A COMPREHENSIVE PROJECT REPORT ON _________________________________________

Submitted to
Dr. J. K. Patel Institute of Management- MBA INSTITUTE CODE 711

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION Under

Gujarat Technological University

UNDER THE GUIDANCE OF Faculty Guide Name and Designation Company Guide Name and Designation

Submitted by (STUDENT NAME) Enrollment No.:____ M.B.A SEMESTER IV

Dr.J.K.Patel Institute of Management- MBA

M.B.A PROGRAMME Affiliated to Gujarat Technological University Ahmedabad April 2011

CERTIFICATE (TWO PAGES BLANK) (1. Company Certificate 2. College Certificate)

_______________________________________________________

PREFACE (SEPARATE PAGE)

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ACKNOWLEDGEMENT (SEPARATE PAGE)

________________________________________________________ DECLARATION

(SEPARATE PAGE)
I, __________________________________, hereby declare that the report for Comprehensive Project entitled ____________________________ ____________________________________________________________ is a result of my own work and my indebtedness to other work publications, references, if any, have been duly acknowledged. Place : Vadodara Date : (Signature) (Name of Student)

TABLE OF CONTENTS Option 1: If project is based on research

Preface Acknowledgement Declaration Executive Summary SR. NO. 1 PARTICULARS PART I GENERAL INFORMATION About the Industry World Market Indian Market 2 3 4 Growth of the industry About major Companies in the Industry Product Profile (Major Products) PART II PRIMARY STUDY Introduction of the Study 4.1 Literature Review 4.2 Background of the Study 4.3 Problem Statement and Importance of the Study 4.4 Objectives of the Study 4.5 Hypothesis Research Methodology 5.1 Research Design 5.2 Source/s of Data 5.3 Data Collection Method 5.4 Population 5.5 Sampling Method 5.6 Sampling Frame 5.7 Date Collection Instrument Data Analysis and Interpretation Results and Findings Limitations of the Study Conclusion/Suggestions PAGE NOS.

6 7 8 9 Annexure Bibliography

TABLE OF CONTENTS Option 2: If project is based on industry study

Preface Acknowledgement Declaration Executive Summary SR. NO. 1 2 3 4 5 6 7 8 9 10 PARTICULARS PART I Industry Study Growth and Evolution of Industry in India Product Profile Demand determination of the Industry Players in the Industry Distribution channel in the Industry Key Issues and Current Trends PESTEL Analysis Financial Analysis of Chosen Industry Industry Analysis : Michel Porters Five Force Model Future outlook PART II Company Study Company Information and Product Profile Functional Departments SWOT Analysis Future Outlook/Conclusion/Suggestion PAGE NOS.

11 12 13 14 Annexure Bibliography

CONTENTS OF THE COMPREHENSIVE PROJECT (If the project is based on Industry Study) Part I
1. 2. 3. Growth and Evolution of Industry in India Product Profile Demand determination of the Industry Price Income of targeted customers Penetration level Availability of Finance Replacement Demand Promotion Schemes Excise duty structures Players in the Industry Number of Players Market Share of Various Brands/Firms Distribution channel in the Industry Key Issues and Current Trends Product Quality/Technology Customer Service Pricing Promotion Company specific marketing strategies Segmentation and Positioning Current trends in the industry PESTEL Analysis Import duties on Components and finished goods Taxes and Levies Non Tariff Barriers Financial Analysis of Chosen Industry ROI Dupont Analysis Leverage Analysis Working Capital Management Analysis Industry Analysis : Michel Porters Five Force Model Future outlook/Comments Suggestions Conclusion

4.

5. 6.

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9. 10. 11. 12.

Part II
1. Company Information Introduction and company profile Growth of the company 2. Product Profile 3. Functional Departments - Production Department - Marketing Department (Product, Price, Distribution, Promotion, Segmentation, Targeting Positioning) - Finance Department (Ratio Analysis, Du-Pont analysis, ROI analysis, Leverage analysis, Working Capital analysis) - Human Resource Department - Information Technology - Others 4. SWOT Analysis 5. Future Outlook/Conclusion/Suggestion

TABLE OF CONTENTS Option 3: If project is based a project feasibility study

Preface Acknowledgement Declaration Executive Summary SR. NO. 1 2 3 4 5 PARTICULARS PART I Industry Study Growth and Evolution of Industry in India Product Profile (Major Products) Players in the Industry Demand determination of the Industry Future Prospects PART II Feasibility Study Introduction Marketing Feasibility Technical Feasibility Financial Feasibility Human Resource Requirement Conclusion (Overall Viability) PAGE NOS.

5 6 7 8 9 10 Annexure Bibliography

LIST OF TABLES*/GRAPHS*/DIAGRAMS* (SEPARATE PAGE)* SR. NO. PARTICULARS TABLE NOS. PAGE NOS.

FORMAT FOR TABLES/GRAPHS/DIAGRAMS (AS TO BE WRITTEN IN THE REPORT) TABLE TITLE TABLE NO.

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