Académique Documents
Professionnel Documents
Culture Documents
Organic
90% of Clicks
Click-Through Rates
Vertical Search
Local Results
Completely different ranking algorithm than standard search results
Image Results
Video Results
Shopping Results
Instant Answers
Instant Answers
Instant Answers
News Results
Instant Answers
Real Time Results
Image Results
Without links, the engines might SLIDE MASTER COVERPAGE never find this page
Via www.opensiteexplorer.org
VS.
Domain Authority
PageRank
www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
QDF
301 Redirects
302s
Blocking Robots
Blocking Robots
XML Sitemaps
www.sitemaps.org/protocol.php
www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
Title Tags
Meta Descriptions
Anchor Text
Page Copy
Not So Important
SLIDE MASTER COVERPAGE
Tools & Tactics for Brainstorming SLIDE MASTER COVERPAGE & Refining Your Seed List
https://adwords.google.com/select/KeywordToolExternal
www.seomoz.org/blog/using-the-adcenter-excel-plugin-for-keyphrase-research
Google Trends
Watch for vertical results, which can skew CTRs & visibility
www.seomoz.org/mozbar
What Goals Can Link Building SLIDE MASTER COVERPAGE Help Us Achieve?
#7 - Paid Links
#8 - Link Reclamation
Matching the Right Link Building Strategies SLIDE MASTER COVERPAGE to Your Organizations SEO Goals
Using Tools & Processes to Ease the SLIDE MASTER COVERPAGE Challenges of Link Building
Directionally indicative within ~50% Not necessarily followed & in a somewhat random order
Less accurate than Site Explorer Lots of cool, useful modifiers available
Data updates monthly from the Linkscape web index (approx. 60% the size of Yahoo!/Google/Bing)
Link Intersect
Link Intersect uses the same principle sites w/ links in common that dont point to you.
Top Pages
Find which pages are earning links (your own & competitors)
SLIDE MASTER COVERPAGE
Written Process/Checklist
Run through the link building process yourself Document every step thoroughly Pass it on to others (w/ some training time)
SLIDE MASTER COVERPAGE
For more information, visit us at www.seomoz.org Feel free to distribute this presentation for educational use. We love to help SEOs learn!
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