FRIDAY MARCH 30 SATURDAY MARCH 31 AMERICAN UNIVERSITY WASHINGTON, DC

Welcome to the 2012

SOCIAL LEARNING SUMMIT

Its been a big year for social media, technology and education and we have a lot to talk about. We are so excited to have you with us for the weekend and on behalf of the American University Social Media Club, I want to thank you for attending the 2012 Social Learning Summit. As many of you know, the bar has been set high. This years Social Learning Summit is back and better than ever. Weve got new speakers, new sponsors, and new topics to discuss. This years conference aims to bring together students, educators, and professionals to learn from and with each other. Topics will cover a wide range of issues at the intersection of education, technology, and social media. This year, well have new discussion topics including social entertainment, fashion and how big businesses are using social media. We are lucky to have speakers from iStrategyLabs, Uber DC, Google, Ogilvy & Mather, Edelman, LinkedIn, the White House and many more. We have received lots of support from the community, and this event would not be possible without generous donations from our sponsors. Last year, #sls11 became a trending topic in DC... twice! Like social media, this conference is not a one-way street, it is a conversation. We hope you will help us to make this conference as interactive as possible and join us in live-tweeting our way through the weekend, interacting with speakers and asking juicy questions. Thank you SO much for coming, and I hope this weekend is a gamechanger! Best, Chlo Troia, President AU Social Media Club (@ChloeTroia)

About the AU Social Media Club

Founded in the fall of 2011 by Alex Priest and Megan Ackerman, the AU Social Media Club has become one of the most active and rapidly growing organizations at American University. With over 50 active members, a robust Executive board and a supportive Faculty presence, the club has three main goals: bring social media into the classroom, increase social media literacy, and connect our members with DC professionals. If you take a peek at our Twitter feed, youll see that the 2011-2012 academic year has been jam-packed with events, training sessions, and campus-wide campaigns. In true social media fashion, we thought wed give you an Instagram recap of some of our favorite moments.

#FrumpyShirt Twitter Campaign with Hugh & Crye

No Profit, No Problem Film Screening for DC Week

AU SMC + AU PRSSA present The HyperNetwork

Prep Yourself Before You Rep Yourself, a Social Media Week DC Event

What is Social Learning?

By Miranda Gale, @MirandaGale AU SMC Director of Online Operations 2011

Schedule Overview
FRIDAY, MARCH 30
45 PM 7:308:15 PM

Faculty Faceoff Ward 1 SLS Kickoff SIS Founders Room Keynote with Alex Priest SIS Founders Room

Welcome to the social age. Bolstered by technology, our communications are now instantaneous. Individuals all over the world are being empowered with a digital voice. For the last century, social learning theory has argued that learning takes place in a social context, through observational modeling and imitation of superiors. Indeed, we believe the best type of learning is conversational. It is collaborative. It is social and encourages close communication between educator and novice to explore new topics, expose erroneous beliefs, and bring clarity to current events. However, amidst the use of social media for booming enterprise and world revolutions, the wide array of digital tools have been largely unengaged for the purpose of learning. It is time we learn from each other and with each other about whats next in education. The American University Social Media Club seeks to work with educators, students, and professionals to integrate these revolutionary new social teaching methods which utilize social media and new technologies into higher education. The Social Learning Summit was organized to bring awareness to this growing movement of individuals looking towards the future of social media curriculum in higher education. Let the conversations begin.

8:159 PM

SATURDAY, MARCH 31
910 AM 1011 AM 1111:30 AM 11:3012:30 PM

New SIS Building

Registration and Breakfast SIS Atrium Social Media & 2012 SIS Founders Room Honest Tea Break SIS Atrium Breakout Session 1: Social Start-Ups SIS Founders Room The Facebook Candidate Room 102 Tweeting & Eating Room 233

12:302 PM

vitaminwater Break: Lunchtime and Programming SIS Atrium Breakout Session 2: Caught in the Blog Room 233 Online & in the Audience: Social Entertainment Room 113 Out of Print & Onscreen: Journalism & Social Media SIS Founders Room Social Business Success: Sponsored by DoubleTree by Hilton Room 102

