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7. Explain how qualitative loss of nutritive nature of food takes place due to
faulty pre – marketing process.
Ans. The following faulty pre – marketing processes can lead to qualitative loss
of food:
1. Improper time of harvesting crop.
2. Wrong judgment of time required for foodstuffs to reach the market.
3. Damage to perishable goods during harvesting.
4. Wrong judgment of the likely time gap between production and marketing.
5. Lack of knowledge of available modes of packaging, storage, transport,
distribution etc.