CONTENTS

Page No.

1. Synopsis 2. Objective of the study. 3. Company profile 4. Introduction Bajaj Marketing and service Ltd. 5. Research methodology 6. Scope of study 7. Data analysis 8. SWOT analysis 9. Findings 10. Suggestion 11. Recommendation 12. Questionnaires 13. Bibliography

1 2 3-29 30-68 69-74 75 76-88 89-91 92 93-94 95-96 97-100 101-102

STUDENTS DECLARATION
I here by declare that the research entitled Consumer Opinion

Regarding Leading Brand of Bajaj Motor Bike In Meerut has been

prepared by me.

I also declare that this research which has been training conducted in partial fulfillment of the requirement for the degree of BACHELOR OF BUSINESS ADMINISTRATION (B.B.A) of the C.C.S. University, Meerut has been the result of my own efforts and that this research has not formed a basis for the award of any other Degree/Diploma/Fellowship by U.P. Technical University, Meerut of any other university.

Place:

Date:
AMIR ALI RIZVI B.B.A (VI Sem.)

ACKNOWLEDGEMENT
I would like to express my deep felt thanks to MISS CHARU, for giving me an opportunity to undertake, this research on Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut in this esteemed organization.

And also but not the least I would like to acknowledge the Dealer, mechanics and respondents who gave me invaluable help and cooperation during the training period.

AMIR ALI RIZVI B.B.A (VI Sem.)

PREFACE
Towards the beginning of the new era, people often feel a growing uneasiness about the future and unsafe for the life. Todays market are changing at incredible pace. After globalization and changes in technology, we are witnessing a power shift from manufacturing to giant customers, who are now price and value sensitive and set a trend for a market.

To get through knowledge of market and to achieve positive & concrete results along with theoretical concept, I undergone summer training programmed, which from a part of my curriculum and completed the research by Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut at Bajaj India Ltd.

After this study, specific ways for the success of Motor Bike player in India could be achieved which would largely depend on their ability to take global competition in terms of the cost and research capability.

This research gave me ample of opportunity to view overall working and evaluation of customers buying attitudes with special reference to Bajaj Motorbike.

SYNOPSIS
(A Brief overview of the study)

The study was carried out in Meerut. The Proposal is supported by company dealers others dealers and customers.

The Projection was made on the basis of a set of assumptions and policy statement as practiced by BAJAJ AUTO Ltd.

To suggest the most suitable media for educating the consumers about the new product. Understanding from customers satisfaction. Searching new market as rural market.

OBJECTIVE OF THE STUDY

o To determine the customer buying attitudes towards the Bajaj Motorcycle. o

To determine the satisfaction level of consumer to the product features and various aspects to the bajaj motorcycle.

o o

To determine the usage of the product.

To know about the consumer preference and their perception about the bajaj Motorcycle.

To trace the customer profile.

COMPANY PROFILE
MANAGEMENT PROFILE
Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj

Chairman Vice Chairman Managing Director Executive Director

Abraham Joseph Pradeep Shrivastava S Sridhar R C Maheshwari C P Tripathi N H Hingorani Kevin P D'sa V S Raghavan S Ravikumar K Srinivas Ranjit Gupta J. Sridhar

Vice President (Research & Development) President (Engineering) CEO (2WH) CEO (Commercial Vehicles) Vice President (Corporate) Vice President (Commercial) Vice President (Finance) Vice President (Corporate Finance) Vice President (Business Development) Vice President (Human Resources) Vice President (Insurance) Company Secretary

Rahul Bajaj Chairman

Rahul Bajaj is an Honours Graduate in Economics and Law and a Business Graduate from the Harvard Business School. He was appointed Chief Executive Officer of Bajaj Auto in 1968 and took over later as Head of the Bajaj Group of companies.

Madhur Bajaj Vice Chairman After graduating in Commerce, Mr Bajaj did his MBA from Lausanne, Switzerland. Joined as DGM in March 1983, took over as General Manager - Aurangabad Division in June 1986, as its Chief Executive in October 1988, became President of Bajaj Auto in September 1994, Executive Director in May 2000 and is Vice Chairman since July 2001. Rajiv Bajaj Managing Director Rajiv Bajaj, who took charge as Managing Director on 1st April 2005, is a Mechanical Engineer from Pune University. He later did his Masters in Manufacturing Systems Engineering from the University of Warwick. He Joined as

Officer on Special Duty in 1990, took over as General Manager (Products) in February 1993, Vice President (Products) in June 1995, President in May 2000, President & Whole Time Director in March 2002 and as Joint Managing Director in March 2003. Sanjiv Bajaj Executive Director Mr. Sanjiv Bajaj, who took charge as the Executive Director in April 2004, is a Mechanical Engineer from Pune University. He obtained a Masters Degree in Manufacturing Systems from the University of Warwick and an MBA degree from Harvard Business School. Mr. Sanjiv Bajaj joined as an Officer on Special Duty in 1994, took over as the General Manager (CF) in 1997 and Vice President (Finance) in April 2001.

Abraham Joseph Vice President (Research & Development) Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate Trainee Engineer, took over as General Manager (R&D) in April 2005 and is currently the Vice President (R&D) since April 2007 . He is a Mechanical Engineer from the National Institute of Technology, Bhopal.

Pradeep Shrivastava President (Engineering) Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over as Vice President (Engineering) in April 2005 and is currently the President (Engineering) since July 2007. After receiving a degree in Mechanical Engineering from IIT - Delhi, Mr. Shrivastava obtained a graduate diploma in Production and Finance from IIM Bangalore in 1986.

S Sridhar CEO (2 Wh) Mr. Sridhar joined Bajaj in March 2001 as GM (Sales) for two wheelers, took over as Vice President (Marketing & Sales 2W) in April 2005 and is currently the CEO (2WH) since July 2007. He holds an Engineering Graduate degree in Agriculture.

R C Maheshwari CEO (Commercial Vehicles) Mr. Maheshwari joined Bajaj in July 2007 as CEO (CV). He is a gold medallist Mechanical engineer from BITS, Pilani.

C P Tripathi Vice President (Corporate) Mr. C.P. Tripathi started in Bajaj in January 1996 as the
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Vice President (Waluj Plant ), took over as Vice President (Operations) in April 2001 and is Vice President (Corporate) since July 2007. A Science Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering from the Indian Institute of Technology, Kharagpur.

N H Hingorani Vice President (Commercial) Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager (Materials), took over as the Vice President (Purchase) in 1998 and is Vice President (Commercial) since February 2006. Mr. Hingorani holds a degree in Mechanical Engineering from the Malaviya Regional Engineering College, Jaipur.

Kevin P D'Sa Vice President (Finance) Mr. Kevin Dsa began his career with Bajaj in September 1978 and is presently the Vice President (Finance). After acquiring a Bachelors degree in Commerce, he completed his CA in 1978 and ICWA in 1981.

V Sankara Raghavan Vice President (Corporate Finance) Mr.Raghavan joined Bajaj in March 1984 and is currently the Vice President (Corporate Finance). A Science graduate, Mr. Raghavan completed his CA in 1976.

S Ravikumar Vice President (Business Development) Mr. Ravikumar joined Bajaj in June 1984 as an Accounts Officer and is now the Vice President (Business Development). He is an active member of the Institute of Chartered Accountants of India. K Srinivas Vice President (Human Resources) Mr. Srinivas joined Bajaj in January 2000 as the DGM (HRD) and is now the Vice President (HR). He holds a Bachelors Degree in Electrical Engineering from VJTI, Mumbai. Ranjit Gupta Vice President (Insurance) Mr. Ranjit Gupta started in Bajaj as the General Manager (Co-ordination) in 1988, and moved on to become the Vice President (Materials ) in 1995, then Vice President (HRD) in 2000 and is now Vice President (Insurance).
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Mr. Gupta did his Masters Degree in Mechanical & Electrical Engineering from the Indian Railway Institute of Mechanical & Electrical Engineers. He was honored with a fellowship from the Institute of Electrical Engineering (London) and was also inducted as a member of the Institute of Mechanical Engineers (London).

J. Sridhar Company Secretary Mr. J Sridhar is the Company Secretary since July 2001. A graduate in Commerce and Law, Mr. Sridhar also did his FCA, FCS and MMS. Prior to joining Bajaj, he was the Controller of Finance and Company Secretary, Maharashtra Scooters Ltd., a Bajaj Auto joint venture.

