INTERNSHIP REPORT OF

T.NAGAR-2 [SRINIVASA ROAD] PREPARED BY G.SANTHOSH KUMAR [ S.R.M. UNIVERSITY ] ( 2010-2012)

UNDER GUIDANCE OF MR. NAGARAJ (Asst. Branch Mgr) MR.PALANI (Floor incharge) (White Goods) Mr.RAJKUMAR (Floor incharge) (Brown Goods)

ABOUT VIVEKS LTD

VIVEKS LTD is the one of the famous retailing stores in South India, selling products like home appliances; consumer electronics; kitchen appliances; digital products and value added services. The shop was started in the year of 1968. CII and McKinney raved about the Viveks brand as more trusted than the brands it sells. Initially the shop was started at mylapore, Chennai and now has 50 showrooms around south India. Apart from retailing Viveks group of companies consist of Viveks lockers and Viveks agencies. In which, Viveks lockers provide services for customers to safeguard their valuables. And, Viveks agencies started the distribution of Sumeet mixers and now company added a wide range of products to its baskets. The latest, of national and global importance are:
* Platinum Award from Panasonic (Ideas for Life) for 2008-2009. * Usha Fans Star Performer Modern Retail 2007 -2008. * Canon Best Performing Partner. * Excellence Award from Sowbaghya our channel partner 2007-2008. * Highest performance award ( chain stores )from voltas 2007. * Best Performance award from Sony 2007.

* Star award from Godrej 2006-2007. * Out standing contribution from TaTa sky 2006-2007. * Best dealer award( all categories sales) from Sony 2006. * Images Retail Awards, the first of its kind in India, held in New Delhi during September 2004 saw Vivek bagging the Retailer of the year Award in the Consumer Electronics section. * Vivek also figures in the first ever listing of the top five hundred retailers in the ASIA PACIFIC REGION across all segments of retailing. Needless to add no other retailer of consumer durables in India found a mention in that list!

KNOWLEDGE GAINED
What is retailing How home appliances are

differentiated
How is retailing procurement carried

out
What is consumer expectations How promoters sale the goods

WHAT IS RETAILING

Retailing is the process in which, goods are purchased from different manufacturers and selling them to end users.

HOW HOME APPLIANCES ARE DIFFERENTIATED

Home appliances are differentiated into three types. They are:

White Goods Brown Goods Small Appliances

White Goods: Washing Machines, Air conditioners & coolers, Refrigerators, Microwave ovens.

Brown Goods: Televisions-LED,LCD,C TVs; Home Theatres; Audio systems.

Home Appliances: Kitchen appliances, Water Heaters, Iron box, Fans-Table; Top mounted; Ceiling.

HOW IS RETAILING PROCUREMENT CARRIED OUT

Retailers purchase goods from different manufacturers based on numbers that they want to sell.

Also, retailers decide to go with different offers for sale seasons like festivals and New Year eve.

After which they procure goods and store in their warehouses and pick few branded products for display in their showrooms.

And, based on promoters suggestions, variety of a particular good are brought into showroom for display.

WHAT IS CUSTOMER EXPECTATION

Customers are of different types. Their expectations are sometimes defined and sometimes undefined. But, according to my personal observation in this internship, all they want a value added services, reliability and value for the money they pay for each product.

HOW PROMOTERS SALE GOODS

Promoters are very intellectual in selling their brands. In which they explain customers about their brand and their brands advantages and comparing the other brands with their brand.

PROBLEMS & RECOMMENDATIONS FOR IMPROVING SALES IN T-NAGAR-2 (SRINIVASA ROAD)

PROBLEMS
1.Promoters focussed on selling their brand as they have a target. 2.Conflict between promoters on selling their products. 3.Training for promoters.

SUGGESTIONS
1.Promoters need to probe and understand the customers need.
2.

Promoters have to maintain cordial relations.

3.Promoters need to be trained before they are recruited for showroom. And, their training must have practical classes, than theory.
4.

4.Communication gap between staffs.

Every day there

5.Advertisements for this branch ( T.Nagar2 ), Srinivasa road branch.

must be a meeting held to keep updated with news from corporate offices.
5.

As its location is not in main road of pondy bazar, customers ( walk in ) numbers are less. So, there must be advertisement mentioning Srinivasa road in pondy bazar road and say displaying at signals to make more flow of customers.