Table of content

Table of content......................................................................................................................1 Introduction............................................................................................................................2 Task 1a...................................................................................................................................3 Task 1b.................................................................................................................................19 Task 1c.................................................................................................................................20 Task 2a.................................................................................................................................22 Task 2b.................................................................................................................................22 Task 2c.................................................................................................................................22

Introduction
SBE helps students to understand about a small business. Identifying all element which effect on the business such as internal and external factors. In assignment 1, I am one of the consultants of Bright Ideas Management Consultancy Services. As a management consultant, I main role is to offer consultant service for SOLE PROPREITORSHIP business operating in Vietnam. The small business is a enterprise, and its name is Namtuan. Its is an store which collects coffee from the farmer and sells to the company.

Task 1a. Describe the profile of the small business which includes component of the business, objectives, internal and external factors affecting business performance, their constraints and restrictions. Component of the enterprise: History The small business is a private enterprise, which was opened in 2000. At that time, the enterprise was very small, and it was just like a shop. The owner is a business woman, and she borrowed money from the bank in order to expanded the business. In 2002, the business became a reseller, its name was Nam Tuan. She cooperated with other reseller in the location in order to collect the information and exist. From 2002 to 2006, she was going to enter in to the distribution channel of a company. The business was very successful at that time and she earned a lot of profits. However, because of the effects of the Global crisis in 2006, there were many resellers, which were bankrupt and the business was also effected. At that time, customers did not trust on any resellers, thus she had to found out the way to take customers back. Although she made a big loss in 2006, she built a big store to show to the customers that the business Nature The business is for collecting the raw material, then it distributes to the company, and the company produce raw material to coffee. Here when the farmers collect coffee from the tree, they sell to the resellers, then resellers sell to the enterprises, and the enterprise sell the agency, and the agency transport to the company. The following diagram show more clearly about the channel: is safe. in this year, the business became a enterprise, and it continue making more profits. In 2009, there was one more crisis, but this time it is in the Vietnamese coffee market. There were too many company distribution and enterprise in the were channel, which

bankrupt. She has 4 friends, who opened a enterprise individually, and there were 3 of 4 bankrupt. With the loyalty of the customers, the business was continuing, but the capital of the enterprise was nothing.

Raw coffee from the tree

Harvest

Farmers

Resellers

Transport

The company

The agencies

The enterprises

Coffee for drinking The farmers are not customers, because they contribute raw material for the

Customers

company, its business is on a certain location. It means that they just focus on a area, and when collected amount of coffee, they transfer to another area. Thus the characteristic of the company is Geographic Location. The advantage of the characteristic is that they can focus on a certain site, and improve the reputation. When the company does its business for a long time, the new enterprise will difficultly enter into the market. The disadvantage is that they just focus on one site, and there are many enterprise else in the location, thus it is high competitive. Management team Because it is a family business and then improved to the private enterprise, thus its management team is a couple. The manager is the wife, and the husband
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company, thus they are suppliers. We can see that, the enterprise is not in the distribution channel, which deliver product to the customers. It is in the channel, which provides material for the company. Sometime, the farmers have not sold their coffee yet. They just want the enterprise keep their coffee, and they will sell at any time they want. Characteristic of target market Target marketing involves narrowing down potential users of your products or services by developing a profile of a likely consumer.1 In the case of the
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http://translate.google.com.vn/translate? hl=vi&sl=en&u=http://smallbusiness.chron.com/ characteristics-target-market-1020.html&ei=HXpTJSTCI3ZcYv9xcYK&sa=X&oi=translate&c t=result&resnum=8&ved=0CEYQ7gEwBw&pre v=/search%3Fq%3DCharacteristic%2Bof

work in the government while help her to process the business. Moreover, they have an executive officer in order to control the employees. The organization structure

The enterprise is a small business, thus they focus on the flat structure. Because the manager can control everything in the business, then the executive just help her to control the employees. The following structure will show clearly about the structure:

The managers

Executive officer

The employees

Current sales and marketing strategies The current sales: The business is for collecting coffee from the farmers and then sells to the company. Thus, the sales of the enterprise are equal to the coffee they collected from the farmers. For example, there are 40 farmers, and each of them sells 1 ton coffee for the enterprise, thus the total is 40 tons. Here the current sales of the enterprise are 40 tons, when they sell coffee to the company. The marketing strategies:

In general, all customers want to sell coffee with higher price, because they will have more money. Thus, the common strategies of all enterprises in the location is that they increase the price as much as possible. However, in 2006 and 2009, because of the crisis, there is a disadvantage, when a enterprise want to buy higher price than another. In the case, NamTuan focuses on the trust of customers. It means that they focus on the quality of the service. For example, when a customer sells a big amount of coffee,

they still can pay enough money on time. In addition, they lend customers money in order to show that, its finance is very The business objectives The objective about the customer satisfaction: in order to get customer satisfaction, they have to pride more benefits to the customers. They can buy coffee with higher price than others, or they can lend customers amount of money to increase customer loyalty. In addition, they can process with professionally to make customers feel that there is no cheating in the trading. There are two kind of customer satisfaction: during the sales and after sales. During the sales, we need to ensure the correct balance for the customer is not reduced profits. For example, the price of coffee is 15,000 VND/Kg, and they customer sell us 1020Kg. If we balance just 1000Kg for them, that means the customer losses 300,000VND. On the other hand, if we balance 1030Kg for them, then the customer get more than 150,000VND, they will feel very happy. In the case, we will not lose anything, because we will gain weight and at that time increase the amount of impurities found in coffee. Impurities in the amount

strong, and customers feel safe when they put their coffee in the store.

of coffee that we will be hosting for customers by the number of coffee while we increase the weight. The objective of employees satisfaction: we get employees satisfaction in order to increase the working effectiveness. Namtuan is very different with others in the location in the term of employees satisfaction. While they focus on increase the salaries for employees, Namtuan focus on how to show that the managers care about the employees. With the strategy, it reduces the mount of coffee that the employees steal from the store. When other focus on salary, the employees of this store will have to work harder. With these employees, they are the one who focus on money. Therefore, when they need more money and the enterprise does not increase, they will steal. With Namtuan, when they focus on how care about the employees, and the salaries for employees, which is lower 5% than others. The advantage is that Namtuan can choose employees who less care about money and focus on the working environment.

Objectives about cutting pollution: in the past, the enterprise has a production line: collecting fresh coffee, and then dried, and cut into the coffee drunk people, then transfer to the company to make coffee powder. However, the production line Internal factors Resources The first resource is the labor. The most number of employees is from the countryside, and some is from the manager hometown. With the executive officer, he/she is usually the manager relative, because the executive officer help the manager to collect the data and control the employees. With the employees, if they are unknown, there will be the risk of life for the manager and her family. With the executive officer, if he/she is a stranger, how can the manager believe in him/her to support the business. For example, the executive can cooperate with the employees to steal coffee from the store. The second factor is technology. The manager develops the business from very small shop to one of the biggest enterprise in the location with out any technology, and she is old now. Therefore, she scare using the computer,

creating the noise, smoke and dust, it has much impact people. Therefore, we encourage customers to the processing of coffee at home, then bring to the business. Furthermore, there is also the target for every business in this area. she think that if there is any mistake in taping or virus in computer, the business will face with the big risk. From that, she does not refer to use the computer at all, and she just uses note-books to keep the data. It can be the weakness of the business, because she will process data slowly and less effectively. Moreover, it is difficult for her to assess the information of the coffee market in the internet. When there is less information about the market, there is less chance to forecast the price exactly. Then the business has less chance to make profits. The third factor is building, because the business has a small building than its capability. It means that the store can keep 400 tons where as the customers send coffee to the store 1000 tons per year. When there is no place to keep, the enterprise has to depend on others. They send the mount of coffee to another stores, let say it is 600 tons. If the store keeps 600 tons of coffee, which goes

