IJMT Vol-1 Issue-7 Abstract

International Journal of Marketing and Technology (ISSN: 2249-1058)
CONTENTS
Sr. No.
TITLE & NAME OF THE AUTHOR (S)

Threshold effects in the relationship between oil revenues and growth in oil exporting countries. Mohsen Mehrara and Seyed Mohammad Hossein Sadr Management of E-Waste- Black to Green. Dr. D. Sudharani Ravindran, Hari Sundar. G. Ram and M. Sathish Customer Retention In Nationalised Banks In Erode of Tamilnadu. Dr. S. M. Venkatachalam and Ms. R. Anuradha The Use of Visual Cues and Metaphors in Advertising. Vikram Kapoor Library Administration Vs Management. J. B. Parmar and A. B. Parmar Crisis Management. Dr. (Mrs.) A. Kumudha and Mr. K. Prabakar Organizational Competency Management: A Competence Performance Approach. Dr. A. Kumuudha, K. Prabakar and Benny J. Godwin Impact of Just-In-Time Production Towards Global Competitiveness Through Management. Dr. A. Kumuudha, Benny J. Godwin and K. Prabakar Data Mining Issues and Key to Success. Deep Mala Sihint Synthesis of MCM-41 via different routes. Ranajyoti Das and Bharat Modhera Green Marketing A Bridge Between Consumerism And Conservation. Richa Arora and Nitin R. Mahankale An Empirical Study On The Effect of Payment Mechanism For Purchasing Intention The Moderating Effect of Consumer Involvement in Selected Product Categories in Vadodara. CS. Ashutosh A. Sandhe, Dr. Amit R. Pandya and DR. Abhijeet Chatterjee A New approach to Sensor less vector control of induction motors. G. Srinivas and Dr. S. Tarakalyani Eyes Bamboozling the Mind: Use of Optical Illusion in Advertising. Vikram Kapoor Perception Of Employees Towards Performance Appraisal In Insurance Sector. Rita Goyal Process Improvement of an Organization Enhancing Better Quality System Applying TQM. Bhupender Singh, O. P. Mishra and Surender Singh
Page No.
6-7 8-9 10-11 12-13 14-15 16-17 18-19
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Competency
20-21
22-23 24-25 26-27
28-29
30-31 32-33 34-35
36-37
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA

Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN

Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us 2
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Volume 1, Issue 7 2011 __________________________________________________________ Mr. SANJAY ASATI

December Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
IJMT
ISSN: 2249-1058
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Volume 1, Issue 7 2011 __________________________________________________________ Prof. Dr. BADAR ALAM IQBAL

December Associate Professor, Department of Commerce, Aligarh Muslim University, UP
IJMT
ISSN: 2249-1058
Dr. CH. JAYASANKARAPRASAD

Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Technical Advisors
Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA
Mr. Ankit Jain

Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
Threshold effects in the relationship between oil revenues and growth in oil exporting countries
Author(s)
Mohsen Mehrara
Professor Assistant of Economics faculty of University of Tehran
Seyed Mohammad Hossein Sadr

Student of Economics Faculty of University of Tehran
Volume 1, Issue 7 2011 __________________________________________________________ Abstract:

December
IJMT
ISSN: 2249-1058
While there is much evidence to support the resource curse hypothesis for resource abundant countries, some studies have found that oil booms raise the economic growth of oil exporting countries. This paper examines the issue of the existence of the threshold effects in the relationship between oil revenues and output growth in oil-exporting countries, applying panel regressions. The empirical results strongly suggest the existence of a threshold beyond which oil revenues growth exerts a negative effect on output. The results indicate that the threshold of growth rate of oil revenues above which oil revenues significantly slows growth is around 18-19 percent for oil exporting countries. In contrast, linear estimation without any allowance for threshold effects would misleadingly have us believe that an increase in the oil revenues increase the growth rate. Failure to account for nonlinearities conceal the resource curse in these countries particularly during extreme oil booms as suggested in previous studies.
Field of research: oil exporting countries; oil revenues; threshold level
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
Management of E-Waste- Black to Green
Author(s)
Dr. D. Sudharani Ravindran Professor, PSG Institute of Management (PSG College of Technology), Coimbatore, Tamilnadu. Hari Sundar. G. Ram Assistant Professor, VIT Business School, VIT University, Vellore, Tamil Nadu. M. Sathish Assistant Professor, PSG Institute of Management (PSG College of Technology), Coimbatore, Tamilnadu.
Volume 1, Issue 7 2011 __________________________________________________________ ABSTRACT:

December
IJMT
ISSN: 2249-1058
Environment today is losing its natural essence and sustainability due to various environmental issues. With more developments and dynamic innovations, environment is being depleted with natural resources leading to various problems of diversified nature. These problems are so diversified that it will affect the entire human community along with the other living species. Developed and developing nations alike are becoming increasingly aware of the staggering amount of obsolete electronics, or e-waste, being generated by both consumers and organizations. India is already a huge producer of Waste Electronic and Electrical Equipment (WEEE) as it has one of the fastest growing markets for Electronic and Electrical Equipment (EEE), one that is far from saturation. The consumer electronic market in India is estimated at 13.5 million units and valued at Rs. 129 billion in 2003. This represents 21% volume growth over 1998, and 41% current value growth over 1998 (Euro monitor International, 2004). From 1993 to 2000, the number of PC users in India increased 604% whilst the average growth throughout the world was much lower at 181 % Least Developed Region (LDR), 2005. This year alone, it is estimated that 450 million units of discarded electronics will enter the waste stream across America. By 2010, this figure will rise to three billion units per year. Without proper recycling, this will result in the ejection of shocking levels of toxins into our environment; over 550 million kilos of lead, 900,000 kilos of cadmium and 180,000 kilos of mercury. India is now confronted with the huge problem of e-waste - both locally generated and internationally imported - and also both a lucrative industry and yet also a serious threat to human health and the environment.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
CUSTOMER RETENTION IN NATIONALISED BANKS IN ERODE OF TAMILNADU
(WITH SPECIAL REFERENCE TO CURRENT ACCOUNT HOLDERS)
Author(s)
Dr. S.M.VENKATACHALAM
Principal, Vidhyaa Arts and Science College
Ms. R.ANURADHA
Lecturer, Vivekanandha College of Atrs and Science

December
IJMT
ISSN: 2249-1058
Problems related to customer services and customer satisfaction have been given high priority by even the high level of policy planners and this is one of the most important issues discussed at all levels. Based on these issues, it will be worth knowing to study the performance of Nationalized Banks in terms of their marketing strategies, its working technology, and user-friendly services to increase the market share by vis-a-vis image building.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
The Use of Visual Cues and Metaphors in Advertising
Author(s)
Vikram Kapoor
M.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM Freelancer, Kolkata, INDIA

December
IJMT
ISSN: 2249-1058
By evoking profound thoughts and emotions, visual cues grab a readers attention. It allows them to interpret the image in a literal and metaphorical way. Visual cues are used ubiquitously in advertising in the form of graphic designs and pictures. To make the most out of an advertisement, the advertiser must use visual elements effectively. This paper highlights how the visual cueing process works in the development of the viewers interpretations in areas such as metaphoric meanings with real-world Television advertisements. Mere symbolic meanings are primarily culturally derived and dependent on learned meanings. Hence, these ideas are loosely fastened and less anchored in iconographic representation and are not devoid of personal and idiosyncratic interpretation.
Keywords: Iconographic representation, catachresis, symbolic metaphors, embodied cognition, metamorphosing.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
LIBRARY ADMINISTRATION Vs MANAGEMENT
Author(s)
J. B. PARMAR
Librarian, Sir P.P. Institute of Science, Waghawadi Road, Bhavnagar (Gujarat)
A. B. PARMAR
Librarian, Shri Sahajanand Institute of Management, Akwada, Dist. Bhavnagar (Gujarat)