BOARD OF DIRECTORS

Board of Directors
Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj

Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director Director Director Director Director

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Committees of the Board Audit Committee

S.H. Khan D.J. Balaji Rao J.N. Godrej Naresh Chandra Nanoo Pamnani

Chairman

Shareholders & Investors Grievance committee

D.J. Balaji Rao J.N. Godrej Naresh Chandra

Chairman

S. H. Khan Remuneration committee

D.J. Balaji Rao S.H. Khan Naresh Chandra

Chairman

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MILESTONES
2007 April February January 2006 April 2005 December Bajaj Discover launched June February 2004 October August May January 2003 October October July Pulsar DTS-i is launched. 107,115 Motorcycles sold in a month. Bajaj Wind 125,The World Bike, is launched in India. Bajaj Discover DTS-i launched New Bajaj Chetak 4 stroke with Wonder Gear launched Bajaj CT100 Launched Bajaj unveils new brand identity, dons new symbol, logo and brandline Bajaj Avenger DTS-i launched Bajaj Wave DTS-i launched Bajaj Platina launched Bajaj Auto Commissions New Plant at Pantnagar, Uttarakhand 200 cc Pulsar DTS-i launched Bajaj Kristal DTS-i launched

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February 2001 November January 2000

Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.

Bajaj Auto launches its latest offering in the premium bike segment Pulsar. The Eliminator is launched.

The Bajaj Saffire is introduced. 1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant. 1998 June 7th July 25th October 1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. 1995 November 29 Bajaj Auto is 50. Agreements signed with Kubota of Japan for the Kawasaki Bajaj Caliber rolls out of Waluj. Legend, Indias first four-stroke scooter rolls out of Akurdi. Spirit launched.

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development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. 1994 The Bajaj Classic is introduced. 1991 The Kawasaki Bajaj 4S Champion is introduced. 1990 The Bajaj Sunny is introduced. 1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 500,000 vehicles produced and sold in a single financial year. 1985 November The Waluj plant inaugurated by the erstwhile President 5 of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months. 1984

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January 19 1981

Foundation stone laid for the new Plant at Waluj, Aurangabad.

The Bajaj M-50 is introduced. 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant. 1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.
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1948 Sales in India commence by importing two- and threewheelers. 1945 November Bajaj Auto comes into existence as M/s Bachraj 29 Trading Corporation Private Limited.

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GROUP COMPANIES Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 27 companies and was founded in the year 1926. The companies in the group are:
Bajaj Auto Ltd. Mukand Ltd. Bajaj Electricals Ltd. Bajaj Hindustan Ltd. Maharashtra Scooters Ltd. Bajaj Auto Finance Ltd. Hercules Hoists Ltd. Bajaj Sevashram Pvt Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Bajaj International Pvt Ltd. Hind Musafir Agency Pvt Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Company Ltd. Mukand International Ltd. Mukand Engineers Ltd. Mukand Global Finance Ltd. Bachhraj Factories Pvt. Ltd. Bajaj Consumer Care Ltd. Bajaj Auto Holdings Ltd. Jamnalal Sons Pvt. Ltd. Bachhraj & Company Pvt. Ltd. Jeevan Ltd. The Hindustan Housing Co Ltd. Baroda Industries Pvt Ltd. Stainless India Ltd. Bombay Forgings Ltd.

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HR RECRUITMENT POLICY
Bajaj Auto is an equal opportunity employer. Selection is based strictly on individual merit. A large number of our recruits are fresh engineers and MBAs. Natural attrition is usually taken care of by promotions and horizontal movements within the organisation to provide career opportunities for our employees. Occasionally, specific skill-sets may warrant lateral recruitment. Entry level Recruitment Engineers: We recruit Engineering Graduates from reputed institutes from all over India. Bajaj Auto enjoys an excellent reputation with all National Institutes of Technology (NITs) and is among the preferred employers for on-campus recruitment. The selection process comprises a written test in technical, analytical and logical reasoning, group discussion and personal interview. Management Graduates: We recruit management graduates from reputed management institutes all over India. The selection procedure comprises a written test in analytical and logical reasoning, group discussion and personal interview. All entry-level selections are made through on-campus

recruitment only.

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After recruitment, new entrants undergo a thorough inductiontraining programme before their placement in the company. Departments are allocated on the basis of the individual recruits aptitude and our requirements. Usually, after completing two years of service they are provided opportunities for job-rotation. Work Culture Our work culture supports and enhances our brand. The Bajaj brand signifies excitement. Bajaj strives to inspire confidence through excitement engineering. The culture is built on core values of learning, innovation, perfection, speed and transparency. Facilitative leadership style helps in developing leaders at all levels and establishes accountability. Our Brand Values We live our brand by its values of Innovation, Perfection, and Speed. Bajaj will be distinctly ahead through excitement engineering. Innovation is how we create the future. It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time. Speed is how we convey clear conviction. It is a value that keeps us

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sharply responsive, mirroring our commitment towards our goals and processes. Competency Building Bajaj Auto has a very flat organisation structure with three management levels. Each level represents a specific role and hence needs relevant competencies. Competency building at Bajaj Auto is a combination of development for current and future roles. We cater to these needs by using interventions like development centres, need-based training and job-rotation plans. We use different methods of imparting training like lectures, groupdiscussions, role-plays, seminars, outbound training, assignments and on-the-job tasks. Compensation Philosophy We strive to be amongst the top quartile in our compensation structure. Competence and performance are the key drivers of our compensation policy. A significant part of the compensation is in the form of variable pay linked to the individuals and the organisations performance.

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AWARDS
Product Award Bajaj Pulsar DTS-Fi - Bike of the Year Year 2007 By CNBC-TV18 Autocar Auto Awards Bajaj Platina 100cc - Bike of the Year 2007 NDTV Profit Bike India Mr. Rajiv Bajaj - Man of the year 2005 2005 Autocar Professional Mr. Rajiv Bajaj - Automotive Man of the 2005 year 2005 Bajaj CT 100 - Motorcycle Total Customer Satisfaction Study 2005 Bajaj Discover DTS-i - Bike of the Year 2005 Bajaj Discover DTS-i - Indigenous Design of the Year 2005 BAJAJ AUTO - Bike Maker of the Year 2004 2004 2005 2005 OVERDRIVE Awards 2005 OVERDRIVE Awards 2005 ICICI Bank OVERDRIVE Awards 2004 DTS-i Technology - Auto Tech of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004 Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank OVERDRIVE 2005 Bike India & NDTV India TNS Automotive

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Awards 2004 Wind 125 Two Wheeler of the Year 2004 Wind 125 Bike of the Year 2004 2004 2004 CNBC AUTOCAR Awards 2004 Business Standard Motoring Bajaj Pulsar 180 DTS-i BBC World Wheels Viewers Choice Two Wheeler of Year 2003 Bajaj Pulsar 180 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 55,000 to Rs 70,000 Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 45,000 to Rs 55,000 Bajaj Boxer AT KTEC BBC World Wheels 2003 Award for Best Two Wheeler under Rs 30,000 Bajaj Pulsar - Motorcycle Total Customer Satisfaction Study Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003 Bajaj Pulsar - Most exciting bike of the year Bajaj Eliminator - Bike of the year 2002 2002 OVERDRIVE Awards OVERDRIVE
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2003

BBC World Wheels Award 2003

2003

BBC World Wheels Award 2003

2003

BBC World Wheels Award 2003 BBC World Wheels Award 2003

2003

NFO Automotive

Awards Bajaj Eliminator - Most exciting bike of the year 2001 OVERDRIVE Awards

Award Chakan Plant Super Platinum Award for Manufacturing Excellence Chakan & Waluj Plants Audit Passed for TPM Excellence Award Bikemaker of the Year Bike Manufacturer of the Year 2007 All India Trophy for Highest Exporter Focus LAC Award for Outstanding Performance

Year 2006-07

By Frost and Sullivan

2006-07

TPM

2006-07 2006-07

Overdrive Awards NDTV Profit Bike India

1998-99

EEPC

1998-99

India Trade Promotion Organisation

Export Excellence Certificate of Merit

1998-99 1998-99

EEPC India Trade Promotion Organisation

Award for Export Excellence Export Excellence All India Trophy for Highest

1997-98 1997-98 1997-98

EEPC MCCIIA EEPC

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Exporter Top Exporter Shield - Western Region Export Excellence Regional Top Exporter - Large Scale Manufacturer Highest Export Performance Outstanding Export Performance 1995-96 1995-96 EEPC Government of India, Ministry of Commerce Export Excellence Award Top Exporter Shield - Western Region Certificate of Merit 1995-96 Government of India, Ministry of Commerce Award for Export Excellence Regional Top Exporter - Large Scale Manufacturer All India Special Shield - Consumer 1994-95 Durables Exporter National Export award for Outstanding Performance 1994-95 Government of India, Ministry of Commerce Western Region Top Export Award 1994-95 EEPC EEPC 1994-95 1994-95 EEPC EEPC 1995-96 1995-96 MCCIA EEPC 1996-97 1995-96 MCCIA EEPC 1996-97 EEPC

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All India Special Shield - Consumer 1994-95 Durables Regional Special Shield - Capital Goods Category Award for Export Excellence Capital Goods Export Regional Special Shield - Capital Goods Category Certificate of Export Excellence Certificate of Export Recognition Certificate of Export Recognition Award for Export Excellence Certificate of Merit 1986-87 1980-81 1979-80 1979-80 1978-79 1993-94 1992-93 1990-91 1993-94

