Model Question Bank for VIVA VOCE

Excuse me Say Good Morning Show the dignified body language If they will ask about yourself details Tell your name, Father Name, Family background And your career objective and Marks in MBA (in percentage) Full Title of the Project

Tips
Looks with pleasing Manner Give the answer continuously if forgot answer never break and flow the answer Good Executive Look Good dress code Uniform with in shirt Shoes, IDENTITY Cord Neat hear cut and ( shaving for gents) 1. Who is an Entrepreneur ?
Entrepreneur is an Economic agent to unites all the means of production

2. What is Entrepreneurship
"Entrepreneurship involves bringing about change to achieve some benefit. This benefit may be financial but it also involves the satisfaction of knowing you have changed something for the better.

3. What is the different between the Entrepreneur and Manager

An entrepreneur is a person who is motivated to satisfy a high need for achievement in innovative and creative activities. He is a great motivator to start his new business and manage it successively. He is the investor and takes risk in the enterprise. He perceives and exploits opportunity and works for his satisfaction to get positive results, whereas a manager (Professional Manager) takes care of the general functions of running an organisation such as strategic planning, operation planning, organising the resources, staffing, coordination, motivation and controlling work of the organisation.

4. What is Innovation
Innovation is the specific instrument of entrepreneurship... the act that endows resources with a new capacity to create wealth. - Peter Drucker

5. Role of Women Entrepreneur

1. In line with the improvement of womens education, women are no longer the minority in fields that were dominated by men in the past. 2. The field of information technology creates many opportunities for the development of womens talents in this specific field. 3. The increase in the number of women who lead their own business, especially /the ones in small and medium scale enterprises. 4. Womens leadership is able to gain high loyalty due to the fact that they are the ones that are able to conduct clean, ethical, transparent and honest management.

6. Who is Social Entrepreneur Social entrepreneurs are individuals with innovative solutions to societys most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. 7. What is CSR
While there is no universal definition of corporate social responsibility, it generally refers to transparent business practices that are based on ethical values, compliance with legal requirements, and respect for people, communities, and the environment. Thus, beyond making profits, companies are responsible for the totality of their impact on people and the planet.

8. Tell about successful men and women Entrepreneurs in India and World India women enterprenuers:
1.Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd. 2.Ekta Kapoor, creative head of Balaji Telefilms 3. Neelam Dhawan, Managing Director, Microsoft India 4.Preetha Reddy, Managing Director of Apollo Hospitals 5. Simone Tata, has been instrumental in changing a small subsidary of Tata Oil Mills

Men enterprenuers: 1. Ratan Naval Tata--Ratan Naval Tata is the Chairman of the Tata Group. 2. Azim H. Premji-- He is the chairman of Western Indian Vegetable Products 3. Sunnil Mital--Sunnil Mital is the name behind Bharti Airtel 4. Mukesh Ambani-- the owner of Reliance Industries Limited 5. Rahul Bajaj--Chairman of the Bajaj Group

World Women enterprenuers:

1.Cher Wangowner of HTC smart phones 2.Melinda Gates-- charitable organization. 3.Indra nooyipepsi&co Men enterprenuers: 1. William Gates-- Software visionary and chairman of software giant Microsoft 2. Warren Buffetowner of Berkshire Hathaway company 3. Lawrence Ellison-- His company, Oracle, a major enterprise software company 8. What is Finance Management
According to Prof. Bradley, "Financial management is the area of business management, devoted to a judicious use of capital and a careful selection of sources of capital, in order to enable a spending unit to move in the direction of reaching its goals."

9. What are the functions of Finance Management

The finance functions can be divided into three broad categories: (1) investment decision (2) financing decision and (3) dividend decision.