23 PM

Schedule Overview
33:30 PM 3:304:30 PM

Panelists

Break SIS Atrium Breakout Session 3: Digital Runway Room 233 The Digital Me: Personal Branding SIS Founders Room Tweeting for Change: Social Media & Activism Room 102
PETER CORBETT
iStrategyLabs @Corbett_3000

SVETLANA LEGETIC
BrightestYoungThings.com @BYT

ALLEN GANNETT
EmployInsight @AllenGannett

4:305 PM 56 PM

Break SIS Atrium Looking Ahead Closing Keynote with Peter Corbett SIS Founders Room
STEVE COBB
Activ8Social @steve_cobb

BEN BALTER
White House @benbalter

KATHERINE BOYLE
Washington Post @KTmBoyle

Im proud of SOCs focus on strategy in the communication process. And Washington is a great place to study public relations, particularly if you want an emphasis on public affairs.
David Drobis MA65 Chairman Emeritus, Ketchum; Lifetime Achievement Award, Arthur W. Page Society

Award-winning strategic public relations at American Universitys School of Communication

Study in Washington with experts Empower yourself with the knowledge others dont have Plug-in at the highest level to implement your key insights

NICHOLE BROWN
Ogilvy & Mather @napril1023

LISA BYRNE
DCeventjunkie @DCEventJunkie, @LisaByrne

DARYN CAMBRIDGE
International Center on Nonviolent Conflict @daryncambridge

Full-time, part-time, and weekend programs available. Merit aid available for qualified candidates.

NIDHAL CHARFI
LinkedIn @LinkedIn

GREG CYPES
Clearspring @GregCypes

CORRIE DAVIDSON
Google @CorrieDavidson

Panelists

Panelists

CHRIS EDELSON
American University @AU_SPA

BRIAN GLUCKMAN
The Glover Park Group @bgluckman

ARI GREENBERG
MWW Group @agreenberg

LACEY MAFFETTONE
A Lacey Perspective/ CapFABB @LacePerspective @CapFABB

NEVIN MARTELL
Washington Post Something else here?

