Académique Documents
Professionnel Documents
Culture Documents
Contents
P ag e S u b je ct P ag e S u b je ct
G R A P H IC S T A N D A R D S
3 4 5 6 7 8 9 10 11 12 13 14 A S tan d ard o f E x ce lle n ce T he B e s t W e s te rn P re m ie r L o g o L o g o F o u r-C o lo u r P ro ce s s & B ack g ro u n d s D o n t Mis u s e the L o g o B e s t W e s te rn T y p e s ty le s P ro p e rty Id e n tity A lo n g s id e the B e s t W e s te rn P re m ie r Id e n tity G e n e ral D e s ig n G u id e lin e s B e s t W e s te rn P re m ie r L o g o an d B ar C o n s is te n cy - O p tio n 1 C o n s is te n cy - O p tio n 2 C o n s is te n cy - O p tio n 3 a C o n s is te n cy - O p tio n 3 b
MIS CE L L A N E O U S
20 S e v e ral Ite m s
E X T E R IO R S IG N A G E
21 /22 G e n e ral R u le s
O F F P R E MIS E S IG N A G E
23 O ff P re m is e S ig n ag e
O N P R E MIS E S IG N A G E
23 23 25 25 26 P O O O O O ro p e rty Id e n tificatio n S ig n ag e p tio n 1 A - Mo n u m e n tal S ty le p tio n 1 B - W ith A m e n ity P an e l p tio n 1 c - V e rtical S ty le p tio n 2 - H o riz o n tal S ty le p tio n 3 - B e s t W e s te rn P re m ie r L o g o an d P ro p e rty N am e L e tte rs
BR O CH U R E S
15 16 17 S tan d ard is e d H o te l B ro chu re - F ro n t C o v e r S tan d ard is e d H o te l B ro chu re - B ack C o v e r H o te l B ro chu re S am p le s an d o the r B ro chu re s
CO U R T E S Y V E H ICL E S
18 C o u rte s y V e hicle
27
S T A T IO N E R Y E L E CT R O N IC W E BS IT E BR A N D IN G
18 E le ctro n ic W e b s ite B ran d in g 28 29 30 31 L e tte rhe ad s - S p e cificatio n s L e tte rhe ad s - F u rthe r E x am p le s E n v e lo p e s B u s in e s s C ard s
G U E S T R O O M MA T E R IA L
19 G u e s t D ire cto ry
This manual can also be viewed online. P lease visit www:bestwestern- net.de/bi- manual/ P lease contact y our A ffiliate O ffice/P D R or B est W estern International for sig nag e sp ecifications.
March 2005
A Standard of Excellence...
...from Best Western, THE WORLDS LARGEST HOTEL CHAIN
Best Western Premier is an important distinction to help travel agents and customers identify the Best Western hotels that offer additional services and amenities. This Brand Identity manual gives you the information necessary to help you correctly use the Best Western Premier logo and the w ords Best Western Premier. Basic formats and design cover all elements of communication from signage and stationery to hotel brochures. Its purpose is to maintain Best Western Premier brand identity w hile allow ing the hotel to express its individual personality. This manual does not replace the Best Western brand identity manual in your region. Whenever the Best Western Premier logo or w ords are used, it must comply w ith the regulations in this manual. Each Best Western Premier hotel must ensure that the following items use the Best Western Premier branding: At least 1 compliant Property Identification Sign Hotel Brochure (a Rack Card w ill not be sufficient) Stationery letterheads and envelopes Business Cards Membership Plaq ue (to be supplied by Affiliate/PDR office) Desk Plaq ue (to be supplied by Affiliate/PDR office) Telephone answ ered Best Western Premier The following items may be branded using Best Western or Best Western Premier branding as contained in this manual: Prestige Brochures Guest Directories Secondary Property Name Signs Off-Premise Signs Courtesy Vehicle Miscellaneous The guidelines in this manual are the only possible options for use of the Best Western Premier name and identity on these req uired and optional items. The guidelines must also be follow ed w hen choosing to use the identity on other items in or around your property. Please note: Some of the examples show n are not currently Best Western Premier Hotels. A cross section of samples (real and ficticious) w ere used in order to show how best to use the Best Western Premier Brand Identity w ith a number of different hotel logos and pictures.