EEPC

EEPC

EEPC EEPC EEPC

EEPC EEPC EEPC EEPC Government of India, Ministry of Commerce

Certificate of Export Recognition Award for Export Excellence Certificate of Export Recognition Export Promotion Golden Jubilee Export Year Award Export Excellence

1978-79 1977-78 1977-78 1976 1976 1975-76

EEPC EEPC EEPC FICCI FICCI EEPC

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Safety Award

Year

By National Safety Council

Meritorious Performance in Industrial Safety 2001 for three consecutive years Certificate of Excellence 2001

National Safety Council

Achieving Lowest Average Frequency Rate

2001

National Safety Award

Achieving Lowest Average Frequency Rate

2000

National Safety Award

Meritorious Performance in Industrial Safety 2000 for three consecutive years Achieving Longest Accident-free Period under Heavy Engineering Industries Group Meritorious Performance in Industrial Safety 1999 for three consecutive years Achieving Longest Accident-free Period under Heavy Engineering Industries Group 1998 1999

National Safety Council National Safety Council National Safety Council Council of Industrial Safety

Achieving Lowest Average Frequency Rate

1998

National Safety Award

Meritorious Performance in Industrial Safety 1998 for three consecutive years Achieving Lowest Frequency Rate under Heavy Engineering Industries Group 1997

National Safety Council Council of Industrial Safety

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Achieving Longest Accident-free Period under Heavy Engineering Industries Group

1997

Council of Industrial Safety

Longest Accident-free Period

1992

Council of Industries, Mumbai

Best Safety Performance Longest Accident-free Period

1989 1987

CII National Safety Council

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MISSION

The corporate mission of the company is: To become a very significant player in two wheeler industry.

To increase the networth of shareholders equity. To give the transparency and fairness for the products.

GROUP COMPANIES

Bajaj Auto Ltd. Mukand Ltd Bajaj Auto Finance Limited Herculas Hoists Ltd. Bajaj Sevashram Ltd. Hind Laps Ltd

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OBJECTIVE:
The main objective of Bajaj is to help the dealer to sell additional volume from outside the dealership. With wide range of models available in the market, it has become difficult for the consumer to select from the showroom, therefore salesman representatives guide him/her to choose the best suited for their need.

VISION:
To build a quality sales force which is highly competitive and committed to build an ever-lasting customer relationship.

OPERATIONS: Bajaj has started operation from July 2002. We at Bajaj are committed to give the consumer the right product at right price through meeting him/her directly and explaining the product features, advantages and benefits at his place of work or home. We are provide excellent finance schemes from our group finance companies. We also generate interest in consumer by doing the activities like road shows test rides loan melas. Exchange melas test the best contest etc. We also generate interest in consumer by doing the activities like Road Shows, Test Rides, Lone Meals, Exchange Melas, Test the best contest etc. The Bajaj Marketing operations are carried out in 84 locations scattered in 4 states. We have over 500 High Caliber Sales Officer who are led by 80 supervisors who in tern are supported by 7 Regional Managers. With over 500 members in its sales team, Bajaj Marketing and Services Ltd. will be a force to reckon with in the Indian Automobiles Industries.
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INTRODUCTION BAJAJ MARKETING AND SERVICE LTD.

The Bajaj Group came into existence during the turmoil and the heady euphoria of India's freedom struggle. Jamnalal Bajaj, founder of the Bajaj Group, was a confidante and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the Company today, are often traced back to its birth during those long days of relentless devotion to a common cause. Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the Group, but also diversified into various manufacturing activities, elevating the Group to the status it enjoys till this day. Rahul Bajaj today heads the Group. He has been the Chief Executive Officer of Bajaj since 1968 and is recognised as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognised for his achievements at various national and international forums. Bajaj is currently India's largest two and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs.72 million (1968), to currently register an impressive figure of Rs.42.16 billion (US$ 936 million).

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Our Philosophy We approach our responsibilities with ambition and resourcefulness. We organise ourselves for a transparent and harmonious flow of work. We respect sound theory and encourage creative experimentation. And we make our workplace a source of pride.

We Believe In Transparency:

a commitment that the business is managed along transparent lines.

Fairness:

to all stakeholders in the Company, but especially to minority shareholders.

Disclosure:

of all relevant financial and non-financial information in an easily understood manner.

Supervision:

of the Companys activities by a professionally competent and independent board of directors.

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INTERNATIONAL MARKETING
Based on our own brand of globalisation, we have built our distribution network over 60 countries worldwide and multiplied our exports from 1% of total turnover in Fiscal 1989-90 to over 5% in Fiscal 1996-97.

The countries where our products have a large market are USA, Argentina, Colombia, Peru, Bangladesh, Sri Lanka, Italy, Sweden, Germany, Iran and Egypt. Bajaj leads Colombia with 65% of the scooter market, in Uruguay with 30% of the motorcycle market and in Bangladesh with 95% of the three-wheeler market. Several new models are being developed specifically for global markets and with these we will progressively endeavour to establish our presence in Europe too. In countries where we perceive a good market potential, we seek a tie up with one of the major industrial establishments, which would be in a position to invest in the research and which would also entail manufacturing activities apart from marketing, distribution and after sales services through a well-established nation-wide network. We offer a full range of services to such business partners: Training in sales, service and spare parts management based on the Bajaj distribution system. Active support for setting up manufacturing facilities overseas including transfer of technical know how. Assistance in setting up an assembly plant for assembly of vehicles from complete knocked down (CKD) kits. Select machinery and equipment, training of technical personnel, all in a phased manner as required by the regulations in the recipient country.

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Product Profile
The much awaited 4 stroke bike to be launched by Bajaj in collobration with Is all about pure performance as regards engine power, riding stability, Handling easy and braking efficiency. Secondary air induction system, bi starter valve for easy morning starting, five speed transmission system have been introduced in all new bikes which have been come up to introducing bikes in new segment. There have been some new technologies introduced that shows companies product different from others.

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SYNOPSIS
The two wheeler industry is passing through a critical but interesting phase. For many years it was growing but the turning point came in 1996-97 when it started slowing down.

The impact was really felt in the next year when the overall growth was hardly 2 percent. This was also possible only because of motorcycle segment showed a healthy growth of 15%. The scooter segment went down by 3% and mopeds by 6% of table. At present it is a regularly increase in the sale of motor bikes,upto 72% and scooters are at 20% and remaining are mopeds.

In a survey we found that there are 4,24,800 two wheeler sale in Indian market every month . in which they have 315300(74%)

MARKET COMPOSITION

PRODUCT Scooter gears Scooters-geared Step-thrus Motor-cycles Three-wheelers

MAR-DEC (2003) 3,27658 62957 97499 314641 123302

MAR (2003)DEC (2004) 533887 52796 124821 166530 127511

GROWTH 38.6 19.2 21.9 88.9 3.3

Source: Survey of Indian industries 2004

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TWO WHEELER STATISTICS

The automobile industry in general and two wheeler industry in particular has shown a tremendous growth over the recent years. According to the Society of Indian automobile Manufactures (SIAM) the industry has grown by 16% in the year 2003/2004.Two Wheeler segment as a whole during the year 2004/05 grew by over 15%.This growth has been due to the Government's initiative on rural roads and better connectivity with major towns and cities, improved agricultural performance, upward trend of purchasing power in the hands of rural people.The two wheeler industry was able to achieve the record performance of crossing 6 million two wheelers with exact sales standing at 6,208,860 during the year 2004-05. The northward trend of growth among the two-wheelers is set to continue in the years ahead.A brief input about the growth of various segment of twowheelers with the statistics from their leading manufactures are as follows:

SCOOTERS 2001-02 937506 2002-03 2003-04 2004-05 848434 935279 987498 2005-06 1020013

Though the metal bodied geared scooters have fallen out of favour of the Indian two-wheeler user their upward trend in growth has been due to rise in the sales of scooterettes and Motor scooters. Bajaj Auto has been able to sell 152,936 units in the year 2004/2005 of two
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wheelers which don't include motorcycles. They have shown a negative trend in the two wheeler segment other than the motorcycles. This goes on to show that Bajaj Auto has lost its supremacy in the scooter and moped segment as they have shifted focus to motorcycles. MOTORCYCLES 2001-02 2906323 2002-03 2003-04 2004-05 2005-06 3876175 4355168 5193894 6201214

Motorcycles as has been mentioned through out this website have become the most preferred choice among all two-wheeler users. They account for nearly 80% of the total two wheeler sales in the country. This trend is set to continue as more and more models of this hot set of two wheelers enter the market. Bajaj Auto one of the largest manufactures of two wheelers in the country has managed to sell about 1,449,710 units of motorcycle in the year 2004/2005. hero honda which claims to be the largest manufacturer of two-wheeler in the world was able to sell 2.62 million motorcycles during the year 2005/2005. The company also accounts for half the market in the motorcycle segment. MOPEDS 2001-02 427498 2002-03 2003-04 2004-05 2005-06 351612 332294 348437 379574

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Mopeds which were once the entry level options in the two-wheeler, have been replaced by entry level or price category bikes which provide all the comfort and advantages of a motorcycle but at an affordable price. Thus it has not come as a surprise that mopeds have shown a negative growth over the recent years. TVS Company one of the pioneers of mopeds manufactures of India was able to sell about 2.90 lakh of mopeds during 2005/2006. This trend is supposed to continue in the days to come, as the motorcycles race ahead other two-wheelers will find it difficult keep up with the pace of their growth.

