DIGITAL AND SOCIAL MEDIA TRAINING

for corporate communications and public affairs

Learn how to maximise the opportunities of online PR and minimise the risks of social media

The comms wunderkind is seriously web savvy, his CV reads like a top ten of all things tech PRWeek Power Book Stuart is a PR professional who understands the digital age. He's an expert in word of mouth marketing. I'd hire him straight away. Tom Watson MP, worlds first government Minister for Digital Engagement

www.stuartbruce.eu

TRAINING FORMAT
All training is personlised to the specific needs of the delegates. This means it can be provided to delegates with different levels of skills and knowledge.

BENEFITS OF OUR TRAINING

Corporate communications focused
These courses have been developed over several years to focus specifically on the needs of corporate communications, public relations and public affairs professionals. They are not just standard social media classes designed to teach you about different social networks, but actually focus on what is relevant to professional public relations practitioners.

Theory and practical workshops

We never use talk and chalk teaching and every course includes practical workshops and exercises to develop online communications strategic thinking and practical skills. The courses are designed to be active, stimulating, inspiring and above all practical so you leave having learnt enough to make a real difference to how you do your job.

Global
The internet, social media and social networks are inherently global and require an understanding of how it works at an international, regional and local level. Stuart Bruce shares his experience and expertise in developing and delivering global and local country strategies around the world for many of the worlds leading companies and organisations.

One day or a package

Each course can be completed in one day or we can provide a combination of one day courses and individual modules into a package of one to five days. Courses can be delivered anywhere in the world, either on your premises or at executive training facilities in central London or most countries and cities convenient for you.

Focus
We create custom content and scenarios based around your business and sector, combined with best practice that can be transferred from competitors, peers and other industry sectors.

Access to course materials

Every delegate receives access to all of the course materials via a secure online system.

Mentoring
Unlike standard training courses we can provide an on-going personal mentoring service by phone, email and face-to-face to ensure that new skills are used and improved, rather than forgotten.

Private or open courses

Training can be delivered either as private courses with just delegates from your company or as an open course with delegates from more than one company. To ensure that every delegate receives personal attention courses we restrict the number of delegates on each course. Private courses can be delivered at dates and times to suit your delegates. Open courses are scheduled to run occasionally throughout the year.

Confidential
In our private training sessions you can share sensitive company information in complete privacy, ensuring that the training is focused on the issues that matter to you most.

Integration
Custom training can be integrated into your existing corporate communication processes to ensure it fits within your corporate communications strategy.

Cost-effective
Customised training courses are tailored around your needs and can be run for multiple members of your team so you dont need to invest in lots of separate courses to cover all the skills you need.

Location
Save time and money on travel as we can provide training at a place of your choice anywhere in the world.

Stuart is a great instructor and shared all of his practical experience. This was one of the best courses Ive had. Human Resources Development Fund of the Kingdom of Saudi Arabia

It was a very fun and informative course. I learned a lot from it and cant wait to implement it in my work. Kuwait National Petroleum Company

It's fabulous getting Stuart to do this as his knowledge and experience shine through. His session got 4 out of 5 for relevance. He is also very engaging. Andrew Thomas, Publisher, Communicate Magazine Passionate, innovative, responsive. Simone Bresi-Ando, Global Corporate Communications Manager Sony Ericsson

DIGITAL AND SOCIAL MEDIA TRAINING FOR COMMUNICATORS CORE COMPETENCIES

Online PR driving licence
Comprehensive communications competencies course covering all the fundamental digital PR skills that a modern public relations practitioner needs. Covers all of the main social media and social networks including Facebook, Twitter, Google+, LinkedIn and YouTube as well as blogs, podcasting, photo sharing, social sharing and bookmarking and live video streaming. It also looks at the basics of modern media relations including pitching online media and blogs, social media news releases and social media newsrooms.

MASTER CLASSES
Modern media relations
Learn how to use internet search to track and set the news agenda, develop and maintain media contacts via social media, pitch journalists and bloggers via social networks, create and use social media news releases and social media newsrooms.

Executive visibility and thought leadership

Learn how senior c-suite executives and directors can optimise their social media profiles and activity to improve their visibility, reputation and thought leadership. Learn which social networks to use, how to build contacts, which tasks can be delegated (and which cant!), the best tone of voice to use and how to make the most effective use of valuable time.

Online communications strategy

Learn how to integrate online PR and social media into your corporate communications strategy including: how to set objectives; identify audiences, influencers and stakeholders; select and use the most appropriate social media tools and platforms; develop messages in the right tone and style; how to assign resources; how to develop strategies for multiple countries and brands; how to measure, evaluate and report success.

