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E A R LY B I R D ( S a v e $ 2 0 0 ) Before 18 May 2012

Best Practices in Community Engagement

and moving beyond in creating and achieving strategies
One-day connected forum and workshops 19 - 20 June 2012 Citigate Central, Sydney

Engage the unengaged

Hear from our expert panel of speakers:

Post-forum workshops: Wednesday, 20 June 2012

A B

Bang The Table

Always Better Together

Supported by:

Presented by:

Connected Forum Tuesday,19 June 2012

Organisations in both the public and private sectors have a responsibility to consult and engage with the community on issues that affect them. An effective engagement program has the potential to improve an organisations reputation, gain community support on key issues, develop ongoing partnerships with community groups and facilitate decision-making to benefit both the organisation and the community. If, however, an organisation fails to engage with the community, or does so poorly, it risks obstructions and protest from key interest groups, negative media coverage and community dissatisfaction and backlash. A successful community engagement initiative is increasingly recognised as a vital part of an organisations media and communications policy. The rise of social media allows for organisations to consult and engage with the community in new ways, supplementing traditional face-to-face engagement activities. To reap the benefits of successful community engagement, a targeted, evidence-based strategy is needed. At this one-day forum, delegates will learn from experienced community engagement professionals presenting real world case studies, giving delegates the practical skills and understanding to develop effective community engagement initiatives within their own organisation. Delegates will learn about:

Developing a strategic and targeted community engagement plan Utilising social media tools to inform, consult and collaborate with the community Managing expectations and dissent on controversial issues Evaluating the success and quantifying the value of an engagement initiative

8:30 9:00

Registration and refreshment Chairperson's opening remarks Dr Crispin Butteriss, Director, Bang The Table Understanding your community to develop an effective engagement initiative Scattergun or sniper? Hitting the right target in stakeholder engagement Ditching the spin: the power of transparency The real deal: showing the human side of your organisation 2:30 Building social media into your community engagement strategy Identifying the social media engagement needs and preferences of your community Choosing the appropriate social media tool to inform, consult or collaborate Using social media to build a community 12:45 1:45 Networking lunch Managing controversial issues and community dissent effectively Facilitating constructive discussion of controversial issues Managing expectations and responding to disappointment Minimising backlash through effective communication Learning from criticism to improve future engagement initiatives

9:15

Julie Delvecchio, Manager Strategic Partnerships; Suzie Matthews, Manager Late Night Economy, City of Sydney Council

Mellissa Case, Community Relations Manager, Bechtel Australia 10:00 Engaging the unengaged: overcoming community apathy Creating initiatives that attract a broad range of community members Raising community awareness of their role in major issues Targeting disengaged community sectors with niche strategies Building community confidence in the value of their involvement

Caroline Faucher, Online Communication Officer, RSPCA Australia 3:15 3:45 Afternoon refreshments and networking Integrating community engagement with your core business Partnership versus sponsorship: creating real relationships with charities that help the community and your organisation Doing what you know: utilising staff and business networks to grow your community partnerships Beyond corporate social responsibility: going the extra mile to create opportunities for genuine staff volunteering and engagement

Lynne Dalton, CEO, The Centre for Volunteering 10:45 11:15 Morning refreshments and networking Creating integrated engagement and communication strategies for policy and service delivery agencies Understanding the relationship between an integrated engagement and communication strategy, and effective policy or service delivery outcomes Making community engagement part of your communication strategies Working with stakeholders and communities in co-designing products, policies and services Building a positive image through an integrated approach

Emma Treadgold, Senior Manager, NRMA Group Community Engagement, NRMA Motoring and Services 4:30 Using social media to build your organisation: A Hoyts case study Defining measurable objectives: why engage in social media and what is the value? Case study: developing SOCIALTIX to measure the value of the Hoyts Facebook community Group discussion: how and why do you use social media in your organisation and how do you measure its success?