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MOTORCYCLES
motorcycles have come a long way since they were first introduced in the country way back in the 1950s. The Indian government had got the first set of these mean machines from the Royal Enfield Company of UK for its' Army and Police to patrol the border highways on the rough and tough terrain of the West. Today these sets of two wheelers not only cater to the men in uniform, but also common people who have different needs and expectations from their motorcycles. Today motorcycle companies are taking special care to make their products more user friendly comfortable, safe, and ergonomic without compromising on the fun and thrills of riding. Some bikes like the hero honda Karizma can touch speeds up to 125kmph thus truly satisfying the riders need for speed. motorcycles have also invaded the Hindi film industry where Bollywood heart throbs like John Abraham, Hrithik Roshan , Uday Chopra and Fardeen Khan are seen setting the roads on fire with their set of two wheels.

Thus the trend of motorcycles have caught up with the average Indian and there a bike to suit everyone's needs and usage. Premium Segment bikes like the hero honda Karizma and Bajaj Pulsar provides the Generation Y a chance to emulate their idols on screen. These motorcycles come with 5 speed gear box and disc brakes to provide one the extra throttle with the adequate safety measure. Kinetic Acquila the premium segment bike from Kinetic has headlamp that turns head with the bike thus making riding easier in the darkness of the night. These motorcycles also come with factory fitted allow wheels to provide the extra strength and stability.
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The Enfield Bullet enjoys a loyal following among its users; people who ride these heavy machines once always vouch for their sturdiness and stability. Bullet clubs have cropped up in various cities of the country like Bangalore, where motorcycle users who are in love with their machines frequent the road less traveled.

India has a burgeoning middle class, which means that value for money bikes like the hero honda splendor, Bajaj Discover and TVS Victor have retained their importance with every passing day. These bikes are a hit among the office goers and small time business men who demand maximum output from their two wheelers. motorcycles like the hero honda splendor come in a wide range of colors and give an average mileage of 70 km per liter.

The entry level segment of motorcycles also has a cut throat competition with the two wheeler manufacturers trying to outdo each other by providing that extra edge in economy biking. Some of the bikes which are available at the entry level include the hero honda CD Dawn, Yamaha Crux, TVS Star and Bajaj CT 100. The TVS motor company has posted strong growth due to the growing popularity of TV Star across all markets. TV Star has an engine displacement of 99.7 cc and claims to give an average of over 100 kmpl.

Thus the Indian motorcycle users have a lot of option across all levels to kick start his riding.

39

GROWTH OF TWO WHEELER INDUSTRY

The scooter market slowly losing its hold it is considered a family vehicle but perhaps there is a competition from the second hand car market where prices have fallen rapidly. A Maruti 8000 model Is now available for just Rs. 50,000. The scooters manufacturers have to watch this phenomenon and bring out many new product variants in the right price slots to sustain their share in the market. The market share of major players in 2005-06 as follows:

MANUFACTURER SCOOTERS % Bajaj Auto Hero Honda Honda Activa Kinetic TVS Suzuki LML Market Size 30 45 26 10 21 26.3

MOTOR CYCLES % 68 81 35 45 57 67.6

MOPEDS % 2 2 7 9 6.1

Source : Survey of Indian Industries 2006.

40

Bajaj Byk

Specifications Engine Type Cooling Type Displacement Max Power Transmission Type Electrical System System Head Light Horn Chassis Chassis Type Suspension Front Suspension Rear Suspension Tyres Front Tyre Size Rear Tyre Size Brakes
41

4 stroke Air Cooled 92 cc 6.5 bhp (4.4 kW) @ 7000 rpm 4-speed gear box 12V, AC+DC 35/35W 12 V DC Monocoque Telescopic Hydraulic double acting 2.50 x 17, 4PR 2.75 x 17, 6PR

Front Brakes Rear Brakes Fuel Tank Fuel Tank Capacity Reserve Capacity Dimensions Overall length Overall width Overall height Wheel Base Saddle Height Kerb Weight

110mm Drum 110mm Drum 10 litres 3.8 litres 1900 mm 785 mm 1010 mm 1210 mm 775 mm 98 kg

42

Bajaj Wind 125

Specifications Engine Type Displacement Bore x Stroke Max Power Max Torque Ignition Transmission Ignition System Ignitor Electrical System Head Light Tail Light Side Indicator Reflex Reflector Horn Battery Multi-focal Reflector type with Halogen Lamp (35/35W)& Pilot Lamp Multi-focal Reflector type with 5/10 W Lamp Multi-focal Reflector type with 10 W Lamp Rear Reflex Reflector 12V DC 12V , 2.5 Ah
43

Single cylinder, 4Stroke , natural air cooled, Gasoline engine 124.6cc 54x54.4 (mm) 10.8 Ps (7.92Kw) at 8500 rpm 9.8 Nm at 7000 rpm Digital Ignition 5 Speed, constant mesh type Digital Ignition with Variable Ignition Timing Characteristic (DC-CDI) With Engine Overspeed limiter

Instruments & Control 3 Pod Instruments Cluster with Instruments Cluster

Speedometer, Odometer & Trip Meter Tachometer Fuel guage

Handle bar mounted switches with Functions

Control Switches

Lights ON-OFF Horn Dipper Push Cancel Side Indicator Pass

Ignition switch Stop switches Dimensions Wheelbase, mm Overall length, mm Overall width, mm Overall height, mm Saddle Height, mm Ground clearance, mm Fuel Tank Full Tank Capacity

Combined Steering & Ignition Lock Front and Rear Brake switches 1260 2025 740 1115 800 155

Kerb weight (kg) 121

12

Reserve Capacity 2
44

Bajaj Discover

Engine / Transmission Type Displacement Max Net Power Max Net Torque Clutch Ignition system Starting system Frame Suspension Font suspension Rear suspension Brakes Telescopic Trailing arm with coaxial hydraulic shock absorbers & coil springs 4-Stroke, DTS-I, Natural Air Cooled 124.52 cc 8.47 kW(11.51 Ps)@8000 rpm 10.8 Nm @ 6500 rpm Wet, Multidisc Type Microprocessor controlled Digital CDI Kick Start / Self Start Double cradle tubular type

45

Front Brake

Mechanical expanding shoe & drum type 130 mm diameter Mechanical expanding shoe & drum type 130 mm diameter

Rear Brake Electricals System voltage Battery type

12V (AC + DC) 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES) Electric start 35/ 35W Optoprism-

Headlamp

Halogen lamp, Kick start 60/55 W Round Headlamp

Tail lamp Brake lamp Turn signal lamp Horn Tyre Front tyre size Rear tyre size Fuel Tank capacity Dimensions Length Width Height Wheel base Turning circle dia

5/21 W 10 W 10 W 12 V, Dc

2.75 x 17, 4PR 3.00 x 17, 6PR 10 Litres (2.3 litres for reserve)

2030 mm 760 mm 1065 mm 1305 mm 2100 mm

46

Ground clearance Kerb Weight Other Features

179 mm 125 kg Kick start / 129 kg Electric start

Ride Control Switch Yes Ignition cum St.lock Yes Headlamp Shape Console Lockable Seat Dipper Turn Indicator Choke Day Flasher Round / Fairing Angular Twin Pod Yes Yes Push Cancel Yes Yes

47

Bajaj Pulsar 150

Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase Ground Clearance Dry Weight Tank Capacity Colours

4 Stroke, Single Cylinder, Air Cooled 143.9cc 12 BHP @ 8500rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1265mm 155mm 132 Kg 18 Litres Black, Silver, Blue & Red

Availabe in following option a) Kick Start b) Electric Start

48

Bajaj Pulsar 180 Electric Start

Engine Cubic Capacity Max. Power Gear Box Ignition Front Brakes Rear Brakes Front Tyre Rear Tyre Wheelbase

4 Stroke, Single Cylinder, Air Cooled 178.61cc 15 BHP @ 8000rpm 5 Speed CDI 240mm Disc 130mm Drum 2.75 X 18 100/90 X 18 1292mm

Ground Clearance 155mm Dry Weight Tank Capacity Colours 137 Kg 18 Litres Black, Silver, Blue & Red