KERRY MILAZZO
Chiazza Trattoria Restaurant @KerryMilazzo

CARLY HEITLINGER
College Prepster @collegeprepster

LAUREN LYNCH FLICK

Pillsbury Winthrop Shaw Pittmap LLP @LaurenLynchFlic

RACHAEL KING
Social Media Club DC, iostudio @rachaelgking

CORI SUE MORRIS

Bitches Who Brunch @corisuemorris, @btchesWhoBrunch

DANIEL ORAN
Former Microsoft Product Designer @danieloran

ALEJANDRA OWENS
AARP @frijolita

GREG KIHLSTROM
Carousel30 @gregkihlstrom

PAUL KRUCHOSKI
U.S. Department of State @Kruchoski

KATIE LANCOS
iStrategyLabs @katielancos

ALEX PRIEST
Uber DC @alexpriest

BENNETT RESNIK
Social Media Club @bennettresnik

BENNETT RICHARDSON
David All Group @bennettrich

EASTEN LAW
Washington Semester, American University @eastenlaw

REBECCA LOVERIDGE
Bitches Who Brunch @BeccaClaraLove, @BtchesWhoBrunch

RYAN LYTLE
U.S. News & World Report @rlytle

LAUREN ROTHMAN
Styleauteur @styleauteur

CARLA ALEJANDRA SANCHEZ & KATYA ANANIEVA

Spicy Candy DC @SpicyCandyDC

EMILY SCHWARTZ
WaPo Labs @wapolabs

Panelists

Panelists

LESLEY SIU
American University @LesleySiu, @HerCampusAU

MEGHAN FOSTER
American University @unfmeghan

PATRICK FOSTER
USA Today @mrpattyfoster

GAYLE WEISWASSER
Discovery Communications @gweiswasser

STEF WOODS
Citygirlblogs.com @citygirlblogs

PRANAV VORA
Hugh & Crye @hughandcrye

VANESSA FRENCH
Pivot Point Communications @VanessaFrench

LAUREN FRIEDMAN
My Closet in Sketches @closetsketches

GREGORY GALANT
Sawhorse Media @gregory

ERIN YOGASUNDRAM
Shop Jeen @ShopJeen, @ErinJeen

ADAM ZUCKERMAN
Foster.ly @AdamZ

ELAINE MENSAH
SVELTE, LLC @SVELTELLC

CHRIS GEIDNER
Metro Weekly @chrisgeidner

JOE GIZZI
New Media Strategies, American University @districtjoe

BOB SMITH
Brighthub.com @brighthub

DAVID SIMNICK
TalkChalk.com, SoapBox @davesimnick

AMOS SNEAD
Famous DC @amossnead

TANNIS SPENCER
Productofthe90s.com @LaVisionary

DAVE STROUP
Sierra Club @davestroup

#SLS12

Schedule
FRIDAY, MARCH 30 4 PM
Faculty Face-Off
Ward 1 /// #FacFaceOff
Faculty members from each of AUs schools discuss how they are using social media in the classroom.

Schedule

Ryan Lytle @rlytle Nichole Brown @napril1023 Corrie Davidson @CorrieDavidson Joe Gizzi @districtjoe Andrew MacDowell @amacdowell Ari Greenberg @agreenberg

Meghan Foster @unfmeghan Scott Talan @talan Stef Woods @citygirlblogs Jill Klein @au_jillklein Chris Edelson @AU_SPA Daryn Cambridge @daryncambridge Easten Law @eastenlaw

Social Start-Ups

SATURDAY, MARCH 31 11:30 AM

SIS Founders Room /// #SocStart

Social medias role in business is continually expanding and becoming more important. From metrics and measurement to creative application, well talk to some start-ups and entrepreneurs about navigating the intersection of social and business.

FRIDAY, MARCH 30 7:30 PM

SLS Kick-off
SIS Founders Room
Meet and greet the SLS 12 attendees and prep for a jam-packed weekend!

FRIDAY, MARCH 30 8:15 PM

SIS Founders Room /// #SLSKey

Keynote with Alex Priest, @alexpriest

Kayden Horwitz @kaydenh Allen Gannett @AllenGannett Dan Oran @danieloran Bob Smith @brighthub Michael Mayernick @mmayernick Steve Cobb @steve_cobb Pranav Vora @hughandcrye

The Facebook Candidate

Room 102 /// #FBCandidate
Social media is becoming increasingly important in politics. Candidates must balance transparency and connecting with constituents, but also protecting themselves from over-sharing or scandal. This panel will explore the relationship between social media and government, as well as how social media will impact the 2012 election.

SATURDAY, MARCH 31 10 AM
Social Media and 2012
SIS Founders Room /// #SM2012
From Pinterest to GetGlue to Google Plus, a lot has happened in the past year for social media. This keynote panel will feature industry experts discussing the best, the worst and the weirdest of social media in the past year and will touch on whats to come in 2012.

Chris Golden @chrisgolden Christine Cotter @christinecotter

Schedule

Schedule

Brian Gluckman @bgluckman Dave Stroup @davestroup Rich Mintz @richmintz

Tannis Spencer @LaVisionary Lauren Reddington @DCGirlinPearls

Tweeting & Eating

Room 233 /// #TweetAndEat
Smart phones and social media are quickly finding themselves at the dinner table next to our plates and silverware. Customers are now checkingin, photographing, and sharing where theyre eating and what theyre eating with their friends. This panel will explore how foodies are using social media to share their insights and how the restaurants and food companies can leverage social media to attract customers.

Online & in the Audience: Social Entertainment

Room 113 /// #OnAud
From live tweeting awards shows to checking into your favorite show on Get Glue, the way we consume content has radically changed. Like the other areas of our life, we crave connection and we want to discuss our favorite shows, complain about bizarre plots twists and form a more intimate connection with our favorite stars. This panel will focus on the intersection of social media and entertainment and discuss whats next on the horizon.