Online crisis communications

Discover how you can potentially prevent an issue becoming an online crisis. Learn how to prepare and develop online crisis communications plans; set-up real-time monitoring and early warning systems; track activists, campaigners and NGOs; how to set-up online crisis communications hubs; how to do search engine optimisation in a crisis; how to develop real-time messaging and response systems.

Online communications management

If youve already mastered the fundamentals of online PR and social media this course covers the day-to-day business of managing it for your organisation. It looks at the toolsboth free and paid forand helps you to choose the best ones for you. It also looks at the best online tactics you can use to ensure that your online communications strategy is successful. Learn how to build and engage communities, create buzz and ensure your tactics contribute to achieving your business objectives.

Digital public affairs

Learn how social media and online PR can be used as an essential part of your public affairs strategy. Learn how to identify, monitor and improve relations with online influencersand how to engage with powerful traditional influencers online. Discover how to use search to drive policy makers and stakeholders to you. Learn how to create compelling, persuasive content that people will want to share.

Stuarts evident wealth of traditional PR experience meant that he made social media relevant to me as a corporate communicator. Previously, Ive been disappointed as speakers had been too techy or marketing focused. Frontex, European Union border force Warsaw, Poland

Thank you so much for your hard work on the campaign. Your media and comms was brilliant. Ive never been so well Twittered. Rt Hon Alan Johnson MP former senior UK government cabinet minister Home Secretary

ABOUT YOUR TRAINER

Stuart Bruce is an award-winning international communications consultant specialising in digital corporate communications, online public relations, digital public affairs and social media. He has extensive global public relations experience in the UK, European Union, Eastern Europe, Middle East and USA. He is listed in the PRWeek Power Book of the top 1% of most influential PR people in the UK. Before starting SBA he was founder and managing director of one of the UKs leading specialist online public relations consultancies succeeding in less than four years to grow it into a PRWeek Top 150 Consultancy and Top 40 Digital Consultancy. In 2011 Stuart worked with the United Nations in New York to publish the worlds first international research examining how FT Global 500 companies use social media as part of their CSR strategy. Stuart is a visiting lecturer at Leeds Metropolitan University teaching online public relations to international post-graduate and MBA students. He is a founder member of the Chartered Institute of Public Relations Social Media Council responsible for developing professional best practice and standards.

In 2003 Stuart was one of the worlds first public relations Stuart has also worked at the highest levels in UK politics as bloggers and his A PR Guys Musings blog is still one of the worlds highest ranked PR blogs. He has recently co-authored Director of Communications for two senior UK government two PR business books, both to be published in summer 2012. cabinet ministers.

SELECTED CLIENT EXPERIENCE

Arts Council - UK Association of Business Schools - UK/Global Bahrain Defence Force - Bahrain Bahrain Petroleum Company - Bahrain Bahrain Telecommunications Company - Bahrain British Library - UK/Global Carlsberg - Denmark/UK/Global Cass Business School - UK/Global UK Central Office of Information - UK Chartered Institute of Public Relations - UK UK Department for Education and Employment - UK Diesel - Italy/Global Discovery Channel - UK/Europe First Direct - UK Frontex (European Union border force) - Poland/Europe GlaxoSmithKline - UK/Global Gulf 4 Good - GCC HSBC - UK/Global Human Resources Development Fund - Saudi Arabia Independent Police Complaints Commission - UK King Abdullah University of Science and Technology - Saudi Arabia Kingdom Holding Company - Saudi Arabia/Global Kuwait National Petroleum Company - Kuwait UK Labour Party - UK UK Ministry of Defence - UK Bahrain Ministry of Education - Bahrain National Health Service (NHS) - UK PayPal - UK Samsung - Korea/Global Smith and Nephew - UK/Global Sony Ericsson - UK/Sweden/Global Unilever - UK/Netherlands/Global United Nations - USA/Global VIVA Kuwait - Kuwait World Vision - UK/Global

CONFERENCE SPEAKING
Ad:tech Charted Institute of Marketing Social Media in a Corporate Context, Amsterdam Reputation in Oil, Gas and Mining, London The Economist: In-house Corporate Counsel, London PRWeek: Maximising the full potential of Digital Media Social Media in Business, London Reputation in Financial Services, London Chartered Institute of Public Relations WOMMA UK Word of Mouth Marketing Association

+44 20 3239 1093 | training@stuartbruce.eu | www.stuartbruce.eu