49

Bajaj CT 100 DLX

Specifications Engine Type Cooling Type Displacement Max Power Max Torque Ignition Type Carburetor Transmission Type Electrical System System Head Light Horn Chassis Chassis Type Maximum Payload Tubular construction 239 kg
50

4 stroke, Single Cylinder Air Cooled 99.27 cc 8.2 bhp (6.03 kW) @ 7500 rpm 8.05 Nm @ 5500 rpm C.D.I Keihin-Fie 4 speed gear box

12 V, AC+DC 35/35 W 12 V, DC

Suspension Front Suspension Rear Suspension Tyres Front Tyre Size Rear Tyre Size Brakes Front Brakes Mechanical expanding shoe, Friction type Mechanical expanding shoe, Friction type 2.75 - 18, 4/6 PR 2.75-18, 6 PR Telescopic Hydraulic, Double acting, Swing arm type

Rear Brakes Fuel Tank Fuel Tank Capacity Reserve Capacity Dimensions Overall length Overall width Overall height Wheel Base Kerb Weight Colours Available

9.3 litres 2.2 litres

1950 mm 770 mm 1065 mm 1225 mm 109 kg Black, Wine Red, Purple

51

Bajaj Avenger

Specifications Engine Type Displacement Peak Power Max Torque Suspension Front Suspension Telescopic longest stroke, 140 mm Triple rate Spring, 5- way adjustable, Rear suspension Hydraulic Shock Absorbers, Vertical travel 90mm Brakes Front Brake Rear Brake Tyres Front tyre size 17 x 90/90 Hydraulic operated Disc Brakes 260 mm 130 mm Drum 4-Stroke, DTS-I 180 cc 16.5 bhp/12.15 Kw @8000 rpm 15.22 Nm

52

Rear tyre size Fuel Tank Main /Reserve Electricals System Voltage Head Lamp Horn Dimensions

15 x 130/ 90

14 L. / 3.4 L

12 V AC 60/ 55 W (Halogen) 12 V Ac

Wheel base, mm 1475 Kerb Weight kg 154

Colours Available Black, Red, Purple

53

200 cc Pulsar DTS-i

New Delhi, February 13 2007: Bajaj Auto, the pioneer in performance biking has further extended the portfolio with the launch of the new 200 cc Pulsar DTS-i in New Delhi today. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers. The new Pulsar has many firsts to its credit. It comes equipped with an Oil cooler, which helps control engine oil temperatures at sustained high speeds and rpms, thus ensuring more stable engine oil viscosity. The 200cc DTS-i engine generates 18 Ps of raw pulsating power to provide riding excitement to performance hungry bikers. This makes the Pulsar 200 the most sporty and stylish powerhouse on two wheels to pace the Indian roads. Its also the first bike in India to feature both front and rear tubeless tyres, which besides offering superior stability are safer than conventional tube types and in sync with the offerings abroad for similar applications. The rear tyre is the broadest in its category to ensure better road grip and stability. The new digital console is an advanced version of the latest Pulsar family. Apart from the Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital Trip Meters, the console on the 200 cc Pulsar DTS-i has indicators for Air filter condition, Engine temperature, Battery voltage and Oil level, all of which contribute to enhancing rider info for trouble-free riding. Another first is the use of split seats for styling and comfort. The split grab rail perfectly compliments the new rear chiseled looks. It is also the first Indian bike to have electric start as the sole means of engine cranking, dispensing with the kick lever. Speaking on the launch Mr. S.Sridhar, VP (Sales & Marketing-2 wh), Bajaj Auto Ltd said, This launch is in line with our strategy of enhancing our product portfolio to offer riding excitement to pro-bikers. Our entire focus and effort is to deliver outstanding technology and performance. The new Pulsar has now raised the bar in the motorcycle industry with superior technology and features such as the engine oil cooler, digital console etc. He added, We are already market leaders by far in the performance segment and launch of Pulsar 200 DTS-i would further reinforce our position in this important segment. The bike joins the immensely popular 150 cc and the 180cc Pulsar DTS-i to extend the Pulsar DTS-i range

54

across a range of price and performance points. The bike would be available at exclusive Probiking showrooms at select locations across the country. Performance biking now also comes at an attractive price of Rs.65,497 ex showroom, New Delhi. More about Pulsar 200 DTS-i The Bajaj Pulsar 200 DTS-is higher sportier stance with greater chassis rear inclination is supported with some of these technologically advanced features. A lowered Headlamp/Fairing assembly alongwith a high tail-end, giving it an aggressive, ready to pounce stance. An all Stainless Steel silencer with a Aluminium muffler can for genuine sporty looks and long life. Large 33 mm Front forks for muscular looks and to take care of the extra suspension and braking loads. Large 260 mm front disc for strong and predictable stopping power. A unique Auto Switchover feature comes into play incase one of the two Headlamp filaments stops functioning. A unique Battery Energy Conserving feature ensures a fixed delay after 3 continuous cranks. All new Blue tinged bulbs for the main headlamp and parking lamps. These emit strong White light for a distinctive look. Sleek, Twin row, Light-Emitting Diodes (LEDs) for the tail and brake lamp ensures Zero Maintenance. and a long battery life. Backlit, Non-Contact type, Soft-touch Handlebar Switches. Self-canceling Indicators that switch off when the turn has been completed and the handlebar comes to a straight ahead position with a pre-set automatic switch off function, even if the turn has not been undertaken. Smooth, positive, virtually friction-free gearshift feel with new shifter assembly, an integrated over-shift preventor, and shift forks with rollers mated to a change drum. A Low Maintenance Battery with a unique venting valve, drastically reducing electrolyte loss and therefore reducing frequency of routine maintenance. Black paint theme carried over to the front fork legs, the rear shock absorbers, and the swing arm, in addition to the engine, for deadly looks. High performance exposed O ring Drive chain for running in dusty conditions, providing for clean uncluttered looks and commensurate with the bikes image.

Technical Specifications Engine Type Displacement Max Power Max Torque 4-stroke, DTS-i, Oil cooled 198.8 cc 18 Ps / 13.25 Kw 1.75 kgm / 17.17 Nm

Suspension

Front Rear

Telescopic forks 135 mm stroke Triple rate spring, 5 way adjustable, gas charged NitroX shock absorbers

Brakes

Front

260 mm hydraulically operated disc brake

55

Rear

Mechanically expanding 130 mm drum type

Tyres

Front Rear

90/90 x 17 Tubeless tyre, shod on aluminium alloy wheels 120/80 x 17 Tubeless tyre, shod on aluminium alloy wheels

Fuel Tank

Full

15 Lts ( 2 liters of usable reserve)

Electricals

System Headlamp

12V AC + DC 35/35W clear lens type with 2 pilot lamps

Dimensions

Wheelbase Weight

1345 mm 145 Kg

Recently launched new Bajaj Discover 125 is Back!!

Friday, April 01, 2011 Close ups Shots Bajaj Discover 125

Design and Style Bajaj Discover 125

Other Bajaj Discover 125

Shades Available Bajaj Discover 125

56

Bajaj Discover 125

Overview of New Bajaj Discover 125 After the huge success of Discover 100, Discover 150, Pulsar 220 and Pulsar 135, Bajaj India has launched another variant of Discover. This time it is Discover 125 which has been re-launched with aprice tag of Rs. 45500 (Ex-Showroom New Delhi) for the base variant and Rs. 48000 for the disc brake version. The company hopes to sell about 40,000 units per month of the Discover 125 and will take the entire Discover range to about 1,50,000 units by the second quarter of the coming fiscal. Bajaj Discover 125 fills the gap between Discover 100 and Discover 150, it completes the Discover range. Discover 100 took market by a storm with its launch in July 2010. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 per month. With the new Discover 125, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio, Mr. S. Sridhar, CEO, Bajaj Auto said. He further added, That the new Discover is all set to be a pleasure to the commuters pocket both in terms of purchase as well as operating cost. "Although we are riding high on the success of the Discover
57

100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage and power," Bajaj Auto President Motorcycle Business S Sridhar said in a statement. Design & Styling of New Bajaj Discover 125 In terms of design and styling it was expected that Discover 125 will carry all or some of the design cues we have seen in the Discover Sprint concept which was on display at the 2008 Auto Expo in New Delhi. But bajaj has disappointed the bike lovers as they have kept the design very simple and basic which looks more or less same like the Discover 100. Bajaj Discover 125 features LED tail lamps, nitrox suspension, front disc brake, electric start and wider rear tyre. Variants of New Bajaj Discover 125 - New Bajaj Discover 125 Drum - New Bajaj Discover 125 Disc Bajaj has launched new Discover 125 in two variants: one with drum brakes and second with front disc brake. Engine and Suspension of New Bajaj Discover 125 - 4 Stroke, Air Cooled - Maximum power of 11 Bhp - Maximum torque of 10.8 Nm - Claimed mileage of 82.4 kmpl Bajaj Discover 125 is powered by a 4-Stroke 124.52 air-cooled 4 stroke petrol engine which generates maximum power of around 11 Bhp at 8000 rpm with maximum torque of around 10.8 Nm at 6500 rpm. Bajaj claims the Discover 100 would return a mileage of 82.4 kmpl. The bike sports 130mm telescopic front suspension coupled with Nitrox aided suspension at the rear. Main Features & Styling Elements of New Bajaj Discover 125 - 125cc 4 Stroke air-cooled engine - 11 Bhp Power, 10.8 Nm Torque - LED Tail Lamp - Nitrox Suspension - Matte Finish Alloy Wheels - Self Start
58