December
IJMT
ISSN: 2249-1058
Management is the term, which is familiar to almost every one , as a process or an activity that brings together several resources like persons, material, techniques and technologies to accomplish a task or tasks. These tasks may pertain to perform a variety of functions of an organization like university. Today management has become a highly specialized professional activity ensuring efficiency and a high rate of productivity. Library administration can be studied from theoretical as well as practical angels. To have better results, practical administration must be based on sound theoretical principles. On the other hand, to get sound theoretical principles, these should be based on practical experiences. A library presents almost the same problems as are encountered with in any other social institution a school, or a commercial or industrial undertaking. It would, therefore, be appropriate to take into account the administrative functions of other social institutions and to supply them to libraries with necessary modifications.
Key Words: Library, Administration, Management, Organization, Librarian.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
CRISIS MANAGEMENT
Author(s)
Dr. (Mrs.) A. Kumudha,

M.A., B.Ed., M.B.A., M.Phil., B.L., PGDCA., Ph. D., Reader in Business Management Department, P.S.G.R. Krishnammal College for Women,Coimbatore.
Mr. K. Prabakar,
M.B.A., M.Phil., (Ph.D)., Part-Time Research Scholar, P.S.G.R. Krishnammal College for Women, Coimbatore

December
IJMT
ISSN: 2249-1058
The current economic crisis cannot be an excuse to postpone international mobilization of funds to halt climate change said by Chilean President Michelle Bachelet said recently in India. Crisis avoidance can be as mundane as the internal financial controls that prevent embezzlement or the squandering of corporate resources. Some crises are self-inflicted. These can be avoided by thoughtful anticipation of the consequences of company policies and actions.
KEY WORDS DISCUSSED IN THIS PAPER: Crises prevented before they happen Response time for crisis response dramatically enhanced Operational weaknesses corrected
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
ORGANIZATIONAL COMPETENCY MANAGEMENT: A COMPETENCE PERFORMANCE APPROACH
Author(s)
Dr. A. Kumuudha
Reader in BBM, PSGR Krishannammal College for Women
K. Prabakar
Research Scholar, PSGR Krishannammal College for Women
Benny J. Godwin
Research Scholar, Dr. GRD College of Science, Coimbatore

December
IJMT
ISSN: 2249-1058
The past decades competencies and competency management have been in the centre of attention in business and in media. Indeed, in many organizations competency management has been implemented where it became one of the major human resource tools. However, it is still unclear what competencies really are. Furthermore, employees often have a negative attitude towards competency management. The aim of this research project is to study competencies and competency management attentively, to shed light on the competency concept and to identify factors that influence the success of competency management.
Key words: Competency, performance, employees
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
IMPACT OF JUST-IN-TIME PRODUCTION TOWARDS GLOBAL COMPETITIVENESS THROUGH COMPETENCY MANAGEMENT
Author(s)
Dr. A. Kumuudha
Reader in BBM, PSGR Krishannammal College for Women
Benny J. Godwin
Research Scholar, Dr. GRD College of Science, Coimmbatore
K. Prabakar
Research Scholar, PSGR Krishannammal College for Women

December
IJMT
ISSN: 2249-1058
Beginning in the early 1980s, a number of firms followed the pioneering efforts of Shigeo Shingo and Taichi Ohno and adopted Just-In-Time (JIT) manufacturing in an attempt to reshape their manufacturing environments (see Bragg, Duplaga, and Penlesky, 2005). JIT requires that a company has a few reliable suppliers and is believed to enhance productivity and build a leaner manufacturing system which minimizes inventories (Helo, 2004) and reduces which reduces risk and helps minimize the cost of manufacturing (Curry and Kennedy, 1999). The present work will analyze what have been the results throughout the supply chain, in terms of inventory management that utilize JIT systems. The results of this study should enable managers that have or are considering implementing or participating in a JIT inventory management system to become more effective.
Key words: Quality Management, Just-in-Time, lean manufacturing
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
Data Mining Issues and Key to Success
Author(s)
Deep Mala Sihint,
B.Sc, M.A (English),
MCA, Lecturer, Jayawant Institute of Management Studies, Tathwade, Pune-411033