March 2005
March 2005
Brand Identity Graphic Standards Four-Colour Process Application & Back grounds
In some cases like advertisements, catalogue entries, partner sponsoring, etc. it will not be possible to print the gold Best Western Premier descriptor in Pantone 873 because the complete object will be printed in a fourcolour process application. In order to ensure the gold is presented consistently, the colour application below must be followed:
BEST WESTERN LOGO
INNER RADIU S LINE: BEST WESTERN YELLOW BACK GROU NDFIELD: BEST WESTERN BLU E
(FOR REGISTERED
TRADEMARK ): BEST WESTERN YELLOW
Please note: Process colours must match the equivalent Pantone colour. These are the only process colours equivalent percentages allowed in four-colour process printing:
+
Best Western Red 90% Magenta 100% Yellow Best Western Y ellow 100% Yellow 15% Magenta
+
Best Western Blue 100% Cyan 80% Magenta 20% Black or Truecolour PANTONE 280
+
Best Western Gold 70% Yellow 35% Magenta 35% Cyan or Truecolour PANTONE 873
The background colour for the required stationery items (letterhead, envelopes, brochure, business card) must be off white. For other stationary items, white can also be used. For speciality items, such as t-shirts, pens, etc any colour background will be permitted. In a four-colour process the off-white is defined as 12% yellow. If the paper itself has a colour (often called cr me, champagne or chamoix), it must match a printed 12% yellow.
March 2005
Incorrect Brand Identity Graphic Standards Please nev er use the Logo like this ...
DO NOT alter the Best Western Premier brand identity colour combinations, or use a wrong colour. Use the colour applications outlined in the general information at the beginning of this section.
DO NOT isolate any elements of the Best Western Premier brand identity. Never separate elements and combine them to form a different logo. Always use the logos provided with this manual (disk) to ensure correct logo reproduction.
DO NOT add any graphic elements to the Best Western Premier brand identity.
DO NOT distort the Best Western Premier brand identity. Always use the logos provided with this manual (disk) to ensure correct logo reproduction.
DO NOT reproduce the Best Western Premier logo smaller than 20 mm wide otherwise the Best Western logo is smaller than 12,5 mm wide (and that is not allowed).
DO NOT scan the Best Western Premier brand identity for desktop publishing. Scanning results in a logo that is not clean, crisp and easy to read. If a copy of the Best Western Premier logo is needed on a computer disk call your Affiliate office/PDR.
DO NOT use the Best Western Premier logo or the descriptor in any other way than shown on pages 4-5.
DO NOT use the Best Western Premier logo too close to the property logo, since it appears as a combined unit.
March 2005
Best Western Typestyles Adob e Helvetica Neue and ITC Century Book Condensed
When printing Best Western Premier materials, only two families of type are used: Adobe Helvetica Neue and ITC Century Book Condensed. See specific item sections to determine typestyles, sizes and weights for each application.
ITC CENTURY LIGHT CONDENSED __________________________________
Referred in this manual as Century Light Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h ijk lm n o p q r s tu v w x y z 0 1 2 3 4 5 6 7 8 9
ITC CENTURY BOOK CONDENSED __________________________________
Referred in this manual as Century Book Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h ijk lm n o p q r s tu v w x y z 0 1 2 3 4 5 6 7 8 9
ITC CENTURY BOOK ITALIC CONDENSED _______________________________________
Referred in this manual as Century Light Italic Condensed
A B C D E F G H IJ K L M N O P Q R S T U V W X Y Z a b c d e fg h ijk lm n o p q r s tu v w x y z 0 1 2345678 9
ADOBE HELV ETICA NEUE 4 6 LIGHT Italic ______________________________________
Referred in this manual as Helvetica Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fg h ijk lm n o p q rs tu v w x y z 0 1 2 3 4 5 6 7 8 9
International Typeface Corporation operates under this name domestically and in foreign countries and is known as ITC. ITC and its typeface names are registered trademarks of International Typeface Corporation in certain countries. In addition, ITC Typefaces are protected by design legislation and copy rights in certain countries. (See ITC specimen books) Adobe is a trademark of Adobe Systems Incorporated which may be registered in certain jurisdictions. Helvetica is a trademark of Linotype-Hell AG and/or it's subsidiaries. Both typefaces are protected under licencing laws. Best Western cannot provide them.
March 2005
HOTEL SAVOY
Alsterkrug Hotel
Eden Hotel
Eriksgatan 15 SE-Stockholm
THE PROPERTY LOGO HAS TO COMPLEMENT THE COLOURS OF BEST WESTERN PREMIER
It is important that when the property logo is being used, consideration is given to the colour/design so that the overall presentation is effective and pleasing to the eye. The colour of the words Best Western Premier can be one of the colours of the property logo or an approved Best Western colour.
NEVER USE THE BEST WESTERN PREMIER LOGO WITH THE PROPERTY LOGO
Your property logo must always be separated from the Best Western Premier logo by enough distance so that they do not appear as a combined unit.
