NAME :PATRICIA OWUSU ANSAH INDEX NUMBER : HCM 05090215

HOSPITALITY MANAGEMENT

QUESTION: DISCUSSE THE EFFECT OF GLOBALISATION ON THE HOSPITALITY INDUSTRY

Globalization has both positive and negative effect on the hospitality industry. THE POSITVIE EFFECT OF GLOBALISATION ARE AS FOLLOWS: 1.EXPOSURE TO DIFFERENT CULTURES :Due to Globalization the managers of the hospitality industry are able to learn about different cultures as they get to mingle with people from various walks of life and thus, increase their knowledge. 2.LARGER MARKET: Due to Globalization the customer base has increased greatly. People travel not only for holidays, but business, health and various other purposes too. Thus, this has increased the market for the hospitality industry, which gets its major income is from international visitors. 3.BOOST THE ECONOMY: Visitors come in and spend money multiplier effect and foreign exchange increases. Thus it is of great value to the economy as Globalization helps to pump in money into the country. 4.TECHNOLOGY ADVANCEMENT : Since one wants to attract as many tourists as possible, hospitality organizations constantly need to upgrade and improve their products and services Example: Singapore Flyer, using faster and newer technology in hotels to so that the customer is satisfied. 5.PROMOTES CREATIVITY: Organizations are constantly thinking of new and creative ideas to attract more tourists. . 6.MORE JOB OPPORTUNITIES: Due to Globalization, more visitors come into our country and thus more people are needed to serve and cater to their needs. So, with the advent of globalization, there area lot of more jobs available for people within the hospitality industry

7.BOOST THE TRAVEL INDUSTRY: Due to globalization more people move around, to facilitate this, the travel industry needs to grow as well. People who come into our country by air, or ship, or land - use the transport services offered as well. 8.VARIETY OF INTERNTIONAL SERVICES/CUISINES: Since there are a lot of different visitors with various cultures, customs, cuisines, and languages, the hospitality industry includes recipes and various other services to cater to them. These services are available to the locals too, which makes it even better

THE NEGATIVE EFFECT OF GLOBALISATION IN THE HOSPITALITY INDUSTRY ARE AS FOLLOWS: 1.ANGUAGEe BARRIERS: Due to Globalization, the hospitality Industry can employ people from different countries as it is usually cheaper they may sometimes have problems in communicating with the customers. Many customers get quite irate as a result of this. 2. CULTURAL BARRIERS:As there are people from various cultures, one needs to be careful not to offend them. For Example, a Muslim will not eat pork one needs to make sure not serve food which contains pork.(unless specifically asked). What s acceptable by one culture may be frowned upon by another. 3. EVENT/DISASTER IN OTHER COUNTRIES:A disaster or even taking place in one country may affect our country (the home country)also. For example, the financial crisis makes less people want to spend money or travel; due to increase in terrorism some visitors get are not ready to travel to certain countries. 4. SEASONALl EMPLOYMENTt : During peak periods, a lot of jobs are available but as soon as the tourists go back the jobs disappear as well. For example: Goa India; the locals in Goa get their income only during the peak season, (Dec- Feb and April July) after which they have no jobs and no income. 5.INCREASE USE OF TECHNOLOGY TO COMMUNICATE :Due to international barriers, there has been a steady increase in the use of technology for communication (through the internet, voice recordings). This removes the human touch. 6.DEVELOP COUNTRIES: Countries that are unable to keep up with the advancement in technology tend to lose out. Example: Africa does not have the infrastructure or technology as yet to welcome a large amount of foreign visitors, though it does have a lot of natural attractions. To increase the flow, it would have to improve conditions; otherwise tourists have a vast sea of areas to choose from. 7. INCREASE IN CRIME RATE With the increase in tourists, crimes increase too. Example: pick-pocketing, hustling, rape, smuggling.

. 8.BAD HABITS: People from other countries sometimes influence the local youth in a bad way. Increase in drugs and promiscuous behavior, etc 9.ENVIRONMENTAL DEPELTION: Globalization causes an imbalance in the eco system. People usually throw their garbage around everywhere which could cause sicknesses, to encourage more visitors, areas of greenery are cleared and wildlife killed - which is a major cause for global warming. . 10.LOSS OF CULURAL PRIDE AND VALUES: To suit customer needs one needs to change or modify various services and products. For example: Certain food dishes are changed (in taste, names become more westernized) to make them more attractive to visitors. This, in a way, leads to the loss of culture as one wants to become and behave like the tourists that come into our country.