Linda Kempin

Leading The Transition from Traditional to Digital Marketing for Improved ROI
Annapolis, MD 21401 linda@ljkempin.com C: 917.821.3757

Nimble & Savvy Online Marketing Executive with expertise in launching products, creating and enhancing
brand awareness, and developing solid client relationships. Holds an MBA (cum laude) as well as a Masters in Internet Marketing. Develops award-winning communications. Thrives on working across all mediaprint, broadcast, video, public relations, product packaging, and most importantly today, online marketing and social mediato provide customized solutions for each clients specific goals and budget. Personable, motivational leader experienced in managing and mentoring cross-functional internal, external & virtual teams. Managed 7-figure program budgets. Driving Revenue through Strategic Initiatives & Enduring Client Loyalty
Won a Citigroup division away from our competition and then gained additional engagements from other Citi business units based on client referrals. Generated over $2 million of free media exposure for our firms industry expertise, including regular appearances on the TODAY show and a book contract with Simon & Schuster. Recruited and supervised a virtual team of 15 technical experts. Expanded an eLearning curriculum to 70 hours of course content that would generate over $ .5 million in recurring annual revenue. In 9 months, increased employee participation from 24% to 84% of the eligible population in an elective onboarding program for new hires. Spearheaded introduction of the first self-help, multi-media financial education system for Fortune 1000 company employees. DuPont and AT&T were among our first clients. In 4 years, program went from launch to just shy of $3 million in annual revenue. Placed a front-page Wall Street Journal exclusive that led to the largest contract in our firms history, fueling a new division within 18 months to service that market. Managed the redesign of an 1100-page website in just 6 weeks for one of George Mason Universitys top research colleges.

Linda's dedication and

enthusiasm are exemplary. She is extraordinarily committed to quality and client service. In 90 days, achieved a 300% increase in search traffic and improved a clients Page 1 placement on Google through a targeted local search campaign.

A Career History of Innovative Marketing Leadership

Boost My Web Traffic Annapolis, MD 2007 - Present Search Engine Optimization (SEO), Online PR, Website Upgrades, Local Search, PPC, and Social Media Campaigns

Owner & Founder

Expanded consulting practice to help emerging businesses, entrepreneurs, and non-profits transition from traditional to digital marketing for increased profitability. Earned a Masters in Internet Marketing in 2010 and then launched Boost My Web Traffic. Having a website alone is no longer enoughthe key today is strong online presence, or findability. Successes include: Launching 2 major website upgrades for George Mason University within 3 months Repositioning a start-up with expanded web presenceupgraded website, PR, SEO and a local search campaign to take on a 3-yr. contract with the Office of Naval Research SEO audit and content upgrade on a high-end eCommerce site that boosted both their search results and sales volume Blogging for professional services firms on sensitive topics like the safety issues on the Costa Concordia Developing prototypes for a start-ups pitch meeting that secured the first round of investor funding

We saw a 10% increase in visits, and a 75% increase in revenue in the first 30 days. We try to set up all these social media things, but we dont know how to make them work for us. Thats where you come in, you see what an entrepreneur is all about, what their vision is, and show them effective ways to get there. Linda looked at this project with a long-term success approach to our business, for which I am especially grateful. Sharp, talented, and personable, Linda delivered a remarkable amount of work and insight to our business she is truly a seasoned SEO writer and strategist.
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Linda Kempin

Leading The Transition from Traditional to Digital Marketing for Improved ROI
Annapolis, MD 21401 linda@ljkempin.com C: 917.821.3757

Ernst & Young LLP New York, NY 2001 - 2007 Global organization of 150,000 people in 140 countries, helping clients deal with diverse business issues.

Marketing Consultant : Launch of the Americas Asset Management Center of Excellence (CoE)
Launched my consulting practice with Ernst & Young as my first client. My initial three-month contract was extended twice and became a full year engagement. This is one of E&Ys 13 global Centers, established to coordinate go-to-market strategies, improve knowledge sharing, create sector branding and thought leadership, customize training & education, and increase global presence. Marketing Plan for the CoE: Developed pre- and post-launch strategies and implemented tactics Competitive Intelligence (CI) Market Research: Recommended and managed a comprehensive SWOT study for each of our three specialty businesses within the Center Organized and conducted an offsite conference for the centers senior leadership partners