March 2005
COLOUR:
SIZES:
TYPES:
PAPER:
Please note:
March 2005
Brand Identity Graphic Standards Best Western Premier Logo and Bar
In order to increase the awareness and recognition of Best Western Premier, repetitive and consistent branding is vital. In order to achieve this, the Best Western bar is part of the overall design. For all objects which are produced on paper (specifically stationery) the bar must be in place along with the logo. For other items (outdoor signage, production of promotion articles) the bar is not applicable. To distinguish between the Best Western Premier hotels and the Best Western Core Brand hotels, the Best Western Premier bar has fine gold vertical lines. To obtain a uniform appearance of the Best Western Premier hotels, there is only one possibility for the placement of the bar and two possibilities for the placement of the Best Western Premier logo (refer to following pages). Please note: The bar always runs across the whole page width and is paper cut. A standard size has been defined for the Best Western Premier logo and bar: the logo is 25 mm high and 31 mm wide (Best Western logo is hereby 19,5 mm wide), the bar is 6,5mm thick (the lines in the bar are 0,5 mm strong with a placement gap of 2 mm). These standard sizes make the implementation of the design and production of printing materials more consistent. From the business card to the A4 Format the logo has the same size and the bar the same strength (Exception: Guest Directory, refer to page 19). Furthermore, the placement of the logo and bar are defined to create a balance with one another. Pages 11-14 display the consistency achieved from compliance with these requirements.
placement gap: 2 mm
Standard-Illustration size Full Colour Logo Version With this version, the bar is Best Western Blue, the Best Western logo is full colour (four-colour application or Pantone true colours). The Premier descriptor and the lines in the bar are gold, printed in Pantone 873 or gold foil. This version is highly recommended for all materials.
25 mm
31 mm
placement gap: 2 mm
Standard-Illustration size One Colour Version With this version all printed items must be printed in gold Pantone 873 or gold foil. The stripes in the bar are white. This version is applicable for non-mandatory items (such as notepaper, shampoo bottles, etc.) and for three of the mandatory items letterhead, envelope and business cards (but it is not recommended).
25 mm
31 mm
10
March 2005
Brand Identity Graphic Standards Option 1: Centred logo without property logo
Unlike the brand identity manual for the core brand, the following options require a more consistent look throughout your collateral-brochures, stationery, business cards, sales folders, etc.
above paper cut 6,5 mm 11 mm
25 mm 36 mm 31 mm
Standard Setup, Option 1: The bar is placed at the top edge of the page, with the Best Western Premier logo located in the middle under the bar (sizes as shown here). The hotel name, without the property logo, is located under the Best Western Premier logo. Hotel name must be in Best Western Gold and in ITC Century Book Condensed type. Paper can be white or offwhite except for the required stationery items. For individual item specifications please refer to the applicable page.
Hermann Mustermann
Direktor/General Manager Alsterkrugchaussee 120 D-12345 Hamburg Telefon: + 49 (40) 8 84 25-0 Telefax: + 49 (40) 8 84 25-12 Mobil: 0170-12 34 56 info@ alsterkrug.bestwestern.de www.alsterkrug.bestwestern.de Reservierung: 0 18 02 - 21 25 88
Alsterkrug Hotel
Alsterkrug Hotel
Alsterkrug Hotel
Minibar-Service
Alsterkrug Hotel
Hermann Mustermann
Verkauf/Account Manager Alsterkrugchaussee 120 Artikel 12345 Hamburg Designation Telefon: (0 40) 9 84 26-0 Telefax: (0 40) 9 84 26-450 Mobil: 0170-12 34 56 Apollinaris Mineralwasser info@ alsterkrug.bestwestern.de Staatlich Fachingen www.alsterkrug.bestwestern.de Vaihinger-Orangensaft Reservierung: 0 18 02 - 21 25 88
Menge stock 0,25 l 0,25 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,33 l 0,33 l 0,25 l 0,25 l 0,20 l 4 cl 4 cl 4 cl 4 cl 12,5 g 2 1 2 1 1 1 1 2 1 1 1 1 1 2 2 2 2 1 1 1
Einzelpreis price per unit u u u u u u u u u u u u u u u u u u u u 3,50 4,00 3,50 3,50 4,00 4,00 4,00 3,50 4,50 4,50 8,50 8,50 8,50 5,00 9,00 9,00 9,00 1,20 3,00 3,00
Anzahl number
Wert value
Alsterkrug Hotel
Ankunfts-Datum / arrival Abreise-Datum / departure Personen / persons KFZ-Kennzeichen / license plate Garage garage
Nationalit t / nationality
Wohnort (Stra e / Nr. / PLZ / Ort) / adress (street / no. / city code / area)
Vaihinger-Apfelsaft Schweppes-Bitter Lemon Schweppes-Tonic Water Schweppes-Ginger Ale Coca Cola Wernesgr ner Pilsener K stritzer Schwarzbier Wei wein Rotwein Sekt Doppelkorn Gin Whisky Rum Schokolade N sse Chips
Gesamt/total u
Bitte Verzehr auf dieser Liste notieren und bei Abreise an der Rezeption abgeben. Please note your consumption and leave this list at reception upon departure.
