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A2 Media Studies Revision of Case Studies and Theories Fill in the missing boxes below.

. Be ready to feedback your answers to a class discussion at the end. Name of Case Study / form of text The Mods / historical representation News report Production information / who created the text? Dominant ideology covered this in the press. Fictionalised in the film Quadrophenia. Covered in the press of the time extensively. The Sun Newspaper 9th August 2011 Owned by News International (Rupert Murdoch) Theory/theoretical idea used to analyse text Cohens folk devils and moral panics Hebdiges subculture Althusser the mass media represses individuals and reinforces ideology. Althusser. Newspaper a product of News Corporation who reflects the dominant ideological ideas of the ruling classes. Fiske - those without social power are considered newsworthy only when their actions are considered disruptive or deviant. How are young people represented in this text? Represented in conflict with the establishment as deviant and a threat to civilised society Who is the intended target audience for text Members of the dominant ideology. Adults.

Young people are represented as deviant and threatening to the dominant ideology.

Members of the dominant ideology adults.

Newspaper

Name of Case Study / form of text Sky News Broadcast

Production information / who created the text? 9th August 2011

Theory/theoretical idea used to analyse text Galtung and Ruge news values Fiskes clawback position of the anchor and how clawing back the bulletin to the anchor in the studio helps to reinforce the dominant ideological views of the broadcaster Althusser. Film shows violence from viewpoint of victim only no contextual information given around the reasons for the violence and lawlessness. We are encouraged to take the viewpoint of the hero Harry Brown who represents the dominant ruling classes.

How are young people represented in this text? Young people are represented as deviant and threatening to the dominant ideology.

Who is the intended target audience for text Members of the dominant ideology adults.

Sky is owned by News Television news bulletin International (Rupert Murdoch)

Harry Brown Film

Daniel Barber directed created by an adult. 2009

Young people are represented as violent, uncontrollable and as in conflict with the ruling classes. They are also uncontrollable the policy struggle to take control of the streets (a viewpoint that reflects many people in

Members of the dominant ideology adults. Although teenagers feature strongly in this text we are not invited to identify, sympathise or like them.

Adorno: life on screen merges with real life they are becoming indistinguishable. Film is a commodity to entertain the masses. Product is formulaic and repeats ideas found elsewhere in the media. Name of Case Study / form of text The Inbetweeners Production information / who created the text? Directed by Ben Palmer. Screened on E4 Remember that values of channel will be found within the representation E4 channel aimed at young people and C4 quite a diverse groundbreaking channel Created by teenagers. Theory/theoretical idea used to analyse text Fiske: format of TV drama (series) allows for life beyond end of episode for characters (unlike film); plot development; camerawork; relationship with characters invited to relate to them; polysemic reading; viewer less of subject of dominant ideology more in control of process of identification. Buckingham: opportunity to create more truthful representation of self through blogging. Web 2.0

society).

How are young people represented in this text? Represented as quite diverse variety of different viewpoints of behaviours. Beginning to challenge usual representations of young people through characters such as Simon who challenge the DI. Positively and most accurately. Future is very bright for representations of

Who is the intended target audience for text Created by adults for adults who want to remember their youth and for young people themselves.

Television Programme

Blogs and Web 2.0

Created for teenage audiences.

Online Media

gives teens opportunity to challenge common stereotyped representations of their collective group. Gauntlett: web 2.0 era essential to become a prosumer to make society flourish. Helps teenagers to cultivate a sense of self in society and opportunity to connect with other people of same view.

teenagers in the web 2.0 era.