December
IJMT
ISSN: 2249-1058
The major reason that data mining has attracted a great deal of attention in the information industry in recent years is due to wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge, and can be used for applications ranging from business management, production control and market analysis to engineering design and science exploration. A fruitful direction for future data mining research will be the development of techniques that incorporate privacy concerns. Data Mining is the process of automatic discovery and understandable models and patterns from large amounts of data. Data mining has attracted tremendous interest in the research community as well as commercial market place. The last few years have witnessed a flurry of technical innovations and introduction of commercial products. The next major challenge facing data mining is to make a transition from a niche technology to a main stream technology. In this paper we will present key technical issues that must be addressed for a successful transition.
Keywords: - Data Mining, Data, Information, Process, growth, Storage
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
Synthesis of MCM-41 via different routes
Author(s)
Ranajyoti Das
Department of Chemical Engineering, Maulana Azad National Institute of Technology, Bhopal, India 462051
Bharat Modhera
Department of Chemical Engineering, Maulana Azad National Institute of Technology, Bhopal, India 462051

December
IJMT
ISSN: 2249-1058
This review focuses the different routes for MCM-41 synthesis such as nano-sized mesoporous silicas with metal oxide incorporation, from Glycerol and Ethylenediamine, from different dioxosilicon sources, synthesis of pure siliceous MCM-41 with different pore diameter, synthesis highly ordered MCM-41 with mixed surfactants, and synthesis from rice husk ash. The emerging characteristic of synthesized MCM-41 by these different routes was also discussed such as surface morphology, surface area, pore diameter and crystal sizes of MCM-41 in this review.
Keywords: Synthesis, MCM-41, Different routes.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
GREEN MARKETING A BRIDGE BETWEEN CONSUMERISM AND CONSERVATION
Author(s)
Richa Arora
Symbiosis Centre for Management Studies Symbiosis International University, SCMS-UG, Pune-14
Nitin R. Mahankale
Symbiosis Centre for Management Studies Symbiosis International University, SCMS-UG, Pune-14

December
IJMT
ISSN: 2249-1058
The process of globalization accelerates the social responsibilities of corporate houses that have become significant aspect in today's era. The conscious efforts are being made by organizations to maximize its positive impact on the society by conserving the environment. In todays IT world consumers are getting more and more conscious and aware about what the businesses are doing and can do to protect the environment by finding various innovative ways to the nature and also the methods they are adopting to dispose of garbage, reduce, recycle and reuse of packaging. This expectation of the society gave the birth of Green Marketing as an instrument of performing corporate social responsibility. Society looks ahead to the business to act as responsible members of the social community as well as to provide goods and services efficiently. Business has low ratings of trust in public perception. There is increasing expectation that companies will be more open, more accountable and be prepared to report publicly on their performance in social and environmental arenas. Consumers are becoming more aware of the environmental and social implications of their day-to-day consumer decisions and are therefore beginning to make purchasing decisions related to their environmental and ethical concerns CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: people, Planet and profit. The corporate world is trying to maintain equilibrium between consumerism and conservation of nature through CSR practices.
Key Words: CSR, Brand Building, Green Marketing, Sustainable Development, conservation and consumerism.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
AN EMPIRICAL STUDY ON THE EFFECT OF PAYMENT MECHANISM FOR PURCHASING INTENTION THE MODERATING EFFECT OF CONSUMER INVOLVEMENT IN SELECTED PRODUCT CATEGORIES IN VADODARA.
Author(s)
CS. ASHUTOSH A. SANDHE Practising Company Secretary & Research Scholar, 3, Shreeram Vatika, Near More Megastore, Vishvamitri Road, Vadodara 390011.
Dr. AMIT R. PANDYA Reader, M. S. University of Baroda, Vadodara,
DR. ABHIJEET CHATTERJEE Professor & Director, Dr. J.k. Patel Institute of Management, Vadodara