Kerry Milazzo @KerryMilazzo Mark Gunderson @DCDunkin Tammy Gordon @Floridagirlindc Alejandra Owens @frijolita Nevin Martell @nevinmartell Cori Sue Morris @corisuemorris, @BtchesWhoBrunch Becca Loveridge @BeccaClaraLove, @BtchesWhoBrunch

Joe Gizzi @districtjoe Gregory Galant @gregory Gayle Weiswasser @gweiswasser Lauren Lynch Flick @LaurenLynchFlic Elaine Mensah @SVELTELLC

Out of Print & Onscreen: Journalism & Social Media

SIS Founders Room /// #OPrint
In an age when we get the news from blogs and apps instead of the Sunday newspaper, its safe to say that journalism is a totally different ball game. Social media is changing how we consume news and turning it into a two-way street. With decreasing attention spans and increasing commitments, weve become accustomed to 140 character tweets instead of 4 page articles. How do print publications including magazines and newspapers adapt and what technologies currently exist to facilitate these changes?

SATURDAY, MARCH 31 2 PM
Caught in the Blog
Room 233 /// #InTheBlog
Generating high quality content is a critical part of any digital strategy. This panel will include a number of blogging experts who will tell you how to create high quality content that people will want to read and interact with.

Amos Snead @amossnead Lisa Byrne @DCEventJunkie, @LisaByrne Carly Heitlinger @collegeprepster Lesley Siu @LesleySiu, @HerCampusAU Svetlana Letgic @BYT

Emily Schwartz @wapolabs Amy Eisman @aeisman Chris Geidner @chrisgeidner David Johnson @darthcheeta Ethan Klapper @ethanklapper Patrick Foster @mrpattyfoster Ryan Lytle @rlytle

Schedule
Social Business Success: Sponsored by DoubleTree by Hilton
Room 102 /// #SocialBiz
How do you give a company of thousands a single voice? It is no easy task and companies today must find a way to give themselves a clear, consistent and eloquent voice that reflects their mission and values all while making sure that no angry ex-employees hack the Twitter account. Hear from corporate comm experts that know a thing or two about social business.

Schedule
The Digital Me: Personal Branding
SIS Founders Room /// #DigMe
We grew up with social media, of course we know what to do. Right? WRONG. Social media is about more than just liking things and posting funny cat pictures, social media is an opportunity to develop a personal brand and improve your job prospects. This panel will include experts on personal branding and job hunting. Attendees can expect to come out of this panel with some great tips for developing a personal brand and finding a job.

Greg Cypes @GregCypes Greg Kihlstrom @gregkihlstrom Vanessa French @VanessaFrench Peter LaMotte @PeterLaMotte Adam Zuckerman @AdamZ

Tod Plotkin @GreenBuzzAgency Ben Balter @benbalter Bennett Richardson @bennettrich Bennet Resnik @bennettresnik Nidhal Charfi @LinkedIn Rachael King @rachelgking

SATURDAY, MARCH 31 3:30 PM

Digital Runway
Room 233 /// #DigRunway
With the cult-like popularity of fashion bloggers, ( la Man Repeller, Bryanboy, and Oscar PR girl) fans are given minute-by-minute updates that have propelled the industry into social media mecca. The fashion industry is embracing social media platforms as a way to live stream new collections, show off the latest trends, debut new designers, and connect with followers. The digitization of fashion has made it possible for the best kind of brand engagement that advertising dollars cant buy: a conversation.

Tweeting for Change: Social Media & Activism

Room 102 /// #TweetAct
When youre clicking like or tweeting about a cause, whats your impact and how effective is it? Is this generation of students less motivated to truly act than in the past? Or are they simply armed with different tools? With the ability to communicate globally and provide on-the-spot news, where is social media and activism heading? Will the conversations stay online or will they translate into action?