Madeleine Clifford, Section Manager, Communication and Media Branch, FaHCSIA 12:00 Interactive discussion: Engaging the too busy, Ive got a meeting In this session, the facilitator will give a short introduction and then open the floor to questions, comments and discussion about managing key interest groups in the community engagement process. Building a colleague engagement program that works across a multi-divisional organisation What is the catalyst for interdepartmental interaction with a common purpose? Can a commitment to community engagement improve business with increased staff morale and productivity? 5:15

Kimberley Lee, Social Media Manager, Hoyts Chairpersons closing remarks and end of connected forum

Facilitated by: Vanessa Merewether, Associate Manager External Relations and Community Engagement, Pfizer Australia

Post-forum Workshops Wednesday, 20 June 2012

Engage your community online - tools, techniques, tricks and trip-ups!

Registration: 8.30 am Workshop time: 9.00 am - 12.00 pm Facilitated by: Dr Crispin Butteriss, Director, Bang The Table

About the workshop: Online community engagement is no longer a luxury. The community expects to be consulted on its own terms and at its convenience. Online applications combined with internet saturation of the Australian market makes it possible. But which tools are the best fit for your consultation and what are the pitfalls? This highly interactive session will explore the strengths, weaknesses and application of a number of the more useful online community engagement tools including online forums, Twitter and Facebook - through a deep dialogue with the facilitator. About the workshop leader: Dr Crispin Butteriss is a Founding Director of Bang the Table, Australia's premier supplier of online community engagement software and services to the public sector. Crispin has a background in engaging communities through traditional face-to-face methods for the development of public policy and a specialist doctorate qualification in the application of adult and organisation learning methods to community engage-

Getting the most for your organisation and staff by working together with your community partners
Registration: 12.30 pm Workshop time: 1.00 pm - 4:00 pm Facilitated by: Kristina Thomas, Owner and Founder, Always Better Together

About the workshop: This workshop is designed for those who need to build or enhance their community engagement strategy; those looking to develop meaningful relationships with their community partners; those looking to engage colleagues; and those looking to enhance their organisational profile through corporate social responsibility initiatives. The workshop offers: - Current national and international trends in corporate social responsibility and how organisations can benefit - Step by step guide to a successful a sustainable corporate social responsibility program - Thinking outside the box to increase staff engagement and get those win-win opportunities for you and your community partners - Building an internal community with staff development opportunities - How to enhance your reputation through clever communications There will be facts, movies, interaction and collaboration so be sure to bring your creative spirit! About the workshop leader: Kristina Thomas is Owner and Founder of Always Better Together and is striving to make a difference in the way organisations interact with their community partners. Having seen the outstanding results that working together can bring to a company through her seven years at Pfizer Australia, Kristina will share with you the hurdles of engaging with the community and how to overcome them with win-win solutions. Kristina is passionate about building better communities both within organisations and beyond, believing that creating an inclusive environment within a workplace and ensuring staff feel cared about is key to a successful organisation. Kristina specialises in combining staff engagement opportunities and corporate social responsibility initiatives to benefit all involved. She believes that community engagement holds a powerful ability to enhance the lives of individuals and should be embraced within any organisation that cares about having an engaged and happy workforce and being a respected part of their surrounding community.

5 wAy s t o B o o k yo u r p l A c e At t h i s e v e n t
phOnE: +61 1300 550 662 +61 (02) 8913 4000 Fax: +61 1300 550 663 +61 (02) 8913 4099 Email: aga@arkgroupasia.com WEb: www.arkgroupaustralia.com.au pOSt: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Best Practices in Community Engagement

19-20 June 2012, Citigate Central, Sydney
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connected forum + post-forum workshops Standard pricing

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connected forum + a b workshop o Save $200 $1990 + GST = $2189 o Save $300 $1890 + GST = $2079 o Save $350 $1840 + GST = $2024

connected forum only o $1495 + GST = $1644.50 o Save $200 $1295 + GST = $1424.50 o Save $250 $1245 + GST = $1369.50

post-forum workshops a or b o $695 + GST = $764.50 o Save $60 $635 + GST = $698.50 o Save $100 $595 + GST = $654.50

o Save $250 $2635 + GST = $2898.50 o Save $350 $2535 + GST = $2788.50 o Save $400 $2485 + GST = $2733.50

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For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements. 5. 6. 7. 8. 9.

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Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.

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