CAITLIN JAN FOLLANSBEE 1773 Yancey Circle North Collierville, TN 38017 Phone: (901) 604-3063 Email: caitlinfollansbee@gmail.

com SUMMARY OF QUALIFICATIONS Completing a degree in Journalism with a concentration in Advertising. Experienced writer and technical editor proficient in MS Office, Adobe Creative Suite, and social media tools. Solid educational background and skilled in creating and writing effective media plans from beginning to completion. Interested in discovering opportunities and improving performance in profit and loss management and sales growth. EDUCATION University of Memphis, Journalism/Advertising August 2007 May 2012 Bachelor of Communication and Fine Arts, Graduation: May 2012 Industry-related classes: Advertising Research/Strategic Advertising Campaigns Studied advertising research, nature of the market, appropriate advertising strategies, message effectiveness and media audiences; Conducted primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. Created a fully-integrated campaign for the 74th National Student Advertising Competition (NSAC) in April 2011. Media Planning Procedures for analyzing the advertising situation, writing advertising/media goals, and setting advertising appropriations. Developed/evaluated optimum advertising media schedules. Consumer Behavior Psychological and sociological theories and principles applied to current marketing problems. Technical/Professional Editing Workshop in techniques of editing effectively in academic, industry, government, literary, and research settings. Advertising Copy/Layout Principles of advertising psychology in relation to proven techniques for writing effective copy; devoted to writing copy and presenting ad layouts. EMPLOYMENT EXPERIENCE Starbucks Shift Supervisor, Barista Germantown, TN May 2010 present

Tracking and evaluating success metrics, controlling costs, inventory management, and driving sales growth. Promoting the Starbucks Experience by passionately believing in the product and service provided. Identifying opportunities and improving performance. Promoting consistent relations with established customers.

Borders Bookstore Bookseller, Merchandising/Inventory team Germantown, TN

Nov 2007 Dec 2009

Given priority access to bookstore inventory system for determining appropriate merchandising of product. Appointed Customer Sales Representative for coordinating the purchase of large quantities of merchandise with large corporations. Scholarships

University of Memphis, HOPE Scholarship University of Memphis, Provost Scholarship Affiliations/Memberships

August 2007-May 2008 August 2007-May 2008

University of Memphis, American Advertising Federation, National Student Advertising Competition, Whos Who Among High School Students, Coffee Tasting Extravaganza (volunteer) Skills/Competencies

Employee management Communicating company objectives Implementing marketing initiatives Developing merchandising plans Educating customers Operating Systems: Linux, Macintosh, Windows Adobe Creative Suite: Dreamweaver, InDesign, Photoshop Microsoft Office: Excel, Outlook, PowerPoint, Word Social Networking: Facebook, MySpace, Tumblr, Twitter Other: SPSS (References Available Upon Request)