bankrupt, it will be a very big of risk for Namtuan. Moreover, it is a season business, thus when the season coming, there will be very much coffee in the market. Sometimes, another stores are full too, so the enterprise has to keep coffee in its yard. Another way is that they can sell 600 tons to the company. However, if the price increases, the enterprise will be loss. For example, the customer send to the store 1000 tons, and the store sells 600 tons to the company with 15,000VND/kg. When the customer needs money and they sell the mount of coffee with price is for 16,000VND/Kg. It means that the enterprise loss 1,000VND/Kg, and with 600 tons,

happened in the morning, and when they have dinner, they discuss about something happened in the afternoon. From that, the managers can advise their employees how to behave correctly with the customers. It means they are a group as familiar relationship, thus they can share opinion and ideas with each other with out any barrier. From that, the business can improve its performance, and provide to the customers the best service as they can. Policies and procedure Because transporting coffee by manually is a heavy working, the health of employees is very important. The managers set a policy as no dinking with out permission. It is very effective, because a drunk employees cannot bring an bag of coffee 80Kg. Moreover, there is less drink, the employees are more conscious. They will have better behaviors with customers and working more effectively, and it is safer to the manager and her family.

Namtuan may loss 600,000,000 VND. Organization culture The organization is family business, but it creates a familiar environment to the employees, thus it is an open door policy. There are 5-6 workers in the store, and the managers tent to have meals with the employees every day. When they have lunch, they discuss about something External factors affecting business performance Political-Legal factors:

Government

stability:

In

Vietnam, the government protects the country well from the war and political stand-off, so the companies just need to

focus

on

developing

and

trading.

government encourages companies who produce some certain product needed for daily such as food, drink except acohol, cloth,etc. Those food will be taxed with low percentage of the total cost, it can be around 10% or less. There are many kind of tax, such as land tax, business tax, income tax, transport tax, agriculture tax, market dues, antidumping duty, business tax, slaughtering tax, inheritance tax, preferential duties, etc. Namtuan needs to pay income-tax, business tax, and some tax including VAC, transport, etc . When Namtuan buy and sells coffee, they need to apply model equipment (such as electric balance, Gauge, etc) and big vehicle to sell to another areas. Thus they have to pay land tax, business tax, transport tax. Although there are 3 main taxes which Namtuan must pay, the government supports Namtuan product by reducing the percentage of each tax compare to other product and give them a comfortable policy when they need to explore their good. Foreign trade regulation: it helps the government to control the economics inside the country. The government can decide the quantity of import and export,

Therefore, the purchasing of Vietnamese stably increases by around 5% per year and it attracts foreign investors. The competition in Vietnam is fair and is under restric rule so that there are almost no unethical trick in the market. Moreover, Vietnam law support the coffee because it is good for health and have potential to expand to all over the world and be able to make Vietnam more popular in the market. Namtuan products with the stable government supporting can grow fast and safe. Taxation policy: it is income of the government. When the government has money, they can invest in building the infrastructure to promote the economics. The tax can be taken from income of the company and customers, thus it has an effect on the market. If the tax is too high, the enterprise profit will be cut and it can be negative to the whole company. There fore, the trading in the market of that company will go down strongly. If the tax is too low, the government does not have enough money to use in security, facilities as well as to control economic rates. In Vietnam, the government focuses on some kind of taxes such as VAC, income tax, etc. The

because they can protect the economics from foreign company, who want to hold the market. For the foreign trade, it is restricted with many rules and high import tax so that people will less use overseas good and use more good made in Vietnam. The government decreases the taxes of export product so that more and more companies have motivation to export their product outside Vietnam and make Vietnam product more popular in foreign market. Since Vietnam join WTO in 2007, the tax of import and export go down. With Namtuan, it is good for them to expand the market to other country, because the tax of export is low. They also do not need to follow the ex-heavy rules and can be smart when it comes to foreign trade. Social welfare policy: it helps the country escape from famine, thus the number of criminal can be decrease. When unemployed people have some money to live, they can focus on looking for a job, or improve their education. GDP trend:

