DATA INTERPRETATION AND ANALYSIS

QUESTIONAIRE (CUSTOMER BASED)

Which vehicle is good in milege?
M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

MNM 14 46

TATA 13 44

BOTH 3 10

TOTAL 30 100

MILEAGE
3, 10% 14, 47% M&M 13, 43% TATA BOTH

ANALYSIS: In this question we can see that 47 % people believe that M & M is best in milege.

Which one has good ground clearence? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

MNM 18 60

TATA 8 26.67

BOTH 4 13.33

TOTAL 30 100

GROUND CLEARENCE

M&M TATA BOTH

ANALYSIS: IN this question I found people are more satisfied with m n m(60%) than tata.

Which one would you prefer on the basis of ease of maintenance? MNM TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

MNM 11 37

TATA 17 56

BOTH 2 7

TOTAL 30 100

EASE OF MAINTENANCE
2, 7% 11, 36% M&M TATA 17, 57% BOTH

ANALYSIS: We can see that people are more satisfied with tata vehicles.

Which company provides true value of your money? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

M&M 10 33

TATA 14 47

BOTH 6 20

TOTAL 30 100

VALUE FOR MONEY

6, 20% 10, 33% M&M TATA BOTH 14, 47%

ANALYSIS: More respondents were satisfied with the TATA vehicles.

Which one providing good safety and comfort in the vehicles? MNM TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

M&M 7 24

TATA 6 20

BOTH 17 56

TOTAL 30 100

SAFETY AND COMFORT

6, 20% 10, 33%

M&M TATA BOTH 14, 47%

ANALYSIS: On the basis of safety and comfort I found that many people were with both the vehicles and respondents were satisfied with M & M vehicles than than to tata vehicles.
On the basis of space availability and design in the vehicles , which one is better? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

M&M 12 40

TATA 14 47

BOTH 4 13

TOTAL 30 100

SPACE AND DESIGN

4, 13% 12, 40% M&M TATA 14, 47% BOTH

ANALYSIS: On the basis of space availability and design respondents were more satisfied with TATA vehicles than M & M.

Which one is less fuel consumptive? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

M&M 10 33

TATA 15 50

BOTH 5 17

TOTAL 30 100

FUEL CONSUMPTION
5, 17% 10, 33%

M&M TATA 15, 50% BOTH

ANALYSIS: Outcome of this question is that more people are in favour of TATA vehicles than to M N M in terms of less fuel consumption.

Which vehicle is efficient in terms of low maintenance cost? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

M&M 09 13

TATA 16 54

BOTH 05 16

TOTAL 30 100

MAINTAINENCE COST
5, 17% 9, 30%

M&M TATA BOTH 16, 53%

ANALYSIS: From this question we see that people fee that more satisfied with tata vehicles in terms of low maintenance cost.

Which company is providing good after sales service? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

MNM 08 26

TATA 12 40

BOTH 10 34

TOTAL 30 100

AFTER SALES SERVICE

10, 33% 8, 27%

MNM TATA BOTH 12, 40%

ANALYSIS: On the basis of after sales service respondents were more satisfied with TATA vehicles.

Which one has better CUSTOMER RELATIONSHIP MANAGEMENT? M&M TATA MOTORS BOTH

NUMBER OF RESPONDENTS % OF RESPONDENTS

MNM 06 20

TATA 08 26

BOTH 16 54

TOTAL 30 100

CUSTOMER RELATIONSHIP
6, 20%

16, 53% 8, 27%

M&M TATA BOTH

ANALYSIS: We can see that 53% respondents were more satisfied with both the companies.

QUESTIONAIRE ANALYSIS

On the basis of price which brand is better? o M&M o TATA MOTORS o BOTH

PRICE

MNM TATA BOTH

ANALYSIS: From this question we can see that 53% of people are satisfied with the price taken by the TATA MOTORS.

On the basis of companies brand image which vehicles will you choose? o o o M&M TATA MOTORS BOTH

BRAND IMAGE

22% 33% M&M TATA BOTH

45%

ANALYSIS: We can see from the above chart that 45% of the people prefer TATA MOTORS in terms of brand image.

Before purchace you have done some analysis regarding the product of the companies through magazines, websites, companies brouchure, as per you analysis which company is best in you knowledge? o o o M&M TATA MOTORS BOTH

MARKET REVIEW

23% 37% M&M TATA BOTH

40%

ANALYSIS: From the above diagram we can see that customers is more inclined towards TATA MOTORS (47%) whereas M&M (23%) is less preferred to TATA.

Which company will be more preferred by you on the basis of feathers in the product ? o o o M&M TATA MOTORS BOTH

FEATURES

41%

37%

M&M TATA BOTH

22%

ANALYSIS: The respondents liked the feathers of M & M more than TATA MOTORS.

Which company`s vehicles would you like to purchase on the basis of looks and design? o o o M&M TATA MOTORS BOTH

LOOKS AND DESIGN

39%

44%

M&M TATA BOTH

17%

ANALYSIS: On the basis of looks and design, the majority of respondents were in favour of M &M.

Which company is providing the good safety and comfort in the vehicles? o o o M&M TATA MOTORS BOTH

SAFETY AND COMFORT

24% M&M 48% TATA BOTH 28%

ANALYSIS- The safety and comfort in both the companies are nearly equel as 48% respondents were in favour of both the companies.

Which company is proving good after sales service to the customers? o o o M&M TATA MOTORS BOTH

AFTER SALES SERVICE

21% M&M TATA BOTH 35%

44%

ANALYSIS-From the given data the respondents were more satisfied with the TATA MOTORS in after sales service than to M & M.

On the basis of ease of maintenance which company`s vehicle would you prefer to buy? o o o M&M TATA MOTORS BOTH

EASE OF MAINTANEANCE

27% 41% M&M TATA BOTH

32%

ANALYSIS-From the given data respondents feel that the maintaneance cost of both are equel.

Which company has moderate number of service centers? o o o MNM TATA MOTORS BOTH

SERVICE CENTRES

27% 41% M&M TATA BOTH

32%

ANALYSIS-From the given data the number of service centre of TATA (32%)is a bit more then the M&M motors (27%)