Questionnaire

I Swati singh is a student of MBA 4th semester LNCT(MER) Indore. I am conducting a field survey about hindustan Unilever Limited(HUL) and ITC Limited products a comparative study of advertising policies as a part of my curriculam, the data of which would be kept confidential and I promise your view would not be shared with anyone. Please provide your kind support in filling questionnaire. PERSONAL INFORMATION :

Name Age group Sex Education Occupation a) under 25 (b) 25-35 (c) 35-45 (d) > 45 a) Male b) Female

..

Monthly income (in thousands) if any. a)Less than 10 (b) 10-20 (c) 20-30 (d) More than 30

Address .. . .

Contact no.

1-Do you know about HUL. a) Yes (b) No

2-Do you know about ITC Ltd. a) Yes (b) No

3-Name any five general use products you use in your daily life 1) 2) 3) 4) 5) 4- Can you recall any five celibrities who came in advertisements of soap Lux. 1) 2) 3) 4) 5) 5- Can you recall endorser of soap Vivel. a) Yes (b) No

6- If yes name the endorser. .. 7- Which advertisement you liked more (a)Rin advertisement pointing towards tide (b)Wheel advertisement with salman khan in it (i)- Only a. (ii)-Only b. (iii) Both

Rate the following on the scale of 1 to 5. 1=most affermative,2=affirmative, 3=nothing can be said ,4= not affirmative 5= negative 8- Do you like advertisement of Annapurna Atta 1 2 3 4 5

9- Do you like advertisement of Aashirvaad Atta 1 2 3 4 5

10-Would you purchase above mentioned brand of Atta next time in shopping mall. 1 2 3 4 5

11- Would you like to buy soaps in which celebrities appears 1 2 3 4 5

12- HUL products are attractive 1 2 3 4 5

13- HUL advertisements are attractive 1 2 3 4 5

14- ITC products are attractive 1 2 3 4 5

15- ITC advertisements are attractive 1 2 3 4 5

16- All HUL products use similar type of advertisement. 1 2 3 4 5

17- All ITC products use similar type of advertisement 1 2 3 4 5

Just name one word which comes into your mind when following things are said. 18- Vivel -----------------------------------19- John player -----------------------------------20- Best tea which makes you feel really fresh. -----------------------------------21- Soups you can make in home in less time. -----------------------------------22- Advertisement of notebook. ------------------------------------

23 - Have you ever seen logo of HUL in its television advertisement? a) Yes (b) No

24 - If yes do you like it ? a) Yes (b) No

Thank you.