive Consumer Multimedia

Bring Extended Mobility to Enterprise

WHY NOKIA IS ON TOP?


Bold Strategic Intent Innovation Through Value Chain Flat Organization Global R & D Networks Customer Focus

NOKIA IN INDIA
Nokia started its operations in India in 1995. Nokia merged with Siemens including

handsets and network infrastructure. In 2004, it was chosen for the most respected consumer durables company by Business world. In 2005, Nokia was recognized as the Brand of The Year by the CII for being most preferred by the customers.

First mobile phone call

Saare Jahaan Se Acchha, first Indian ringtone 1998 First Made for India phone, Nokia 1100 2003

First phone with Hindi menu (Nokia 3210) 2000 Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones 2004

1995 First Camera phone (Nokia 7650) 2002 Local UI in additional local language 2005

Nokia manufacturing plant in Chennai 2007 2006

First vernacular news portal

Strategy

Winning Rural market


Started rural van project, 2 years back Showcase solutions, use of mobile technology Nine regional language support Nokia life tools - Agriculture, Education Tie ups with various organizations * MSAMB * Reuters market light * Madison research * Various NGOs

COMPETITORS OF NOKIA

Great quality music -Walkman series Superb Picture quality -Cyber shot Product lacks innovation

Superior display quality Costly Less durable

Most trusted brand in cellular phone communication High end internal Features.

Market Share
60 50 40 30 20 10 0

N okia

LG

others

Industry Outlook 3 - 5 years In India

Number of high-end mobile phone users will grow five times in the next three years Size of the handset market in India will increase to 150 million in 2010-11 from 130 million last fiscal Size of data service-enabled phones have touched 25 million in three years from five million in 2008-09 Demand for feature-rich handsets selling at a price range of Rs 5,000 to Rs 12,000 will continue to grow

SWOT ANALYSIS
STRENGHTS

The Leader in the Industry A very strong R&D Unit. Strong Financial Backing. Great features of Nokia Handsets. Strong Customers Relation.

WEAKNESS

Heavy in weight ( Most Models ). Expensive than other competitors. Big in Size ( Difficult Handling )

OPPOPTUNITIES

Targeting right customers at right time. Increase their presence in the CDMA market. Entering in the 3G market. Can increase their Growth rate by reducing their profit ratio. Tax Reduction

THREATS

Strong Competition. Saturation in Current Market Challenges of Continuous Technological Development.

CONCLUSION
It is providing huge variety of services to all

class of people. Nokia is the most preferred brand among all the companies because of: Wide Range of mobile handsets Price that suits to all category of people Customer satisfaction After sale service Market position Features

k n a Th u o Y