DIFFERENCES BETWEEN MARKETING & SELLING Compiled by : Prof.(Dr.) Sameer Sharma, Amity University, NOIDA. S.No.MarketingS.No.

Sales 1Marketing starts with the buyer and focusesconstantly on buyers needs.1Selling starts with the seller and is preoccupied allthe time with the sellers needs.2Seeks to convert customer needs intoproducts.2Seeks to convert products into Cash.3Views business as a customer satisfying process.3Views business as a goods producing process.4Marketing effort leads to the products that thecustomers actually want to buy in their owninterest.4The company makes the product first and thenfigures out how to sell it and make a profit.5Marketing communication is looked upon as atool for communicating the benefits/ satisfactions provided by the product5Sellers motives dominate marketingcommunication (promotions).6Consumers determine the price; price determinescosts.6Cost determines the price.7Marketing views the customer as the very purposeof the business. It sees the business from the pointof view of the customer.Customer consciousness permeates the entireorganization all departments, all the people andall the time.7Selling views the customer as the last link in the business.8Customer satisfaction is the primary motive.8Sales is the primary motive.9External market orientation.9Internal company orientation.10Marketing concept takes an outside in perspective10Selling concept takes an inside-out perspective.11It is a broad composite and worldwide concept,more so in this era of globalisation.11It is a narrow concept related to product, seller andsales activity.12Marketing is more pull than push.12Selling involves push strategy.13Marketing begins much before the production of goods and services, i.e. with identification of customers needs. It continues even after the saleto ensure customer satisfaction through after salesservices.13Selling comes after production and ends with thedelivery of the product and collection of payment.14Marketing has a wider connotation and includesmany activities like marketing research, product planning & development, pricing, promotion,distribution, selling etc.14Selling is a part of marketing.15It concerns itself primarily and truly with thevalue satisfactions that should flow to thecustomer from the exchange.15It over emphasizes the exchange aspect, withoutcaring for the value satisfactions inherent in theexchange.16 It assumes: Let the seller beware.16It assumes: Let the buyer bew 17Marketing generally has a matrix type of organizational structure.17It has a functional structure.18The main job is to find the right products for your customers.18The main job is to find the customers for your products.19The mindset is What is that we can make here or source from outside to satisfy the needs of thetarget customers.19The mindset is Hook the customer.20Conceptual and analytical skills are required. 20Selling and conversational skills are required.