E-Commerce Department of Information System IS - 472

School of Business & Economics

Program: Course Code: Semester: Duration: Credit Hours: Resource Person: Contact: Course Hours: BBA IS-472 Fall 2010 15 Sessions 3 Syed Hussnain Shah

Counseling See office Front Door

Course Overview This course emphasizes organizational issues related to electronic commerce, such as business models for B2B or B2C e-commerce, technology infrastructure, electronic payment mechanisms, information privacy, and competitive advantage. Learning Objectives The objectives of the course are to provide students with an appreciation of the major technical and organizational issues related to e-commerce. By the end of the semester, the student will be able to: Explain how electronic commerce can be used to create a competitive advantage for an organization; Analyze the strengths and weaknesses of different business models related to B2B and B2C electronic commerce; Analyze a business case and identify strengths and weaknesses in the organizations e-commerce strategy; Explain many technical, ethical, and policy issues in electronic commerce (e.g., data mining, security, privacy, and intellectual

property rights) as well as how individuals, organizations, and policy makers are addressing these problems. Explain the effects of policy decisions on e-commerce and businesses

LEARNING METHODOLOGY
The teaching of the course will be via a series of lectures. This will be complemented by the use of textbook and an extensive range of web resources plus handouts. Participants will be required to work in study groups for the final project. Participants are required to prepare and share a range of study material derived from the assessment process. The aim of the study groups is to enhance the learning environment of the class. Participants should expect 6-8 quizzes during the semester. Quizzes will be unannounced. There shall be no makeup quizzes for missed sessions and/or low scoring quizzes. Submission deadlines for assignments, cases and the project will not be extended. Participants shall not waste their time and energies to plead for one. Classroom Behavior: During class all cell phones must be turned off or set to vibrate. If you are on-call for emergencies, please let me know at the beginning of the class.

Participant Responsibilities: The Participant is responsible for all information presented in class (unless told otherwise) and all information in the reading assignments, whether or not covered by the instructor. In case of absence it is the participants responsibility to get class notes, handouts, and/or directions from a classmate. Honesty Policy: A student found in cheating (plagiarism) on any exam/ assignment/ project, his/her case will be referred to Unfair Means Committee (UFM) that may result in no credit (i.e. no grade) for that exam/ assignment/ project. A deduction from the sessional marks and financial penalties are other possibilities as decided by the committee. Regularity and Punctuality: Regularity and punctuality will be very strictly observed. You have an allowance of only six absences (Out of 30 sessions). This includes the leaves that are approved from your Batch Advisor. In case you are absent in six classes, you will get an F in the course. Regarding punctuality, you will be marked present only if you arrive in the class within five minutes of the scheduled time. Any absents during the presentation sessions will result in deduction of 1 point each from the class participation marks. This means that the class participation marks can go into the negative as well. If your group is making a presentation and you are not there, you get a zero. If you miss a Quiz you get zero in that Quiz. You will lose 10 points if you deliver your assignment / report after the given date.

Class Participation Positive, healthy and constructive class participation will be monitored for each class. Particular emphasis will be given during the presentation sessions. The manner in which the question is asked or answered will also be noted. Your behaviour, as business executives in the class will contribute to the class participation marks.

Assessment
All of the activities held during the session will be evaluated; the final grades for the course will be as follows: Mid-Term Final exam Quizzes, Attendance Presentation & Assignments 25% 35% 20% 20% Total 100%

REFERENCE TEXT:
1) Electronic Commerce. A Managerial Perspective by Efraim Turban David King, Judy McKay, Peter Marshall,Jae Lee, Dennis Viehland, 2008. 2) Electronic Commerce, Greenstein & Feinman 3) Electronic Commerce. Business, Technology. Society. By Kenneth C. Laudon Carol Guercio traver 4) Electronic Commerce, By: Gary P. Schneider

E-Commerce Calendar Activities Semester Fall 2010

COURSE SCHEDULE
How would this outcom e be achieve d

Topics to be covered in the course

Learning Objective of this topic

Expected Outcomes from Students

Teaching Method

Asses smen t Criter ia

Assessm ent Criteria

1.

Introduction to eCommerce

To define electronic commerce (EC) and describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Describe the digital revolution as a driver of EC. Describe the business environment as a driver of EC. Describe some EC business models. Describe the benefits of EC to organizations, consumers, and society. Describe the limitations of EC. Describe the contribution of EC to organizations responding to environmental pressures. Define e-marketplaces and list their components. List the major types of emarketplaces and

Understand the eCommerce concept its importance in the new Global Village perspective. How businesses are benefiting from eCommerce and introduction to important terms and concepts as well as different models that are being utilized and are profitable.