December
IJMT
ISSN: 2249-1058
With the growth of India in terms of its per capita income, and along with that the development of infrastructure, consumers today have lot of choice in terms of shopping for products and services. The purpose of this research paper is to find out the purchasing intention of the people of Vadodara city towards two products categories i.e.high involvement and low involvement. Further, a study of the effect of this involvement on payment mechanism is also analysed and found out.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
A New approach to Sensor less vector control of induction motors
Author(s)
G. Srinivas
Assistant professor Gitam University Hyderabad
Dr. S. Tarakalyani
Assoc Professor J.N.T.U.H Hyderabad

December
IJMT
ISSN: 2249-1058
Induction motors are used in variable speed drive applications with the development of vector control technology. There are two forms of vector or field oriented control: direct field orientation, which relies on direct measurement or estimation of the rotor flux, and indirect field orientation, which utilizes an inherent slip relation. Though indirect field orientation essentially uses the command (reference) rotor flux, some recent works using the actual rotor flux are reported to achieve perfect decoupling Estimation rather than measurement of the rotor flux is an alternative approach for both direct and indirect field orientation that has received considerable attention. In this paper the rotor flux and speed control of induction motor is presented using a novel technique in which the induction motor model in rotor reference frame is considered. Controllers used for sensor less control of the drive. The estimation technique works well and the sensor less speed control scheme can achieve fast transient response as good as that of the induction motor with sensors and at the same time maintain a wide speed control range. This paper presents work on flux and speed estimation of induction motor by considering the rotor reference frame of the Induction motor using MATLAB / Simulink.
Index Terms Induction motor, Kalman filter, Sensor less control, Simulink.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
Eyes Bamboozling the Mind: Use of Optical Illusion in Advertising
Author(s)
Vikram Kapoor
M.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM
Freelancer, Kolkata, INDIA

December
IJMT
ISSN: 2249-1058
Most of the work done in the multitudinous phases of the subject optical illusion is fragmentary. This paper brings forth the importance of optical illusion in advertisements, and how advertisers use them to their advantage. The paper presents before us a model of optical illusion and how it is actually created. It also brings forth the various types of optical illusions. The paper gives ample examples of errors of sense, errors of judgment and errors of intellect while elucidating visual illusion. The paper is also significant as it would draw the attention of the readers to an area of utmost importance-use of optical illusions in advertisements.
Keywords: Muller-Lyer Illusion, Kanizsa Triangle, Gestalt psychology, Mirage, Stroboscopic effect.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
PERCEPTION OF EMPLOYEES TOWARDS PERFORMANCE APPRAISAL IN INSURANCE SECTOR
Author(s)
Rita Goyal
Research scholar& Lecturer, Dept. of Humanities and Social Sciences, Maharishi Markendeshwar University, Mullana (Ambala)

December
IJMT
ISSN: 2249-1058
The study of Performance appraisal has been an important and critical area in management and organizational performance from last several years especially in the LIC. Impact of HRD practices on employees productivity have been an important area of research in past years indicating positive relationship between HR practices and employees productivity.Performance appraisal is a systematic evaluation of an individual employee with respect to his performance on the job and his potential for development. This paper aims to study the extent of performance in the LIC, and explores the proposed link between the performance appraisal and employees productivity. Two hundred fifty employees responded to the researchers questionnaire. The study makes use of statistical techniques such as mean, standard deviation, t test. ANOVA and regression analysis to process and analysis the data collected for this study .The demographic portion of the instrument was developed by the researcher to sort out the demographic information. To explore difference between the means of two group t-test was applied. One way ANOVA was used for exploring the difference among more than two groups. Multiple regressions were used for measuring the impact of HR practices on perceived employee performance. The paper ends by offering useful suggestions to the management involved in the operations of the corporations.
Key words: Performance appraisal, LIC, Employees Productivity.
Volume 1, Issue 7 2011 __________________________________________________________