Beside, it helps old people not to worry when they retired, because they still have income whether they work or not. It increase the consuming of unemployed, the market will have more trading. In Vietnam, we have salary for retired people, but we do not have social welfare for the unemployed younger. The reason is that Vietnam is a developing country, thus we can not support for these unemployed because we do not have much money. However, the government supports to company or group who can provide works for people and also giving some money to help people who have less than 300.000VND/month. Economic factor Business cycle: it makes the company return to product, which was in the past. It reduces product improvement, because people do not create new features and benefits to supply customer satisfaction. On the other hand, it increases the purchasing, because people have more choice in consuming.

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Year 2003 2004 2005 2006 2007 2008 2009

GDP - real growth rate 6.00 % 7.20 % 7.70 % 8.50 % 8.20 % 8.50 % 6.20 %

Rank 22 23 27 23 29 28 55

Percent Change 20.00 % 6.94 % 10.39 % -3.53 % 3.66 % -27.06 %

Date of Information 2002 est. 2003 est. 2004 est. 2005 est. 2006 est. 2007 est. 2008 est.
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From 2003 to 2009, GDP of Vietnam increase rapidly from 6% to 8.5% of rate. There fore, the supply is more than demand that means the company produces whereas there are less people buy product. Accordingly, there are many loss-marking enterprises. The economics of Vietnam increases, and there are a lot of foreign investors want to business in Vietnam. However, there are many Vietnam company bankrupts, because there are more supply than demand. As a result, the economics of
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Vietnam increase fatly, but it is not stable. The reason is that these investors can go a way at any time. A lot of products in Vietnam are produced by foreign company. If these companies do not invest, the import, export, purchasing in Vietnam are aspect. Interest rate: any company and enterprise has a doubt about investigating money because they have many things to spend money on. If the rate of borrowing money is too high, the company will find it hard to pay back and they are

http://www.indexmundi.com/vietnam

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discouraged to borrow from the bank. If there are no resolution for this, the work of many companies will be delayed and intergruped. In Vietnam, the interest rate has gone down, and the interest rate is about 12% in 2009. If it is low, Vietnamese can buy more than their income, and it is better for the enterprise when they borrow money from the bank for Exchange rate: Exchange rate USD to VND in 2006 Exchange rate USD to VND in 2007 Exchange rate USD to VND in 2008 Exchange rate USD to VND in 2009 The exchange rate USD to VND from 2005 to 2008 is about 16000 VND per USD. The price is low, it is good for customers, and the purchasing increases. The salary of employees is also high value. With the enterprise, if they need to apply new machine from outside, they can buy more by using VND.

promotion and apply new machine. Thus, it increases the purchasing. However, with the bank, they have less profit whereas banks are the biggest investor for the enterprise. When the bank bankrupt, the enterprise has less money to do business, and the business can not develop. So that they can collect money by using investor, hold shared, credit, etc.

1USD =15,893VND 1USD =16,199VND 1USD =16,548.93 1USD =18,475VND3 The exchange rate USD to VND in 2009 is 18475 VND per USD. It has an aspect on import and export. They can get more profit by export, because the price of export produce is higher than the price of import product. It is bad for customer, because the price in Vietnam may increase and they receive salary by VND and it has low value. VND

Inflation rate:

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Inflation rate Year (consumer prices) 2003 3.90 % 2004 3.10 % 2005 9.50 % 2006 8.30 % 2007 7.50 % 2008 8.30 % 2009 24.40 %
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Rank 91 115 189 175 166 175 211

Percent Date of Change Information -20.51 % 206.45 % -12.63 % -9.64 % 10.67 % 193.98 % 2002 est. 2003 est. 2004 est. 2005 est. 2006 est. 2007 est. 2008 est.

