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(20 marks)
1. _____________ refers to the buying and selling of goods and services; servicing of customers; collaborating with business partners; and conducting electronic transactions within an organization. a. b. c. d. E-commerce E-business Pure EC Partial EC
2. EC can take several forms depending on the degree of digitization of the following three dimensions: a. b. c. d. the product or service sold, the process, and the delivery method. the business process, the collaboration, and the transaction. the payment method, the delivery method, and the production method. the marketing channel, the agent, and the collaboration method.
3. Purely physical companies are referred to as ____________ companies, whereas companies that are engaged only in EC are considered ________________ companies. a. b. c. d. pure play; virtual brick-and-mortar; virtual click-and-mortar; click-and-brick virtual; pure play
4. _______________ are systems where only routine transaction processing and information flow take place between two or more organizations using a standard protocol, such as electronic data interchange (EDI). a. b. c. d. E-CRM Interorganizational information systems Intrabusiness EC B2B
5. A business such as Apple Computers making online transactions with its trading partners is an example of: a. b. c. d. 6. B2B B2C e-CRM EDI A ____________ is a companys method of doing business to generate revenue to sustain itself.
c. value chain d. business plan 7. Traditional and electronic markets have three main functions, which include each of the following EXCEPT: a. transforming raw materials into finished products. b. matching buyers and sellers. c. facilitating the exchange of information, goods, services, and payments associated with market transactions. d. providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market. 8. An electronic storefront includes several mechanisms that are necessary for conducting the sale. The most common mechanisms include each of the following EXCEPT: a. b. c. d. an electronic catalog; a search engine a supply chain a payment gateway
9. A(n) _____________ is a single point of access through a Web browser to help users find relevant and accurate business information and reduce information overload. a. b. c. d. 10. a. b. c. d. intermediary search engine information portal browser To be successful and useful, large e-catalogs need a(n) __________________. search engine directory data mining technology enhanced viewing capability
11. A ____________ has capabilities that can be used to perform routine tasks that require intelligence such as providing customers with assistance based on their movements on a Web site. a. b. c. d. search engine intelligent engine software agent software engine
12. The elimination of various types of agents that mediate between buyers and sellers, such as travel and insurance agents, is referred to as: a. b. c. d. remediation disintermediation e-distribution automation 2
13. With all else being equal in the online environment, goods with any of the following product characteristics are expected to facilitate greater online sales EXCEPT: a. b. c. d. 14. a. b. c. d. 15. a. b. c. d. 16. a. b. c. d. high brand recognition. digitized format. relatively expensive items. frequently purchased items. Marketing that takes place without the help of intermediaries is called: direct marketing. disintermediation pure-play e-tailing e-malls. Dell's strategy is best described as: a brick-and-mortar strategy. a shared service mall strategy. a click-and-mortar strategy. direct marketing from a manufacturer. In direct marketing: shipments are made directly from the seller to the customer. electronic distributors must be used. customers are contacted directly without the help of intermediaries. sales are made in malls only.
17. All of the following are potential sources of revenue for online independent travel agents EXCEPT: a. b. c. d. 18. a. b. c. d. direct marketing revenues. transaction fees. subscription fees. advertising fees. ________________ are gateways to storefronts and e-malls. Shopping portals Shopbots Shopping browsers Intelligent search engines
19. A traditional brick-and-mortar store with a mature Web site uses a click-and-mortar strategy to do all of the following EXCEPT: a. reduce refunds and exchanges. b. empower customers. c. leverage each channels advantages for all customers. 3
d. speak with one voice. 20. The portion of an e-sellers business processes through which customers interact, including the sellers portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway is referred to as the _____________ of the business. a. b. c. d. front end back end infrastructure intermediary