Berghs DigitalPR

Hej. Det r jag som r sociala medieexperten.

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

Storytelling istllet fr reklam

attention

attention

attraction

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

attention
interruption one-to-many reactive return on investment big promises marketing consumer brand

attraction
engagement many-to-one interactive return on involvement intimate gestures connecting user love

Sk. Socialt. Snyggt

Ett varumrke. En historia. Mnga berttelser. Alla kanaler.

Vad r Digital PR?

every company is a media company every person is a publischer

Publika relationer

Publika relationer

Personliga relationer

Mnga nya kanaler

Publika relationer

Personliga relationer

Mnga nya kanaler

Publika relationer

Personliga relationer

Stndigt pgende

gd,

dia me

Sociala,medier

Fr

tjn ad, me

dia

Kpt,media

Reklam

PR

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

Facebook
Kampen ligger i nyhetsdet Timeline innebr nya mjligheter Edgerank styr vad som syns Varje interaktion r en story: postningslikes bttre n globala likes

Case
Vingresor Hallonskalle Arbetsfrmedlingen Stutterheim Raincoats Era?

Vad ska ni ha det till?

Facebook usel sljkanal. Bygg
relationer istllet. relationen

Lnka till egna sidan - personer tappar Skapa intresse, bygg mervrde, starta
konversationer

Twitter
Realtid Nyhetsde Extrem PR-kanal Kort livstid

Mlgrupp

inuencers

Arbeta metodiskt
Flj nyckelpersoner Interagera och pitcha relevant innehll Servera vad du tror de vill veta Balansera det Bygg listor och retweeta.

Bloggarbete
Egna bloggen: plattform fr att samla
sina stories aktivitet

Andras bloggar: proaktiv pitch, reaktiv

DEEPEDITION
D IGITALPRAB DIGITAL PR AB
Modebloggar

Frldraskap och vardag

Inrednings bloggar

Livsstilsbloggar
Media/PR/ Digital Matbloggar Mixbloggar
Event/ businessbloggar

Sport

Fotobloggar

Fretag/mnesbloggar
Entreprenrs bloggar
Kulturbloggar

Mediebloggar IT och techbloggar

Egna fretagsbloggar

Musik Intressebloggar
Politiska bloggare

siktsbloggar

Sakfrgor

Samhllsfrgor

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

Hantera en bloggare
De r inte journalister.
Journalister: professionellt engagemang, Bloggaren: personligt engagemang, sin

redaktionella hnseenden, yrkesroll, del av affr. egen redaktr, fritidspublicist, ingen affr

Pitcha
Gr research om bloggaren Kontakta personligt Tnk kampanj runt bloggaren

Taktiken

DONT DO ANYTHING STUPID WRITE ABOUT SOMETHING YOU KNOW ABOUT MAKE IT INTERESTING

Digital planning

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

Undehllande Efterfrgad

Igenknning

Anvndbar

Tillfredstll ande

Personlig

Vrde och nytta

Relevans Tillgnglig

Unik/egen

Trovrdig Inspirerande Spnnande

Kunskap. Insikter. Utgngspunkt.

Pivoting
En digital strategi mste hela tiden frndras utifrn frutsttningarna.

Strategi

Varfr? Vem? Vad? Hur?

Taktik

Lyssna/lr

Planera

Starta

Utvrdera

Jobba vidare

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

Deeped Niclas Strandh

Digital Brand Strategist Digital Creative Director Social Media Guru

DEEPEDITION
D IGITALPRAB DIGITAL PR AB

Deeped Niclas Strandh

Digital Brand Strategist Digital Creative Director Social Media Guru

Twitter: @deeped Facebook: deepeditiondigitalpr.com Blog: digitalpr.se