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CHAPTER-VFINDINGS CONCLUSIONS & SUGGESTIONSFINDINGS CONCLUSIONS & SUGGESTIONS The study undertaken has highlighted certain facts. They are1.The important factors that influence the purchase decisions for a softdrink is the taste and flavour.2.Besides the factors mentioned above the other important factors thatInfluence the purchase decisions were found to be advertising andPrice. 3. Sales promotion program taken up by the company is also popular Among the respondents. The product is very much popular for its easy 55

availability 6,2 SUGGESTIONS

Suggestions have been made based on certain factors as highlighted by thestudy.1.Efficient Promotional activities pertaining to consumers are to be taken up.2. Company should improve the quality of packaging.3. Introduction of a new flavour is suggested to make the product promotion more efficient.4. It is suggested that the company should increase the usage of Internet for further Promotional activities. 56

QUESTIONNARESTUDY ON CONSUMER BEHAVIOUR 1 ) Whether you consume soft drinks or not? Yes No2)How often will you consume soft drinks?Daily Once in a week 3)What is your favourite soft drink?Coca-Cola Thums UpTwice in aweek Once in amonth 57

Pepsi 7up Others4)Whether the product price is Affordable or not? Affordable CostlyLaser Can't say5)What is the reasons for preferring the drink?Taste QuenchingthirstStrong GasContentOthers6)What is the role of flavour in the Product promotion?EfficientVery EfficientNeither Efficient Nor Inefficient Inefficient 58

7)What is your opinion on packaging of the product?Very Good GoodNeither Good Nor Bad Bad8)What is the impact on Product Promotion? Very Efficient Efficient Neither Efficient Nor Inefficient Inefficient9)What is the product product availability? With in the reach So far Difficult to get10)What about the media, which shows impact on product promotion? T.V Newspaper HoardingInternet

BIBLIOGRAPHY 1) CONSUMER BEHAVIOUR-Hawkins Best Coney. 2) CONSUMER BEHAVIOUR-Matin Khan.WEBSITESWWW.COCA-COLA

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