Require d reading Group discussi ons.

Lecture as well as case analysis using various perspectiv e to establish the dimension s and scope of approach to strategic thinking

Lesson Introductio n to eCommerce

2.

e-Commerce Infrastructur e

To understand the e-Commerce infrastructure concepts its building blocks the concepts of emarketplace, role of

Group Discussi on and example s.

Case study Lecture Group Discussio n

Quiz

eC o m

describe their features. Describe the various types of EC intermediaries and their roles. Describe electronic catalogs, shopping carts, and search engines. Describe the various types of auctions and list their characteristics. Discuss the benefits, limitations, and impacts of auctions. Describe bartering and negotiating online. Define m-commerce and explain its role as a market mechanism. Discuss liquidity, quality, and success factors in emarketplaces. Describe the economic impact of EC. Discuss competition in the digital economy. Describe the impact of e-marketplaces on organizations

intermediaries. To understand how an electronic auction happen how beneficial it is. To understand how bartering is done online ad what are the factors involved in negotiating. To learn about competition in digital economy and impact on organizations.

m e r c e I n f r a s t r u c t u r e
.

3.

Business Models and e-Commerce

Describe electronic retailing (e-tailing) and its characteristics. Define and describe the primary e-tailing business models. Describe how online travel and tourism services operate and their impact on the

Understand different eCommerce models employed nowadays their benefits to businesses, consumers and intermediaries. To learn how businesses achieve cost reduction and

Group Discussi on with case example s.

Case study Lecture Group Discussio n

Assig nmen t

Business Models and eCommerce

industry. Discuss the online employment market, including its participants, benefits, and limitations. Describe online real estate services. Discuss online stocktrading services. Discuss cyberbanking and online personal finance. Describe ondemand delivery by egrocers. Describe the delivery of digital products and online entertainment. Discuss various e-tail consumer aids, including comparisonshopping aids. Identify the critical success factors and failure avoidance tactics for direct online marketing and etailing. Describe reintermediation, channel conflict, and personalization in etailing

cost competitive advantage by employing these models in their respective fields. To understand the benefits of transformation from physical to cyber. To understand why products are cheaper online and understand channel conflict and personalization in e-tailing.

4.

e-Commerce Strategy

Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one

To understand the strategic issues effecting ecommerce that includes consumer behavior online, decision-making process online building one-to-one relation with consumers and its benefits to

Quiz Lecture Case Example s and Real life situatio ns Case study Lecture Group Discussio n

eCommerce Strategy

relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC. Describe Internet marketing in B2B, including organizational buyer behavior. Describe the objectives of Web advertising and its characteristics. Describe the major advertising methods used on the Web. Describe various online advertising strategies and types of promotions. Describe permission marketing, ad management, localization, and other advertising-related issues. Understand the role of intelligent agents in consumer issues and advertising applications .

businesses, how to develop e-loyalty and trust in customers. To understand the internet marketing concept what are the major advertising methods used online and their impact on customer buying behavior. To learn different advertising related marketing issues.

5.

Supply Chain Management and eCommerce

Define the e-supply chain and describe its characteristics and components. List supply chain problems and their causes. List solutions to supply

To understand the supply chain concept and how businesses have achieved competitive advantage by making use of it. To learn how e-

Applicati on formats used to carry out analysis and

Assign ment

Supply Chain Manageme nt and eCommerce

Case study Lecture

chain problems provided by EC. Define c-commerce and list the major types. Describe collaborative planning and Collaboration, Planning, Forecasting, and Replenishing (CPFR) and list the benefits of each. Define intrabusiness EC and describe its major activities. Discuss integration along the supply chain. Understand corporate portals and their types and roles. Describe ecollaboration tools such as workflow software and groupware.

Commerce has provided solutions to supply chain problems. To learn how intrabusiness activities are linked to supply chain.

Group Discussio n assess impacts

6.

Innovative EC Systems

Describe egovernment to citizens (G2C) to businesses (G2B) and to others. Describe various egovernment initiatives. Discuss online publishing, ebooks, and blogging. Describe e-learning and virtual universities. Describe knowledge management and dissemination as an ebusiness. Describe C2C activities.

To learn how innovative electronic commerce systems are helping organizations and Governments to get in touch with the relevant consumer group. To understand how universities and students are getting benefits from e-learning. To learn the use of C2C technology.