National Business Development & Product Management for B2B and B2C Markets
Recruited to Market a Unique Suite of Services to Global Financial Institutions. Marketed online training, enterprise-wide Web-based tools, and advice support services to help banking & insurance professionals increase their proficiency in financial planning. This conceptessentially a start-up in 2001quickly grew to about $.75 million in revenue in the first 18 months. Two major eventsthe impact of the 9/11 tragedy on Wall Street followed by passage of the Sarbanes-Oxley legislation first eliminated our primary prospects overnight and then 9 months later cut the remaining market in half again. Shifting from growth to survival mode, I unbundled the sales packages, identified and marketed new service options and re-tooled as the nd target market shifted to 2 tier banks, brokerage and insurance companies. Due to tightening SOX constraints, this service line was eliminated at the end of 2005. Virtual Team Management of Subject Matter Experts: Recruited and supervised a nationwide team of 15 technical experts as we revised and expanded a Web-based learning curriculum to over 70 hours of content. Developed operational standards and evaluation techniques. Worked with instructional design team and also supervised regular editorial and content compliance reviews that were completed on a rigorous update schedule. Curriculum provided Continuing Education credits and was designed to generate over $ .5 million in annual revenue. B2B Product Expansion into B2C: Selected to provide two of E&Ys premier services through a national consumer program sponsored by Citibanks Women & Company. Capitalized on this opportunity for retail marketing exposure to increase the publics awareness of our services. Promotional efforts included print and Web communications as well as financial expert Webinars. Special Assignment: Repairing a Damaged Client Relationship. Transformed an $8 million project mired in them vs. us discord into a positive relationship based on mutual trust and confidence. Assumed the projects leadership mid-stream after the initial development hit a rocky launch. Changed operational standards as well as our client relations initiatives to foster a collaborative environment and eliminate the clients anxiety.

The Ayco Company Saratoga, NY

1986 - 2001

Ayco provides corporate-sponsored programs: from financial counseling for senior executives to company-wide financial education. At the time a subsidiary of American Express, Ayco is now a subsidiary of Goldman Sachs.

New Product Marketing, Client Relations & Public Affairs

Held three progressively more responsible roles where I achieved the following major successes: New Product Marketing

Headed the nationwide launch of "Welcome Aboard", an employee education service designed to help new hires make smart financial decisions about their benefit options during the on-boarding/enrollment process. Managed all aspects of marketing including major public relations features in key industry publications. Also increased employee participation from 24% to 84% within nine months, through effective HR orientation and the design of engaging employee communications. Spearheaded a year-long project to develop and produce the first comprehensive, self-help financial education system delivered as an employee benefit. Designed to help millions of employees nationwide make smart financial decisions,
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Linda Kempin

Leading The Transition from Traditional to Digital Marketing for Improved ROI
Annapolis, MD 21401 linda@ljkempin.com C: 917.821.3757

Money-in-Motion offered cost-effective access to financial education and a network of objective resources. Wrote/edited nine reference guides covering the need-to-know basics of sound financial decision-making, supplemented with videos, live & online seminars and monthly newsletters. Supervised the entire launch, from editorial review to package design. Developed marketing initiatives post-launch to promote this program and increase participation. Early adopter clients included DuPont, Mobil, and AT&T. In four years, program went from launch to just shy of $3 million in annual revenue. M-in-M was further distinguished as the recipient of the NORI Multimedia Communication Program Award.

Co-created a multimedia education program that our corporate parent, American Express, requested for its small business owners segment. Supervised script development, video production & package design for the program, which was marketed to over 1.1 million American Express Cardmembers. Produced a series of seven time-sensitive videos to explain technical tax law changes to various market segments, including C-suite executives, middle management, general employee populations, and pre-retirement groups. Managed production & distribution costs to successfully generate 20% average profit for each video in the series.

National Client Relations

Hand-selected by our CEO to an elite Client Relations field team that conducted site visits at over 150 companies to enhance Ayco's relationship with those organizations, provide an additional level of quality control, and identify opportunities to increase revenue. This was an ideal role for me, playing to a lot of my strengths simultaneously. Co-developed and established the annual Ayco Benefits & Compensation Conference, which we hosted for Human Resource professionals for 10 years running, with over 70% repeat attendees every year. In concert with the other InnerCircle client events that we hosted, we generated 80% repeat business from our existing customer base, in addition to opening up opportunities with new prospects.

Public Affairs/Media Relations

Identified need for significant public relations effort to competitively position Ayco in the marketplace. Began by placing stories strategically and encouraging interviews with Aycos financial planning experts in The Wall Street Journal, Investor Relations, Money, Forbes, Business Week, and a variety of HR trade publications. In less than 2 years, achieved a 233% increase in placements in The Wall Street Journal alone by establishing responsible relationships with various bureau chiefs and senior reporters. Represented our firm as Media Spokesperson and retained an external agency to provide support for this PR engine. Ultimately generated over $2 million of free exposure through national media.

Nexus, Inc. Chicago, IL

Advertising agency located along Chicagos Miracle Mile.

1982-1986

Advertising Agency Account Supervisor

Developed marketing & communication plans to generate new business. Consulted with top-level clients on communication strategies and implementation. Managed account teams in the development and execution of creative strategies that included market research, public relations, branding & advertising. Maintained control over budgets. Simultaneously handled an average of 12 clients in diverse industries. Distinguished client roster included First Chicago, LaSalle National Bank, Abbott Laboratories, Touche Ross, and

The National Association of REALTORS .

