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Press Release

BrandTailors receives international acclaim for both iriac Holdings and Naturlich re-branding programs
Bucharest - April 24th, 2012

Beatrice Dani Managing Partner

BrandTailors strategic brand consulting and design firm was awarded two Gold and one Bronze trophies at the 2012 Transform Awards and received the Merit distinction at REBRAND 100 Global Awards 2012, for both iriac Holdings and Naturlich re-branding programs.

Being already globally reputed for its product branding expertise, in 2012 BrandTailors gains international acclaim for the excellence of two corporate branding programs. The Naturlich and iriac Holdings programs were rewarded two Gold and one Bronze trophies at the 2012 Transform Awards and also won the Merit distinction at REBRAND 100 Global Awards, early this year. Both competitions certify the value of the most successful brand repositioning and transformation programs in the global branding industry.

iriac Holdings is the most valuable local group of companies that has ever gone through a rebranding program sided by a Romanian brand consultancy. We approached the project with a professional solemnity that was well worth the trust we were invested with by, probably, the greatest entrepreneur Romania has ever seen nowadays, Mr. Ion iriac. I was sure that the two year long effort made by BrandTailors team, who won this project following a pitching process, would be appraised and rewarded by the Transform Awards jury.

At the 2012 Transform Awards, the re-branding program developed for iriac Holdings won a Gold trophy for Best Rebrand by Region: Eastern Europe and one Bronze trophy for Best Brand Consolidation. The Naturlich branding program received the Gold trophy for Best Creative Strategy at the 2012 Transform Awards, but it was also the proud recipient of a Merit distinction at REBRAND 100 Global Awards 2012, being featured in the same category as 32 other important projects developed by world renowned branding companies such as Landor Associates, Metadesign and Lippincott.

Beatrice Dani Managing Partner

The 2B retail stores transformation into what is now Naturlich deserved to win the Gold trophy for Best Creative Strategy at Transform Awards this year. Beginning with the brand name and
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moving on to the brand rhetorics and visual language, the project breathes a high level of creativity thats nowhere to be found on the Romanian branding market. I am thrilled that the project was awarded at the REBRAND 100 Awards, prized acknowledgement of the fact that a perfect creative approach brings financial results beyond all expectations. On behalf of my entire team, I am grateful to our client for his courage and ability to break the rules imposed on the category. Beatrice Dani Managing Partner

BrandTailors took part with the iriac Holdings and Naturlich projects in both competitions. 2012 marks BrandTailors first participation at Transform Awards, and the holding of seven REBRAND 100 Global Awards distinctions that the company has won during the last four years. The BrandTailors team members who contributed to the development of Transform Awards and REBRAND 100 Global Awards winning projects are: for Naturlich Anca Tzloanu, Andreea Florea, Beatrice Dani, Ionu Militaru, Mihai Prplea and Ovidiu Pop; for iriac Holdings - Alina Crang, Beatrice Dani, Bianca Dumitracu, Diana Papuc, Ilinca Apetrei, Ionu Militaru, Janos Kurko, Lehel Mako Mor, Mihai Prplea, Monica Dumitriu and Ovidiu Pop.
Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last eight years, whilst we have completed over 100 projects and changed the paradigm for over 50 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Scandia Food, Caroli Foods, Kandia, Azuga Waters, Titan, Interstar Chim, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Peak, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia, Class Living, Ambasador or Igienol and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM, Naturlich, Yammix, Phill, Delicina or Rancho. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early last year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks.. Follow us on Twitter

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