11.What are approaches of Finance Management

1. Traditional Concept 1. Arrangement of funds from financial institutions. 2. Arrangement of funds through financial instruments. 3. Looking after the legal and according relationship traditional scholars are of the view that the quantum and pattern of finance between a corporation and its sources of funds. 2. Modern concept Technological improvements, widened marketing operations, development of a strong corporate structure, keen and healthy business competition all made it imperative for the management to make optimum use of available financial resources for continued survival of the firm.
12. What is the Importance of Finance Management
1. 2. 3. 4. 5. It brings economic growth and development through investments , financing, dividend and risk management decision which help companies to undertake better projects. When there is good growth and development of the economy it will ultimately improve the standard of living of all people. Improved standard of living will lead to good health and financial stress will reduce considerably. It enables the individual to take better financial decision which will reduce poverty, reduce debts and increase savings and investments. Better financial ability will lead to profitability which will create new jobs and in turn lead to more development , expansion and will promote efficiency.

13. What are the objectives of Finance Management

The objectives or goals or financial management are- (a) Profit maximization, (b) Return maximization, and (c) Wealth maximization.

14. Role of Finance Management - to evaluate the effort, from the financial point of view, of all the actions that are about to be made in a given administration period; - to provide, at the right moment, in the structure and the quality conditions claimed by necessities, the capital, at the lowest possible cost; - to follow how the capital is used; - to influence the decision factors in each performance centre in order to insure an efficient usage of all funds attracted in the circuit; - to insure and maintain the financial balance according to the companys needs; - to try to obtain the anticipated financial result and to distribute it on destinations. 15.What are the objectives of the study

16. What is your Methodology 17. Explain the difference between primary and secondary data
primary data is data which has been collected by yourself, which is more reliable and up to date. secondary data has been collected from a secondary source (Other people, business etc.) so it may not be valid or up to date

18. What are the limitations of the Study 19. What is the need for the study 20. Title Related questions ( Project Topic ) 21. What are the findings of the study 22. What are the Suggestions of the Study Marketing 23. Marketing Mix
The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion.

24. Difference between Market and Marketing

Market is a collection of buyers and sellers. It is also thought to be a set of individuals or institutions that have similar needs that can be met by a particular product. Marketing is an organisational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

25. Difference between Marketing and Selling

In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between them for a successful marketing manager. Selling has a product focus and mostly producer driven. SELLING 1 Emphasis is on the product 2 Company Manufactures the product first 3 Management is sales volume oriented 4 Planning is short-run-oriented in terms of todays products and markets 5 Stresses needs of seller Marketing consists of all those activities that are associated with product planning,pricing, promoting and distributing the product or service. 1 Emphasis on consumer needs wants 2 Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants 3 Management is profit oriented 4 Planning is long-run-oriented in todays products and terms of new products, tomorrows markets and future growth 5 Stresses needs and wants of buyers

26. SIP (systematic investment plan)

SIP is a way of investing regularly in mutual fund schemes. Through this, you can invest a fixed amount (as low as Rs 100 and in multiples thereafter) monthly or quarterly for a pre-determined period in a fund. Units are allotted to you at the net asset value existing on the day of investment

27. USP(Unique Selling Proposition)

Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

28. Product Mix

PRODUCT MIX involves planning and developing the right type of product that will satisfy fully the needs of customers. A product has several dimensions. These dimensions are collectively called product mix. Product mix for example may consist of size and weight of the product, volume of output, product quality, product design, product range, brand name, package, product testing, warranties and after sales services and the like

29. Marketing Guru Philip Kotler: World-Renowned Marketing Guru

''Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer's watchwords are quality, service, and value,'' Philip Kotler says.

30. PLC
The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline). In theory it's the same for a product. After a period of development it is introduced or launched into the market; it gains more and more customers as it grows; eventually the market stabilises and the product becomes mature; then after a period of time the product is overtaken by development and the introduction of superior competitors, it goes into decline and is eventually with drawn.