- Front Disc Brake - 5 Speed Gearbox - Wider rear tyre - Auto Choke - Battery Charge Indicator - Ride Control Switch Shades Available in New Bajaj Discover 125 Bajaj has launched the new Discover 125 in three shades: - Black with blue graphics - Black with red graphics - Black with green grahics Price of New Bajaj Discover 125 - Very Competitively Priced - New Bajaj Discover 125 - Rs. 45,500.00 - New Bajaj Discover 125 - Rs. 48,000.00 Bajaj India has launched the Discover 125 with a price tag of Rs. 45,500 (Ex-Showroom) which is very reasonable and has started price war in 125cc segment as all other 125cc bikes in India are priced around 50 lakh rupees. It seems like after Discover 125 Bajaj India has another winner in its hands.

59

BAJAJ AUTO INCREASES MARKET SHARE, TO ROLL OUT GEARLESS SCOOTERS

BAJAJ Auto Ltd has managed to add about 4 percentage point market share in the first half of this fiscal taking it up from 23 per cent to 27 per cent. With the proposed launch of gearless scooters, it expects to further consolidate. Launching its indigenously designed 125-cc Bajaj Discover mobike in Andhra Pradesh, the General Manager, Bajaj Auto, Mr K.S. Grihapathy, said, "The first half this year has been extremely buoyant for the company and with the launch of Discover, we expect to stir up the marketplace with the value proposition of this bike. While initially the focus is on domestic market, we could possibly reach out these bikes to overseas markets as well." Mr Grihapathy said, "We are in the process of launching two gearless bikes and expect to broaden the product portfolio. From about 14,000 sales per month now, by the end of the year, we expect Discover to sell about 40,000 bikes a month. "CT 100 has been a runaway hit in the market and is averaging about 75,000 bikes a month. This has, in fact, significantly pushed up the numbers. We are also planning to hike the capacity of CT 100 to about 90,000 a month." Bajaj Auto has designed a campaign with Hollywood star Jackie Chan, which features the martial arts hero as "Master and Masterpiece" to promote `Discover'. When asked if the launch of Discover would cut into some of its product offerings, Mr Grihapathy said that this has opened up a totally different segment and "we don't see this cannibalising some of the offerings within the company portfolio such as Pulsars. However, we would not take extra efforts to push Wind range into the market."

60

INTRODUCTION TO DEALERSHIP ORGANISATION STRUCTURE

ACCOUNTS

SERVICE & SPARE PARTS

ADMINISTRATION

DEALERSHIP

COUNTER & RETAIL SALES FINANCE

DIRECT SALES

61

DIFFERENCE BETWEEN TWO STROKES FOUR STROKES ENGINES

Two stroke engines are most commonly used in manufacturing two wheelers. This is because of its simplicity in construction and low maintenance cost. In this type of engine four cycles viz. SUCTION, COMPRESSION, POWER AND EXHAUST are completed by the piston in one rotation of the crankshaft or one up and one down movement of the piston.

FIRST STROKE
When the piston moves from BDC to TDC due to its movement suction is created in crank case which acts on the carburetor and draws air fuel mixture into the crank case. Then the mixture on the top of the piston get compressed by the further movement of the piston

SECOND STROKE
When the piston is about to reach TDC the fuel mixture is ignited and brunt with the help of spark plug. The burning of compressed mixture results in an explosion which in turn pushes down the piston downward. This is power stroke. With the further downward movement of the piston the brunt gases will pass away through the exhaust port and silencer to the atmosphere.
62

In four-stroke engine these cycles (SUCTION, COMPRESSION, POWER, EXHAUST) are completed in one cycle in one cycle in one movement of the piston. In short, two stroke engine develops powers in every rotation of the crank shaft where as a four-stroke engine develops the same in two rotation of the crank-shaft.

MAIN COMPONENTS OF ENGINE

1. CRANK CASE 2. CRANK SHAFT ASSEMBLY 3. PISTON ASSY 4. CYLINDER BLOCK

5. CYLINDER HEAD 6. SPARK PLUG 7. MAGNETO 8. CARBURETTOR

63

QUALITIES OF A SUCCESSFUL SALESMAN

Every person has an inborn nature of selling. Politicians, Doctors, Advocates are excellent salesmen. They sell their ideas to get votes, fees from clients, etc . So in every field, everybody is selling something. To become a successful Sales Officer you would to develop in the following areas: -

KNOWLEDGE
1. Sales Process. 2. Product Knowledge. 3. Competitors. 4. Information

SKILL
1. Door Entry. 2. Introduction and Information gathering. 3. Appointment and Test rides. 4. Trial Close and Closing a sale. 5. Listening and selling skills.

PERSONAL QUALITIES
1. Develop Self Confidence. 2. Positive mental Attitude. 3. Hard and Smart Working. 4. Honest and Sincere. 5. Approachable and Friendly.

(Explain why these qualities are important to Salesmen).

64

DIFFERENCE BETWEEN TWO STROKES AND FOUR STROKES ENGINES

SR TWO STROKE ENGINE NO 1.

Develops power in every rotation of the crankshaft.

FOUR STROKE ENGINE

Develops power in every rotation of the crankshaft.

2.

Simple in construction.

Complicated construction.

3.

No valve mechanism (simple ports).

Needs separate valve mechanism.

4.

Less moving parts, low maintenance.

More moving parts, heavy maintenance.

5.

Less fuel-efficient.

Better fuel-efficient.

65

SCOPE OF MARKETING
The scope of marketing is very wide. It may be analyzed in terms of marketing function. Marketing function is inherent in every marketing process and these functions may have to be performed many times in the marketing of a given product.

FUNCTION OF EXCHANGE: These functions form the cornerstone for any marketing activity. As seen earlier, goods are produced for satisfying human wants. This is achieved only when goods finally reach the hands of consumer. The process of passing goods in to the consumers hand is called function of exchange. BUYING & ASSEMBLING. SELLING & DIVIDING.

FUNCTION OF PHYSICAL SUPPLY: The second group of marketing activities, viz, function of physical supply, tend to ease buying and selling processes. Under this category two functions are included.

66

 TRANSPORTATION. STROAGE & WAREHOUSING.

FACILITATING FUNCTION: -

These functions are in fact subsidiary in nature. But they have a direct relationship with the marketing process & hence cannot be treated as non-essential function. FINANCING. RISK TAKING. STANDARDISATION.
MARKETING INFORMATION.

67

IMPORTANCE OF MARKETING

Marketing is a distinguishing and unique function of the business. A business is set apart from all other human organizations by the fact that it markets a product or service. Neither CHURCH NOR ARMY NOR STATE does that. Any organization that fulfils through marketing a product or a service is a business. Any organization in which the marketing is either absent or incidental is not a business & should never be run as if it were one.

Marketing is essential for the very purpose of business as can be judged from the following lines Business aims at profit. To realize profit, a sale has to be made. To make the sale a customer has to be created. To create the customer, he must be satisfied. To satisfy the customer, his needs have to be meet. To meet customer needs, marketing is essential.

68

RESEARCH METHODOLOGY
THE MARKET AREA:
The entire research was divided into fair shares and each phase had its individual sight finance and supplemented each other. the process had to be started from the grass not level and it was very important to understand the market for this bajaj bikes. Which is very fast in production distribution and consumption. The four shares into which the research was divided were. 1. Preparation of Draft report. 2. Detail tracking 3. Analysis of finding and observation & segregating Meerut for bajaj. The observation approach was adopted in the process by gathering the data essential and material for the decision making and with clear objective of increasing the market share of bajaj in the Meerut Market. Customer preference and satisfaction was also important in assessing the market share but the was very clear that customers generally do not have loyalty to words the product in the Beverage industry rather what matters the most is the product of Bajaj availability which will be discussed later. The methodology researcher use in the entire research and survey work can define as in this method. Researcher used the survey in this passion so that there was minimum wastage of man. material and money.

RESEARCH DESIGN:
Types of Research:- For collection of data researcher are descriptive research design. It provide me description of an individual and a community. Through this research collect quantitative questionnaire and data.

69

DATA SERVICE:Direct interaction with consumer and consumer and consumer as a respondent. So consumer is the man data service.