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Linda Kempin

Leading The Transition from Traditional to Digital Marketing for Improved ROI
Annapolis, MD 21401 linda@ljkempin.com C: 917.821.3757 Success Traits & Skills

PEOPLE POINT (360 REVIEWS)

How effectively does Linda foster a positive work environment and help our people grow?
Extremely collaborative. Embodies the People First mentality... Positive influence on the teams she supports and in front of the client. Responsive to the needs of Ernst and Young's clients. Willing to jump in and get her hands dirty in order to build and maintain positive client relations. Has been known to go out of her way to provide assistance when in fact she had no vested interest in the outcome of the project. She is able to keep people focused on the objectives, moving in the same direction and feeling good about their contribution. She is a 'do-er' not just one who shares ideas and leaves others to implement. She is mindful of others time and is always seeking ways to include younger employees in initiatives. Attention to detail is evident in the quality of her work. These behaviors contribute to fostering a positive work environment and influence the quality of work of those around her. Very positive attitude and, therefore, fosters a positive work environment. Linda is very dedicated and hard working. She is always there to listen, help out and give guidance. Responsive and always makes time for you. Her mentoring/guidance has been very valuable to my development. Thank you! A class act with strong client skills. Well-spoken, mature, diligent, smart and personable. She thinks outside the box quite easily and is respectful of the ideas of others. She can take a highlevel perspective and also roll up her sleeves and execute; she does both well. I value her contributions tremendously.

Key Strengths, Skills & Attributes Leadership/Management Skills: High integrity/trustworthy; Energetic with sense of urgency and strong work ethic; Self-motivated; Quick Study; Intellectually curious; Pioneering spirit/drive; Flexible and adaptable; Ego in check; Effectively manages diverse talent, including direct reports, virtual and crossfunctional teams and contractors. Internal & External Relations: Over 15 years in client-facing roles with national responsibilities. Highly collaborative team player; Track record of enduring relationships based on trust & confidence; Establishes good rapport; Attentive listener; Effective problem-solver/ resourceful. Works effectively with all levels, including C-suite & senior management in non-profits, higher education, and agencies as well as the Fortune 500. Experienced Communicator: Excellent public speaker & presenter; Strong writing, editorial and verbal skills; Natural marketer; Effective media spokesperson. Interactive Technical Skills: Masters in Internet Marketing (2010); Content Management Systems; Frequent Web 2.0 industry updates. Hands-on experience as well as savvy management of external vendors for social media campaigns, site design, online PR, SEO, email, PPC, blogs, mobile and video.

Education University of San Francisco Ladies Who Launch Incubator Keller Graduate School of Management Northern Illinois University Masters/Internet Marketing 6-week Intensive for Woman-Owned Start-Ups M.B.A./Marketing, cum laude B.F.A./Communications

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Linda Kempin

Leading The Transition from Traditional to Digital Marketing for Improved ROI
Annapolis, MD 21401 linda@ljkempin.com C: 917.821.3757

Memberships & Boards

Wharton DC Womens Interest Group LinkedIn Women & Co Chesapeake Regional Tech Council Ladies Who Launch ACBS Annapolis & Anne Arundel County Chamber of Commerce Annapolis Entrepreneurs Exchange South Carolina Historical Society Board Memberships: Antique & Classic Boat Society, Inc. - Chesapeake Bay Chapter Past VP, Mansion Neighborhood Association

Select Speaking Engagements

No Website Yet? 5 Success Strategies to Market Your Business Now Using Social Media Ladies Who Launch Nationally Broadcast Webinar How Start-Ups Can Use Social Media to Level the Playing Field Ladies Who Launch DC Chapter, Alexandria, VA Managing the Transition: From "Transactions" to "Trusted Advisor" netDecide's Directions conference A Strategic Framework for Business Planning in an Aging Society American Society on Aging National Conference, Washington, DC Off to a Great Start: Meeting the Financial Planning Needs of New Hires The InnerCircle Benefits & Compensation Conference Developing the Marketing Plan for Non-Profit Organizations United Way NY State Conference

Non-Profit, Advocacy, Community & Volunteer Activities

Chesapeake Bay Chapter ACBS: Dedicated to preservation of maritime history and education Member of the Board & Director of Internet Marketing (2009-2012) Co-Chair, Promotions Committee 22nd, 23rd and 24th Annual Fundraisers, St. Michaels, MD (2009 -2011) Vice President, Membership (2009-2010) Co-Chair, Silent Auction/Fundraising: Boy Scouts of America, Sea Scouts ship #759 (2007-2008) Planning Committee: Roll in the Dough Campaign for Maryland Saves (2010) Co-Chair, SMART Program: Girls Inc. Northern NJ (2006) Co-Chair, LINC Committee for Women Executives (WE) Connect: Professional Womens Network, NY, NY (2005) Vice-Chair, PWN Community Council: NY Women's Foundation, NYWA, Safe Horizon (2003-05) Co-Chair, Economic Literacy Series: Girls Inc. NYC & Northern NJ (2004-05) NY Womens Foundation Strategic Communications & Rebranding Committee (2003-04)

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