31. Brand Mark and Trade Mark

the diffeence between a brand and a trademark is a brand is words and a trademark is a symbol or picture Example Brand American eagle Trademark the eagle

or BRAND refers to names, logos and slogans. for example COKE, NIKE, CALVIN KLEIN

it is what makes a product or service different from its competitiors TRADEMARK is something you can do to brands. If you trademark a brand, then you own the "intellectual property" of that brand and you are the only person allowed to use that Brand name, slogan etc. If others want to use that brand, they must ask your permission or pay some money. 32. Pricing Strategy
Premium Pricing
Penetration Pricing

Economy Pricing
Price Skimming Psychological Pricing Product Line Pricing

Optional Product Pricing Captive Product Pricing

Product Bundle Pricing

Promotional Pricing

Geographical Pricing
Value Pricing

33. Advertising Advertisement

Advertising will be the funding and implementation of placing the advertising in various medias. The advertisement will be the end product that is viewed through these medias. In other words advertising is one of the vehicles for the advertisement.

34. Communication Mix

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.

35. Green Marketing

Green marketing definitions can be a little confusing, since green marketing can refer to anything from greening product development to the actual advertising campaign itself. Going by alternative names such as sustainable marketing, environmental marketing, green advertising, eco marketing, organic marketing, all of which point to similar concepts though perhaps in a more specific fashion, green marketing is essentially a way to brand your marketing message in order to capture more of the market by appealing to peoples desire to choose products and services that are better for the environment.

36. Wireless Marketing

DEFINITION: Wireless marketing offers direct, personalized, location-based ads and campaigns

37. Ambush Marketing

A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship. For example, a business affiliates itself with a particular athlete or sports team rather than paying to become an official Olympics sponsor. Successful ambush marketing diminishes the value of an official sponsorship. Also calledparasitic marketing

38. Viral Marketing

Definition
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Information
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.

39. Killer Competition A content marketing program is one the best ways to attract new customers and nourish your current customers and their needs. A new content project will be as successful as your content strategy. This is when you start developing content that expands off the larger idea that enhances your brand story and engages your audiences interest. My focus is not on the standard about us and contact billing content pages, but more so focused on branding and developing your story within your markets. Knowing where to begin is the challenge everyone faces when thinking about a content project. The best-case scenario is to know what your competition is doing in the race for search rankings.

40. What is HRM and difference between HR & Personnel Management 41. Objectives of HRM 42. Recruitment and Selection which comes first and sources of recruitment 43. Modern Techniques of Recruitment 44. Selection Techniques 45. Types of Interviews 46. Methods of Performance Appraisal 47. What is Employee Welfare 48. What are the Statutory and non Statutory provisions 49. What is compensation 50. Difference between Wage and Salary 51. What is Selection process 52. What is difference between EQ & IQ 53. Explain the function of HRM 54. What is JOB analysis 55. Explain the Training Methods 56. Methods of Wage payments Subjects of Ist Sem to IVth Sem Any 4 Author of each Subjects : Management Ist semester
Perspectives of Management Accounting for Management Business Environment Managerial Economics Managerial Communication Skills Organisational Behaviour
Quantitative Techniques for Management

IInd semester
Marketing Management Financial Management Human Resource Management Operations Management Corporate Legal Framework Computer Applications in Management Research Methodology for Management

IIIrd semester
Business Policy & Strategic Management Operations Research International Business Financial Markets & Servics Security Analysis & Portfolio Management Consumer Behaviour & Customer Relationship Management Sales & Distribution Management

IVth semester
ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT SERVICES MARKETING (MM)
FINANCIAL DERIVATIVES ADVERTISING AND BRAND MANAGEMENT (MM) STRATEGIC FINANCIAL MANAGEMENT (FM) GLOBAL MARKETING (MM) INTERNATIONAL FINANCIAL MANAGEMENT (FM)

57. 14 principles of Management Division of Work. Specialization allows the individual to build up experience, and to continuously improve his skills. Thereby he can be more productive. Authority. The right to issue commands, along with which must go the balanced responsibility for its function. Discipline. Employees must obey, but this is two-sided: employees will only obey orders if management play their part by providing good leadership. Unity of Command. Each worker should have only one boss with no other conflicting lines of command. Unity of Direction. People engaged in the same kind of activities must have the same objectives in a single plan. This is essential to ensure unity and coordination in the enterprise.