Christyanna Nguyen @ChristyannaWynn Erin Yogasundram @ShopJeen, @ErinJeen Carla Alejandra Sanchez @SpicyCandyDC Katya Ananieva @SpicyCandyDC Lacey Maffettone @LacePerspective, @CapFABB Lauren Rothman @styleauteur Lauren Friedman @closetsketches Katherine Boyle @KTmBoyle

Chris Droukas @ChrisDroukas Asher Huey @asherhuey Paul Kruchoski @Kruchoski Cody Steele @steele_cody David Simnick

SATURDAY, MARCH 31 5 PM
Looking Ahead Closing Keynote w/ Peter Corbett, @Corbett_3000
SIS Founders Room /// #SLSKey

Thank you to

OUR SPONSORS

Thank you to

OUR EBOARD

CHLO TROIA
President @ChloeTroia

BEN LOEB
Vice President @Loebben

COLIN MUSSELMAN
Conference Co-Chair @ColinMusselman

KATIE CASTELLANO
SLS Planning Team @KTcast93

MELANIE LOFF-BIRD
SLS Planning Team @melaniebirdd

BEN WAX
SLS Planning Team @TonyMuhPlaah

TAIGA KODA
Director of Online Operations @taigakoda

MICHAEL LANGMAN
Treasurer @michaellangman

ANDRE SANCHEZ-MONTOYA
VP of Communications @AndreSanMont

CLAIRE SHRIVER
SLS Planning Team @claireshriver

LELA FELDMEIER
SLS Planning Team @lelafeldmeier

HANNAH KARL
SLS Graphic Designer @hannah_karl

JENNA ROWAN
VP of Marketing @JennaRowan8

SONIA GAILLIS-DELEPINE
Secretary @SoniaGaillisDel

VICKI DIEZ
Conference Co-Chair @vicki_dee

Thank you to

Thank you to

AMERICAN UNIVERSITY
We want to thank American University for hosting the 2012 Social Learning Summit and for being the home of the AU Social Media Club. Thank you for giving us the opportunity, the resources and the innovative environment for an event like this to happen.
Extra Thanks to the following departments and offices: American University Career Center @aucareercenter

OUR MEMBERS & FACULTY

NONE of this would be possible without the help of our INCREDIBLE volunteers! You are the reason that this event happens. Thank you, thank you, thank you!
MEMBERS
Sommer Brugal @sbrugal Jessica Darmawan @jeedarmawan Lela Feldmeier @LelaFeldmeier Ileana Feoli Iulia Gheorghiu @IMGlorious Kayden Horwitz @kaydenh Nia McCarthy @hiimnia Erin McMackin @McMackinIt Kerry Milazzo @KerryMilazzo Allie Negron @allielee118 Christyanna Nguyen @ChristyannaWynn Allie Redavid Elizabeth Seeger Claire Shriver @claireshriver Kelsey Tomlinson @kelzzbellzz Ryan Travitz @rtravitz

American University Marketing and Communications @AmericanU American University Media Relations @aumedia The New Media Center @aulibmedia Bender Library @aulibrary K-LAB: Kogod Leadership and Applied Business The Kogod Center for Career Development @theKCCD Kogod School of Business @kogodbiz School of Communication @AUSOCMedia School of International Service @AU_SIS

FACULTY
Caty Borum Chattoo @CatyBC Derrick L. Cogburn, Ph.D. @DerrickCogburn Pallavi Kumar @PDKDC Easten Law @EastenLaw Dr. Gwanhoo Lee @GwanhooLee Yong C. Lee @YongCLee Robin Roemer @RobinLibrarian Stef Woods @citygirlblogs

On behalf of the entire AU Social Media Club, we would like to thank Hannah Karl, the wildly talented designer that has created this years logo, posters and this superb program. Hannah has worked with us since the beginning and we have enjoyed every second of it. SLS 12 would not have happened without her work ethic, vision and innovative solutions. Thank you, Hannah! We love you! @hannah_karl, hannahkarl.com
SCOTT TALAN
Faculty Advisor @talan

ELEVATORS

STAIRS

ENTRANCE ATRIUM

(at bottom of stairs)

ROOM 113

FOUNDERS ROOM

AMPHITHEATER

STAIRS

ROOM 102

FIRST FLOOR

ELEVATORS

STAIRS

ROOM 233

STAIRS

SECOND FLOOR

@AU_SMCEDU facebook.com/AUSMCEDU ausmcedu.org

#SLS12