Lecture Case Example s and Real life situatio ns

Case study Lecture Group Discussio n

Quiz

Marketing Strategies and eCommerce

Understand how peerto-peer technology works in intrabusiness, in B2B, and in C2C

7.

e-Commerce Security and Controls

Document the trends in computer and network security attacks. Describe the common security practices of businesses of all sizes. Understand the basic elements of EC security. Explain the basic types of network security attacks. Describe common mistakes that organizations make in managing security. Discuss some of the major technologies for securing EC communications. Detail some of the major technologies for securing EC networks components.

To understand the vulnerabilities related to eCommerce. To learn how network security attacks harm electronic business networks, websites, portals etc. To understand the organizational issues concerning security and how the level of importance be categorized with respect to the threats and its seriousness. To learn how ecommerce transactions can be secured by the use of different technologies available.

Lecture Case Example s and Real life situatio ns

Case study Lecture Group Discussio n

Assig nmen t

eCommerce Security and Controls

8.

Electronic Payment Systems

Understand the shifts that are occurring with regards to noncash and online payments. Discuss the players and processes involved in using credit cards online. Discuss the different categories and

To develop a new concepts of noncash payments. What kind of organizations, people are involved in completing a credit card transaction on line. To understand the concepts of smart cards and different e-money options.

Discuss reading and various applicati ons

Case study Lecture Group Discussio n

Electronic Payment Systems

potential uses of smart cards. Discuss various online alternatives to credit card payments and identify under what circumstances they are best used. Describe the processes and parties involved in echecking. Describe payment methods in B2B EC, including payments for global trade. Discuss electronic bill and invoice presentment and payment. Understand the sales tax implications of epayments.

9.

Mobile Commerce and Pervasive Computing

Define mobile commerce and understand its relationship to ecommerce. Understand the mobile computing environment that supports mcommerce. Describe the four major types of wireless telecommunications networks. Discuss the value-added attributes and fundamental drivers of mcommerce. Discuss mcommerce applications

To learn how Mobile Commerce is reshaping the world of business and how it is related to e-commerce. To understand the competitive advantages of MCommerce. How businessmen are using integration of B2B and supply chain in MCommerce and keeping in touch with their business all the time. What are the different technologies, major inhibitors and barriers of mcommerce?

Lecture Case Example s and Real life situatio ns

Case study Lecture Group Discussio n

Quiz

Mobile Commerce and Pervasive Computin g

in finance, advertising, and provision of content. Describe the application of mcommerce within organizations. Understand B2B and supply chain management applications of mcommerce. Describe consumer and personal applications of m-commerce. Understand the technologies and potential application of location-based mcommerce. Describe the major inhibitors and barriers of mcommerce. Discuss the key characteristics and current uses of pervasive computing

10

Legal and Ethical Issues in eCommerce

Describe the differences between legal and ethical issues in EC. Understand the difficulties of protecting privacy in EC. Discuss issues of intellectual property rights in EC. Describe unsolicited ad problems and remedies. Understand the conflict between free speech and censorship on the

To apply ethical concepts on ecommerce and learn what are the legal issues in privacy protection of EC, types of frauds and role of virtual communities.

Discuss reading and various applicati ons

Case study Lecture Group Discussio n

Legal and Ethical Issues in eCommerce

Internet. Describe major legal issues in EC. Describe the types of fraud on the Internet and how to protect against them. Describe representative societal issues in EC. Describe the role and impact of virtual communities on EC. Describe the future of EC

11.

Global, Social, and Other Issues in eCommerce

Describe the strategic planning process. Describe the purpose and content of a business plan. Understand how ecommerce impacts the strategic planning process. Understand how EC applications are formulated, justified, and prioritized. Describe strategy implementation and assessment, including the use of metrics. Evaluate the issues involved in global EC. Analyze the impact of EC on small and medium-sized businesses

To understand how strategic planning impacts the EC, the formulation of strategies and a business plan and understand how these strategies are implemented and evaluated. To understand the impact of EC on small and medium businesses

Discuss reading and various applicati ons

Case study Lecture Group Discussio n

Assig nmen t

Global, Social, and Other Issues in eCommerce

.

12.

E Commerce in Pakistan and the Developing

Describe the use of ecommerce in Pakistan. Describe various trends that are

To understand the importance and flow of trend towards EC in

Lecture Case Example s and

Case study Lecture Group

world (the opportunities and challenges

effecting the corporate culture in Pakistan. Describe how certain organizations have performed by adopting a certain EC model.

Pakistan. To develop a concept so as to how Pakistani businesses have achieved a competitive advantage, what were their priorities and how they were able to transform their business with use of EC.

Real life situatio ns

Discussio n