Unity of command does not exist without unity of direction but does not necessarily flows from it. Subordination of individual interest (to the general interest). Management must see that the goals of the firms are always paramount. Remuneration. Payment is an important motivator although by analyzing a number of possibilities, Fayol points out that there is no such thing as a perfect system. Centralization (or Decentralization). This is a matter of degree depending on the condition of the business and the quality of its personnel. Scalar chain (Line of Authority). A hierarchy is necessary for unity of direction. But lateral communication is also fundamental, as long as superiors know that such communication is taking place. Scalar chain refers to the number of levels in the hierarchy from the ultimate authority to the lowest level in the organization. It should not be over-stretched and consist of too-many levels. Order. Both material order and social order are necessary. The former minimizes lost time and useless handling of materials. The latter is achieved through organization and selection. Equity. In running a business a combination of kindliness and justice is needed. Treating employees well is important to achieve equity. Stability of Tenure of Personnel. Employees work better if job security and career progress are assured to them. An insecure tenure and a high rate of employee turnover will affect the organization adversely. Initiative. Allowing all personnel to show their initiative in some way is a source of strength for the organization. Even though it may well involve a sacrifice of personal vanity on the part of many managers. Esprit de Corps. Management must foster the morale of its employees. He further suggests that: real talent is needed to coordinate effort, encourage keenness, use each persons abilities, and reward each ones merit without arousing possible jealousies and disturbing harmonious relations. 58. Management Definitions
1.Mary Parker Follet, "management is the art of getting things done through others" 2.Henry Fayol' "to manage is to forecast and to plan,organize,to command,to co-ordinate and to control" 3.Louis allen, "management is what a manager does" 4.American Marketing Association, "management is guiding human and physical resources into dynamic organizational units which attain their objectives to the satisfaction of those served within a high degree of moral and sense of attainment on the part of those rendering services" 5.Michael Nolty-CPA, "management is the process of getting activities completed efficiently with and through other people"

59. Managerial functions

Planning: Planning refers to anticipate the opportunity, problems and conditions and choosing from among the alternative future courses of action. The planning process generally includes the following activities. Organizing function: The organizing function of management is the process of defining and grouping of activities and creating authority relationship among them. Staffing: Planning the organization with suitable personnel constitutes the staffing function. It involves selection, training and development, compensation, and appraisal of subordinates by the manager. Manpower planning and manpower management looks after these activities and try to ensure suitable methods of remuneration and performance appraisal of the employees Directing Function: involves managing people and the work through the means of motivation, proper leadership, effective communication and coordination. Controlling Function: enables management to ensure that achievement is in accordance with the established plans.

60. Planning objectives

Planning: Planning refers to anticipate the opportunity, problems and conditions and choosing from among the alternative future courses of action. The planning process generally includes the following activities. 1. Forecasting is looking ahead to anticipate the opportunity, problems and conditions in a future period of time. 2. Establishing objectives means setting the end results to be accomplished by directing organizational efforts. 3. Programming is establishing sequence and priority of actions to be followed in the attainment of the objectives. 4. Scheduling is deciding on time sequence for program steps. 5. Budgeting is allocation of resources to minimize costs. 6. Establishing procedures means developing and applying standardized methods of performing a specific work. 7. Developing policies involve establishment and interpretation of standing decisions that apply to repetitive questions and problems of significance to be organization as a whole.

61. Decision making objectives

1. Discuss ways to make decisions 2. Discuss how do decide which methods would be best depending on the decision to be made

62. Role of Managers

Management is situational and complex; it is mentoring opportunity which happens individual by individual. If I were to reduce it to its essence, I would boil management down to four things. 1. People: Managers concentrate on strengths and make weaknesses irrelevant.