December
IJMT
ISSN: 2249-1058
Title
Process Improvement of an Organization Enhancing Better Quality System Applying TQM
Author(s)
Bhupender Singh
YMCA University of Science & Technology, Faridabad, Haryana, India 121006
O. P. Mishra
Surender Singh

December
IJMT
ISSN: 2249-1058
At present customer satisfaction is the prime objective of any organization. Customer can be either internal or external. From various practices outcome we have realized that TQM is the best quality programme for replacing older Quality system with ultimate goal as customer satisfaction. In this paper we have developed a process model to compare ISO 9001 to TQM. TQM helps to achieve incremental improvements continuously requiring full participation and involvement of all stakeholders of the organization that are shown in stated reasons and implied reasons. It is a combination of quality and management tools aimed at increasing business and reducing losses due to wasteful practices. The concept and principles, though simple seem to be creeping back into existence by "bits and pieces" through the evolution of the ISO9001. The latest changes coming up for the ISO 9001:2000 standards "Process Model" seem to complete the embodiment. TQM is the concept that quality can be managed and that it is a process.
Keywords: TQM, ISO 9001: 2000, Customer Satisfaction, Employee Satisfaction

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International Journal of Marketing and Technology (ISSN: 2249-1058)

TITLE & NAME OF THE AUTHOR (S)

22-23 24-25 26-27

30-31 32-33 34-35

Volume 1, Issue 7 2011 __________________________________________________________

Dr. SUNIL KUMAR MISHRA

Mr. GARRY TAN WEI HAN

Dr. A. JUSTIN DIRAVIAM

International Journal of Marketing and Technology http://www.ijmra.us 2

Volume 1, Issue 7 2011 __________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

International Journal of Marketing and Technology http://www.ijmra.us 3

Volume 1, Issue 7 2011 __________________________________________________________ Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

Dr. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

Dr. (Mrs.) ARCHANA ARJUN GHATULE

Dr. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

International Journal of Marketing and Technology http://www.ijmra.us 4

Volume 1, Issue 7 2011 __________________________________________________________ Prof. Dr. BADAR ALAM IQBAL

Dr. CH. JAYASANKARAPRASAD

Mr. Ankit Jain

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Marketing and Technology http://www.ijmra.us 5

Volume 1, Issue 7 2011 __________________________________________________________

Seyed Mohammad Hossein Sadr

International Journal of Marketing and Technology http://www.ijmra.us 6

Volume 1, Issue 7 2011 __________________________________________________________ Abstract:

Field of research: oil exporting countries; oil revenues; threshold level

International Journal of Marketing and Technology http://www.ijmra.us 7

Volume 1, Issue 7 2011 __________________________________________________________

Management of E-Waste- Black to Green

International Journal of Marketing and Technology http://www.ijmra.us 8

Volume 1, Issue 7 2011 __________________________________________________________ ABSTRACT:

International Journal of Marketing and Technology http://www.ijmra.us 9

Volume 1, Issue 7 2011 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 10

Volume 1, Issue 7 2011 __________________________________________________________ Abstract:

International Journal of Marketing and Technology http://www.ijmra.us 11

Volume 1, Issue 7 2011 __________________________________________________________

The Use of Visual Cues and Metaphors in Advertising

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Volume 1, Issue 7 2011 __________________________________________________________ Abstract:

Keywords: Iconographic representation, catachresis, symbolic metaphors, embodied cognition, metamorphosing.

International Journal of Marketing and Technology http://www.ijmra.us 13

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LIBRARY ADMINISTRATION Vs MANAGEMENT

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Volume 1, Issue 7 2011 __________________________________________________________ Abstract:

Key Words: Library, Administration, Management, Organization, Librarian.

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