RESEARCH APPROACH:_

There are two basic approaches to research. quantitative and qualitative my approaches are both. Researcher collects the quantitative data and the opinion of the people bike performance of the product. dealership. satisfaction level and there expectation.
TYPES OF QUESTIONNAIRES:-

When researcher start preparing questionnaires then researcher keep all the brings in this mind that guideline of his guide and time factor of consumers. Questionnaires should not be very borty and lengthy working upon the above guidelines. The questionnaires there were 15 and target market questionnaires is 18 and total questions 23.
TYPE OF QUESTIONS:-

Research used both closed type question. (e.g.-g the type 'yes or no) open type (e.g-inviting free response) and lickert scale question. I used for qualitative in my questionnaires.
RESEARCH INSTRUMENT:-

Research's research instrument is questionnaires for collecting the primary data. This is very common and flexible instrument.
SAMPLING:-

Sample in market. researcher collect needed information from various persons who are associated with this subject. When such associated persons are in new number research can get information from all of them in such some people among associated persons are selected and collect information from them. These selected persons represents the whole universe and are called sample.
SAMPLING UNIT:-

One bajaj owner serves as a simple sampling unit.

70

SAMPLING SIZE:-

The total number of these selected persons is called sample size. the sample is the total of persons. which are interviewed by researcher. In this case study sample units are one hundred. researcher has taken response of one hundred persons.
COLLECTING THE DATA:-

1- Primary data. 2- Secondary data. 1- Primary data:- Through survey researcher obtains primary data directly from the Reader through following method. A. Observation method. B. Interview method. C. Questionnaires. A. Observation method:- Researcher went to the dealers showroom and service center and even a parking places. Researcher directly observes the customers researcher with out asking any question. Here researcher found most of the customer was empty buying behavior. B. Interview Method:Researcher went to the service center and parking places and collects the data through personal interview. C. Through questionnaires:- Researcher collects most of the data through questionnaires, researcher went to the consumers and requested them to fill the questionnaires. Many questionnaires was well structured and was very print from the Computer. Researcher found that interviewers are belonging to good family background and they him good response (even the dissatisfied customers) and tell their problem freely and they gave me proper time in their busy schedule

71

Researcher find generally customer fell easy in the multiple choice of questions. Through Bajaj Profile. Through Newspapers. Times of India. Hindustan Times. The Hindu. Economics Times. 3- Through Magazines. Business India. Auto Express. Business India Auto India. Through internet - Tel co website www. Baja India. 12-

4. com.

OBSERVATION:
The objective method is the most company used method especially is studies relating to behavioral sciences. In a way we all observe things around u. but this sort of observation is not scientific observation. Observation becomes a scientific tool and the method of data collection for the researcher. When it serves a formulated research purpose is systematically planned and recorded and is sought by way of investigators own direct observation without asking from the respondent.

Sales Techniques. Customer mavement. Customer response in refuel stores.

Observation methods:- I am used two types of observation is used when the research problem has been formulated precisely and the researcher is told to the area of study. The researchers are asked to record their observations.

72

1. This observation is used when the research problem has been formulated precisely and the research is told to the observe the area of study. The researchers are to the record their observation. 2. Direct-Indirect observation:- In direct observation of a person is observed on the other hand indirect observation implies that some record of part behavior is observed. The behavior is not observed and rather its effects are observed. Here the observe engaged in indirect observation generally looks for physicals traces of behavior or occurrence of an event.

MARKET SEGMENTATION:It is defined is the process of taking total heterogeneous market for a product and dividing into several sub market or segments. Each of which tends to be homogeneous in all significant. 1Behavioral segmentation. 2Psychographics segmentation. 1Behavioral segmentation:- In this the buyers are divided into groups on the bars of their knowledge of attitude towards use of or response to a product. 2Psychographic segmentation:- In this the buyers are divided into different groups on the basis of lifestyle or personality and values. People with some demographic group can exhibit very different psychographic profile.

73

IMPLEMENTING METHODOLOGY

For obtaining the help of the respondents. I took the help of the random sampling method.

o
o

One questionnaire was there for consumers.

The questionnaire were developed in successive manner, firstly they were made on very board outlines with open-ended view questionnaire.

o These open end questionnaires were put up for sample test of ten responses and finally developed the questionnaire of its required shape.

The research has been done on the basis of following grounds: -

Data Resource Primary. Research Approach Survey. Research Instruments Questionnaire. Sampling Unit Consumer. Sample Size 100. Contact Method Personal.

74

SCOPE OF THE STUDY

Bajaj India Ltd., sales of Bajaj Motor Bikes have not been catching the market very well. Inspite of being a well-known brand and companys selfdirect marketing could not able to boost the sales of Bajaj Motor Bikes.

This study gave a fair outlook of market for its products and reasons for not catching its market share.

This research will help the company to know about, where potential of the Bajaj Motor Bikes lies in the market and to give the suggestions to the company about buildup their market share.

This survey is confined to standard model of Bajaj Motor Bikes.

75

DATA ANALYSIS
Brand awareness among the consumer based on 1st response ) No. of respondents = 150 Brand Name Hero Honda Bajaj Others No. of Customers 60 40 50 40 26.6 33.3 % Age

33.30%

40%

HEROHONDA
BAJAJ OTHERS

26.60%

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Various motivating factors in making purchase decision No. of respondents = 150 Factors Family Friends Relatives Yourself No. of Customers 40 50 20 40 26.6 33.3 30 30 % Age

13% 27%

26.60% 33.30%

FAMILY FRIENDS RELATIVES YOURSELVES

77

Profession (who are giving) No. of respondents = 150 Profession Business Job Students Any Others (Dealers) No. of Customers 40 60 35 15 % Age 26.6 40 23.3 10

10% 23.30% 40%

27%

BUSINESS JOB STUDENTS DEALERS

78

Familiarity of Brands in four stroke segment No. of respondents Brand Name Bajaj Hero Honda TVS LML No. of Customers 45 70 25 25 % Age 32.8 46.66 16.66 16.66

16.66% 16.66% 46.66%

32.80%

BAJAJ HERO HONDA TVS LML

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Chances of buying BAJAJ 4 stroke bike scale used, A=6, B=5, C=4, D=3, E=2, F=1

Possibilities Definitely buy Very likely will buy Probably will buy Might or might not buy Definitely will buy Cant say

No. of respondents 45 35 22 23 20 5

Point 270 175 88 69 40 5

5 69 88 175 40 270
DEFINITELY BUY VERY LIKELY WILL BUE PROBABLY WILL BUY MIGHT OR MIGHT NOT BUY DEFINITELY BUE CAN'T SAY

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First preference should be devoted as No. of respondents = 150 Target Market Rural Urban No. of Consumers 60 90 % Age 40 60

70 60 60 50 40 40 30 20 10 0 RURAL URBAN
RURAL URBAN

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Different promotions for Rural and Urban No. of respondents = 150 Market Yes No No. of consumers 110 40 %Age 73.33 26.66

80 70 60 50 40 30 20 10 0

73.33

YES NO

26.66

YES

NO

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Which type of promotion is more effective? No. of respondents = 150 Promotion No. of consumers 55 %Age 36.66 30 16.66 16.66

T.V. Advertisement

News Paper Advertisement 44 Local Advertisement All of 25 25

40 35

36.6

30 30 25 20 15 10 5 0 TV ADVERTISEMENT LOCAL ADVERTISEMENT

TV ADVERTISEMENT NEWSPAPER ADVERTISEMENT

16.66

16.66

LOCAL ADVERTISEMENT ALL OF

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Data collection of Bajaj bike

Age group (20 to 30):No. of respondents = 100

Male 100% Exterior styling Price Brand name Safety Calevrs Technology Mileage Engine capacity 5% 35% 10% 5% 5% 25% 10% 5%

(Female) 100% 20% 20% 10% 5% 20% 10% 10% 5%

40% 35% 30% 25% 20% 15% 10% 5% 0%

Exterior styling Price Brand name Safety Calevrs technology mileage Engine capacity

Male 100%

(Female) 100%

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Data collection of Bajaj bike

Age 10-20 20-30 30-40 40-50 50-60 Male 75% 75% 50% 25% 10% Female 25% 50% 50% 5% 1%

80% 70% 60% 50% 40% 30% 20% 10% 0% 10-20 20-30 30-40
Male

40-50

50-60

Female

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Age group 35 to 45 years (Male and Female)

No. of Respondents - 100

Male 100% Exterior styling Price Brand name Safety Caleves Technology Mileage Engine capacity 5% 15% 20% 10% 5% 10% 20% 15%

(Female) 100% 5% 25% 20% 20% 5% 5% 15% 5%

30% 25% 20% 15% 10% 5% 0%

Exterior styling Price Brand name Safety Caleves Technology Mileage Engine capacity

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Consumers preference of other bikes of they not prefer to buy bajaj (Caliber, pulser and wind 125).