2. Place: Managers create great workplaces where people thrive.

3. Mission: Managers get the work to make perfect sense.

4. Vision: Managers expect and promote the exceptional.

63. Types of Management

These are the categories of employees based on responsibilities they handle rather than types of management. In my organization:1 Upper management consists Directors VP, AVP, Sr. Managers, and Managers 2. Middle management consists Asst. Managers, Sr. Executives and Executives 3. Lower management consists Sr. Officers and officers

64. Types of Business

federal tax purposes there are only 6 forms of business organizations:

Sole Proprietor (1040 Schedule C), Corporation (1120), Partnership (1065), S-Corporation (1120S), Trust (1041), and

65. Who is the Management Guru

Economist & management guru Professor Arindam Chaudhuri is an eminent author, an authoritative speaker & a transformational leader.

66. What is business risk

The possibility that a company will have lower than anticipated profits, or that it will experience a loss rather than a profit. Business risk is influenced by numerous factors, including sales volume, per-unit price, input costs, competition, overall economic climate and government regulations.

67. Why the risk is involves business

Running any business is not an easy task as it involves so many different kinds of risk. Few of the potential risks can hamper running of the business to a great extent while others can totally destroy your business. In spite of risks being an inherent part of the business you can prepare against impact of these risks.

Different categories of risks present in business

Physical Risks Location Risks Human Risks Technology Risks

68. Define the commerce

COMMERCE : COMMERCE Commerce refers to all those activities which help directly or indirectly in the distribution of goods to the ultimate consumer. Functions of commerce : Functions of commerce 1.Removes Personal Hindrance 2.Removes Place Hindrance 3.Removes Time Hindrance 4.Removes Finance Hindrance 4.Removes Risk Hindrance 5.Removes Knowledge Hindrance

69. Accounting definition

Definition of 'Accounting'
To provide a record such as funds paid or received for a person or business. Accounting summarizes and submits this information in reports and statements. The reports are intended both for the firm itself and for outside parties.

70. Process of accounting

1 - Identify that a financial transaction or event has occurred. 2 - Prepare the source documents for the transaction. (i.e.receipts, invoices and checks)

3 - Analyze and classify the transaction. Determine; (i) the transaction amount in monetary terms; (ii) the ledger accounts that are
affected by the transaction; (iii) the account(s) to be debited and the account(s) to be credited.

4 - Record the transaction details into the appropriatejournal. 5 - Post the details from the journals to the general ledgerwhere all the accounts are kept. 6 - Prepare a trail balance. 7 - Calculate and make adjusting entries in the journals. 8 - Prepare an adjusted trial balance. 9 - Prepare the Financial Statements. The two main financial statements created are (i) theStatement of Financial
Performance (Income Statement) and (ii) the Statement of Financial Position (Balance Sheet)

10 - Close the temporary accounts and transfer the balances to Owners Equity. 11 - Prepare the after-closing trial balance. 12 - Reverse the accrued journal entries
71. What is meant by Financial statement analysis
Financial statement analysis is defined as the process of identifying financial strengths and weaknesses of the firm by properly establishing relationship between the items of the balance sheet and the profit and loss account.

Tools and Techniques of Financial Statement Analysis:

Following are the most important tools and techniques of financial statement analysis:

1. 2.

Horizontal and Vertical Analysis Ratios Analysis

72. Types of Financial statement

The Three Types of Financial Statements

Income Statement, Balance Sheet and Statement of Cash Flows

73. Forms and Contents of balance sheet

Most of the contents of a business's balance sheet are classified under one of three categories: assets, liabilities, and owner equity. Balance sheets are typically presented in two different forms. In the report form, asset accounts are listed first, with the liability and owners' equity accounts listed in sequential order directly below the assets. In the account form, the balance sheet is organized in a horizontal manner, with the asset accounts listed on the left side and the liabilities and owners' equity accounts listed on the right side. The term "balance sheet" originates from this latter form, for when the left and right sides have been completed, they should have equal dollar amountsin other words, they must balance.