From 2003 to 2008, the inflation fluctuates slightly from 3.1% to 9.5% of rate. The price was still low, thus, the enterprise can buy more material and produce more with low cost. Here the market is suitable for customers. It is effected by exchange rate, because the government control both of them. At this time, the value of VND is high, it is good for the enterprise to import material from outside. Moreover, people become richer Year because their salary has high value. 2003 2004 4 http://www.indexmundi.com/vietnam 2005 2006 2007 2008 2009

However, there are less investors in Vietnam. In 2009 the inflation increase 24,4%. That means the value of VND is low. When the purchasing increase, it requires more supply, thus the price increase and the inflation go up. When the value of money goes down and the purchasing go up, the government has to Unemployment rate 25.00 % 6.10 % 1.90 % 2.40 % 2.00 % 4.30 % 4.70 % Rank 34 135 12 21 14 53 58 Percent Date of Change Information 1995 est. -75.60 % 2003 est. -68.85 % 2004 est. 26.32 % 2005 est. -16.67 % 2006 est. 13 115.00 % 2007 est. 9.30 % 2008 est.

increase the salary. They need money to do this, and they continue keep rate to make profit. This is a circle of market when the economic develop.

have no job, thus the consuming will decrease. It is difficult for the company to make profit. Moreover, when the number of unemployed is high, the purchasing decrease in the market, thus the supply is more than demand. Some enterprise will be bankrupt, if they do not have good strategy. When there is more enterprise bankrupt, there will be more unemployed.

Unemployment:

If it continues for a long time, the market will be crisis. There is more criminal, and the government had to have good strategy like borrowing money without interest for unemployed and poor people. From 2004 to 2009, unemployed fluctuates from 1.9 to 6.0 % of rate. It means there are more people who get salary, thus they have more money to spend. Accordingly, the foreign may enjoy the condition and they invest more. They need more human energies, and there are less and less unemployed. However, because of the interest increase, there are a lot of enterprises

bankrupt, thus the demand of human In 2003, unemployment is 25% of energy from foreign investors which can not provide enough jobs for Vietnamese. There fore, the rate of unemployed slightly increase.

rate, the salary of employees will be low, the enterprise has a big source of human energy. However, there are more people
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Social-cultural factors Population demographics:

create bigger unemployed, the cheap human energy will attract a lot of foreign investors. If these investors are enough, they can support jobs for unemployed. When the frequency between workers and purchasing is balanced, the economics of Vietnam may increase fatly. Because the government controls the rate quire well and it is less than other country, the foreign companies have belief to investigate in VN market. In addition, the eating habit of people in regions in Vietnam is different.

Labor Year force 2003 38,200,000 2004 45,740,000 2005 42,980,000 2006 44,390,000 2007 44,580,000 2008 46,420,000 2009 47,410,000 The

Percent Date of Rank Change Information 13 1998 est. 10 19.74 % 2003 est. 11 -6.03 % 2004 est. 11 3.28 % 2005 est. 11 0.43 % 2006 est. 11 4.13 % 2007 est. 11 2.13 % 2008 est.
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For example, in the Central of Vietnam, people prefer to drink black coffee so that the company can focus on black coffee. Therefore, base on the drinking habit of people in different regions the company can supply suitable flavors of coffee that are suitable for their habits. Class and social mobility: in Vietnam, there are more and more people become rich, and their classes go up. These people consuming is higher than other, thus the purchasing in the market increases. With upper class, these people usually focus on product quality and service. They are easy to become customer loyalty, if they are satisfied for