60 50 40

30
20 10 0 A
BAJAJ

B
HERO HOND

C
TVS

D
SUZUKI

A = Hero Honda. B = Yamaha C = TVS Suzuki D = Kinetic E = Others How would you bike to purchase a bike through 42% of the people own hero honda means splender. 32% " 8% 8% " " " " " " " " " " " " " " Yamaha TVS Kinetic Others company

10% "

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TOTAL PERCENTAGE OF MALE AND FEMALE IN THE BAJAJ COMPANY:-

50 45 40 35 30 25 20 15 10 5 0

45 30 25

FEMALE (25-30)

MALE (25-40)

M/F (18-25)

Analysis:30% Female in the bajaj company and age of 25 to 30. 45% Male in the bajaj company and age of 25 to 40. 25% Male and Female both in the bajaj company and age of 18 to 25.

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SWOT ANALYSIS OF BAJAJ AUTO LIMITED

STRENGTH

Technical and financial collaboration with Kawasaki technology

In motor bike collaboration with Wide range of motor bike and scooters. Extensive research and development both in house development facility and interface with other independent engineering units.

Large and competitive workforce. Monopoly in scooter segment Producing challenging products in market.

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WEAKNESS

Inefficient in capturing the southern market in INDIA. Inefficient qualities of manufacturing as Hero Honda have in the market.

Not using brand loyalty for the customers.

OPPORTUNITY

Boast up production to fully utilize the installed capacity. To take the monopoly in motor bike segment also. Entry into light motor vehicle category where the competition is much more increased.

Effectively meet the demand created by way of operation victor creating awareness among the rural consumers.

THREATS

Sever competition by light motor vehicle faced from the side of kinetic and Honda.

Stiff competition with Hero Honda which has a relatively high market with active participation in both northern and southern market.

Change in Government fiscal policy towards import and customer duty.

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LIMITATIONS OF THE RESEARCH

No guidance in the field work. The study was conducted in few cities of MEERUT only. Hence the study may not be useful for projection of behavioral aspect of consumers living in other cities.

Money virtually fall short of what ideal field work would cost and may requires shortcuts for the validity of findings.

People lack the time so they did not take interest. Limited time of working.

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FINDINGS
Assumptions:
(* Among different age group

The age group 20-35 yrs figures out to be very much aware regarding two wheelers

Guarantee less influenced any age group for the purchase. Availability of spare part must considered to be most important. Mileage was given top priority. Gift schemes and finance options fail to influence the people. Style and power considered most purchasing power point today. Regarding two wheelers.

(* Others:

Hero Honda came out to be most familiar leaving others for behind. Every respondent favored the entry of BAJAJ into four-stroke segment because of more prospect.

An ideal bike as suggested by respondent should have: (b) Affordable prices (d) Spare wheel & luggage space

(a) Good looks (c) Best mileage

(*Rural & Urban marketing:

The percent of rural and urban market is as 35% and 65%. The different promotion for rural and urban marketing though the slogan. For Rural Rules the heart, Not the Mind

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SUGGESTIONS

The best target market for any new product is 20 to 35 yrs and income group of 8000 to 12000.

Before the launch an aggressive advertising must be carried out in order to inform the consumer about the new bike.

The media adopted for such purpose should be electronic as it is wildly accepted.

Continuous innovation in product process and services too are recommended to get the competitive edge.

Nicely designed and fuel efficient vehicle Is must to find better prospects and widen its market.

Easily available spare parts at reasonable price backed by efficient sales as competitions.

An eye on competitors policies and review of its own according to changing market condition will help in formulation of effective strategies from time to time .

The pricing TAG which BAJAJ is going to put on its bikes should not be more Rs.45,000 50,000 in any case, because it is the price which is going to determine the success of the product.

Through demonstration in rural area so that they can get specification of bike.

New techniques such as direct marketing and institutional sales should be explained more and more in a new way.
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Promoting rural market through hat and mela. Company should increase its coverage of advertising. Company should increase its duration of free after sale service. Because local garage mechanics cant handle BAJAJ scooter very well so company should provide one to two week free training for local garage mechanics'

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RECOMMENDATIONS

1. The salient features of Bajaj Motorbike should be widely advertised through visual other medias in particular. 2. The value is an important factor and hence various finance scheme are should also be introduced by Bajaj.

3. The after sale service should be further improved with more number of bike free service given to the owner of Bajaj Motor Bikes.

4. Training programs should be organized for dealers to make them more aware of the commercial and technical details of Bajaj Motor Bikes along with the various effective techniques of dealing with the prospective buyers and generate new buyers more effectively.

5. Promotional schemes should be introduced among the dealers for better sale this should generate more personal interest.

6. A customer feedback should be gathered more frequently, so that the company can monitor the performance status and the image of Bajaj Motor Bikes model.

7. Economy as well as performance model should be introduced.

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8. Sales Promotion should be done by:

Special campaigns during festive season. Gift scheme with every purchase. Mobile van campaigns. Exchange schemes.

9. Product planning and launching as per the masses. 10. Look of the motorcycle should be change. 11. Engine and the gearbox should be improved. 12. Encourage the direct sellers by offering different facility.

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QUESTIONNAIRE (CONSUMER OPINION ON MOTOR BIKE IN INDIA) NAME AGE PROFESSION INCOME ADDRESS DATE : : : : : :

CUSTOMER SATISFACTION 1. Name of the brand you are familiar within the two wheeler segment.

2. Who influenced your decision to purchase two wheeler ? A. Family C. Friends B. Relatives D. Yourself

3. Are you satisfied with the company service process? Yes No

4. How much % of repeat business ? 25 50 75 None of them 5. How important was each of the following in your decision (Please click one box for each item) A. Extremely important B. Very important C. Some what important E. Not at all important A i. ii. iii. iv. v. B C D E D. Not very important

Exterior styling Price Brand name Safety Colours

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vi. vii. viii. ix.

Technology Mileage Engine capacity Warranty

6. Do you know that BAJAJ has going to launched new product Motorcycle ? Yes No 7. How effective were the following in servicing (Please check one box for each item) A = Excellent, B = Very good, C = Fair, D = Poor, E = Cant say A B C D E

Promptness Repair on time Efficiency of staff Availability of spare parts Friendliness of staff 8. How much important are the following factors in influencing a purchase decision (Please click one box for each) A = Extremely important, B = Very important, C = Some what important, D = Note very important, E = Not at all important A i. ii. iii. iv. v. vi. vii. 9. B Gift scheme Dealers behaviour Availability of spare parts Cost of spare parts After sale service Finance options Advertisement C D E

What are the chances of tour buying BAJAJs 4-stroke bike, the next time you purchase any two wheelers (Please tick one box only) A. Definitely buy B. Very likely will buy
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C. Probably will buy E. Definitely will not buy

D. Might or might not buy E. Cant say

10. Which type of engine you want in fourth coming motorbike ? 2 Stroke 4 Stroke

11. Do you want self start facilities in forthcoming motorbike ? Yes No

12. Which type of pick up you want in forthcoming motorbike ? High Medium Low

13. Are you satisfied with the 5th gear of motor bike ? Yes No

14. Which type of tyre is better in forthcoming motor bike ? Thin Broad

15. Which colour I some attractive in forthcoming motor bike ? Black Red Blue Purpule

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TARGET MARKET
First preference should be devoted towards the Rural Urban Why------------------------------------------------------------------------? In which type of class, first performance of target market of the income level as Semi middle class Middle class High class Attraction towards the motor bike model as first prefwrence of person regarding age 18-25 yrs 25-35 yrs 35-50 yrs Should company provide the finance scheme then how much % of interest should be provided by the company ? Yes No 7% 8% 9% 10% PROMOTION Which type of promotion is more effective ? T.V. Advertise News paper advertise Local advertisement All of Are you in favour of different promotion for rural and urban marketing ? Yes No Do you think any other option infront of Hat and Mela for promoting the rural market? Yes No If yes what promotion do you think?

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BIBLIOGRAPHY
1Koontz' O Donnell. (Essentials of meanest concepts) A.I.I.B.S. Publishers and distributors, New Meerut. 2004 rd ed. 2Ramaswami. NanaKumari (Marketing methodology). Macmillion mdra Ltd. 2nd ed. 2003. 3. G.C. Beri and D.D. Sharma (Marketing Research) Deep and publication. New Meerut. ed. 2002. Philip Kotler. (Marketing Mangement). Analysis, planning and control prectice Hall, 9th edition) 2005. 5. C.R. Kothari (Research Methodolgy)+ Vishva presentation, New Meerut, 2nd ed. 2002. 6. Donald's Hill and delt Hawlans. (Market Research, Measurement and (Method) Macmillion India Ltd. ed. 2004 Bajaj World News Mews By: Magazine Auto India Auto Expo. Business India Business Today
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Business world Advertisement Marketing Express Investment week

Newspapers:Hindustan times. Times of India The Hindu Financial Express Economics times African Business line.

Annual report of Bajaj Auto Ltd. Websites:- www.BajajIndia.com.

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