74. Forms Contents of Income Statement

The modern name for a profit and loss statement or P & L is an income statement. For tax purposes, it still is intended to just reflect whether a business gained money, lost money, or stayed the same. These forms are generated on a periodic basis. Most of the time they are produced monthly, quarterly, and annually. Income statements are generally divided into four pieces. The first piece encountered at the top is the balance forward from the previous period. This represents the money that the company had to begin business at the start of the current period. In the second part of the statement is the income part of the income statement. All revenue sources will be listed here as well as any negative revenues. The third part of the income statement will contain the expenses for the period. This portion of the report will include such diverse items as payroll, interest payments, utilities, and insurance costs. The final piece of the income statement is the profit or loss information. Depending on the complexity of the company business and the income statement, this may require several lines.

75. Types of Financial Analysis

Ratios Analysis Ratios analysis usually expressed in percentage or times These ratios can be calculated from any pair of items, such as debt to equity ratio, return on ivestment, retur on assets, or any financial items used, as long as these items are logical and meet the accounting principles. Therefore, there is no standard list of ratios. However, as a mutual agreement, the analysts should apply the commonly used ratios. Ratios analysis are grouped as follow:

1. 2. 3. 4.

Liquidity ratios: measure the companys ability to meet its current liabilities and the efficiency of current assets used. Leverage or borrowing capacity: measure the safety of the long-term funds. Profitability ratios: measure the companys ability to earn income using the assets and equity utilized. Cash flow ratios to measure the liquidity, leverage, and profitability. Vertical and Horizontal Analysis Vertical and horizontal anaylisis, or known as common size analysis use comparison between one or more items to be analyzed within a companys financial statement. The comparison can be in percentages or absolute amount.

Comparisons This analysis may compare the items of the financial statements in the same company, same companys industrial sector, same time period (trendline), and even same country to see the big picture.

76. Methods of financial Analysis 1.Comparative Financial Statements. 2.Co mmon si ze S t ate men ts 3.Trend Analysis 4.Fu n d s Fl ow state men ts 5.Cash Flow Statement

5.

77. What is procedure for preparing funds flow statement 78. Difference between funds flow statement and cash flow statement 79. Objectives of funds flow and cash flow statement analysis 80. What is meaning of ratio 81. What is the Classification of ratios 82. Major ratios with formulas 83. Components of current ratios 84. Main objectives of ratio analysis 85. How to calculate contribution 86. What is variable cost 87. What is fixed cost 88. What is BEP with formula 89. What is P/ V Ratio with formula 90. What is Marginal Cost 91. What is profit 92. State the meaning of budget 93. State the terms budget, budgeting and budgetary control 94. What are the budgets and their classification 95. Explain the concepts of zero based budgeting 96. What is book value, Market value, Economic value 97. What is Investment 98. What is capital 99. Define the cost of capital 100. State the weighted average cost of capital 101. Define the terms of capitalization, capital structure and financial structure 102. What are the forms of capital structure 103. Which is optimal Capital structure 104. The Tradeoff between 105. What are the important theories of capital structure 106. State the total market value of firm 107. Explain the Principals of capital structure 108. State the meaning of leverage 109. Types of leverage 110. Degree of financial leverage refers to 111. What is meant by working capital 112.State the concepts of working capital 113. Kinds of working capital 114. Objective of capital budgeting

115. Methods of capital budgeting and its formulas 116. What is Inventory 117. What is dividend 118. State the Mutual funds 119. Classification of mutual funds 120. Meaning of portfolio 121. Objective of portfolio management 122. Net asset value method with formula 123. Define capital and money market 124. Define the term DERIVATIVE 125. Types of derivatives 126. BSE sensex and NSE nifty 127. Regimes of international finance management 128. Balance of payments 129. What is meant by ADR & GDR. 130. NSDL & CSDL.