Lalydesigns.

com is a San Francisco based online retail platform that brings women cutting edge, forward thinking, and sustainable creations from locally sourced, independent designers. Our designers are all carefully handpicked and represent unique and equally important pieces to the LALY designs family. Each designer is creative and imaginative with their style and personalities. Our mission is to enable small, local, independent cutting edge fashion designers to focus on what they do best design and to connect those designers with consumers. We thrive to build a new fashion regime that removes the barriers to entry for independent fashion designers while bringing fresh off the runway looks to the public. Tonight we will be presenting a collaboration of pieces on the runway from five of LALY designs talents, along with two of our newest designers showcasing their work on the floor. All of the pieces incorporated in the show are available to purchase at lalydesigns.com. If you are writing about LALY designs and tonights show, please email PR and Marketing Director: Hedieh Haghighi at hedieh@lalydesigns.com for further questions.

Schedule
6:00 7:30 Cocktails Appetizers Live painting by Daniela Cunha Lay Live music by Dave Kim DJ Chucky Brown 7:30 8:00 Live dance performance Maria Benjamin 8:00 9:00 Fashion show Shawnell O'Shea Swimwear by Brandi Shawnell Studio DCL by Daniela Cunha Lay Victor Tung Couture by Victor Tung deeFind Shoes by Dierdre Wallace Black Iris Creations by Tora Engle SOLZ Shoes by Brad Carrick Earths Ellements by Rechelle Lingad

Talent

Shawnell O'Shea Swimwear by Brandi Shawnell

provides women with the newest cutting edge, modern and high-end swimsuits that are comfortable and easy to wear. Brandi is a proud supporter of fabrics, trimming, patterns and manufacturing from US-based companies. She finds her inspiration from her favorite architectural pieces and her time spent studying fashion in Hawaii.

Studio DCL by Daniela Cunha Lay is a Brazilian born artist,

photographer, and designer. Daniela traveled across the world exposing different cultures to her brilliant work and infectious personality. She has created dozens of album covers and has been featured in many galleries for her artwork. She has recently translated her multi-dimensional talents into a line of comfortable and casual art you can move in DCL street wear. Daniela has purposely created her shirts with the option to wear however you want. Each season will have different styles with three new paintings, personal signatures on each and one size for all. DCL Street wear encourages you to break the mold society set out for you and practice individuality. LALY designs Decades fashion show will be the first time Studio DCL presents on the runway!

Victor Tung Couture by Victor Tung produces creative,

unique, and exuberant pieces of artwork that allow women to bring out their personalities. His line is suited for many occasions, such as parties, weddings, and special events. Victor purposely produces limited pieces on all of his designs and maintains his goal of reasonable prices for each couture garment. Victor hand paints and hand dyes his scarves and many of the fabrics used in his designs.

deeFind Shoes by Dierdre Wallace is a new breed of highfashion footwear that empowers women to further express their feminine ferocity. Dierdre crafts original bold designs for any shoe size and embraces all identities beyond borders for any style of life. Dierdres mission is to encourage women to demolish molds and stereotypes and leap into their identity comfortably. Her materials are all manufactured with fair-trade, high-quality products, implementing approaches to design whenever possible.

Black Iris Creations by Tora Engle is inspired by historical

fashion with a heavy fantasy influence. Each Black Iris piece is one of a kind and seeks to compliment. As a designer Tora is dedicated to individuality in fashion and the concept of wearable art. Black Iris Creations is a variety of highly desired creations in the form of hats, fascinators, headdresses and other custom pieces.

SOLZ Shoes by Brad Carrick

is the ultimate functional fashion. Solz are ultra-lightweight, flexible casual shoes for both men and women. They are available in a variety of colors and logos. They can be bent, folded, and rolled up, and are designed to move naturally with your feet as you walk. They are weather and water friendly and are all machine washable. Each pair comes with a matching ballistic nylon clip-on "capsule" bag.

Earths Ellements by Rechelle Lingad

is the Elle of Earths Ellements. Rechelles intention is to illuminate the ethereal beauty in nature by adorning the wearer with her handcrafted jewelry. As you explore further, you will find the four elements: earth, air, fire, and water, weaving throughout this line. With a variety of vibrant colors, new & up cycled natural stones, beads and metals. The Earths Ellements woman is sure to find what grounds her, lifts her up, moves her and sparks her interest.

Maria Benjamin has been dancing in the

Bay Area since 1997 and prior to that in Boston and Paris. She studies Modern Jazz Blues with Elvia Marta and Bayan Jamay at ODC, and Ballet at the Lines Dance Center. Maria also taught dance at the SF School of the Arts from 2002-2004

Latanya Hilton is a songstress who has

performed throughout the San Francisco Bay Area at local concerts, charity and sporting events, and is excited to reintroduce herself to the music world and share her love for music with a newfound commitment and passion. Stay tuned for more from this Bay Area native.

The LALY team sends many thanks to our support team of models, hair stylists, makeup artists, DJ Chucky Brown. Thank you to: