Sara Cohen

ADV 401 Portfolio

One-Off

One-Off

This ad was created during a sprint activity in class. Travelosity is a service that helps travelers plan their vacations more easily. In this execution, I wanted to show an equation with how many different things there are when planning a vacation. I hope the viewer to be able to reach the conclusion that Travelosity is the answer to this difficult planning equation.

Verizon Wiresless is a very trusted cell phone service in North America. They offer a variety of plans and this advertisement focuses on their Family Plan. It is known that teenagers spend a lot of time texting and therefore it costs a lot of money for the family. With the family plan by Verizon, the family wont have to worry how much she spends since she can use their unused minutes.

Campaign

Iams is one of the most known brands of pet food. Their brand prides themselves on being both healthy and tasty for your pet. When it comes to your pet, they usually love their owners unconditionally and would be willing to do anything for them, including feed them extravagent meals. This campaign asks viewers if they love their pet as much as they say they do, why wouldnt they want to feed them the best?

Digital

Iams is one of the most known brands of pet food. Their brand prides themselves on being both healthy and tasty for your pet. This digital advertisement will help owners find the correct food for their pet. On the landing screen, there will be a box asking viewers to select their pets age. As they scroll the bar across to find the correct age, the animal on the right will morph, showing their pet at the age they are selecing. After pressing go, a pop-out screen will show up with the age that the owner has selected and the type of food recommended for their dogs age. There will be other factors such as breed and size, but that will be displayed after the visitor presses the Click to Buy button that appears on the pop-out screen.

Guerilla
sfcohen@syr.edu (516) 509-6362

saracohen
BrandYourself.com November 2011-Present Syracuse, New York Graphic designer for eBook created for launch of new website True North Inc, Creative Intern Summer 2011 New York, New York Supported advertising agency creative team with photo research, competitive analysis, writing and creative changes Conceptualized original ideas and presented to Creative and Account Directors Created live online advertisements for not for profit event Viacom, Digital Media Intern, MTV Iggy New York, New York Assisted in transition between old web site platform to Wordpress Researched search engine optimization Created content featured on web site Summer 2011

Resume

experience
In this guerilla campaign, we are showing how strong Gorilla Glue can be by sticking large items, such as things you would find in your kitchen, to the side of a building. As people walk by, they will see items such as a refridgerator hanging off the side of the building and a sign posted identifying the stickiness to Gorilla Glue.

Conde Nast Publications, Production Intern, Glamour Magazine Summer 2010 New York, New York Responsible for coding and updating Web pages for glamour.com using HTML Researched ways to improve efficiency of the production workflow by identifying automation tools University Union, Web Design Content Syracuse, New York Responsible for updating content on website 2009-2010

School of Information Studies, Peer Advisor September 2010-Present Syracuse, New York Counseling to assist first-year student transition into academic and campus life Communicate with prospective students about iSchool technology programs

leadership

Sigma Delta Tau, Technology Chair & Secretary October 2010-Present Syracuse, New York Management of website, internal communications, and internal databases Vista Yearbook Committee, Editor-in-Chief September 2008-June 2009 Great Neck, New York Created, designed, and edited the 2009 yearbook, supervised staff of 12

skills education

Proficient in Adobe Creative Suite 5, Dreamweaver, Microsoft Access, Excel, Powerpoint, Word, HTML, CSS, Networking, Mac and PC, Database Management Social media skills; Facebook, Twitter, Blogger, Wordpress, Tumblr Syracuse University, Syracuse, NY Dual Major: Graphic Design, Information Management and Technology S.I. Newhouse School of Public Communications, School of Information Studies B.S. Candidate: May 2013 Deans List-All Semesters