HAMBURG
GERMANY
Best Western Premier Alsterkrug Hotel Alsterkrugchaussee 120 D-12345 Hamburg Gesch ftsf hrer: Hermann Mustermann Telefon: + 49 (40) 8 84 25-0 Telefax: + 49 (40) 8 84 25-12 info@ alsterkrug.bestwestern.de www.alsterkrug.bestwestern.de Sparkasse Musterstadt Konto-Nr. 47 000 123 BLZ 532 500 00 Muster-Hotel GmbH & Co. Handelsregister Musterstadt HRB 012
Alsterkrug Hotel
Sie erhalten: Mit der Bitte: Telefoninformation R ckruf Pr fung Kopie
Kurzmitteilung
Prospekt Kenntnis R ckabe Beantwortung Erledigung
Inhalt/Bemerkung:
Alsterkrug Hotel
Name
Alsterkrugchaussee 277 12345 Hamburg T el.: (0 1323) 8 8 4 25 in fo @ alsterkrug.bestw estern .d e
March 2005
11
Brand Identity Graphic Standards Option 2: Centred logo with property logo
above paper cut 6,5 mm 11 mm
25 mm 36 mm 31 mm
Standard Setup, Option 2: The bar is placed at the top edge of the page, with the Best Western Premier logo located in the middle under the bar (sizes as shown here). The property logo must be located at the bottom of the page and may be printed in its own colours. Paper can be white or off-white except for the required stationery items. For individual item specifications please refer to the applicable page.
Hermann de Koning
General Manager
Best Western Premier Hotel Ambassador Rembrandspl.34 2042 TA Zandvoort Rembrandsplain 34 NL-2042 TA Zandvoort Telefon: + 31 (030) 8 84 25-0 Telefax: + 31 (030) 8 84 25-13 info@ambassador.bestwestern.nl www.ambassador.bestwestern.nl Reservierung: 0800 0221455
Minibar-Service
Kammer nr./Room no.: _______________________________________
Artikel Designation Mineralwater met prik Mineralwater zonder prik Sinaasappelsap Appelsap Schweppes-Bitter Lemon Schweppes-Tonic Water Schweppes-Ginger Ale Coca Cola Heineken pils De Koninck Wijn wit Wijn rood Sekt Aquavit Genever Whisky Rum Chocolade Nooten Chips 0,25 l 0,25 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,33 l 0,33 l 0,25 l 0,25 l 0,20 l 4 cl 4 cl 4 cl 4 cl 12,5 g
Quantitie stock 2 1 2 1 1 1 1 2 1 1 1 1 1 2 2 2 2 1 1 1
Prijs price per unit u u u u u u u u u u u u u u u u u u u u 3,50 4,00 3,50 3,50 4,00 4,00 4,00 3,50 4,50 4,50 8,50 8,50 8,50 5,00 9,00 9,00 9,00 1,20 3,00 3,00
Antal number
Totaal value
Handtekening/signature
Totaal/total u
Please note your consumption and leave this list at reception upon departure.
NETHERLANDS
Aankomstdatum / arrival
Vertrekdatum / departure
Personen / persons
Garage garage
Nationaliteit / nationality
Woonplaats (Straat / Nr. / Postcode / Plaats) / adress (street / no. / city code / area)
Firma / company
Betaalwijze: / payment: Contant / cash American Express Eurocard Visa Card Euro Cash
Handtekening / signature
12
March 2005
Brand Identity Graphic Standards Option 3a: Left aligned logo with property logo
above paper cut 6,5 mm 11 mm
12 mm
25 mm 36 mm 31 mm
Standard Setup, Option 3a: The bar is placed at the top of the page, with the Best Western Premier logo located in the left edge below the bar (sizes as shown here). The property logo is located in the left edge at the bottom of the page. Paper can be white or off-white except for the required stationery items. For individual item specifications please refer to the applicable page.
