MKT 202 Section: 6 Faculty: Frm

Group Presentation
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We are: Marib Alam Tasnim Faruque Nabila Sharmin Mehzabin Mou Farhat Nahar Rubaiya Razzaque Tahsin Rahman
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marriage/marij/
(noun) The formal union of a man and a woman, typically recognized by law, by which they become husband and wife.

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But
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Company overview
A girl dreams for her prince charming, and a boy wishes for his dream girl. People spend their half of life thinking about the perfect match for their loved ones. They go here and there, talk to lots of people but at the end of the day all they get is the headache. Now we want to let them know that we are here to take the headache, and find the perfect match for their loving ones. So, we have started our own company in 2012.

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Company Goals & Objectives

Goals: To make it the most trusted matrimonial service for any Bangladeshi even if he is living in some other country, but planning to marry someone living in Bangladesh.
Objectives: To find the perfect match for our clients keeping in mind their every minute details given to us. To fabricate the dream wedding for our respected clients. To respect and protect client privacy.

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Target Market
Geographic: People living in metros(Dhaka,Chittagong) Non Resident Bangladeshi Demographic Higher middle class and higher class. All religions Behavioral: Marriage, re-marriage. Psycho-graphic: Traditional culture of arranged marriages. Bangla speaking
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Positioning & Differentiation Strategy

As there are already many matrimony services available The Fabricators services will follow the More For The Same strategy to gain competitive advantage. At the end of the day well find the perfect matches but we will add more to this through facilities like Assigning individual agents to each clients Providing free photo shoot Verifying the credibility of each profile Facebook integration

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Marketing Mix 4P's

Products: Online matrimonial services. Counseling with our own psychologist. To assist in the pre and post wedding arrangements.

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Marketing Mix 4P's

Place

Website Company Office

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Marketing Mix 4P's

Place Company office in Dhaka and metros Company Website

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Marketing Mix 4P's Price

Packages Time Personal agent Free photo shoot Prices

Starter

12 months

Junior agents

No

BDT 10,000

Standard

6 months

Senior agents

Yes

BDT 15,000

Royal

3 months

Senior executives

Yes

BDT 20,000

The NRB clients will be charged accordingly in their currencies. Secured online payment along with cash, cheque transactions

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Marketing Mix 4P's

Promotion: TVC Google Rank Facebook page Print Ad (billboard, newspaper) FM radio

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SWOT Analysis
Weakness: 1. Duos Strategy: Easy to copy. 2. Low marriage success compared to member scale. SWOT Analysis

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Competitors

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