population

of

Vietnam

slightly increases from 2003 to 2009. When the population increases, there is until more consumption. However, it makes a lot of people be jobless, thus the salary per employees can be decrease. There fore, people can not afford their life and their family. On the other hand, it
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several times. To attract upper class, the company needs to focus on quality, loyalty program and customer service. With lower class, they usually focus on price. They are easy to change by competitor promotional campaign. To attract lower class, the enterprise needs to use suitable broad product line and segmentation such as beans, corn, pepper, coffee. Attitude work and leisure: it has changed from the past to present. Now people want to work in cities and have leisure in the countryside. There fore, the market will expand to the countryside to support these people demand. It is a chance for enterprise, which provide service. When the life style changes, the enterprise needs to apply new technology for new feature and benefits. Moreover, when it changes, the company needs to identify suitable broad product line and segmentation, because their behavior can change. The big change now is the higher education. There fore, the enterpise should persuade people about their product by showing series of machines or provide what information they need.

Level of education: when people education is higher, their knowledge about business is better. There fore, they need information about the company clearly, when they buy product. The company has to present their background in the public to make customer believe in them. Moreover, when people has high education, the company has employees with high qualification, thus they will work effectively. Moreover, these people usually have income higher than other who has low education. There fore, if people have high education, the purchasing in the market will increase. Technological factor New discoveries/ development: it makes product has more features and benefits. It is easy to promote by using the internet, modern vehicle, etc. enterprise can supply customer

satisfaction with facilities. It helps people to find out new market by using new technology. With company its self; technology helps the leader control his company easily by using computers and the internet. For example, in Namtuan, the enterprise uses conveyor, thus it is good for the workers, because they use less

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energy to transport the coffee. In addition, by the developing of internet and informational system, the company can get the information about the market fastly. Speed of technological transfer: when technological transfer, the market changes. Now the speed of technological transfer is fast, thus the company has to apply new technology to compete in the market changing. It makes the qualification of employees and customer increase to be suitable with the new market and the new technology. In 1995, computers were few in Vietnam, in 2000 the internet joined in Vietnam, and now these service and product are any where in Vietnam. They have changed the manage of system of government, company, social, etc. Method of service delivery: it is more effect than it is in the past. With technology, customer can be provided service effectively by modern transports, the internet, new equipments, and new distribution telecommunication, system. the With connection

company. Nowadays, the delivery of good can be by ship, plane, bus, railway, etc. There are many choices for company to distribute their product and the processes are fast. If the enterprise wants to delivery products in areas and cities in Vietnam, they can use train, truck and if the company want to export products to abroad, the company can uses airline because it is fast and safe. Environment factors Environment is very important for the life of humans. Therefore protecting environment is also very important. If the enterprise uses machines that pollute to environment, environment it is very the reputation the to of the company will decrease. Besides that, supplies necessary company protect natural resources in the business, so that environment. The government makes laws to protect the environment. Beside, the parliament of many countries is cooperating with other to protect the environment. It forbids the enterprise rejecting the toxic waste into the environment. It takes the enterprise a lot of money to waste disposal. However, when the enterprise

between customer and the company is very large. There fore, customers can be satisfied, although they are far from the

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present to the public that they care about

the environment, they can make a good image.

Task 1b. Review of analysis the performance of the business in term of marketing, management, operations, and finacial

Task 1c. Identify the strengths, weaknesses, opportunities and threats. Strengths The first strength of the enterprise is the reputation. The reason is that the woman is the manager and the husband is the leader of the areas. Therefore, there are a lot of people who know about the enterprise. The second strength is the loyalty. Because of the husband, the customers trust about the enterprise and its finance. Moreover, the woman can connect with Weaknesses The first weakness is the technology. Because the manager does not want to other enterprise easily, and have more business relationships. The third strength is the location. Because its location is in the central of the area, thus they have more advantage to compete with others. It is easy to find out and the customer can get good image about the store.