Boul. Jean Barrat F-66000 Perpignan T l fon: 0 34 / 8 84 25-0 T lefax: 0 34 / 8 84 25-23 www.foret.bestwestern.fr
Service de Minibar
Num ro de la chambre.: _______________________________________
larticle Designation Leau min rale Leau min rale avec du gas Jus dorange Jus de pommes Schweppes-Bitter Lemon Schweppes-Tonic Water Schweppes-Ginger Ale Coca Cola Fanta orange Bire Vin blanc Vin rouge Vin mousseux Pernot Gin Whisky Rum Chocolat Noix Chips 0,25 l 0,25 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,33 l 0,33 l 0,25 l 0,25 l 0,20 l 4 cl 4 cl 4 cl 4 cl 12,5 g
quantit stock 2 1 2 1 1 1 1 2 1 1 1 1 1 2 2 2 2 1 1 1
prix simple price per unit EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR 3,50 4,00 3,50 3,50 4,00 4,00 4,00 3,50 4,50 4,50 8,50 8,50 8,50 5,00 9,00 9,00 9,00 1,20 3,00 3,00
num ro number
valois value
Signature du h te/signature
Total/total EUR
Pierre Dant s
Directeur
Bes t W es tern P rem ier
18 Boulevard Jean Bourrat F-66000 Perpignan T l fon: (0 34) 8 84 25-0 T l fax: (0 34) 8 84 25-450 info@foret.bestwestern.fr www.foret.bestwestern.fr
I n s c rip tio n
date de larriv e / arrival date du d part / departure personnage / persons signe de voiture / license plate garage garage
Information courte
en annexe, vs troverez: ns vs demandons de: inform. de t l phone rappel contr le copie r pondre r glement brochure acceptance restitution
nationalit / nationality
lieu de r sidence (rue, num ro, code postal, adresse / adress (street / no. / city code / area)
contenu/remarq ue:
entreprise / company manire de paiement: / payment: au comptant / cash American Express signature / signature Eurocard Visa Card Euro Cash
d patement/signe:
date:
March 2005
13
Brand Identity Graphic Standards O ption 3 b : L eft alig ned log o w ith property log o
above paper cut 6,5 mm 11 mm
25 mm 12 mm 36 mm 31 mm
Standard Setup, Option 3b: The bar is placed at the top of the page, with the Best Western Premier logo located in the left edge below the bar (sizes as shown here). The property logo is located in the right edge below the bar. The property logo and the words Best Western Premier must be in Best Western Gold. Paper can be white or off-white except for the required stationery items. For individual item specifications please refer to the applicable page.
FANTASIA GARDENS
FANTASIA GARDENS
Minibar-Service
Room No.: _______________________________________
Designation Mineralwater still Mineralwater sparkling Orange juice Apple juice Schweppes-Bitter Lemon Schweppes-Tonic Water Schweppes-Ginger Ale Coca Cola Beer Guiness White wine Red wine Sparkling wine Gin Arverna Whisky Rum Chocolate Nuts Chips 0,25 l 0,25 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,20 l 0,33 l 0,33 l 0,25 l 0,25 l 0,20 l 4 cl 4 cl 4 cl 4 cl 12,5 g
stock 2 1 2 1 1 1 1 2 1 1 1 1 1 2 2 2 2 1 1 1
price per unit u u u u u u u u u u u u u u u u u u u u 3,50 4,00 3,50 3,50 4,00 4,00 4,00 3,50 4,50 4,50 8,50 8,50 8,50 9,00 9,00 9,00 9,00 1,20 3,00 3,00
number
value
Signature
Total u
Please note your consumption and leave this list at reception upon departure.
FANTASIA GARDENS
Best Western Premier Hotel Fantasia Gardens 110 Fantasia Gardens Weymouth GB-DT4 7NR Phone: + 44 (01323) 8 84 25 Telefax: + 44 (01323) 8 84 68 info@fantasia.bestwestern.co.uk www.fantasia.bestwestern.co.uk Registered in the U.K., Registration.No. 1234567 Registered Office: Fantasia Gardens VAT No. 345 678 68
110 Fantasia Gardens Weymouth GB-DT4 7NR Phone: + 44 (01323) 8 84 25 Telefax: + 44 (01323) 8 84 68 info@fantasia.bestwestern.co.uk www.fantasia.bestwestern.co.uk Reservation: 0800 39 31 30
FANTASIA GARDENS
FANTASIA GARDENS
Short-Message
Enclosed receive: With request: telephoneinformation call back check copy answer completion brochure attention return
Date of birth
Nationality
Passport no.
Date of issue
Place of issue
Content:
Company
Signature Filled out by staff Room No. Category Booking: privat privat group business indiv. business group other guests
department/sign:
date:
14
March 2005
Colour Bar: Best Western Blue with gold stripes appears across top of brochure (on brochure back page too). Best Western Premier logo: Full colour. Location information: city plus - province and/or state - province and/or country - state and/or country Use maximum of two lines. Cover Image: Property photo, destination shot or artwork. The gold frame around the image area is mandatory except when a photo collage is used (see sample B on page 17). Property name or logo appear at bottom of brochure. Off-white background. No other type or design element is to appear on the front cover.
CITY TYPE: ITC Century Book Condensed, caps SIZE: 28pt (may vary to 24pt) COLOUR: Best Western Gold LINE 0,5pt, Best Western Gold, as wide as picture
36 mm 31 mm 46 mm
HAMBU R G
GE R MAN Y
65 mm
STATE/PROVINCE/ COUNTRY TYPE: ITC Century Book Condensed, caps SIZE: 21pt (may vary to 18pt) COLOUR: Best Western Gold
110 mm
10,5 mm
10,5 mm
175 mm PROPERTY NAME TYPE: ITC Century Book Condensed SIZE: 20 pt (may vary to 24pt) COLOUR: Best Western Gold or Property logo with own colours and typestyle 210 mm 181 mm
193 mm
March 2005
15
The back cover of the rack brochure must contain: A colour bar must appear top of brochure, Best Western blue with gold stripes. Proper branding if property name is displayed Location information with property address and property phone number. Image area: Property photo, destination shot, artwork, maps must be contained within the image area (79,5 x 124 mm). Property logo can print in its own colours. Off-white background
PROPERTY NAME ITC Century Book Condensed 16/15 pt. U&lc Centered ADDRESS / PHONE / E-MAIL / WEB SITE Adobe Helvetica Neue Light 10/12 pt. U&lc Centered NOTE: PHONE IN HELVETICA MEDIUM RESERVATIONS TYPE Adobe Helvetica Neue Light 10/16 pt. U&lc Centered 800 NUMBER ITC Century Book Condensed 20/19 pt. U&lc Centered OPTIONAL TAGLINE Adobe Helvetica Neue Medium 8 pt. U&lc Centered COPY AND LOCATOR MAP AREA
16
March 2005
ZAND V OORT
NETHERLAND S
PERPIGNAN
FRANCE
If a collage or art work is used on the front cover, the golden frame must not appear.
Additional graphic elements like white lines can appear on the front cover as long as they are inside the picture frame.
must precede the property name/logo. The Best Western Premier logo must meet minimum size requirements (31 mm wide). The Best Western logo can be on the front or back of the brochure. The Best Western Premier logo must be visibly separated from the property logo. If using the words Best Western Premier they must be in gold foil. The background colour is recommended to be off white. The colour bar is used on white or off white backgrounds only. The Best Western Premier logo (full colour or gold) is only to be used on one of the approved background colours. If using another colour for the background, the words Best Western Premier are to be used instead of the Best Western Premier
logo.
March 2005
17
ALSTERKRUG HOTEL
Hamburg Tel. 040/ 12 34 56
This solution looks best with ITC Century Book Condensed typeface in gold
In original size, this sample shows a Best Western Premier logo of 460 mm wide
18
March 2005
Alsterkrug Hotel
Gsteinformation
Guest Directory
March 2005
19
Alsterkrug Hotel
20
March 2005
March 2005
21
22
March 2005
HOTEL MILANO
Hotel & Ristorante
solo 5 minuti
Rembrandsplain 34
March 2005
23
M inimum siz e: 5 6 4 mm w id e
24
March 2005
An exterior sign in this design will even be acceptable as a Property Identification Sign option one if the Best Western Premier logo is a minimum 3 0% of the total sign and larger than 3 8 7 mm wide. All regulations from pages 22-25 must be followed. In this design, the bigger types look better all in capitals.
H O T E L
CEN
TR A L
HO T E L CO RSICA
March 2005
25
HOTEL ROM
E X AMPLE A
E X AMPLE A
E X AMPLE B
March 2005
26
March 2005
27
Alsterkrug Hotel
PROPERTY NAME TYPE: ITC Century Book Condensed SIZ E: 22 pt (may vary from 20pt to 30 pt, depending the lengths of property name). CO LO UR: Best Western Gold
LINE STRENGTH: 0,5 pt (up to 1 pt, depending on the chosen typesize) CO LO UR: Best Western Gold
ADDRESSLINE (IF WANTED) TYPE: Helvetica Neue Condensed SIZ E: 7pt CO LO UR: Best Western Blue, Black or Best Western Gold
ADDRESS AND OTHER TEX T TYPE: Adobe Helvetica Neue Light (if something needs to be emphasized, use Adobe Helvetica Neue Medium) SIZ E: 8 pt (may vary up to 10 pt) or TYPE: ITC Century Book Condensed (if something must be emphasized, use ITC Century Bold Condensed) SIZ E: 10 pt (may vary up to 12 pt) CO LO UR: Best Western Gold, Best Western Blue or Black.
