About company: Hewlett- Packard is trying to rev up its image with the public and its employees with

an ad campaign with the tagline Lets do amazing It was founded in 1939. The companys first product, built in a Palo Alto Garage, was an audio oscillator an electronic test instruments used by sound engineers. One of the HPs first was walt Disney studios, which purchased 8 oscillators to develop and test an innovative sound system for the movie Fantasia. HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challanges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple and valuable and trusted experiences with technology continuously improving the way our customers live and work. Link for the advertisement: http://www.youtube.com/watch?v=fg3IJwid8v0 Marketing strategy for HP :

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In 2003 Hewlett Packard introduced another first in pay-per-use utility pricing by offering automated technology that can measure the percent utilization of each central processing unit (CPU) on HP Superdome servers, thereby offering significant advantages to customers during slow periods so they do not pay for processing they do not utilize.

Hewlett seeks to design products with features and esthetics aimed specifically at consumers. It will first estimate how much consumers will pay, then design products to sell at that price. Place Hewlett Packard company headquarters are located at 3000 Hanover Street Palo Alto California. HP has subsidiaries located in Miami, Ontario, Geneva, Tokyo, Houston, Singapore, Victoria and Rivonia. Hewlett Packard operates a worldwide program for independent software vendors, developers and system integrators called the Developer & Solution Partner Program (DSPP). The HP website provides a partner locator service sorted by small and business, home and home office, large business enterprises, as well as type of product needed. Promotion HP launched a branding initiative called, One Voice, to better integrate its vast line of consumer electronics and computer hardware products. HP uses many vehicles to tout its business solutions products and services, including a website with videos and navigation by sorted by business application. Key Hewlett Packard employees host blogs covering topics such as networking, servers, enterprises software and storage. Hewlett Packard employs a Trade-in Program whereby a customer can get a free quote on an old product and trade it in on eligible products. HP is promoting an instant $300 savings on its ISS Proliant AMD Servers. Hewlett Packard is offering limited time 0% financing on qualifying products and services. People Hewlett Packard has approximately 321,000 employees. Mark V. Hurd is the chairman, president and chief executive officer. Hewlett Packard hired Davis Shirk in 2010 to run its worldwide marketing for its business enterprise unit. HP founders based their corporate culture on the integration and reinforcement of critical opposites, known as the Hewlett-Packard Way - creating an environment that celebrates individualism, but at the same time one that is also wholly supportive of teamwork. Hewlett Packard provides a career development website to help guide its upwardly mobile employees. HP partners with other organizations such as InRoads and GEM to expand minority employee representation. Hewlett Packard provides chat, phone and email customer service options. Pysicial Evidence HPs One Voice project has a goal of developing a fresh design to its packaging while staying on brand across thousands of product lines and dozens of packaging types. Hewlett Packard boasts on of the most thorough company websites online with a wealth of content ranging from an overview of products to philosophy and customer support.

Since 1989 HP has worked to develop environmentally responsible packaging, recently the company teamed with the UC Santa Barbara Bren School of Environmental Science and Management and IoPP to create an up-to-date guideline for the electronics industry. Process In 1997, Hewlett Packard employed the Hoshinprocess in developing its strategic plan. The Hoshin process is a systematic planning methodology for defining long-range key entity objectives without losing sight of day to day business measures. In 2002 HP divulged the supportive planning behind its planned merger with Compac including its goal of achieving a leadership position in every major segment of the information technology industry. Hewlett Packard has utilized Design for Supply Chain (DfSC) system, which is a systematic, repeatable process which allows HP to consider the impact of decisions: on supply chain partners, including suppliers, manufacturing and logistics service providers. One of CEO Mark Hurd's first acts as CEO, in flush times, was to cut 15,200 jobs (10% of the workforce), he has encouraged remaining employees to stress operational efficiency. Key pillars of the HP strategy include achieving meaningful innovation with speed and agility.