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use computer for the finance, thus she will process data slowly, it is waste of time. Moreover, when there is no computer, the manager has less resource of information on the internet. The second weakness is the building. When the building is smaller than the demand of customers, they have to send the amount of coffee to another enterprise or sell it. When the enterprise, which is send the mount of coffee, is bankrupt, Namtuan get a big problem in its finance. The third weakness is the facilities. When customers send a lot of coffee to the store, and they still use the old machine to balance the coffee, it takes time and sometime it make a traffic jam in the central of the area. Then the police come, and the enterprise gets another problem. The fourth weakness is the security. Because it is a private enterprise, thus it has manager, officer and workers. The workers are also the force protection for the enterprise. When the people need money and they tent to be steal coffee from the store, there will be no security for the store. The opportunities The first opportunity is that customers tents to keep their coffee at home. Thus

the enterprise may no more face with the remain coffee. When there is less coffee in the store, the works will difficultly steal coffee. The second opportunity is the crisis. Because there are too many enterprise and company bankrupt, thus the market is more customers. The enterprise has less competitors, and there will be more customers who go to the business. Thee third opportunity is the inflation. The value of money is reduce, it means the value of coffee is increase. From that if the store can keep more coffee, they can earn more profits from the inflation. Threats The first threat is that some of the manager skills become obsolete and she is not ready for technology development. For example, if she still keep data by note book, she has to work until 2.am every day. Then risk of health increase, the effective of management can be reduced. Sometime, because she is tired, she calculates wrongly or mistake in trading, she can make a big loss. The second threat is the fierce competition. The reason is that when the customer keeps their coffee at home, and in order to safe money for transportation,

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they will send coffee in a group. It means that the leader of the group can be the potential small business, and they can become its competitors in the future. The third threat is the pressures on market fluctuations. Sometimes, the price of coffee is independent with other market. It go down continuously, and the customer sells more and more coffee. With the enterprise, when the customer sells the coffee, and the following day the enterprise sells with the lower price, they

can make loss easily. For example, the price of coffee is 15,000VND and goes down. The customer sells 1 ton of coffee with 15,000VND/Kg, and the enterprise sells the coffee in the following day with price 14,800VND/Kg. In the case, many enterprises try to predict and sells coffee before customer sells. However, if the trend of price stops, they can face with a big problem. That is why many enterprises go bankrupt during the crisis.

Task 2a. Recommend appropriate actions required to overcome the weaknesses identified. The managers skill about the manager relative), she can let the officer process data on the computer. If she worries about the officer skills, she can buy another computer to check the officer working. The building When the building is too small, the enterprise faces with many financial problems. They need to make the store wider by buying more land to expand the store. The facilities When the working effectiveness of the old machine reduces, she needs to apply technology: The manager has not use computer yet, so she cannot use the technology. She usually uses note-books and financial reports in order to keep the data. The data is about the sales and buys, which are very chaos daily and monthly. Thus, she sometime makes mistakes, and it can be the big problem in finance. The solution is that she should be flexible and try to join some training program about the computer skill in order to use the technology. Moreover, when she trust the executive officer(the person is the

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the new one such as electric balance, Gauge, conveyor, etc. The securities

With the security, the manager should apply more securities machine such as sirens, alarm, etc. Or she can rent a lifeguard in order to protect her coffee.

Task 2b. Investigate the ways in which existing performance could be maintained and strengthened. Task 2c. Suggest new areas for expansion with justifying suggestions.

Reference
1. http://translate.google.com.vn/translate?hl=vi&sl=en&u=http://smallbusiness.chron.com/characteristicstarget-market-1020.html&ei=HXpTJSTCI3ZcYv9xcYK&sa=X&oi=translate&ct=result&resnum=8&ved=0CEYQ7gEwBw&prev=/searc h%3Fq%3DCharacteristic%2Bof%2Btarget%2Bmarket%26hl%3Dvi

2. http://www.indexmundi.com/vietnam 3. http://www.indexmundi.com/vietnam 4. http://www.indexmundi.com/vietnam 5. http://www.indexmundi.com/vietnam 6. http://www.indexmundi.com/vietnam

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