PROPERTY LOGO The logo must contain the words Best Western Premier. SIZ E: Property Logo must fit in an area of 47.5 x 32 mm CO LO UR: Property own colour
Best Western Premier Hotel Ambassador Rembrandsplain 34 NL-2042 TA Z andvoort General Manager: Hermann de K oning Telefoon: + 31 (030) 8 84 25-0 Fax: + 31 (030) 8 84 25-13 info@ ambassador.bestwestern.nl www.ambassador.bestwestern.nl Bank Z andvoort Conto 47 000 123 BLZ 532 500 00 Firma Hotel Ambassador Register Z andvoort HRB 012
Best Western Premier Alsterkrug Hotel Alsterkrugchaussee 120 D-12345 Hamburg Gesch ftsf hrer: Hermann Mustermann Telefon: + 49 (40) 8 84 25-0 Telefax: + 49 (40) 8 84 25-12 info@ alsterkrug.bestwestern.de www.alsterkrug.bestwestern.de Sparkasse Musterstadt K onto-Nr. 47 000 123 BLZ 532 500 00 Muster-Hotel GmbH & Co. Handelsregister Musterstadt HRB 012
28
March 2005
Address can be placed under the property name, but it is not recommended
Best Western Premier V ictors Residenz Hotel Leipzig Gagarinring 34 12345 Leipzig Geschftsfhrerin: Maria Mustermann Telefon: (0 34) 8 84 25-0 Telefax: (0 34) 8 84 25-450 info@residenz.bestwestern.de www.residenz.bestwestern.de Sparkasse Musterstadt Konto-Nr. 47 000 123 BLZ 543 200 00 Muster-Hotel GmbH & Co. Handelsregister Musterstadt HRB 012
EXAMPLE C
EXAMPLE D
Hotel Regence
Best Western Premier Hotel Regence Patrick & Audrey O Shaunesee O Connell Street 123 HGJ Dublin 1
Royal Bank Assosciation No. 47 000 123 BLZ 532 500 00 Royal Lodging Company & Ltd. Unlimited 123 456 789 HRB 012
18 Boulevard J ean Bourrat F-66000 Perpignan T l fon: (0 34) 8 84 25-0 T l fax: (0 34) 8 84 25-450 info@foret.bestwestern.fr www.foret.bestwestern.fr
EXAMPLE E
BEST WESTERN PREMIER
EXAMPLE F
FANTASIA GARDENS
Sample with Best Western Premier and property logo side by side (see page 14). The distance from left paper cut to beginning of Best Western Premier logo is 12 mm, the distance from right paper cut to end of property logo is 10-12 mm. Please note: The property logo should not be more prominent than the Best Western Premier logo. The property logo must be printed in gold and the words Best Western Premier must be added.
Rating symbols like stars can be placed under the property name, but it is not recommended
Best Western Premier Hotel Fantasia Gardens 110 Fantasia Gardens Weymouth GB-DT4 7NR Phone: + 44 (01323) 8 84 25 Telefax: + 44 (01323) 8 84 68 info@fantasia.bestwestern.co.uk www.fantasia.bestwestern.co.uk Registered in the U.K., Registration.No. 1234567 Registered Office: Fantasia Gardens V AT No. 345 678 68
Best Western Premier Bank House Hotel, Golf & Country Club Q ueens Road, Claydon, Ipswich GB-IP6 2AR Telephone: (01234) 88 99 00 Fax: (01234) 88 99 22 info@bankhouse.bestwestern.co.uk www.bankhouse.bestwestern.co.uk Registered in the U.K., Registration.No. 1234567 Registered Office: Bank House V AT No. 345 678 68
March 2005
29
6,5 mm 11 mm
PROPERTY NAME TYPE: ITC Century Book Condensed
25 mm 36 mm
SIZE: 20 pt (may vary from 20pt to 24 pt, depending on the length of property name) COLOUR: Best Western Gold
EXAMPLE B
EXAMPLE C
Alsterkrug Hotel
EXAMPLE D
EXAMPLE E
Hotel Ambassador
Rembrandsplain 34 NL-2042 TA Z andvoort Telefon: + 31 (030) 8 84 25-0 info@ambassador.bestwestern.nl
Boul. Jean Barrat F-66000 Perpignan Tlfon: 0 34 / 8 84 25-0 Tlefax: 0 34 / 8 84 25-23 www.foret.bestwestern.fr
If a coloured bar on the top is not allowed by postal regulations, the envelope may be printed without the bar.
30
March 2005
EXAMPLE A
6,5 mm 10 mm
Hermann Mustermann
Direktor/General Manager
25 mm 35 mm 4 mm
PROPERTY NAME TYPE: ITC Century Book Condensed SIZE: 16 pt (may vary to 12pt). COLOUR: Best Western Gold
Alsterkrug Hotel
EXAMPLE B (used with Option 1)
Alsterkrugchaussee 120 D-12345 Hamburg Telefon: + 49 (40) 8 84 25-0 Telefax: + 49 (40) 8 84 25-12 Mobil: 0170-12 34 56 info@alsterkrug.bestwestern.de www.alsterkrug.bestwestern.de Reservierung: 0 18 02 - 21 25 88
EXECUTIVE NAME: TYPE: ITC Century Book Condensed SIZE: 12 pt (may vary to 10 pt) or TYPE: Adobe Helvetica Neue Medium SIZE: 10 pt POSITION + ADDRESS: TYPE: Adobe Helvetica Neue Light SIZE: 7 pt (may vary to 9 pt) COLOUR: Best Western Gold, Best Western Blue or Black
Pierre Dant s
Directeur
Best Western Premier
18 Boulevard Jean Bourrat F-66000 Perpignan Tlfon: (0 34) 8 84 25-0 Tlfax: (0 34) 8 84 25-450 info@foret.bestwestern.fr www.foret.bestwestern.fr
The property name can also be placed at the right side of the logo, but must be printed in ITC Century Condensed typestyle and in Best Western Gold.
If a property logo is used, it cannot be more prominent (larger) than the Best Western Premier logo and cannot be before the Best Western Premier logo (in reading direction above left to down right). The property logo must be in Best Western Gold.
Alsterkrug Hotel
Hermann Mustermann
Verkauf/Account Manager Alsterkrugchaussee 120 12345 Hamburg Telefon: (0 40) 9 84 26-0 Telefax: (0 40) 9 84 26-450 Mobil: 0170-12 34 56 info@alsterkrug.bestwestern.de www.alsterkrug.bestwestern.de Reservierung: 0 18 02 - 21 25 88
Hermann de Koning
General Manager
Rembrandsplain 34 NL-2042 TA Zandvoort Telefon: + 31 (030) 8 84 25-0 Telefax: + 31 (030) 8 84 25-13 info@ambassador.bestwestern.nl www.ambassador.bestwestern.nl Reservierung: 0800 0221455
If the centred design has been chosen for stationery, then a centred business card will also be accepted. March 2005
The centred design has to be chosen for stationery, where a property logo in its own colours is used.
31
Great Britain
Amy J ohns on Way, C lifton Moor York Y 030 4G P Telephone: +44 (01904) 69 54 00 Telefax: +44 (01904) 69 54 58
Portugal
Av. Antonio Agus to De Aguiar N 3-3:B 1050-010 Lis boa Telephone: +351-21-314 14 71/2 Telefax: +351-21-315 61 48
Belgium
Heldens quare, 2, s quare des Hros 1180 B ruxelles Telephone: +32 (02) 374 31 85 Telefax: +32 (02) 375 06 23
Greece
Spain
3 Vis s arionos S treet 106 72 Athens Telephone: +30 (10) 364 4343/44 Telefax: +30 (10) 364 2331
P as eo de la Habana, 54 - 2 Dcha. 28036 Madrid Telephone: +34-91 561 46 22 Telefax: +34-91 561 86 25
China
R oom 1605, 16th Floor, Tower 1, Henders on C entre B eijing 18 J ianguoimennei Dajie, B eijing 100005 P eoples R epublic of C hina Telephone +(86-10) 6518-6635/6637 Telefax +(86-10) 6518-6635
Ireland
Sweden
5 Herbert S treet, Dublin 2 For Hotels in Ireland: Telephone: +353 (01) 676 6776 Telefax: +353 (01) 676 6821
S kytteholms vagen 2, S tockholm S E -171 11 S olna Telephone: +46 (0) 8-56 62 93 70 Telefax: +46 (0) 8-56 62 93 50
Israel
Switzerland
Denmark
Vodroffs vej 59,1. 1900 Frederiks berg C Telephone: +45-35 39 33 13 Telefax: +45-35 39 51 08
80 Hayarkon S treet 63432 Tel-Aviv Telephone: +972 (03) 5 16 32 71 Telefax: +972 (03) 5 16 32 76
Mhlematts tras s e 53, P os tfach 3000 B ern 14 Telephone: +41 (0) 31-378 18 18 Telefax: +41(0) 31-378 18 39
Finland
Italy
Thailand/Phillippines/Korea
S uite 1803 18th Floor, M. Thai Tower All S eas ons P lace 87 Wireles s R oad P hatumwan, B angkok 10330, Thailand Telephone +(662) 654-1400 Telefax +(662)654-1414
K ydenpunojankatu 7 00180 Hels inki Telephone: +358 (09) 622 64 900 Telefax: +358 (09) 622 64 962
Via Livraghi 1/b 20126 Milano Telephone: +39 (02) 83 10 81 Telefax: +39 (02) 91 43 63 10
France
The Netherlands
11, avenue Dubonnet 92407 C ourbevoie cedex Telephone: +33 (01) 49 02 00 00 Telefax: +33 (01) 49 02 00 01
S pacelab 49 3824 MR Amers foort Telephone: +31 (0 33) 4 69 70 70 Telefax: +31 (0 33) 4 65 50 66
Turkey
Germany
Norway
Frankfurter S tras s e 10-14 65760 E s chborn Telephone: +49 (0 61 96) 47 24-0 Telefax: +49 (0 61 96) 47 24-12
B ox 2773 S olli, C ort Adelers gate 14 0204 Os lo Telephone: +47-22 54 07 60 Telefax: +47-22 55 61 23
Tiyatro C addes i No. 25 B eyazit 34490 Is tanbul Telephone: +90 (212) 638 79 72 Telefax: +90 (212) 638 79 73
March 2005